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GW new "build + paint" range, moving to models stores @ 2016/01/27 20:21:23


Post by: godardc


Hi Dakka,
I put some BOLS news on dakka, but this time, there are pictures and it seems real !^^

Here is the link:
http://www.belloflostsouls.net/2016/01/bombshell-gw-moving-into-toymodel-stores.html

GW is making models/toys like ww2 models in hypermarket, sold with glue, paints and colored plastic.
November 2016, age "8+".
Only "the most iconic": Space Marines and orks.
Well priced (19€ for the "strike team" , which is a Land Speeder, I guess, I may be wrong).
Manufactured in the UK.


Edit: more info
 krushgroove wrote:
UPDATE on the Build + Paint sets coming from GW later this year!

I've been to talk to the GW guys just now and spoke with the person who is the main contact that is listed on the flyer. GW *are* aiming to get into big-box, high/main street retailers as well as 'normal' model & hobby shops.

Box art is not finalized, neither are the actual contents, so the sprues, sprue colors and paint colors are subject to change. I was even asked if the sprues ought to be colored blue or green (I think they should). They're not aiming these sets at gamers or even 40K players, the guy I talked to reminisced with me about playing with his Airfix models fighting dinosaurs and getting blown up by Action Man howitzers. These are for little kids to spot next to the Airfix sets in hobby and craft stores and potentially bigger retail chains as well.

We asked if AoS/fantasy boxes will come and that will depend on requests and demand. Probably no new molds, they're looking at existing molds only at the moment. I don't know what that means for model choice or whatever, but tooling new molds would cut into the margin quite a bit, I imagine.

So that should answer questions about the sprues, setting, art, who they're selling too and what's in the boxes.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:24:06


Post by: OrlandotheTechnicoloured


Really good to see them at least giving this another go,


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:24:42


Post by: godardc


Another ?
This has already be done ?


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:29:18


Post by: BrookM


Uh yeah, I can't help but shake the feeling that this isn't real, as they're using art of models that are now long OOP and don't represent the models in the boxes, unless they've dug out the old Trukk and Bikes for nostalgia sake.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:30:14


Post by: Eldarain


Nice to see a series of smart moves from Nottingham. It appears the idea of conducting smart business is no longer otiose.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:30:30


Post by: Ratius


Its a nice start point I supoose. None of the kits grab me as a "veteran" however. But then I suppose Im not the target audience


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:31:30


Post by: BrookM


Also, the 'Ard Boyz sprue on display is from Assault on Black Reach, so if this is for realsies, this is just them recycling older material.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:35:23


Post by: CaulynDarr


But no rules though. It would have been an awesome move to adapt the AoS rules to these few models. For the 8-12 yo market that would have been perfect.

But GW wants to be a model/toy company not a game company apparently.

At least Blood Bowl is coming back.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:36:17


Post by: zedmeister


 godardc wrote:
Hi Dakka,
I put some BOLS news on dakka.


Surely, there must be some kind of forfeit for this?


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:39:43


Post by: TheAuldGrump


 BrookM wrote:
Also, the 'Ard Boyz sprue on display is from Assault on Black Reach, so if this is for realsies, this is just them recycling older material.
Nothing wrong with that, though.

I like some of the old material better than the recent releases.

Not sure if I believe this, though.

The Auld Grump


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:43:22


Post by: casvalremdeikun


I may pick up the Heavy Assault Team if it is the AoBR Terminators and the AoBR Dreadnought.

The SM bike looks to just be the regular kit done in blue.

I know of some people that will be happy to see plastic Deffkoptas again.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:44:32


Post by: Paradigm


Surely that old War Trukk must be fake. It's the Gorkamorka one, with Orks that are half the size of regular ones.

I also think this might be a futile effort if it is true, unless they're casting in worse plastic, these are going to end up even more expensive (or they'll be cheaper, and someone at GW will wonder why no one is buying regular Land Speeders any more... )


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:44:46


Post by: loki old fart


Seems the twelve year old's aren't buying enough, let's move down the age range a bit.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:45:38


Post by: oni


OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:50:40


Post by: loki old fart


 oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Indeed


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:55:12


Post by: infinite_array


 loki old fart wrote:
Seems the twelve year old's aren't buying enough, let's move down the age range a bit.


GW's managed to finally overfarm the 12+ age bracket for all the "Christmas and 2 Birthdays" kids.

I give them five years until assemble-and-paint Superfinecast pacifiers!

 oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.


Devalue down to what they should be? What a great idea!


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:56:20


Post by: Mr. Grey


 BrookM wrote:
Uh yeah, I can't help but shake the feeling that this isn't real, as they're using art of models that are now long OOP and don't represent the models in the boxes, unless they've dug out the old Trukk and Bikes for nostalgia sake.


Note that multiple boxes have "Mock Up" splashed across the front of the artwork. While I wouldn't put it past GW to put the old Gorkamorka trukk in the box, I think it's too early to tell anything for sure. Even the sprues shown could be mock-ups, using older stock plastic sprues that they still had laying around.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:56:34


Post by: Tactical_Spam


Why would GW shift into reverse with their box art though? It seems counter intuitive.


GW new "build + paint" range, moving to models stores @ 2016/01/27 20:56:49


Post by: MrMoustaffa


Nice. Smart move to recycle their old Black Reach sprues, and if that ard boyz mob comes with a good amount of models it'll be a good starting point for people.

The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:00:28


Post by: Hulksmash


I'm interested in how this is a mistake as some are saying. A big issue with GW is that with moving out of the malls (at least here in the US) is that they are solidly word of mouth for new people. However going into toy and model stores massively expands their reach. And they might be able to get into big box stores this way as well.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:01:33


Post by: infinite_array


 MrMoustaffa wrote:
The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?


If they're really aiming for that 8-11 age range, how many of those kids are going to bother priming models?


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:03:56


Post by: Accolade


 Hulksmash wrote:
I'm interested in how this is a mistake as some are saying. A big issue with GW is that with moving out of the malls (at least here in the US) is that they are solidly word of mouth for new people. However going into toy and model stores massively expands their reach. And they might be able to get into big box stores this way as well.


I definitely agree, more exposure for 40k is always a good thing. Unless people *want* it to become even more niche/pricey?


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:05:20


Post by: loki old fart


 MrMoustaffa wrote:
Nice. Smart move to recycle their old Black Reach sprues, and if that ard boyz mob comes with a good amount of models it'll be a good starting point for people.

The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?


BOMBSHELL: GW Moving into Toy/Model Stores!

Posted by Larry Vela at January 27, 2016

GWbuildnplay-horz

Come see the new GW line of products rolling into toy and modelshops this fall!



images via Tiny Plastic Spacemen and Spikeybits Hobbies (Facebook) 1-27-2016
GWbuildnplay2GWbuildnplay0

Facebook user Chris Smith got these images at the Nuremberg toy fair. These pictures show a new line of Games Workshop “Build & Paint” kits that look to be aimed specifically at toy and model shops.
GWbuildnplay1 GWbuildnplay3 GWbuildnplay4

Note the following:

Colored plastic, removing the base coating step for some of the kits.
Very small simple GW kits with few parts.
Paints, glue and brushes included.
Good pricepoint for all the hobby gear included.
November 2016 Targeted release.



GW new "build + paint" range, moving to models stores @ 2016/01/27 21:07:32


Post by: Gamgee


I got a bad feeling 7th is going to be the last version of 40k.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:07:32


Post by: Bottle


Are those Ork bikes the old school 2nd edition ones!?


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:07:56


Post by: Pacific


 loki old fart wrote:
 oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Indeed


Personally I think this is a wonderful idea. I don't think it devalues the product, I think it places it in line with the kind of price range they should be reaching (assuming that these are reasonably priced of course!)

This is the first, genuine move that GW have made to reach more customers, rather than shrivel into an ever smaller hole, in years. And, it might be a step in the right direction towards stopping the slide in sales.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:10:02


Post by: SilverMK2


My first ever GW stuff was the 2nd edition starter set from Argos. Who knows how much money I pumped into them because of that chance find before they pushed me away with a promise to see them driven before me and to hear the lamentation of their significant others

For GW, more exposure is a good thing. They need more cheap, pocket money, impulse buy items in mass market toy stores.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:12:02


Post by: Pacific


And PS - that art is fething awesome, and a far more evocative thing to fire the imagination (of both kids and adults) than a dull, photo-shopped picture of some painted minis.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:12:12


Post by: loki old fart


 Pacific wrote:
 loki old fart wrote:
 oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Indeed


Personally I think this is a wonderful idea. I don't think it devalues the product, I think it places it in line with the kind of price range they should be reaching (assuming that these are reasonably priced of course!)

This is the first, genuine move that GW have made to reach more customers, rather than shrivel into an ever smaller hole, in years. And, it might be a step in the right direction towards stopping the slide in sales.

It's the drop in perceived quality that bothers me. Seen the space wolf leaks,??


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:13:14


Post by: Triszin


It's legit. I actually think its a good thing. Show 40k to the masses, only offer select models as the paint to build, never the full line. At the same time either stagnate the current prices of individual models, then heavily discount the models when bought in groups or armies, like the get started collections.

I Hope this tactic will also apply to their paint line, indiviudal bottle price stagnates, but then significant discounts when buying paint collections.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:13:52


Post by: insaniak


 infinite_array wrote:
 MrMoustaffa wrote:
The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?


If they're really aiming for that 8-11 age range, how many of those kids are going to bother priming models?

There isn't actualy any need to prime before painting with acrylic model paints anyway.

The coloured plastic suggests that the raw plastic firms the base colour, and they just give you a couple of colors and some decals to do the details.


It's a clever move to gain a little extra exposure, I think, and using older models (if that's really what they're doing) would help to avoid devaluing the current range, while also letting them squeeze a little extra mileage out of old moulds that are otherwise just sitting and taking up warehouse space.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:16:48


Post by: Agent_Tremolo


Wow. A trukk for 19€ when the current model goes for 36€? I'm going to buy like a dozen of those, if only to use as conversion fodder.

Now, if only they released some Guard minis as well..


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:18:39


Post by: RazorEdge


I can read "Series one - six great kits to collect!" on the first pic.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:22:28


Post by: Warhams-77


Well, Games Workshop actually has a booth at the Nuremberg Toy Fair (Spielwarenmesse) 2016 according to this registration

http://www.spielwarenmesse.de/messe/aussteller-2016/aussteller/?tx_nfmedb_exhibitors[params][objId]=595456&tx_nfmedb_exhibitors[action]=detail&tx_nfmedb_exhibitors[controller]=Exhibitors&L=0&cHash=185d243df42b22a472c3e776e6a08b0e

Categories: Model kits and Modelling colours & varnish








GW new "build + paint" range, moving to models stores @ 2016/01/27 21:27:25


Post by: Apple fox


This would be a positive step for GW, if they can get the right kits out there this way. And able to get people into the hobby from there.

Hope they get something for all the difernt races though :9 it's important for them to have some diversity also for difernt potential players.
Maybe they could even make sure players spending roughly equal amounts can have good games together with this line, it's a dream.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:27:39


Post by: Las


This is great. I'm very much in favour of anything that shakes things up.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:28:03


Post by: creeping-deth87


Really don't understand how anyone can say this is a bad idea. It's fantastic to get new blood into the game, the prices seem reasonable for what you get, and there's no nickel and diming at the counter for paint, brushes, and all this other crap that first timers would get hit with. As someone else mentioned, with so many GW stores moving away from malls, this is a great way to get mass exposure again. Where's the downside?


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:28:11


Post by: Oryza Sativa


Warhams-77 wrote:
Well, Games Workshop actually have a booth at the Nuremberg Toy Fair (Spielwarenmesse) 2016 according to this registration

http://www.spielwarenmesse.de/messe/aussteller-2016/aussteller/?tx_nfmedb_exhibitors[params][objId]=595456&tx_nfmedb_exhibitors[action]=detail&tx_nfmedb_exhibitors[controller]=Exhibitors&L=0&cHash=185d243df42b22a472c3e776e6a08b0e

Categories: Model kits and Modelling colours & varnish





OP's link and the BOLS post leave out the last two photos, which show these kits on display at Spielwarenmesse 2016, which started this morning. Suffice it to say that this is quite real.

https://imgur.com/gallery/V9D3A/new


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:34:09


Post by: BrookM


Well, wait and see I suppose. It does give off a Airfix-Humbrol vibe that I used to get what, twenty years ago now? When they'd sell these cheapo Airfix kits with a brush and two small pots of Humbrol acrylics.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:38:26


Post by: Warhams-77


Thanks a lot for the link, Oryza


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:39:04


Post by: loki old fart


 BrookM wrote:
Well, wait and see I suppose. It does give off a Airfix-Humbrol vibe that I used to get what, twenty years ago now? When they'd sell these cheapo Airfix kits with a brush and two small pots of Humbrol acrylics.

They still do.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:40:32


Post by: DarkTraveler777


I could definitely see this working.

Kid sees brightly colored box with action scene in toy store, excited shows it to parent who formerly played 40k and BOOM! A new hobbyist for GW funded by a returning hobbyist parent who gets to scratch that nostalgia itch. Brilliant!



GW new "build + paint" range, moving to models stores @ 2016/01/27 21:41:43


Post by: aka_mythos


Regardless of the quality of the kits, I think its a good move and shows GW is trying to grow its market share in ways that don't involve raising its prices.

Its cool to see those Blood Bowl pics too, no doubt the Tacobell of Lost Souls will save that for entirely separate post.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:42:12


Post by: kb_lock


Oryza Sativa wrote:
Warhams-77 wrote:
Well, Games Workshop actually have a booth at the Nuremberg Toy Fair (Spielwarenmesse) 2016 according to this registration

http://www.spielwarenmesse.de/messe/aussteller-2016/aussteller/?tx_nfmedb_exhibitors[params][objId]=595456&tx_nfmedb_exhibitors[action]=detail&tx_nfmedb_exhibitors[controller]=Exhibitors&L=0&cHash=185d243df42b22a472c3e776e6a08b0e

Categories: Model kits and Modelling colours & varnish





OP's link and the BOLS post leave out the last two photos, which show these kits on display at Spielwarenmesse 2016, which started this morning. Suffice it to say that this is quite real.

https://imgur.com/gallery/V9D3A/new

Well gak. I was ready to call BS on this when I saw the P3 paintbrush sitting in the display (or am I wrong?) - edit: I am wrong, it is the newer brushes from citadel that I am clearly unfamiliar with
http://cdn.bols.netdna-cdn.com/wp-content/uploads/2016/01/GWbuildnplay4.jpg

There is a lot you can fake, this looks pretty much confirmed. I think it is excellent.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:42:16


Post by: pretre


Yay, deffkopta re-release!


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:45:07


Post by: RoninXiC


Those are all mockups! Nothing seems finished. November 2016!


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:46:03


Post by: loki old fart


When I suggested this some years ago, people screamed blue murder at me. Geez how times have changed.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:48:41


Post by: SilverMK2


 Agent_Tremolo wrote:
Wow. A trukk for 19€ when the current model goes for 36€? I'm going to buy like a dozen of those, if only to use as conversion fodder.


They are about half the size of the current one... both the vehicle and the crew


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:51:57


Post by: durecellrabbit


That's really cool, I loved the aircraft versions of these as a kid. I'd definitely try and sneak some of these to nephews as presents or maybe buy some for myself .


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:55:11


Post by: RazorEdge


Buy some for you nephews and then build them for yourself.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:56:32


Post by: Hulksmash


This is a great thing for hobbiests to be able to grab for a younger family member.

I'd just be excited to see them picked up by a big box or two and sold to the mass market. Walmart/Target would be ideal in the US.


GW new "build + paint" range, moving to models stores @ 2016/01/27 21:57:33


Post by: Warhams-77


All the images from the Imgur album:

Spoiler:

























Source: https://imgur.com/gallery/V9D3A/new






GW new "build + paint" range, moving to models stores @ 2016/01/27 22:00:31


Post by: insaniak


 Tactical_Spam wrote:
Why would GW shift into reverse with their box art though? It seems counter intuitive.

A couple of reasons I can think of -

- Re-using the old art means not having to commission new art. As with the sprues, they already have the artwork sitting around not doing anything. Re-using it means getting a little more life out of it for no real expense, and helps keep the development cost of the kits down.

- It's bright and cheery, and distinct from the core 40K range. That serves the double purpose of giving the kits that old Airfix vibe that will make them look right at home in a model shop, while keeping the 'deluxe' feel to the core range in their more minimalist packaging to keep the two ranges distinct.


Just from the little bit shown so far, this looks like a really clever and well-thought-out release.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:01:41


Post by: Kanluwen


I want one of those swag bags in the back with the Knight on it. That looks amazing.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:02:15


Post by: His Master's Voice


Holy Mother of God, GW doing marketing outside of their inbred ecosystem?

Damn.

Also, those are some nifty Bloodbowl orcses. I like em.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:02:43


Post by: kb_lock


Thank buggery this all comes out after my self-imposed purchasing moratorium ends

\o/


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:19:27


Post by: Yaraton


 Tactical_Spam wrote:
Why would GW shift into reverse with their box art though? It seems counter intuitive.


It's simple: GW doesn't have to pay for the new art. "Reduce, Reuse, Recycle."


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:21:34


Post by: ruralguard


Love this idea.

Anyone noticed the Terminator sprue with old 25mm base? That dates back to 2nd edition 40k / first Space Hulk re-release. I wonder too if the Land Speeder is the early 3rd edition one rather than the current model with more options.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:23:33


Post by: Talys


Looks like a good idea to me, with prices that will be attractive in the toy store/model shop range, especially with paints and a brush included.

I like the box art. It should be clearly differentiated from current generation GW product anyhow.

I hope that the hobby shops that we frequent will also have access to these, as they will be good for hobby introduction.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:25:30


Post by: Ibis


 Yaraton wrote:
 Tactical_Spam wrote:
Why would GW shift into reverse with their box art though? It seems counter intuitive.


It's simple: GW doesn't have to pay for the new art. "Reduce, Reuse, Recycle."


Look closely at the box art, there's a 'mock up' watermark stamped across the artwork, that and the box proclaiming to have a dreadnought and terminators in it actually features a dreadnought and tactical marines on the cover. Looks like placeholder artwork for the moment as far as I can see.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:27:52


Post by: Vermis


That all looks... pretty cool actually.

(If the assault team is a dread and five termies.... for £25... Dayum. )


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:29:21


Post by: Accolade


Warhams-77 wrote:
Spoiler:
All the images from the Imgur album:

[spoiler]
























Source: https://imgur.com/gallery/V9D3A/new






That guy on the right looks like Scully from Brooklyn 99



And those Bloodbowl models look great!!


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:29:40


Post by: insaniak


Ibis wrote:

Look closely at the box art, there's a 'mock up' watermark stamped across the artwork, that and the box proclaiming to have a dreadnought and terminators in it actually features a dreadnought and tactical marines on the cover. Looks like placeholder artwork for the moment as far as I can see.

Likewise, the 'Attack Bike' has the art for a regular marine bike... Although the sprue shown is a regular bike as well, so who knows what's happening there...


Automatically Appended Next Post:
ruralguard wrote:
I wonder too if the Land Speeder is the early 3rd edition one rather than the current model with more options.

Seems likely, going by the other models shown.

Hope they've sorted out the warping problem, at least...


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:31:38


Post by: Talys




Hey, what piece of castle terrain are they using in the left side of the Sigmar display? That looks cool. I want that big arch!


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:31:43


Post by: Barzam


This is very much a good thing. Remember when GW used to be in partnership with Milton Bradley? You actually had GW branded goods available in regular retail back then. Those games were what got a lot of us into miniatures and wargaming in the first place. Yhis will put GW's name back out there and should help bring in some much needed new blood.

I for one will be extremely happy if this means that I'll be able to grab miniatures while I'm shopping at Target. I really hope they're going to release these to big box retailers in the US. I also hope those brushes are up to their regular brush quality. If so, it may wind up being more economical to buy one of these kits instead of just getting the brushes from my FLGS.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:34:16


Post by: Silent Puffin?


Whats this 'tiny plastic spacemen' thing? A generic GW logo, a new division?

It is also on the Blood Bowl advertising(!1!)
Spoiler:


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:35:19


Post by: ceorron


Well this is a turn up for the books. I didn't see this coming. Will be interesting to see how this turns out. tbh


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:36:02


Post by: BrookM


 Silent Puffin? wrote:
Whats this 'tiny plastic spacemen' thing? A generic GW logo, a new division?

It is also on the Blood Bowl advertising(!1!)
Spoiler:
A blog watermark. Beats the usual one that's plastered all over the image to prevent sharing.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:36:22


Post by: Talys


@Silent Puffin - I think that's just the watermark of the folks who took the pics. It says, "images via Tiny Plastic Spacemen and Spikeybits Hobbies (Facebook) 1-27-2016"

Edit - DOH. BrookM = fasta ninja!


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:36:35


Post by: Mymearan


 Silent Puffin? wrote:
Whats this 'tiny plastic spacemen' thing? A generic GW logo, a new division?

It is also on the Blood Bowl advertising(!1!)
Spoiler:
[img]https://scontent-lhr3-1.xx.fbcdn.net/hphotos-xfp1/v/t1.0-9/12647323_1010471962309644_354550965503090208_n.jpg?oh=17b013e088811592c3dfbd8421f4fd54&oe=572595F[/]


It's a watermark.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:37:34


Post by: Talys


I think Orks & Space Marines is cool, too. Fitting -- they are the Original Two, from Rogue Trader.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:40:11


Post by: Ferrum_Sanguinis


Its a step in the right direction, no doubt. But why now? Makes me think GW's financial situation is worse than it looks.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:41:56


Post by: Accolade


 Ferrum_Sanguinis wrote:
Its a step in the right direction, no doubt. But why now? Makes me think GW's financial situation is worse than it looks.


I think Rountree is not the puppet Kirby was hoping he'd be.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:43:29


Post by: insaniak


 Ferrum_Sanguinis wrote:
Its a step in the right direction, no doubt. But why now? Makes me think GW's financial situation is worse than it looks.

The new guy in charge did say when he took over that he was aiming to shake things up a little and look for new, more affordable ways to get their product out there without affecting the value of the existing branding.

This is pretty much bang on target for that goal.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:48:50


Post by: Warhams-77


 Talys wrote:
I think Orks & Space Marines is cool, too. Fitting -- they are the Original Two, from Rogue Trader.


Finally a plastic Farm kit???


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:50:59


Post by: Ferrum_Sanguinis


 insaniak wrote:
 Ferrum_Sanguinis wrote:
Its a step in the right direction, no doubt. But why now? Makes me think GW's financial situation is worse than it looks.

The new guy in charge did say when he took over that he was aiming to shake things up a little and look for new, more affordable ways to get their product out there without affecting the value of the existing branding.

This is pretty much bang on target for that goal.


Gland he doesn't seem to be Kirby's puppet like many predicted.


GW new "build + paint" range, moving to models stores @ 2016/01/27 22:52:51


Post by: angelofvengeance


Thank God. This Rountree fella has a good bit more about him than Kirby it seems!


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:00:00


Post by: Warhams-77


Hopefully the quality of these kits mould-wise is up to standard we expect from GW.




GW new "build + paint" range, moving to models stores @ 2016/01/27 23:03:57


Post by: argonak


Huh. Not sure what to think of this. On the one hand, its more of GW thinking they're just a model company rather than a game and model company. . . but on the other hand its actually going to be spreading their net a little further and offering a sort of introduction to the hobby. The issue I see is what grabs someone who isn't already into 40k into buying one of these kits. The only appeal will be a purely visual one, and Space Marines don't have as wide of an appeal as a military tank or helicopter. But maybe they'll combine this with some advertising?

What they really need is a good Saturday morning cartoon, if kids still watch those things I guess. Its too bad they're not super cheap, but these prices aren't all that bad I guess.

And imo, they should stick some real basic AoS style wargaming rules into the box.


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:04:18


Post by: Ferrum_Sanguinis


So the SM bike kit comes with a terminator captain based on the pics and is 10 pounds. A SM termie libby costs 18 pounds.

So for 20 pounds, 2 pounds more than the TEQ libby, you can get not only 2 TEQ captains but also 2 bikes, and brushes, and paints, and glue.

FFS...


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:08:11


Post by: Nostromodamus


I wouldn't be basing much off of the not-final box art.

Edit: Never mind, took another look and saw the sprue. Interesting...


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:15:46


Post by: JoeRugby


 Pacific wrote:
And PS - that art is fething awesome, and a far more evocative thing to fire the imagination (of both kids and adults) than a dull, photo-shopped picture of some painted minis.


Exalted for truth.

some of the old box art was awesome


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:18:38


Post by: TheAuldGrump


 Talys wrote:
Looks like a good idea to me, with prices that will be attractive in the toy store/model shop range, especially with paints and a brush included.

I like the box art. It should be clearly differentiated from current generation GW product anyhow.

I hope that the hobby shops that we frequent will also have access to these, as they will be good for hobby introduction.
I agree.

*With a crack! the Second Seal is broken*

Getting back into stores is a good thing.

It looks like Rountree is thinking outside of the eensy weensy box that GW has been doing most of its recent thinking in.

The Auld Grump


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:22:00


Post by: insaniak


 argonak wrote:
The issue I see is what grabs someone who isn't already into 40k into buying one of these kits. The only appeal will be a purely visual one, and Space Marines don't have as wide of an appeal as a military tank or helicopter. .

They're cool models, and there's a dearth of cool scifi model kits out there.



GW new "build + paint" range, moving to models stores @ 2016/01/27 23:22:09


Post by: Dentry


Nice. I approve of this.

New outreach to non-gaming modelers and cheaper inferior(?) kits for existing customers. The current artwork looks fine, too, more in keeping with the style I typically see on model shop boxes anyway.


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:23:32


Post by: Warhams-77


The original source is doubting these will be sold in Walmart and the likes - GW is aiming at model shops with their new range. The blog's article, with a few more pics of the AoS diorama

http://www.tinyplasticspacemen.com/games-workshop-2016-releases-from-the-spielwarenmesse-the-nurnberg-toy-fair/

They will provide more info tomorrow





GW new "build + paint" range, moving to models stores @ 2016/01/27 23:27:06


Post by: krushgroove


Hi guys, I'm the one that took the pictures (and my name ain't Chris whatever!). I posted this in the 2 main 40k groups on Facebook, The Overlords group and on my site/blog, Tiny Plastic Spacemen: http://www.tinyplasticspacemen.com/games-workshop-2016-releases-from-the-spielwarenmesse-the-nurnberg-toy-fair/ - there's some extra pictures on my site of the Age of Sigmar terrain, I wasn't aware that it's not released yet because I'm sure I've seen it at Warhammer World before now.

I also posted the pictures of the Built + Paint sets flyer on the Spikey Bitz Facebook page, and they somehow turned it into a 'GW is going to Target and Walmart' story - which I just didn't get at all from talking with the head guy at the GW stand. They're placed right in the middle of die-cast and scale model manufacturers, in a prime spot to talk to hobby shops and try to get back into independent stores. Who knows what their strategy is but I don't think it's get into big retailers. Although it's not a bad idea, with an all-in-one model kit! I will try to confirm this one way or another in the next couple of days, though.


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:29:43


Post by: theHandofGork


If this is true it means GW is doing something that (to me) seems totally reasonable and designed to get more people into playing their games.

I don't know how to process this information. I actually really like the direction GW is taking. I haven't thought that in something like a decade (which is a long time when you're in your 30s).


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:31:53


Post by: Warhams-77


Thanks, Krushgroove, for the photos, news, and chiming in to add valid information


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:33:47


Post by: TheAuldGrump


 krushgroove wrote:
Hi guys, I'm the one that took the pictures (and my name ain't Chris whatever!). I posted this in the 2 main 40k groups on Facebook, The Overlords group and on my site/blog, Tiny Plastic Spacemen: http://www.tinyplasticspacemen.com/games-workshop-2016-releases-from-the-spielwarenmesse-the-nurnberg-toy-fair/ - there's some extra pictures on my site of the Age of Sigmar terrain, I wasn't aware that it's not released yet because I'm sure I've seen it at Warhammer World before now.

I also posted the pictures of the Built + Paint sets flyer on the Spikey Bitz Facebook page, and they somehow turned it into a 'GW is going to Target and Walmart' story - which I just didn't get at all from talking with the head guy at the GW stand. They're placed right in the middle of die-cast and scale model manufacturers, in a prime spot to talk to hobby shops and try to get back into independent stores. Who knows what their strategy is but I don't think it's get into big retailers. Although it's not a bad idea, with an all-in-one model kit! I will try to confirm this one way or another in the next couple of days, though.
Thanks for the info!

The Auld Grump


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:36:13


Post by: insaniak


Warhams-77 wrote:
Hopefully the quality of these kits mould-wise is up to standard we expect from GW.

I would very much doubt that they're using anything other than the original moulds for these sprues, so they're likely to be more or less exactly the same quality-wise as they were when they were first released.


For that matter, if they've chosen to go for a harder, more model-kit-ish plastic formula for these than they use for their gaming miniatur, they may even be slightly better than they were originally...


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:39:31


Post by: JoshInJapan


 casvalremdeikun wrote:
I may pick up the Heavy Assault Team if it is the AoBR Terminators and the AoBR Dreadnought.


As would I. My six year-old son is starting an Ultramarines army with my unused SM models, and I would much prefer to pay $40USD than that approximately $1,000 the full sets could cost.


GW new "build + paint" range, moving to models stores @ 2016/01/27 23:41:41


Post by: djphranq


 Kanluwen wrote:
I want one of those swag bags in the back with the Knight on it. That looks amazing.


They look like the bags they're using now at GW stores. Did you want 1 or 2?


EDIT:

This is what they have at the store lately... one side Knight... other side AoS...



GW new "build + paint" range, moving to models stores @ 2016/01/27 23:48:31


Post by: Warhams-77


 insaniak wrote:
Warhams-77 wrote:
Hopefully the quality of these kits mould-wise is up to standard we expect from GW.

I would very much doubt that they're using anything other than the original moulds for these sprues, so they're likely to be more or less exactly the same quality-wise as they were when they were first released.

For that matter, if they've chosen to go for a harder, more model-kit-ish plastic formula for these than they use for their gaming miniatur, they may even be slightly better than they were originally...

Yes, good points. I had a few minutes of Finecast-Dejavu but there is nothing actually hinting at that. We can see some sample sprues and they look fine


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:14:47


Post by: Barzam


 krushgroove wrote:
Hi guys, I'm the one that took the pictures (and my name ain't Chris whatever!). I posted this in the 2 main 40k groups on Facebook, The Overlords group and on my site/blog, Tiny Plastic Spacemen: http://www.tinyplasticspacemen.com/games-workshop-2016-releases-from-the-spielwarenmesse-the-nurnberg-toy-fair/ - there's some extra pictures on my site of the Age of Sigmar terrain, I wasn't aware that it's not released yet because I'm sure I've seen it at Warhammer World before now.

I also posted the pictures of the Built + Paint sets flyer on the Spikey Bitz Facebook page, and they somehow turned it into a 'GW is going to Target and Walmart' story - which I just didn't get at all from talking with the head guy at the GW stand. They're placed right in the middle of die-cast and scale model manufacturers, in a prime spot to talk to hobby shops and try to get back into independent stores. Who knows what their strategy is but I don't think it's get into big retailers. Although it's not a bad idea, with an all-in-one model kit! I will try to confirm this one way or another in the next couple of days, though.


That's a little disappointing that they aren't aiming for big box retail. Baby steps, I suppose. Since my FLGS is also a hobby/model shop, I shouldn't have any issue finding these if I want them.


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:16:35


Post by: nudibranch


This is really cool actually. Also nice how they're making some oop models available again (especially the Deff Copta as the only other models for it is ancient.)


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:19:39


Post by: Guildsman


I hate to be a downer, but if they're not aiming to get these "new" kits into big box stores, I really don't see the point. If by "hobby shops" you mean places like Michael's or Hobby Town here in the U.S., then that's not exactly going to bring a flood of new customers. A lot of these stores already have GW kits.


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:22:14


Post by: Kanluwen


 Guildsman wrote:
I hate to be a downer, but if they're not aiming to get these "new" kits into big box stores, I really don't see the point. If by "hobby shops" you mean places like Michael's or Hobby Town here in the U.S., then that's not exactly going to bring a flood of new customers. A lot of these stores already have GW kits.

There's also model train shops, stores that sell scale models but not games, etc.

And whether those stores have GW stuff or not seems to be a regional/manager based things. The Michael's near me most definitely has no GW stuff, and has not since the Return of the King sets.


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:24:47


Post by: insaniak


 Guildsman wrote:
I hate to be a downer, but if they're not aiming to get these "new" kits into big box stores, I really don't see the point. If by "hobby shops" you mean places like Michael's or Hobby Town here in the U.S., then that's not exactly going to bring a flood of new customers. A lot of these stores already have GW kits.

That may be the case in the US. Less so elsewhere, I suspect.

Hobby stores here rarely carry GW, and those few who do just have a small range tucked in a corner that nobody knows anything about.

These kits will be much easier for those sorts of stores to sell,, as they're a self contained product and don't require any knowledge of the actual game.


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:24:49


Post by: loki old fart


 Guildsman wrote:
I hate to be a downer, but if they're not aiming to get these "new" kits into big box stores, I really don't see the point. If by "hobby shops" you mean places like Michael's or Hobby Town here in the U.S., then that's not exactly going to bring a flood of new customers. A lot of these stores already have GW kits.

Agreed, they need to get these into Smyths or toys are us. Right next to airfix and the like.


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:29:44


Post by: Sinful Hero


 Guildsman wrote:
I hate to be a downer, but if they're not aiming to get these "new" kits into big box stores, I really don't see the point. If by "hobby shops" you mean places like Michael's or Hobby Town here in the U.S., then that's not exactly going to bring a flood of new customers. A lot of these stores already have GW kits.


Where do you live that Hobby Lobby's have GW kits? I remember Hobbytown USA's used to carry a few years ago; is that what you're talking about?

Wait, have we had this conversation before? With Big Box hobby stores having a small selection in the NorthEastern US?


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:34:47


Post by: Korinov


This is certainly a good step in the right direction. As others have said before, it could also indicate that the panic button has already been pushed (this is barely a month after the Christmas bundles).

Nice to see those oldie and lovely pieces of box art again.


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:48:49


Post by: Jehan-reznor


Reasonable prices with paint a kit and brushes, surely this must be a sign of the end of times!

Good idea GW!


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:50:10


Post by: Tannhauser42


After I got over my initial shock of GW doing something rather intelligent, I then got the second shock: GW actually attended an industry event. I thought they avoided those things like the plague?


GW new "build + paint" range, moving to models stores @ 2016/01/28 00:53:57


Post by: Accolade


 Tannhauser42 wrote:
After I got over my initial shock of GW doing something rather intelligent, I then got the second shock: GW actually attended an industry event. I thought they avoided those things like the plague?


I'm guessing that, in a meeting, someone asked the very difficult question "Why?"

When everyone shrugged, it was decided GW should attend.


GW new "build + paint" range, moving to models stores @ 2016/01/28 02:11:34


Post by: Talys


 Korinov wrote:
This is certainly a good step in the right direction. As others have said before, it could also indicate that the panic button has already been pushed (this is barely a month after the Christmas bundles).

Nice to see those oldie and lovely pieces of box art again.


Keep in mind these won't show up til NEXT Christmas (November 2016), and since there's photos of the sprues and such, they must have been planed quite a while ago. Like, we are seeing it now, but the genesis of the project was probably over a year ago; at least many months past.

We have a little bit of an idea of how long it takes them to get a project going -- they announced SGs at the end of last year, and BB is slated for some time in 2017 now, I think. So, there's a good chance this was a project started in early 2015 to hit late 2016. Looking at the sprues, I think the sprues have been retooled, if nothing else, to optimize space so that the boxes can be smaller (old sprues had tons of space between each model part; new sprues have everything crammed in tight).


GW new "build + paint" range, moving to models stores @ 2016/01/28 02:13:04


Post by: Verviedi


...I think I actually just threw an error. Does this qualify as advertising? Because I think this qualifies as advertising.


GW new "build + paint" range, moving to models stores @ 2016/01/28 02:41:16


Post by: insaniak


 Talys wrote:
. Looking at the sprues, I think the sprues have been retooled, if nothing else, to optimize space so that the boxes can be smaller (old sprues had tons of space between each model part; new sprues have everything crammed in tight).

They look like the original sprues to me. And I handled a lot of those sprues...

I don't think this would have anything like the development time of new Specialist Games. They have the moulds. They have the artwork. The longest delay would be getting boxes printed... Which may be why the boxes shown are just mockups.


GW new "build + paint" range, moving to models stores @ 2016/01/28 03:32:37


Post by: Crazyterran


Those look like the Old 25mm Terminators (as you can see in one of the pictures) and the god damn Gorka Morka trucks.

Ughhh.


GW new "build + paint" range, moving to models stores @ 2016/01/28 03:46:00


Post by: Sinful Hero


 Crazyterran wrote:
Those look like the Old 25mm Terminators (as you can see in one of the pictures) and the god damn Gorka Morka trucks.

Ughhh.


They also have "Mock-up" written on the box art.


GW new "build + paint" range, moving to models stores @ 2016/01/28 04:42:11


Post by: Talys


 insaniak wrote:
 Talys wrote:
. Looking at the sprues, I think the sprues have been retooled, if nothing else, to optimize space so that the boxes can be smaller (old sprues had tons of space between each model part; new sprues have everything crammed in tight).

They look like the original sprues to me. And I handled a lot of those sprues...

I don't think this would have anything like the development time of new Specialist Games. They have the moulds. They have the artwork. The longest delay would be getting boxes printed... Which may be why the boxes shown are just mockups.


When I looked at it again -- you're right. If the boxes are printed out of China, the freight could take a while; local printing should be no biggie (I mean, considering they have 9 months to go).


GW new "build + paint" range, moving to models stores @ 2016/01/28 04:58:48


Post by: Jehan-reznor


Even if they use the old molds it is finally something to draw in a younger crowd and for us veterans, Conversion potential!


GW new "build + paint" range, moving to models stores @ 2016/01/28 05:08:21


Post by: Kid_Kyoto


 krushgroove wrote:
Hi guys, I'm the one that took the pictures (and my name ain't Chris whatever!). I posted this in the 2 main 40k groups on Facebook, The Overlords group and on my site/blog, Tiny Plastic Spacemen: http://www.tinyplasticspacemen.com/games-workshop-2016-releases-from-the-spielwarenmesse-the-nurnberg-toy-fair/ - there's some extra pictures on my site of the Age of Sigmar terrain, I wasn't aware that it's not released yet because I'm sure I've seen it at Warhammer World before now.

I also posted the pictures of the Built + Paint sets flyer on the Spikey Bitz Facebook page, and they somehow turned it into a 'GW is going to Target and Walmart' story - which I just didn't get at all from talking with the head guy at the GW stand. They're placed right in the middle of die-cast and scale model manufacturers, in a prime spot to talk to hobby shops and try to get back into independent stores. Who knows what their strategy is but I don't think it's get into big retailers. Although it's not a bad idea, with an all-in-one model kit! I will try to confirm this one way or another in the next couple of days, though.


Thaks for the information, cool stuff.

I remember GW did something similar in the early 2000s, putting a lot of their 1 pose plastics out for a bargain price. 8 Bezerkers and Plague Marines for $8, the Heroquest and Warhammer Quest models as well.


GW new "build + paint" range, moving to models stores @ 2016/01/28 05:14:28


Post by: Guildsman


 Sinful Hero wrote:
 Guildsman wrote:
I hate to be a downer, but if they're not aiming to get these "new" kits into big box stores, I really don't see the point. If by "hobby shops" you mean places like Michael's or Hobby Town here in the U.S., then that's not exactly going to bring a flood of new customers. A lot of these stores already have GW kits.


Where do you live that Hobby Lobby's have GW kits? I remember Hobbytown USA's used to carry a few years ago; is that what you're talking about?

Wait, have we had this conversation before? With Big Box hobby stores having a small selection in the NorthEastern US?

My bad; that was phrased badly. Hobby Town and such have a small selection of kits, or at least my local one does. Places like Michael's or Hobby Lobby don't have GW, but they do have Revel, Airfix, etc. And maybe it's just me, but those don't seem to be the sort of places that would make a huge difference to GW's bottom line. Now, if they got these new beginner kits into stores like Wal-mart or Target... that would be a real coup.


GW new "build + paint" range, moving to models stores @ 2016/01/28 05:16:45


Post by: highlord tamburlaine


Won't be saddened if it doesn't end up in places like Target or Wal-Mart (but wouldn't mind it, that's for sure).

What I do hope to see is this stuff in Michael's, Jo- Ann, Hobby Lobby... places that sell model kits, but MORE IMPORTANTLY, offer those sweet, delicious, 40+ percent off coupons like it's going out of style.

I will go on record with saying that if these show up in stores my wife already has stockpiles of coupons for, I will forgo will lizarding ways and start a space marine army up again.

Just like old times.


GW new "build + paint" range, moving to models stores @ 2016/01/28 05:40:08


Post by: casvalremdeikun


 highlord tamburlaine wrote:
Won't be saddened if it doesn't end up in places like Target or Wal-Mart (but wouldn't mind it, that's for sure).

What I do hope to see is this stuff in Michael's, Jo- Ann, Hobby Lobby... places that sell model kits, but MORE IMPORTANTLY, offer those sweet, delicious, 40+ percent off coupons like it's going out of style.

I will go on record with saying that if these show up in stores my wife already has stockpiles of coupons for, I will forgo will lizarding ways and start a space marine army up again.

Just like old times.
Very true. This might actually be a way of getting a bunch of miniatures for a halfways decent price. I will be picking up the Terminator/Dreadnought boxed set for sure. This might even be a cheap way to get some bikes (with added SM Captain probably also from AoBR). Too bad they didn't do something like release the AoBR Tactical Squad this way. Would also be cool if they released some of the other starter set miniatures this way, though I would expect the Helbrute to be called a Chaos Dreadnought.


GW new "build + paint" range, moving to models stores @ 2016/01/28 05:52:45


Post by: Talys


I think Toys-R-Us and Walmart would do a lot better than Michaels. Not sure about the US version of the store, but the Canadian Michaels targets a much older demographic. There's a very small fine arts section that I frequent, but most of the store is dedicated to things like dried flowers, framing, seasonal "craft" type stuff (for Halloween, Christmas, etc.), that kind of thing. I've never seen any kind of model like a Tamiya or Revell in one.

I'm on board with 40% and 50% coupons though!!


GW new "build + paint" range, moving to models stores @ 2016/01/28 06:17:14


Post by: Grimskul


 Talys wrote:
I think Toys-R-Us and Walmart would do a lot better than Michaels. Not sure about the US version of the store, but the Canadian Michaels targets a much older demographic. There's a very small fine arts section that I frequent, but most of the store is dedicated to things like dried flowers, framing, seasonal "craft" type stuff (for Halloween, Christmas, etc.), that kind of thing. I've never seen any kind of model like a Tamiya or Revell in one.

I'm on board with 40% and 50% coupons though!!


Indeed, the Michaels store near me in Mississauga really doesn't have much product for the gaming/modelling demographic, there's paint and stuff for sure but its aimed more towards arts and crafts moreso than tabletop or hobby-esque stuff.


GW new "build + paint" range, moving to models stores @ 2016/01/28 06:22:49


Post by: H.B.M.C.


I... don't see a problem with this. At all.


 Gamgee wrote:
I got a bad feeling 7th is going to be the last version of 40k.


Yeah but Age of Ultramar is going to be rad!!!




GW new "build + paint" range, moving to models stores @ 2016/01/28 06:39:55


Post by: casvalremdeikun


 H.B.M.C. wrote:
I... don't see a problem with this. At all.


 Gamgee wrote:
I got a bad feeling 7th is going to be the last version of 40k.


Yeah but Age of Ultramar is going to be rad!!!


At least we know that when it does happen, Space Marines and Orks are safe.


GW new "build + paint" range, moving to models stores @ 2016/01/28 07:22:57


Post by: Kid_Kyoto


Walmart, Target and Toys R Us might be off the table for GW because they dictate prices to their wholesalers and discount retail.

While thse kits are cheap by GW standards the big box retails would want to chop at least 10% off of them if not more, and would take that 10% our of GW's share.

Don't get me wrong you can make some real money working with the big boys, but they're going to drive a very hard bargain.

These are probably aimed at small craft and hobby shops around the world. I remember seeing a job offer for a 'hobby recruiter' or something in Memphis who will have the job of pushing them.


GW new "build + paint" range, moving to models stores @ 2016/01/28 07:32:17


Post by: casvalremdeikun


I wouldn't mind seeing this at Hobby Lobby (40% off coupon FTW). My Hobbytown already carries a wide variety of GW stuff (including the entire paint line short of the AoS paints), so this wouldn't exactly add much to them. Michaels is too small.

There is a section at Target Walmart that all of the hobby stuff like TCGs and D&D (starter sets at least) are. Wizards of the Coast is just as stringent with their stuff as GW is (except on Amazon), so if WotC stuff is carried at Target and Walmart, I would not be surprised to see GW stuff there too.


GW new "build + paint" range, moving to models stores @ 2016/01/28 07:34:40


Post by: Wopbopadobop


This can only be a good thing. New blood.

The kits all have 'mock up' on them. Any comments on box,content, sprues are moot, these are likely very early proof of concept products using old mounds to test the new coloured plastics. I would expect newer, possibly monopose models to with the '8+' market they're aiming at.

To those pooh-poohing if this doesn't go into the mega stores...

This is also a good sign. Larger stores impose significant rules around pricing, may require x thousand stock up front to populate stores, freedom to discount after x period, advertising rights... Etc etc

All things that could damage GW reputation, profits, and even start to steal the few veteran shoppers who go to GW stores.

This is the kind of good decision making that has been lacking.


GW new "build + paint" range, moving to models stores @ 2016/01/28 07:41:12


Post by: lord_blackfang


Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

I'm all for it, tho. If true, it's a great idea.


GW new "build + paint" range, moving to models stores @ 2016/01/28 07:51:57


Post by: Ferrum_Sanguinis


I hope the line is successful enough that a Tyranid wave is released, gonna save SO much money!


GW new "build + paint" range, moving to models stores @ 2016/01/28 07:52:11


Post by: casvalremdeikun


 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

I'm all for it, tho. If true, it's a great idea.
Because GW. I imagine they didn't want to do straight up copies of the current packaging (though they did with the Land Speeder) because they might "compete" with themselves. I don't think these are all clip together kits either. I would place money on the fact that most of them are reuses of the Assault on Black Reach kits, but the SM Bike and Land Speeder look to be the regular kit.


GW new "build + paint" range, moving to models stores @ 2016/01/28 08:24:07


Post by: Jadenim


I second the idea that this is proof of concept stuff and the actual end product will look a bit different.

I can quite easily see them reusing the AoBR sculpts, they were pretty much clip together and I think they were in the first gen of computerised sculpts, so they can probably rearrange the sprues very easily.

I think the bikes will be a new sculpt/resculpt similar to the originals but simplified; even with the old models they're a bit more complicated.

I do wonder if this means a new SM bike is on the way? It's the only one that's still in production I believe and is one of the clunkier old sculpts in the SM range.

Edit: Landspeeder too, but the same logic applies


GW new "build + paint" range, moving to models stores @ 2016/01/28 08:25:23


Post by: Hanskrampf


As someone working in packaging design, stop complaining about these mockups. This looks like something the higher ups thought about a few weeks ago, to present as a new product line on the Spielwarenmesse Nürnberg (biggest toy fair worldwide). Think no sprues produced yet (Space Marine ones could just be spray primed for now), no artists hired, just the decision "we want these 6 sets and they should different from our main line". Recycle old artwork, think of a new layout for a different target audience, get the boxes printed all in time. This project may have just started after the christmas holidays.


GW new "build + paint" range, moving to models stores @ 2016/01/28 08:33:55


Post by: NoggintheNog


Its a good idea, but I'm not sure the implementation is right.

Yes, they are very much like the all in one kits airfix still sell by the bucket load, but the market has moved on. Airfix have retooled all their best sellers, Spitfire, Hurricane, ME 109 and so on to modern standards. That is, they have a lot of detail and fit almost seamlessly when you build them. There are silimar products from Hobbyboss and other chinese manufacturers too that also have all modern tooling.

In that environment, chucking out a 2nd edition land speeder, that is a dog of a kit that never fitted together properly at the best of times is not a smart move. They need modern kits with modern fit standards, else it will be another missed opportunity.



GW new "build + paint" range, moving to models stores @ 2016/01/28 08:44:40


Post by: Mr. Burning


NoggintheNog wrote:
Its a good idea, but I'm not sure the implementation is right.

Yes, they are very much like the all in one kits airfix still sell by the bucket load, but the market has moved on. Airfix have retooled all their best sellers, Spitfire, Hurricane, ME 109 and so on to modern standards. That is, they have a lot of detail and fit almost seamlessly when you build them. There are silimar products from Hobbyboss and other chinese manufacturers too that also have all modern tooling.

In that environment, chucking out a 2nd edition land speeder, that is a dog of a kit that never fitted together properly at the best of times is not a smart move. They need modern kits with modern fit standards, else it will be another missed opportunity.




Theres a lot of placeholder material in that GW display so we can't really draw any conclusions. I could imagine some retooling of the original to make assembly easier.

We'll probbaly get some leaked images of the actual sprues closer to the time. Theres a few fairs that GW could attend yet that could give us glimpses of finalised contents.

Even if its the old kit rehashed this range is a positive move by GW.


.


GW new "build + paint" range, moving to models stores @ 2016/01/28 09:20:46


Post by: Col.Gravis


Its from the Nuremberg Toy Trade Fair which is on at the moment, a quick good search shows GW are in attendance. So for one thing, this is very real.

And I'd say its a very positive move, making use of older simple miniatures is a smart idea by GW to introduce youngsters to the hobby, the choice of kits seems good (the Landspeeder is the only odd choice). The coloured plastic clever - and nought wrong with old box art. Though I'd echo it would be even better if they included a cut down rule set, very easy to do with such a limited pool of models.

Well done GW.


GW new "build + paint" range, moving to models stores @ 2016/01/28 09:45:55


Post by: H.B.M.C.


 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?


Did you even look at the pictures?

1. They're obviously not fake. They're at a trade show.
2. Why not use the covers? What does this take away from the product?
3. They're obviously not clip-together, or new. They're old kits re-purposed, and they come with glue.


GW new "build + paint" range, moving to models stores @ 2016/01/28 10:25:26


Post by: Warhams-77


It says first wave so this series of easy to build models could be expanded


GW new "build + paint" range, moving to models stores @ 2016/01/28 10:26:50


Post by: oldzoggy


I dont really care if this is a smart marketing move or not.

As an ork player this is the best news in YEARS : D

-Plastic deffkopta's
-Boxes with oldskool art lets hope they make plastic oldskool ork mini's to
-The option to get GW stuff for extreme discounts when the product doesnt' sell.

What is not to like.

ALSO PLASTIC DEFFKOPTA's for lets hope a reasonable price : D


Automatically Appended Next Post:
I would love it if GW made a budget line, seriously I don't care if it s snap fit or not. If it is and saves half I will just buy it and cut it up. I do this with most of he current models anyway.


GW new "build + paint" range, moving to models stores @ 2016/01/28 10:33:29


Post by: SagesStone


 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

I'm all for it, tho. If true, it's a great idea.

They could be this lazy, we don't know yet.


GW new "build + paint" range, moving to models stores @ 2016/01/28 10:37:19


Post by: notprop


If it stays as shown its the AoBR box retooled for small sprues. Nice idea, well done GW. This is Great News!!1! as we/they used to say.

Interesting that they are going for a waved/collectors sales method; a response/nod to the gotta collect 'em all way that so many toys are sold now. With the coloured plastics a clear nod to X-Wing's pick up and play side of things without going pre-paint. Keeps the actual building/modelling/paint core of the hobby involved - I like it allot.

Let wave 2 speculation commence in 5...4...3...2...1...

Demiurge More marines!


GW new "build + paint" range, moving to models stores @ 2016/01/28 10:39:50


Post by: casvalremdeikun


The $39 USD Ork bundle appears to have some form of Big Boss, one Deff Kopta, and 7 Orks in it. Basically, it will be this sprue (Assault on Black Reach Sprue C). Heck, one of the images flat out shows this exact sprue. There is also a single spure snap-fit terminator depicted, but it doesn't align to any of the AoBR miniatures. It is right next to the SM bike kit, so it is likely the Space Marine Captain. I can't find any models that corresponds to this sprue. It appears to also have a standard hanger meant for a paper standard like models used to have way back when.
Spoiler:


GW new "build + paint" range, moving to models stores @ 2016/01/28 10:56:33


Post by: Ragnar69


That terminator is the sergeant of the first plastic terminators from waaaay back. I think they have been in one of the early starter sets because I had a squad lying around.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:07:41


Post by: casvalremdeikun


Found it. It is this sprue. Thanks for the head's up! Though it makes me wonder if they are going to call THIS the Captain, or recut the AoBR Captain into its own sprue.
Spoiler:


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:08:31


Post by: H.B.M.C.


Shame that it's that old Termy Sergeant. They're not even in scale with the current Termies.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:11:08


Post by: Warhams-77


He is actually the old plastic Terminator Sergeant. The miniature was available first in Space Hulk's 2nd edition box and then also released in a 5-men Terminator set shortly afterwards. 1995







GW new "build + paint" range, moving to models stores @ 2016/01/28 11:11:59


Post by: frozenwastes


How long has GW been using this "Collect > Model > Paint > Play!" marketing tag?

It makes me wonder if they'll put together a simple set of rules just for this product line. Imagine how awesome it would be for a 10 year old if they got a copter, some nobs and a boss and then could have an actual (though simple) game (with his sibling or a friend who got a dread and some terminators) rather than it being a pointlessly small portion of a much larger army. Imagine a version of AoS where everything in these kits is meant to stand on its own and feel awesome (at least for a 10 year old) rather than be a small percentage of a $1000+ dollar army. Imagine if they made a version of the rules specifically to make every model feel valuable rather than a set of rules meant to devalue each model into being a nearly pointless part of a larger army.

Though at this point everything in the flyer points to these being model kits with no game connection at all. They might have these big words on their booth wall with "play" in bright red, but there's nothing in the flyer or on the box mock ups to connect "Play!" with these new kits.

If they do end up making an "everything is awesome without needing to buy a million more miniatures" version of a game, I could totally see lapsed gamer parents get into this with their kids in a big way.

-


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:14:15


Post by: Crazyterran


 Sinful Hero wrote:
 Crazyterran wrote:
Those look like the Old 25mm Terminators (as you can see in one of the pictures) and the god damn Gorka Morka trucks.

Ughhh.


They also have "Mock-up" written on the box art.


True, but there was a sprue shot of the terminator.

And you know they have a gak ton of those old gorkamorka trucks lying around somewhere!


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:21:17


Post by: casvalremdeikun


Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:23:12


Post by: frozenwastes


At this point it's probably too early to say "these are the exact contents of each box for sure!"


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:23:43


Post by: Warhams-77


Do not take these samples GW showed too serious





GW new "build + paint" range, moving to models stores @ 2016/01/28 11:25:35


Post by: Rayvon


Sounds like a good idea to me, I will be looking forward to seeing what models they chose to use !


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:26:54


Post by: Mymearan


 casvalremdeikun wrote:
Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!


8-year olds won't care about scale or know how old the model is.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:34:09


Post by: unmercifulconker


When the nostalgia hits you like a ton of bolter infused bricks...

Remember my first own purchase (pocket money) of an ork war bike for a fiver. Cant wait to see what old models are coming back.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:39:04


Post by: casvalremdeikun


 Mymearan wrote:
 casvalremdeikun wrote:
Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!


8-year olds won't care about scale or know how old the model is.
Probably not. But if this is meant to be a gateway product, they should have at least kept stuff like that in mind. Still, I am hoping the Dread and Terminators is the AoBR stuff. Is there an older plastic Dreadnought that the AoBR Dread or current plastic Dreadnought.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:40:02


Post by: Warhams-77


As shown with the single miniatures they added to the cover of White Dwarfs (the last one was a Stormcast Eternal) they could re-tool basically every miniature and sell it separately. Just imagine they recut one of the new Space Hulk ones like Sergeant Gideon and sell him with a 40mm base. Technically they are able to offer these as well






GW new "build + paint" range, moving to models stores @ 2016/01/28 11:40:40


Post by: Rayvon


Well it does seem like a gateway product into modelling and painting and less the actual gaming.
I dont see any mention of rules.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:41:23


Post by: oldzoggy


 Mymearan wrote:
 casvalremdeikun wrote:
Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!


8-year olds won't care about scale or know how old the model is.


Nor do the oldhammer players. Just give me those old models now.
And when they are at it pls bring back those old fantasy plastic oop models.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:45:24


Post by: His Master's Voice


 Rayvon wrote:
Well it does seem like a gateway product into modelling and painting and less the actual gaming.
I dont see any mention of rules.


I think the age bracket they're trying to target cares more about the models than it does about the rules.

 oldzoggy wrote:
Nor do the oldhammer players. Just give me those old models now.


The nostalgia factor on some of those images is over nine thousand.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:46:36


Post by: Rayvon


 His Master's Voice wrote:
 Rayvon wrote:
Well it does seem like a gateway product into modelling and painting and less the actual gaming.
I dont see any mention of rules.


I think the age bracket they're trying to target cares more about the models than it does about the rules.



Yes that was my point.



GW new "build + paint" range, moving to models stores @ 2016/01/28 11:50:35


Post by: His Master's Voice


Sorry, just woke up. Not at full capacity yet.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:51:23


Post by: lord_blackfang


 H.B.M.C. wrote:
 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?


Did you even look at the pictures?

1. They're obviously not fake. They're at a trade show.
2. Why not use the covers? What does this take away from the product?
3. They're obviously not clip-together, or new. They're old kits re-purposed, and they come with glue.


I'd say new trukk and bike sprues are more likely than a re-release of the Necromunda era kits. And all the AOBR sprues have mixed contents, none translate into the alleged box contents here.

There's also no such thing as a plastic Boss in Mega Armour, who is listed in the 'Ard Boyz box.


GW new "build + paint" range, moving to models stores @ 2016/01/28 11:52:26


Post by: Bottle


I think it's cool that these old kits are coming back! I might pick some up for nostalgia and a little 2nd edition project!


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:00:02


Post by: Rayvon


 His Master's Voice wrote:
Sorry, just woke up. Not at full capacity yet.



I was not very clear to be fair !


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:19:26


Post by: StraightSilver


Forgive me if I'm wrong and don't want to go off topic but pretty sure it fits with this news.

Wasn't there a rumour a while ago of a beginner's magazine, similar to White Dwarf but aimed at younger kids that would be available in more outlets?

Could these new introductory model kits aimed at a younger audience also get a magazine to go with them that would have some basic rules in?

And I guess these are the "pocket money" kits that Rountree mentioned when he started.

I have to say I think so far he has certainly made some changes in a short space of time, and they generally seem to be good ones.


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:30:31


Post by: Herzlos


I'm wondering if their plan is to use obsolete stuff for the build + paint because:

1. It's cheap (they've already got the designs and potentially the moulds)
2. It's not compatible with the current ranges meaning:
a. People will still buy the normal ones
b. People will be forced to migrate across to play.

I really hope for their sake this stuff is fully compatible, but that Gorkamorka truck is tiny by modern standards.


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:37:00


Post by: Silent Puffin?


 H.B.M.C. wrote:
Shame that it's that old Termy Sergeant. They're not even in scale with the current Termies.


I think that's the point.

Its obviously a Terminator and can be used as such by little Timmy with little reservation but it isn't going to be cannibalising sales of current Termies, the same is true for the other kits.


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:44:58


Post by: Nostromodamus


I wonder if the Timmykits will have tokens on the boxes. Collect them all and send off for a free model or something?


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:46:35


Post by: kronk


 Crazyterran wrote:
 Sinful Hero wrote:
 Crazyterran wrote:
Those look like the Old 25mm Terminators (as you can see in one of the pictures) and the god damn Gorka Morka trucks.

Ughhh.


They also have "Mock-up" written on the box art.


True, but there was a sprue shot of the terminator.

And you know they have a gak ton of those old gorkamorka trucks lying around somewhere!


I look at it as a "This is a mock-up of what we're working on" and not "These are the models that will be in the kit".

I'll hate on GW as much as the next guy (first blurry image of the Space Wolves told me those were stinkers), but I'm willing to give them more credit that to expect in 10 months' time, THOSE are the best model they can put in the box for a hobby store launch.

Remember, this is GW. Even at a trade show, they're not going to show anyone the actual miniature this far out.

I'm willing to wait and see the final product.


GW new "build + paint" range, moving to models stores @ 2016/01/28 12:57:40


Post by: Oaka


It's going to be difficult for me to justify my "They're models, not toys" stance if there are going to be Ages 8+ boxes sitting on the shelves at Toys R Us.


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:00:24


Post by: Rayvon


 kronk wrote:


I look at it as a "This is a mock-up of what we're working on" and not "These are the models that will be in the kit".

I'll hate on GW as much as the next guy (first blurry image of the Space Wolves told me those were stinkers), but I'm willing to give them more credit that to expect in 10 months' time, THOSE are the best model they can put in the box for a hobby store launch.

Remember, this is GW. Even at a trade show, they're not going to show anyone the actual miniature this far out.

I'm willing to wait and see the final product.


Yes, this is how I understood it originally, I thought that the models in the pictures were just being used as examples and not the actual models we will see.

However it would make sense now that I think of it for them to use these older ones, for the multitude of reasons people have already mentioned.
There would be little outlay as well using these old moulds and they would not cannibalise the sales of the models for the actual game.

I eagerly await more news !


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:27:58


Post by: Do_I_Not_Like_That


It's time I set my phaser to horsegak and poured some cold water on this latest offering from GW, and say I think this is terrible.

It just looks cheap and nasty, like those imitation airfix kits they used to sell in budget shops, the kits with lead paint from Vietnam, and paintbrushes that had two bristles or something!

People are saying that this is on par with hero quest or space crusade, but's it's no such thing.

Sure, MB sold hero quest in toy shops, but these were serious games with good rules, from people like Rick Priestly that gave a damn about these kind of things.

These kits by comparison, look like cheap knock offs you'd buy down the pub.







GW new "build + paint" range, moving to models stores @ 2016/01/28 13:35:05


Post by: Rayvon


Well each ones does have "mock up" printed across the front.

If anything its testing the water, actual marketing and yet another good move from GW either way tbh.


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:37:02


Post by: Nostromodamus


 Do_I_Not_Like_That wrote:
These kits by comparison, look like cheap knock offs you'd buy down the pub.


I had no idea pubs were such a hotbed of black market model kit trading.


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:40:09


Post by: Do_I_Not_Like_That


 Rayvon wrote:
Well each ones does have "mock up" printed across the front.

If anything its testing the water, actual marketing and yet another good move from GW either way tbh.


If I'm being brutally honest, I don't share other people's optimism that GW is on the right road at last. I think that poor financial results have forced their hand, and that by bringing out new versions of bloodbowl et al, GW are drinking in the last chance saloon. It's not quite last orders yet, you'll know when that happens when the plastic thunderhawk gets mooted

But I still see a company heading for the iceberg.


Automatically Appended Next Post:
 Nostromodamus wrote:
 Do_I_Not_Like_That wrote:
These kits by comparison, look like cheap knock offs you'd buy down the pub.


I had no idea pubs were such a hotbed of black market model kit trading.


You'd be surprised what happens down the Old Kent Road


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:46:17


Post by: Nostromodamus


 Do_I_Not_Like_That wrote:

Automatically Appended Next Post:
 Nostromodamus wrote:
 Do_I_Not_Like_That wrote:
These kits by comparison, look like cheap knock offs you'd buy down the pub.


I had no idea pubs were such a hotbed of black market model kit trading.


You'd be surprised what happens down the Old Kent Road


"I'm off down the pub to see a man about a dog... s of war regiment that fell off the back of a lorry."


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:47:44


Post by: Neronoxx


 Do_I_Not_Like_That wrote:
 Rayvon wrote:
Well each ones does have "mock up" printed across the front.

If anything its testing the water, actual marketing and yet another good move from GW either way tbh.


If I'm being brutally honest, I don't share other people's optimism that GW is on the right road at last. I think that poor financial results have forced their hand, and that by bringing out new versions of bloodbowl et al, GW are drinking in the last chance saloon. It's not quite last orders yet, you'll know when that happens when the plastic thunderhawk gets mooted

But I still see a company heading for the iceberg.


Automatically Appended Next Post:
 Nostromodamus wrote:
 Do_I_Not_Like_That wrote:
These kits by comparison, look like cheap knock offs you'd buy down the pub.


I had no idea pubs were such a hotbed of black market model kit trading.


You'd be surprised what happens down the Old Kent Road


The last couple of years have shown a slight decline in sales fot GW. You translate that into a company going out of business?
It's amazing how much ill will people can read into the actions of a company.


GW new "build + paint" range, moving to models stores @ 2016/01/28 13:55:04


Post by: Do_I_Not_Like_That


"I'm off down the pub to see a man about a dog... s of war regiment that fell off the back of a lorry."


A brand new, unassembled Dogs of War regiment is gold dust


GW new "build + paint" range, moving to models stores @ 2016/01/28 14:13:56


Post by: Ashitaka


 Grimskul wrote:
 Talys wrote:
I think Toys-R-Us and Walmart would do a lot better than Michaels. Not sure about the US version of the store, but the Canadian Michaels targets a much older demographic. There's a very small fine arts section that I frequent, but most of the store is dedicated to things like dried flowers, framing, seasonal "craft" type stuff (for Halloween, Christmas, etc.), that kind of thing. I've never seen any kind of model like a Tamiya or Revell in one.

I'm on board with 40% and 50% coupons though!!


Indeed, the Michaels store near me in Mississauga really doesn't have much product for the gaming/modelling demographic, there's paint and stuff for sure but its aimed more towards arts and crafts moreso than tabletop or hobby-esque stuff.


The one by me (Cambridge) does have model kits - planes, cars, boats, etc. There's a ten foot section of the very back wall. They also have testor's paints, glue and the woodland scenics sets for trees, water, etc.


GW new "build + paint" range, moving to models stores @ 2016/01/28 14:20:03


Post by: Anpu-adom


Seems to be a pretty cool idea. Focus on 2 of their most popular ranges... recycle models already designed. There is a heck of a lot of win there.
There will be some engineering issues; adding pigment will produce slight changes in the manufacturing process.

As much fun as 7th is, I'd love a pared down ruleset in the future. No mention of that (sadly).


GW new "build + paint" range, moving to models stores @ 2016/01/28 15:39:54


Post by: foostick


Think at this point the discussion should really be more about the concept of what they're looking to do as opposed to what we're seeing on the sprues. As plenty of people have said, the likelihood is at this point that they're there to represent what the finished product will be like.

For me, it's a great idea - appealed straight away and a very agreeable proposed pricing structure.

I'm all for giving GW criticism when they get things wrong but this following on the heels of the Specialist Games announcement looks (so far) like two massive ticks in the positive column for them.


GW new "build + paint" range, moving to models stores @ 2016/01/28 16:11:44


Post by: KommissarKiln


 foostick wrote:
Think at this point the discussion should really be more about the concept of what they're looking to do as opposed to what we're seeing on the sprues. As plenty of people have said, the likelihood is at this point that they're there to represent what the finished product will be like.

For me, it's a great idea - appealed straight away and a very agreeable proposed pricing structure.

I'm all for giving GW criticism when they get things wrong but this following on the heels of the Specialist Games announcement looks (so far) like two massive ticks in the positive column for them.


I agree with this line of thought. The boxes, and even the sprues, have a good change of being stand-in prototypes, so it's not worth getting hung up over "Those Trukks are gonna be too small!" issues. For me, the greatest hope comes with the fact these boxes we see were labelled "Series 1," so perhaps they'll release more varieties of these fun little packs. My hopes would be for Guard, Chaos, and/or Nids, maaaybe some Fire Warriors if absolutely necessary.


GW new "build + paint" range, moving to models stores @ 2016/01/28 16:31:42


Post by: Ragnar69


I think those will really be the contents of the boxes. It just doesn't make sense for GW to invest in new molds when they already have fitting ones. As 40k gamers are not the target audience it dosn't really matter if the trukk or the orks or the terminators are smaller than the current models. And they will certainly not sell the current trukk for that price.


GW new "build + paint" range, moving to models stores @ 2016/01/28 16:34:15


Post by: Kanluwen


Ragnar69 wrote:
I think those will really be the contents of the boxes. It just doesn't make sense for GW to invest in new molds when they already have fitting ones. As 40k gamers are not the target audience it dosn't really matter if the trukk or the orks or the terminators are smaller than the current models. And they will certainly not sell the current trukk for that price.

We'll have to see. There's a lot of stuff it could or couldn't be. They still have the sprues from Dark Vengeance, AoBR, etc that they can pull from.

Trukks aren't a hugely complex kit now and it might be they're making a "snapfit" version hence the mock-up tag.


GW new "build + paint" range, moving to models stores @ 2016/01/28 16:36:45


Post by: highlord tamburlaine


I would love to see some sort of "Age of 40k" type ruleset included with these.

Hell, I wanted them to put an Age of Sigmar rule pamphlet in the Start Collecting boxes too.

I'd love something akin to Heroscape- simple rules for beginners, much more complex rules for the older crowd/ people looking for more meaty rules.


GW new "build + paint" range, moving to models stores @ 2016/01/28 16:40:16


Post by: Anpu-adom


I can see them digging up some of the other old plastics too eventually. For sure, the contents of the 4th edition starter (SM vs. Nids) and probably even the contents of the 3rd edition starter (SM vs. Dark Eldar).
Recutting sprues... while good, is the costly part.


GW new "build + paint" range, moving to models stores @ 2016/01/28 16:51:55


Post by: krushgroove


UPDATE on the Build + Paint sets coming from GW later this year!

I've been to talk to the GW guys just now and spoke with the person who is the main contact that is listed on the flyer. GW *are* aiming to get into big-box, high/main street retailers as well as 'normal' model & hobby shops.

Box art is not finalized, neither are the actual contents, so the sprues, sprue colors and paint colors are subject to change. I was even asked if the sprues ought to be colored blue or green (I think they should). They're not aiming these sets at gamers or even 40K players, the guy I talked to reminisced with me about playing with his Airfix models fighting dinosaurs and getting blown up by Action Man howitzers. These are for little kids to spot next to the Airfix sets in hobby and craft stores and potentially bigger retail chains as well.

We asked if AoS/fantasy boxes will come and that will depend on requests and demand. Probably no new molds, they're looking at existing molds only at the moment. I don't know what that means for model choice or whatever, but tooling new molds would cut into the margin quite a bit, I imagine.

So that should answer questions about the sprues, setting, art, who they're selling too and what's in the boxes.


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:01:28


Post by: Warhams-77


These are some very interesting news, thank you for posting.

The price range shown on the poster is what they are aiming at?

Did he say something about rules in the boxed sets?





GW new "build + paint" range, moving to models stores @ 2016/01/28 17:08:18


Post by: Dendarien


I would absolutely love a cheap source of trukks, but alas I think it will just be the old Gorkamorka one reboxed.

Hope I'm wrong!


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:17:42


Post by: lord_blackfang


If they really will use the existing or even discontinued sprues, selling a Land Speeder to an 8-year old sounds like a fine way to lose a customer forever.


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:20:35


Post by: highlord tamburlaine


For every vet they lose though, they may gain quite a few more in terms of wayward parents reminiscing about the good old days and playing with their kids.

But man, if they went back and started digging up old fantasy kits... guess I should start my letter writing campaign for cheap Skaven and old school Chaos Warriors.


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:22:57


Post by: Talys


 lord_blackfang wrote:
If they really will use the existing or even discontinued sprues, selling a Land Speeder to an 8-year old sounds like a fine way to lose a customer forever.


Why? What's wrong with a Land Speeder?


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:31:47


Post by: Nevelon


 Talys wrote:
 lord_blackfang wrote:
If they really will use the existing or even discontinued sprues, selling a Land Speeder to an 8-year old sounds like a fine way to lose a customer forever.


Why? What's wrong with a Land Speeder?


I’ve only built the old kit, and it’s not the easiest thing to go together. I wouldn’t call it an “advanced” kit, but it’s no beginner kit either. Probably high-moderate on the skill level. You need to have multiple things line up, do things in the right order, and the old kits had warping issues.

Not the best thing for first impressions.


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:33:10


Post by: Barzam


 krushgroove wrote:
UPDATE on the Build + Paint sets coming from GW later this year!

I've been to talk to the GW guys just now and spoke with the person who is the main contact that is listed on the flyer. GW *are* aiming to get into big-box, high/main street retailers as well as 'normal' model & hobby shops.

Box art is not finalized, neither are the actual contents, so the sprues, sprue colors and paint colors are subject to change. I was even asked if the sprues ought to be colored blue or green (I think they should). They're not aiming these sets at gamers or even 40K players, the guy I talked to reminisced with me about playing with his Airfix models fighting dinosaurs and getting blown up by Action Man howitzers. These are for little kids to spot next to the Airfix sets in hobby and craft stores and potentially bigger retail chains as well.

We asked if AoS/fantasy boxes will come and that will depend on requests and demand. Probably no new molds, they're looking at existing molds only at the moment. I don't know what that means for model choice or whatever, but tooling new molds would cut into the margin quite a bit, I imagine.

So that should answer questions about the sprues, setting, art, who they're selling too and what's in the boxes.


Awesome to hear that they are aiming for big box retail. Maybe I will be able to purchase miniatures at Target after all.


GW new "build + paint" range, moving to models stores @ 2016/01/28 17:41:43


Post by: Ferrum_Sanguinis


 Talys wrote:
 lord_blackfang wrote:
If they really will use the existing or even discontinued sprues, selling a Land Speeder to an 8-year old sounds like a fine way to lose a customer forever.


Why? What's wrong with a Land Speeder?


...You've never built one, have you?


GW new "build + paint" range, moving to models stores @ 2016/01/28 18:16:00


Post by: Ratius


Try building the old metal one (and basing it) #shudder


GW new "build + paint" range, moving to models stores @ 2016/01/28 18:16:41


Post by: Dendarien


 lord_blackfang wrote:
If they really will use the existing or even discontinued sprues, selling a Land Speeder to an 8-year old sounds like a fine way to lose a customer forever.


Man I remember assembling the 3rd ed starter set way back when I was a kid...that Landspeeder was an absolute nightmare.


GW new "build + paint" range, moving to models stores @ 2016/01/28 18:34:24


Post by: keezus


While I applaud GW's initiative, their attempts to break into the mainstream means that pricing needs to be tightly researched. They'll be going up against: http://www.revell.com/model-kits/entertainment/starwars.html and at the trade show proposed pricing, I think that their offerings are lacking in comparison. The Revell kits are molded in color and snapfit, no painting, meaning its not targeting the exact same market, but it is definitely a larger, easy to build for newbies, and consistently looks good out of the box product.


GW new "build + paint" range, moving to models stores @ 2016/01/28 18:35:07


Post by: Hanskrampf


Build two 3rd edition speeders when I was 12 years old... had no problem.


GW new "build + paint" range, moving to models stores @ 2016/01/28 18:40:00


Post by: Zwan1One


Is games workshop the plucky underdog in this situation?


GW new "build + paint" range, moving to models stores @ 2016/01/28 18:49:09


Post by: Jadenim


 Dendarien wrote:
I would absolutely love a cheap source of trukks, but alas I think it will just be the old Gorkamorka one reboxed.

Hope I'm wrong!


They make reasonable buggies though


GW new "build + paint" range, moving to models stores @ 2016/01/28 19:38:48


Post by: nareik


Herzlos wrote:
I'm wondering if their plan is to use obsolete stuff for the build + paint because:

1. It's cheap (they've already got the designs and potentially the moulds)
2. It's not compatible with the current ranges meaning:
a. People will still buy the normal ones
b. People will be forced to migrate across to play.

I really hope for their sake this stuff is fully compatible, but that Gorkamorka truck is tiny by modern standards.

It's not going to be much good to a novice, but part of the reason the Gorkamorka trukk is tiny is because the body of the vehicle is really low to the ground. Make an undercarriage to attach the wheels to and simultaneously raise the flatbed/cab and that makes a big difference. It's a conversion I've seen online but as I say beyond what a novice could probably convincingly execute. To get it more precisely to scale you'd also have to lengthen the side access slightly and fabricate some engine housing to sit in front of the drivers cab.


GW new "build + paint" range, moving to models stores @ 2016/01/28 19:55:25


Post by: Bull0


They're either just concept pictures and the art and sprues are placeholder, or they're very old concept pictures from when the art and sprues weren't as out-of-date, or else they're both. But hey, lets' all lose our minds about it.


GW new "build + paint" range, moving to models stores @ 2016/01/28 21:13:36


Post by: Cleatus


Very interesting, very interesting...
Geeze, if these end up in Michael's and I can use a 50% coupon, I might be able to field a decent number of Deffkoptas.


GW new "build + paint" range, moving to models stores @ 2016/01/28 21:28:19


Post by: insaniak


 Bull0 wrote:
They're either just concept pictures and the art and sprues are placeholder, or they're very old concept pictures from when the art and sprues weren't as out-of-date, or else they're both. But hey, lets' all lose our minds about it.

Which 'all' are you referring to here? So far, most of the comments have been positive, old sprues and art and all...


GW new "build + paint" range, moving to models stores @ 2016/01/28 21:34:59


Post by: kb_lock


Tell me about these 50% coupons, and how does one use them with the online store?


GW new "build + paint" range, moving to models stores @ 2016/01/28 21:35:23


Post by: prowla


 casvalremdeikun wrote:
The $39 USD Ork bundle appears to have some form of Big Boss, one Deff Kopta, and 7 Orks in it. Basically, it will be this sprue (Assault on Black Reach Sprue C). Heck, one of the images flat out shows this exact sprue. There is also a single spure snap-fit terminator depicted, but it doesn't align to any of the AoBR miniatures. It is right next to the SM bike kit, so it is likely the Space Marine Captain. I can't find any models that corresponds to this sprue. It appears to also have a standard hanger meant for a paper standard like models used to have way back when.
Spoiler:


Hold your horses, though! I'm pretty sure that so far all the material shown is mock-up only - they might have used AOBR / misc. stuff and sprayed it blue/green just to demonstrate the concept, and many of those sprues are not final. Some could be, though. Further, all the stuff will probably be 8 yo. friendly snapfit-style, meaning that non-snapfits like the speeders will be retooled and some kits like possibly the Ork Trukk might be new ones. It's not a huge effort for GW, as these will probably stay in production for a while.

However, what I find more interesting is that GW is actively participating in a toy fair, and also looking for new distribution channels and audience. If they are marketing them to toy stores, it probably will mean that the kit prices are quite low, as suggested by the demo prices that even include some paints etc. extras.

IMO this sounds like another strangely smart market decision by GW right after the return of Specialist Games.. Could it be that GW's failboat actually is changing it's direction?



GW new "build + paint" range, moving to models stores @ 2016/01/28 21:37:50


Post by: insaniak


 prowla wrote:
Further, all the stuff will probably be snapfit-style, meaning that non-snapfits like the speeders will be retooled.

Not according to this post.

They're not looking at any new moulds. So the only things that would be snap-fit are sprues that are already snap-fit.


GW new "build + paint" range, moving to models stores @ 2016/01/28 21:45:26


Post by: prowla


 insaniak wrote:
 prowla wrote:
Further, all the stuff will probably be snapfit-style, meaning that non-snapfits like the speeders will be retooled.

Not according to this post.

They're not looking at any new moulds. So the only things that would be snap-fit are sprues that are already snap-fit.


Although he mentioned that 'nothing is finalized yet'.

Probably they will use the snap-fit sprues that exist, at first. However, I don't think they can mix more complex kits with the lineup, if these are all ment to be 8 yo. friendly. Hence retooling what doesn't exist in correct format.


GW new "build + paint" range, moving to models stores @ 2016/01/28 21:51:34


Post by: Bull0


 insaniak wrote:
 Bull0 wrote:
They're either just concept pictures and the art and sprues are placeholder, or they're very old concept pictures from when the art and sprues weren't as out-of-date, or else they're both. But hey, lets' all lose our minds about it.

Which 'all' are you referring to here? So far, most of the comments have been positive, old sprues and art and all...


Pages and pages of people debating what the use of the gorkamorka trukks means, and speculating how they're doing it to avoid cannibalizing sales of the main 40k kits, etc. Based on some concept pictures of not final contents. That "all".


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:04:46


Post by: Grot 6


That looks like what GW does every couple of years to clear out old stock.

Good snatch and grabs, though, before they come up with the obligatory more expensive replacement models.

No faith in this, BTW. this is a standard practice by them to clear out older stuff.


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:13:41


Post by: lord_blackfang


 insaniak wrote:
 prowla wrote:
Further, all the stuff will probably be snapfit-style, meaning that non-snapfits like the speeders will be retooled.

Not according to this post.

They're not looking at any new moulds. So the only things that would be snap-fit are sprues that are already snap-fit.


The ork box would be missing a plastic Mega-armoured Boss then, and come with 2 marines and 2 Termies.


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:16:20


Post by: insaniak


 Bull0 wrote:

Pages and pages of people debating what the use of the gorkamorka trukks means, and speculating how they're doing it to avoid cannibalizing sales of the main 40k kits, etc. Based on some concept pictures of not final contents. That "all".

Ah, ok. So the issue is that you have trouble telling the difference between 'discussion' and 'losing our minds'...


 prowla wrote:
Probably they will use the snap-fit sprues that exist, at first. However, I don't think they can mix more complex kits with the lineup, if these are all ment to be 8 yo. friendly. Hence retooling what doesn't exist in correct format.

Of the kits shown so far, the landspeeder is the only one that's particularly complex. The rest are either snapfit or really basic kits to assemble. And even the speeder isn't particularly complex compared to most scale model kits out there.


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:19:58


Post by: casvalremdeikun


 lord_blackfang wrote:
 insaniak wrote:
 prowla wrote:
Further, all the stuff will probably be snapfit-style, meaning that non-snapfits like the speeders will be retooled.

Not according to this post.

They're not looking at any new moulds. So the only things that would be snap-fit are sprues that are already snap-fit.


The ork box would be missing a plastic Mega-armoured Boss then, and come with 2 marines and 2 Termies.
no it doesn't. Look at the sprue image I posted. It is the same sprue from the display no Marines or Termies. Warboss in Mega Armour is in the bottom left portion of the sprue.


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:21:41


Post by: insaniak


 lord_blackfang wrote:

The ork box would be missing a plastic Mega-armoured Boss then, and come with 2 marines and 2 Termies.

The sprue pictured in the tradeshow images is this one - http://www.dakkadakka.com/dakkaforum/posts/list/120/677961.page#8411266

It has the Warboss on it, although he's not in Mega Armour. I suspect that's a typo, the same as the 'attack bike' label on the marine bike.

Most likely the mockup boxes were designed by someone who's not actually all that familiar with what the different models are called...


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:21:48


Post by: TheAuldGrump


 H.B.M.C. wrote:
Shame that it's that old Termy Sergeant. They're not even in scale with the current Termies.
You say that as if it were a bad thing.

The new Even Bigger Terminators were one of the reasons that I finally decided to sell off my Dark Angels.

I very much dislike the new Even Bigger Terminators.

The Auld Grump - on Even Bigger Bases.


GW new "build + paint" range, moving to models stores @ 2016/01/28 22:31:28


Post by: KommissarKiln


I don't think that because these kits are meant for young'ns doesn't mean they have to be snap-fit. I started about age 10, but even then I didn't like how Moria Goblins were 1 piece + base. Even though the focus is supposed to be on painting, I like(d) actually building the kits too.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:00:31


Post by: Fango


I could care less that they are trying to pander to an even younger market...the thing that bothers me most about seeing these is why use the old @$$ ork vehicle kits? I understand that the newer bikes and trukks are complex kits, but I'd really like to see them throw some resources at designing new buggies and wartrakks, they could even make the new kits 'easy to assemble' as long as they look cool and fit with the newer Ork aesthetic.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:01:49


Post by: warboss


I think these kits are a great idea and I hope Gw comes out with a free or at least very cheap skirmish ruleset to go with them.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:06:30


Post by: Mr Morden


I like an awful lot of this.

The hobby needs many more young people - there are far too many of us old guys and not enough young uns for it not to become more and more niche.

pre primed kits is great


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:08:34


Post by: insaniak


 Fango wrote:
I could care less that they are trying to pander to an even younger market...the thing that bothers me most about seeing these is why use the old @$$ ork vehicle kits?

Because the whole point of this exercise is to get some more use out of old moulds, I would suspect.

Throwing resources at it is the exact opposite of what's happening here. It's a way of generating a few extra sales and possible pushing into a new corner of the market without any significant expenditure of capital or resources.


And, really, the old Ork kits aren't actually that bad. Just slap a new head on them and they fit in well enough with the current range.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:15:02


Post by: Fango


 insaniak wrote:
 Fango wrote:
I could care less that they are trying to pander to an even younger market...the thing that bothers me most about seeing these is why use the old @$$ ork vehicle kits?

Because the whole point of this exercise is to get some more use out of old moulds, I would suspect.

Throwing resources at it is the exact opposite of what's happening here. It's a way of generating a few extra sales and possible pushing into a new corner of the market without any significant expenditure of capital or resources.


And, really, the old Ork kits aren't actually that bad. Just slap a new head on them and they fit in well enough with the current range.


I get that is makes sense financially for GW...but what about 'MY' needs? They should really be thinking about how to squeeze a few more $$ out of my pocket book for updated versions of models I already own


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:22:47


Post by: OrlandotheTechnicoloured


 Fango wrote:
I could care less that they are trying to pander to an even younger market...the thing that bothers me most about seeing these is why use the old @$$ ork vehicle kits? I understand that the newer bikes and trukks are complex kits, but I'd really like to see them throw some resources at designing new buggies and wartrakks, they could even make the new kits 'easy to assemble' as long as they look cool and fit with the newer Ork aesthetic.


Because they look to be aiming at a low price point

so if they design new stuff or use the current kits they'll kill the sales of part of their main range.

Using the old kits lets them save money on the front end, and keeps their main range pricing unaffected


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:33:06


Post by: Scrub


It's been pointed out over and over that the kits and artwork are placeholder to give a general idea of what the product would entail and aren't yet final.

There could be new kits designed specifically for this range, as far as we know at this point.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:37:58


Post by: insaniak


 Scrub wrote:
It's been pointed out over and over that the kits and artwork are placeholder to give a general idea of what the product would entail and aren't yet final.

There could be new kits designed specifically for this range, as far as we know at this point.

There are no new kits designed specifically for this range. Again, the confirmation that there are no new moulds being made for this has already been posted in this thread.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:39:39


Post by: Crimson


 Fango wrote:
I could care less

How much less could you care?


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:41:36


Post by: Ragnar69


 Scrub wrote:
It's been pointed out over and over that the kits and artwork are placeholder to give a general idea of what the product would entail and aren't yet final.

There could be new kits designed specifically for this range, as far as we know at this point.


As far as we know at this point, all Victoria Secret Angels could be madly in love with me. GW investing heavily in a discount line? Seriously? If we see just a single new model for this line this year I'll be eating my hat.


GW new "build + paint" range, moving to models stores @ 2016/01/28 23:45:45


Post by: TheAuldGrump


 Crimson wrote:
 Fango wrote:
I could care less

How much less could you care?
Meh, I couldn't care less about how much less he could care.

Or, for that matter, how much wood could a woodchuck chuck if a woodchuck could chuck wood.

These strike me as an affordable means to help GW climb out of a hole - and, as such, I approve.

I do not care if the models are older - this is aimed at a different audience.

Plus... last year I got the rules for GorkaMorka for my good lady.... Cheap trucks from that game? Oh, yeah....

The Auld Grump



GW new "build + paint" range, moving to models stores @ 2016/01/28 23:53:26


Post by: loki old fart


 TheAuldGrump wrote:
 Crimson wrote:
 Fango wrote:
I could care less

How much less could you care?
Meh, I couldn't care less about how much less he could care.

Or, for that matter, how much wood could a woodchuck chuck if a woodchuck could chuck wood.

These strike me as an affordable means to help GW climb out of a hole - and, as such, I approve.

I do not care if the models are older - this is aimed at a different audience.

Plus... last year I got the rules for GorkaMorka for my good lady.... Cheap trucks from that game? Oh, yeah....

The Auld Grump


This.
Cheap trucks to convert


GW new "build + paint" range, moving to models stores @ 2016/01/29 00:17:29


Post by: MadCowCrazy


Haven't read thread so don't know if it's been mentioned but to me the ork box with the deffkopta seems like a fraudulent idea to me, at least if they don't release the kit as a general kit for 40K.

Reason for this is that if this new kit is the only way to get the deffkopta people will buy it just for that and then GW can say this new strategy has been a huge success because they've sold tons of those kits when in reality the statistics can't be trusted because you wont know how many old ork player bought it compared to the target audience at general toy stores.


GW new "build + paint" range, moving to models stores @ 2016/01/29 00:45:26


Post by: insaniak


These aren't due out until November.

There are rumors of am Ork update well before then, IIRC.


GW new "build + paint" range, moving to models stores @ 2016/01/29 00:55:49


Post by: MadCowCrazy


Really? I'm normally pretty up to date on the rumours and I can't remember reading anything.

So what rumours are there?


GW new "build + paint" range, moving to models stores @ 2016/01/29 01:03:35


Post by: KommissarKiln


 insaniak wrote:
These aren't due out until November.

There are rumors of am Ork update well before then, IIRC.


Which is kind of funny, because they are one of the more recently updated lower-tier codices with the exception of DE, IIRC. I guess Nids, Guard, SoB, and, worst off, CSMs will just have to continue waiting. But in either case, I'm going to hold off on buying an Orks Codex before these rumors are 100% confirmed or denied.

Back on topic, would an Ork update necessarily even mean redone/more/fewer sculpts and kits? I don't think releasing this new line of kids' paint sets will really change up the way they've done things with their main range of models.


GW new "build + paint" range, moving to models stores @ 2016/01/29 01:32:14


Post by: insaniak


 MadCowCrazy wrote:
Really? I'm normally pretty up to date on the rumours and I can't remember reading anything.

So what rumours are there?

Nah, looks like I was misremembering.

Either way, though, the lack of an existing Deffcopta model right now doesn't mean that there won't be one by the time these kits are finally in stores.


GW new "build + paint" range, moving to models stores @ 2016/01/29 02:22:53


Post by: Talys


Well, not to mention that it might not even be a Deffcopta that gets released in November. Lots of time for GW to change their minds on what to put in the box.


GW new "build + paint" range, moving to models stores @ 2016/01/29 03:00:35


Post by: MrFlutterPie


I am in for 15 2ed Ork bikes

Freaking LOVE the old style artwork.


GW new "build + paint" range, moving to models stores @ 2016/01/29 03:21:56


Post by: frozenwastes


MrFlutterPie wrote:I am in for 15 2ed Ork bikes

Freaking LOVE the old style artwork.


I think I'd make a small force of them as well. And with Gorkamorka trucks to go with them? Awesome. Some would get converted to have larger flat beds while others would get crazy scratchbuilt (& bitz) cannons mounted on the platform.

Not quite as far as 2000 Volts went with this:
Spoiler:


In that direction though.

And I would absolutely love it if the ork boyz were the smaller gorkamorka plastics:

Spoiler:


I'm not a fan of super sized gorilla orks. And they do have a sprue:
Spoiler:


GW new "build + paint" range, moving to models stores @ 2016/01/29 03:43:01


Post by: Kid_Kyoto


 Nostromodamus wrote:
I wonder if the Timmykits will have tokens on the boxes. Collect them all and send off for a free model or something?


We're going to end up calling this Timmyhammer won't we?


GW new "build + paint" range, moving to models stores @ 2016/01/29 03:45:55


Post by: highlord tamburlaine


Only if we get Timmyhammer: Age of Timmy...


GW new "build + paint" range, moving to models stores @ 2016/01/29 07:02:34


Post by: TheWaspinator


I want them to do boxes like this with the "Island of Blood" and "Battle for Skull Pass" figures.


GW new "build + paint" range, moving to models stores @ 2016/01/29 07:06:02


Post by: H.B.M.C.


I'd be happy with one of those plastic Trolls from Battle for Skull Pass.


GW new "build + paint" range, moving to models stores @ 2016/01/29 07:48:12


Post by: Mymearan


 Grot 6 wrote:
That looks like what GW does every couple of years to clear out old stock.

Good snatch and grabs, though, before they come up with the obligatory more expensive replacement models.

No faith in this, BTW. this is a standard practice by them to clear out older stuff.


Something they've never done before is "standard practice"?


GW new "build + paint" range, moving to models stores @ 2016/01/29 10:22:33


Post by: General Kroll


Looks like a great idea to me. All this hand wringing about them being old models seems misplaced to me. I don't think the kids will be too bothered, remember, this is going to be their introduction to the hobby. Just keep it simple and fun. I'm sure the kiddywinks will manage.


GW new "build + paint" range, moving to models stores @ 2016/01/29 10:59:30


Post by: Kid_Kyoto


 Mymearan wrote:
 Grot 6 wrote:
That looks like what GW does every couple of years to clear out old stock.

Good snatch and grabs, though, before they come up with the obligatory more expensive replacement models.

No faith in this, BTW. this is a standard practice by them to clear out older stuff.


Something they've never done before is "standard practice"?


In the US in the early 2000s they sold off their monopose 90s plastics as 'toy boxes' with names like Alien Attack. They also cleared out models on Troll Boss Bob's Bargain Basement, for like 50% or more off.

But it's been 15+ years since they did anything like that.


GW new "build + paint" range, moving to models stores @ 2016/01/29 11:11:08


Post by: tneva82


KommissarKiln wrote:I agree with this line of thought. The boxes, and even the sprues, have a good change of being stand-in prototypes, so it's not worth getting hung up over "Those Trukks are gonna be too small!" issues. For me, the greatest hope comes with the fact these boxes we see were labelled "Series 1," so perhaps they'll release more varieties of these fun little packs. My hopes would be for Guard, Chaos, and/or Nids, maaaybe some Fire Warriors if absolutely necessary.


2 issues I have with idea of "these sprues are just placeholders. Final ones are going to be different"

a) with the price point they are aiming for seems doubtful they would be doing new sprues just for this. Old sprues they already have is lot cheaper. Also less danger of cannibalizing own sales of existing models
b) if they ARE mockups...Why old sprues? Couldn't they put CURRENT sprues as a mockup sprues just as well? Ones that would then be more likely closer to final product(who thinks any new models wouldn't look more like current models rather than old ones? New trukk designed for this would be more akin to gorkamorka trukk? Not likely...).

Dendarien wrote:
 lord_blackfang wrote:
If they really will use the existing or even discontinued sprues, selling a Land Speeder to an 8-year old sounds like a fine way to lose a customer forever.


Man I remember assembling the 3rd ed starter set way back when I was a kid...that Landspeeder was an absolute nightmare.


Hah first 40k box I had was the 3rd ed starter set. Before that few fantasy models. The thing did not end up assembled particularly well Not easy kit for beginner to assemble. Doable? Yes. But hard.

Then again kids can often ask help from older people anyway so...Little fun time together for dad and son.


GW new "build + paint" range, moving to models stores @ 2016/01/29 14:51:55


Post by: Cleatus


Old sprues/box art: If I haven't seen it, it's new to me!


GW new "build + paint" range, moving to models stores @ 2016/01/29 16:22:51


Post by: DarkStarSabre


tneva82 wrote:

b) if they ARE mockups...Why old sprues? Couldn't they put CURRENT sprues as a mockup sprues just as well? Ones that would then be more likely closer to final product(who thinks any new models wouldn't look more like current models rather than old ones? New trukk designed for this would be more akin to gorkamorka trukk? Not likely...).


The older sprues could simply be representations of what to expect. Snap Fit models that look like X and are roughly the same sized. As the boxes themselves are mockups and these photos were taken at a toy fair where companies show off potential new products and the like it's very much possible that it was GW fishing for interest with retailers. Hence why all the flyers etc. have a single person listed as a point of contact. The coloured sprues also implies that perhaps these are quite old - possibly even prototypes from AoBR days.

I have no doubt the kits are going to be snap-fits much like AoBR, BFM or DV and perhaps the older sprues are simply to demonstrate what that means to an audience that would not be wholly familiar with GW's products (these are retailers, not hobbyists).

And I'd expect them to have similar aesthetics to the current kits in order to function as an intro point into the hobby. Much easier to get someone interested in a £10/£15/£25 range with paints and glue included than a £60+ box without any hobby supplies at all.


GW new "build + paint" range, moving to models stores @ 2016/01/29 16:28:42


Post by: TheAuldGrump


 DarkStarSabre wrote:
tneva82 wrote:

b) if they ARE mockups...Why old sprues? Couldn't they put CURRENT sprues as a mockup sprues just as well? Ones that would then be more likely closer to final product(who thinks any new models wouldn't look more like current models rather than old ones? New trukk designed for this would be more akin to gorkamorka trukk? Not likely...).


The older sprues could simply be representations of what to expect. Snap Fit models that look like X and are roughly the same sized. As the boxes themselves are mockups and these photos were taken at a toy fair where companies show off potential new products and the like it's very much possible that it was GW fishing for interest with retailers. Hence why all the flyers etc. have a single person listed as a point of contact. The coloured sprues also implies that perhaps these are quite old - possibly even prototypes from AoBR days.

I have no doubt the kits are going to be snap-fits much like AoBR, BFM or DV and perhaps the older sprues are simply to demonstrate what that means to an audience that would not be wholly familiar with GW's products (these are retailers, not hobbyists).

And I'd expect them to have similar aesthetics to the current kits in order to function as an intro point into the hobby. Much easier to get someone interested in a £10/£15/£25 range with paints and glue included than a £60+ box without any hobby supplies at all.
They are including the glue - 'snap-fit' seems to really not be the case.

As pointed out, using the older frames allows them to create this line with minimal outlay - most of the work has been done.

Making new 'snap-fit' models would increase the startup cost by an order of magnitude.

The Auld Grump

*EDIT* I am not saying that they won't also use the existing 'snap-fit' models - just not to expect a new landspeeder or def kopter.



GW new "build + paint" range, moving to models stores @ 2016/01/29 18:09:59


Post by: DarkStarSabre


 TheAuldGrump wrote:
They are including the glue - 'snap-fit' seems to really not be the case.

As pointed out, using the older frames allows them to create this line with minimal outlay - most of the work has been done.

Making new 'snap-fit' models would increase the startup cost by an order of magnitude.

The Auld Grump

*EDIT* I am not saying that they won't also use the existing 'snap-fit' models - just not to expect a new landspeeder or def kopter.



Snap-Fit is also easier to assemble, even if including glue.

Snap-Fit Space Marine from AoBR - Body, Gun, Backpack, Base.

Tactical Space Marine - 2 torso parts, legs, head, two arms, seperate bolter hand, seperate shoulderpads, backpack. Even more if you have a heavy weapon.

The glue simply keeps it 'secure' in this case.

Also, with regards to a start-up of magnitude?

This is still GW. Common sense is still not one of their strong points, though they are making progress.

Also: Wouldn't expect a 'new' Deff Kopta or Land Speeder - those currently match their range's aesthetics. Now the Ork Trukk and Warbike? Those might see something new. But to be perfectly fair SM and Ork aesthetics are a nice constant for all other intents and purposes.


GW new "build + paint" range, moving to models stores @ 2016/01/29 18:17:51


Post by: BrookM


If a kid can stick together an Airfix Spitfire ME109 or a Panzerkampfwagen T34 Stuart tank, they can stick together a GW model.


GW new "build + paint" range, moving to models stores @ 2016/01/29 18:20:55


Post by: DarkStarSabre


 BrookM wrote:
If a kid can stick together an Airfix Spitfire ME109 or a Panzerkampfwagen T34 Stuart tank, they can stick together a GW model.


I dunno man, I'm a grown adult and I swore on the Dark Gods in frustration at my fething Eldar.

So. Fething. Tiny. Seriously. Why do the back 'vanes' need to be seperate like that? My sausage fingers were like...WAT DIS? HOW GRAB? HOW HOLD? LOL GLUE.


GW new "build + paint" range, moving to models stores @ 2016/01/29 18:37:47


Post by: keezus


 DarkStarSabre wrote:
I dunno man, I'm a grown adult and I swore on the Dark Gods in frustration at my fething Eldar.

So. Fething. Tiny. Seriously. Why do the back 'vanes' need to be seperate like that? My sausage fingers were like...WAT DIS? HOW GRAB? HOW HOLD? LOL GLUE.

Heh... Try Malifaux or Kingdom Death plastics. One small slip with the clippers and you've annihilated the piece you were trying to clip.


GW new "build + paint" range, moving to models stores @ 2016/01/29 18:52:47


Post by: Guildsman


 keezus wrote:
 DarkStarSabre wrote:
I dunno man, I'm a grown adult and I swore on the Dark Gods in frustration at my fething Eldar.

So. Fething. Tiny. Seriously. Why do the back 'vanes' need to be seperate like that? My sausage fingers were like...WAT DIS? HOW GRAB? HOW HOLD? LOL GLUE.

Heh... Try Malifaux or Kingdom Death plastics. One small slip with the clippers and you've annihilated the piece you were trying to clip.

No kidding. If I ever see another clockwork trap again, it'll be too soon. And I still need to figure something out to replace the broken off pommels on some of my KD minis.

Back on topic, this new line really does seem like a good idea. Will this save the company? Of course not; there are bigger, core issues that need solved. But as long as these kits bring in new customers, I don't see a downside. If those customers eventually branch out into non-GW games and the greater wargaming hobby, even better.


GW new "build + paint" range, moving to models stores @ 2016/01/29 19:28:23


Post by: prowla


 TheAuldGrump wrote:

As pointed out, using the older frames allows them to create this line with minimal outlay - most of the work has been done.

Making new 'snap-fit' models would increase the startup cost by an order of magnitude.


Yes, the startup cost would increase, but considering that they are expecting to sell quite a lot of these, then the investment might be worth it. I would expect that they start with existing sprues, then do one or two re-arranged snap-fit sprues, and after that might produce a couple of new ones if those sell well enough. On the positive side, if they are recycling the existing designs, there's no designer time required and they can always outsource the transfer into simplified moulds.

Then again, I don't think GW has any problems of clearing the supermarket kits they might produce. Unlike the official GW view that their customers are 'collectors of finest models', most players are happy to buy snap-fits to bulk out their army or for conversion fodder


GW new "build + paint" range, moving to models stores @ 2016/01/29 19:51:23


Post by: Guildenstern


keezus wrote:
 DarkStarSabre wrote:
I dunno man, I'm a grown adult and I swore on the Dark Gods in frustration at my fething Eldar.

So. Fething. Tiny. Seriously. Why do the back 'vanes' need to be seperate like that? My sausage fingers were like...WAT DIS? HOW GRAB? HOW HOLD? LOL GLUE.

Heh... Try Malifaux or Kingdom Death plastics. One small slip with the clippers and you've annihilated the piece you were trying to clip.


By Yan Lo's beard! Yeah this ^^ very much this

I like the idea of these in principle, the kits. But it seems like, if real, a pretty half-a**ed ploy. If it's meant to help gain converts and be an into to 40k, they need new models, more in line with what's out, because those old ones... ugh, most of them are ugly imo. Plus I just can't help thinking the sticker shock alone of anyone actually getting into 40k from a starter kit like that will send them running away, let alone once they realize they need more advance modeling skills.

Anyway, just my two cents


GW new "build + paint" range, moving to models stores @ 2016/01/29 21:20:55


Post by: Fango


 Crimson wrote:
 Fango wrote:
I could care less

How much less could you care?


Apologies officer, I meant 'couldn't care less' ...but now that you mention it, I might be able to squeeze about |---------(this much)---------| less caring into that statement.


GW new "build + paint" range, moving to models stores @ 2016/01/29 22:55:50


Post by: timetowaste85


I've grumped when GW has made dumb decisions in the past. But this...

This is a damn good idea! So they're making kits certain posters on here don't like. It's not the most recent kit? So friggin what! Who cares? Cheap kits to be used as models for kids to get into the modeling hobby. And some old kits were really cool.

Honestly, some people in this thread just seem to enjoy pissing into the cornflakes of everyone else.


GW new "build + paint" range, moving to models stores @ 2016/01/29 23:02:25


Post by: TheAuldGrump


 timetowaste85 wrote:
I've grumped when GW has made dumb decisions in the past. But this...

This is a damn good idea! So they're making kits certain posters on here don't like. It's not the most recent kit? So friggin what! Who cares? Cheap kits to be used as models for kids to get into the modeling hobby. And some old kits were really cool.

Honestly, some people in this thread just seem to enjoy pissing into the cornflakes of everyone else.
Heck, this is the first GW thread where I have been optimistic in a long time. (I think the closest in the recent past was my describing the Knights as nice, but a bit pricey.)

I think that the games will benefit from having this exposure - and goodness knows, GW has enough older molds to flesh this line out quite a bit.

The problem for some folks, I think, is that they see this as somehow devaluing the more typical models - while I am of the opinion that the brand is just not worth as much as GW thinks that it is.

If this does well... it may get GW to look in that direction.

The Auld Grump - not holding my breath, mind.


GW new "build + paint" range, moving to models stores @ 2016/01/29 23:12:12


Post by: -Loki-


Not sure if it was noticed, but the new Bloodbowl poster has the 'Tiny Plastic Spacemen' logo that the built + paint range has.



Bloodbowl with single peice or two peice snapfit models would be a great game to stick on the shelf at Target or similar stores.


GW new "build + paint" range, moving to models stores @ 2016/01/29 23:13:45


Post by: kronk


Already been covered. Tiny Plastic Spacemenis the name of the blog that first posted those pictures. Thanks, though.


GW new "build + paint" range, moving to models stores @ 2016/01/30 14:17:01


Post by: krushgroove


Yeah that's me (see my sig file)


GW new "build + paint" range, moving to models stores @ 2016/01/30 14:23:23


Post by: Bull0


 insaniak wrote:
 Bull0 wrote:

Pages and pages of people debating what the use of the gorkamorka trukks means, and speculating how they're doing it to avoid cannibalizing sales of the main 40k kits, etc. Based on some concept pictures of not final contents. That "all".

Ah, ok. So the issue is that you have trouble telling the difference between 'discussion' and 'losing our minds'...


The issue is that I had the nerve to exaggerate a little bit. A thousand apologies.

That tiny plastic spacemen blog got a couple of good breaks here it seems - and I'd never heard of them before, had any of you? I guess everyone's so used to GW giving absolutely no information away at trade shows and the like that it became a bit of a blind spot. Nice work, regardless.


GW new "build + paint" range, moving to models stores @ 2016/01/30 18:39:21


Post by: Wayshuba


Let's be honest about this here - most commenting here are veteran GW players so the kits, at the much lower price points seem attractive - especially if you are a gamer. But these are not being aimed at gamers, they are being aimed at budding model builders (as serious ones wouldn't touch these kits in a million years).

That being said, they are going to find it more difficult than selling to gamers. For starters, the price is ridiculous. Case in point: This Christmas I bought my 9-year old son a 48 piece, full painted, snap together Revell F16 model kit. Fully assembled, the kit is about two inches high, 7 1/2 inches long and has a 4 inch wing span. Pretty good size and fully painted. The price, not including tax - $11.99. That kit is equivalent to their $39 dreadnought kit they are selling. Secondly, most people getting into modelling generally fall into one of three categories: cars, military or trains. Next time you are in a hobby store, notice how few space or science fiction model kits there are. It's been tried many times and, simply put, they just do not sell.

So the question is, who are these aimed at and why would someone buy these kits over vastly better priced car, military and train starter kits from the larger brands?

Next, GW are going to find things a lot different in the large model channels than they are used to with small hobby stores.

For starters, GW is NOT going to be able to dictate terms to chains such as Hobby Lobby, et al. Those chains dictate the terms and one of them is pretty standard for all manufacturers carried - if the stuff doesn't sell with a certain time period, the manufacturer is taking it back for full credit. Shelf space is a premium in all these stores and it is all about turning the inventory over. The manufacturer who can turn their inventory the fastest gets the shelf space.

Most likely, if GW is a new manufacturing supplier to them, it will usually be tested first - ON THE MANUFACTURERS DIME! They will give GW a little shelf space to place their product and then monitor the sales turnover. If it is not quick enough, GW will be out before they even get started.

As a gamer, I think these kits are great (for the price), but as someone who once managed a larger retail store, I would be surprised if these ever truly get off the ground.


GW new "build + paint" range, moving to models stores @ 2016/01/30 19:45:33


Post by: warboss


 Wayshuba wrote:

For starters, GW is NOT going to be able to dictate terms to chains such as Hobby Lobby, et al. Those chains dictate the terms and one of them is pretty standard for all manufacturers carried - if the stuff doesn't sell with a certain time period, the manufacturer is taking it back for full credit. Shelf space is a premium in all these stores and it is all about turning the inventory over. The manufacturer who can turn their inventory the fastest gets the shelf space.

Most likely, if GW is a new manufacturing supplier to them, it will usually be tested first - ON THE MANUFACTURERS DIME! They will give GW a little shelf space to place their product and then monitor the sales turnover. If it is not quick enough, GW will be out before they even get started.

As a gamer, I think these kits are great (for the price), but as someone who once managed a larger retail store, I would be surprised if these ever truly get off the ground.


GW can and does dictate terms to chains like Hobby Lobby. A semi-local Hobby Lobby store carried the full GW product lineup and has a large tabletop gaming section. I asked the assistant manager a few years back (admittedly I don't go their often) who was in charge of that part of the store if every Hobby Lobby store was going to have a section and he said it was determined largely individually. My actual local HL for instance carries no tabletop gaming items unlike the store mentioned above. If the local management wanted to carry the products, they did so through the normal GW retail methods for stores. They might automatically qualify as a chain for the highest bracket discount (don't know.. didn't ask that) but they still follow GW retail terms at least at the store I asked. In any case, GW has shown multiple times that they're willing to simply gak on customers (both retailers and gamers) and lose their business with bullying one sided terms and conditions rather than actually grow their own business.


GW new "build + paint" range, moving to models stores @ 2016/01/30 20:53:20


Post by: agnosto


Ye Godz! HL with GW? The "single item @ 50% off" coupon would ruin the bastards.

As for dictating terms. I'd love to see them try with Wal-Mart considering they dictate terms to manufacturers who could sneeze and accidentally create a GW in their pants.



GW new "build + paint" range, moving to models stores @ 2016/01/30 20:55:04


Post by: Mr. Burning


If this is part of long term strategy for GW I don't doubt that they will be after staff with experience of negotiating with big box and multiple retail.

if so it would be a real boon for someone to improve GW's presence in the hobby and toy markets.


GW new "build + paint" range, moving to models stores @ 2016/01/30 22:22:25


Post by: ced1106


 Wayshuba wrote:
So the question is, who are these aimed at and why would someone buy these kits over vastly better priced car, military and train starter kits from the larger brands?


Kids who like sf-fantasy stuff. GW customers who have a son or nephew who's interested in the game and would like some models of their own. Potential GW customers who want to try painting before they buy an army.

I find it really strange that companies that product models and/or paints for gaming have made pretty much *NO* effort to help new painters interested in the hobby (specifically an "all in one" paint kit with instructions to specifically paint figures included, and at a decent price). Reaper's "Learn to Paint Kit" is about the only such product I know of, and they're taking *forever* to come out with the second kit. I know Vallejo had two such products, but they're OOP (at the low, low cost of $77). Back in 2003, GW released a "Space Marine Assault" kit for $25. Instructions were pretty sad, but you got 13 models and 7 paints.

https://www.youtube.com/watch?v=dlX1kXodLos


GW new "build + paint" range, moving to models stores @ 2016/01/30 23:50:10


Post by: Talys


 Wayshuba wrote:
That being said, they are going to find it more difficult than selling to gamers. For starters, the price is ridiculous. Case in point: This Christmas I bought my 9-year old son a 48 piece, full painted, snap together Revell F16 model kit. Fully assembled, the kit is about two inches high, 7 1/2 inches long and has a 4 inch wing span. Pretty good size and fully painted. The price, not including tax - $11.99. That kit is equivalent to their $39 dreadnought kit they are selling. Secondly, most people getting into modelling generally fall into one of three categories: cars, military or trains. Next time you are in a hobby store, notice how few space or science fiction model kits there are. It's been tried many times and, simply put, they just do not sell.

So the question is, who are these aimed at and why would someone buy these kits over vastly better priced car, military and train starter kits from the larger brands?


They're not the same though. If you had given me a 48 piece Revell F16 snap-fit model, when I was 9, I would have politely said thank you, left it in its shrink warap, and put it in the Christmas bin to donate. Likewise to a car or train. If it had been a Millennium Falcon, X-Wing, Gundam, or 40k Dreadnought you wouldn't be able to hold me back.

Also, these kits come with paint and a brush, which is pretty cool. I would have been totally into that. In the absence of it, I would have asked my parents to buy me paints and brushes... uh wait, this is what I did

 Wayshuba wrote:
Most likely, if GW is a new manufacturing supplier to them, it will usually be tested first - ON THE MANUFACTURERS DIME! They will give GW a little shelf space to place their product and then monitor the sales turnover. If it is not quick enough, GW will be out before they even get started.


I totally agree. The likely scenario is that a decent sized order for product is purchased on 180 day terms, and GW must pay for shelf space if they want a good spot (especially an aisle end) and pay for co-op advertising. GW will need to agree to take back anything the customer finds deficient. If the retailer decides not to carry the line after, they'll return everything unsold, and pay GW for the units that do sell. If it moved decently, then they'll re-order, and pay GW for the entirety of the first order.

It's pretty brutal.

On the other hand, if a $50 kit costs GW $5 to manufacture, and there's a demand for the product, it will probably work out okay.


GW new "build + paint" range, moving to models stores @ 2016/01/30 23:59:03


Post by: totalfailure


 Wayshuba wrote:
Let's be honest about this here - most commenting here are veteran GW players so the kits, at the much lower price points seem attractive - especially if you are a gamer. But these are not being aimed at gamers, they are being aimed at budding model builders (as serious ones wouldn't touch these kits in a million years).

That being said, they are going to find it more difficult than selling to gamers. For starters, the price is ridiculous. Case in point: This Christmas I bought my 9-year old son a 48 piece, full painted, snap together Revell F16 model kit. Fully assembled, the kit is about two inches high, 7 1/2 inches long and has a 4 inch wing span. Pretty good size and fully painted. The price, not including tax - $11.99. That kit is equivalent to their $39 dreadnought kit they are selling. Secondly, most people getting into modelling generally fall into one of three categories: cars, military or trains. Next time you are in a hobby store, notice how few space or science fiction model kits there are. It's been tried many times and, simply put, they just do not sell.

So the question is, who are these aimed at and why would someone buy these kits over vastly better priced car, military and train starter kits from the larger brands?

Next, GW are going to find things a lot different in the large model channels than they are used to with small hobby stores.

For starters, GW is NOT going to be able to dictate terms to chains such as Hobby Lobby, et al. Those chains dictate the terms and one of them is pretty standard for all manufacturers carried - if the stuff doesn't sell with a certain time period, the manufacturer is taking it back for full credit. Shelf space is a premium in all these stores and it is all about turning the inventory over. The manufacturer who can turn their inventory the fastest gets the shelf space.

Most likely, if GW is a new manufacturing supplier to them, it will usually be tested first - ON THE MANUFACTURERS DIME! They will give GW a little shelf space to place their product and then monitor the sales turnover. If it is not quick enough, GW will be out before they even get started.

As a gamer, I think these kits are great (for the price), but as someone who once managed a larger retail store, I would be surprised if these ever truly get off the ground.


I think you are missing one very key factor in the equation as to why this will be successful for GW, even if they don't sell a ton of them - it is costing them almost nothing to do this. They are existing molds that are long paid off, costing them almost nothing but some plastic and new boxes. And it is their own intellectual property, so licensing fees are a non factor, like they are with the scifi big dogs Star Wars/Trek. Bottom line, they have very low upfront costs and risk in doing this, and do not need vast sales for it to be profitable. It is a very cheap way of getting them into some non GW/game stores for little money, and if they sell a few kits and get some exposure to 40K in general, it is a total win.


GW new "build + paint" range, moving to models stores @ 2016/01/31 01:24:06


Post by: keezus


 Talys wrote:
They're not the same though. If you had given me a 48 piece Revell F16 snap-fit model, when I was 9, I would have politely said thank you, left it in its shrink warap, and put it in the Christmas bin to donate. Likewise to a car or train. If it had been a Millennium Falcon, X-Wing, Gundam, or 40k Dreadnought you wouldn't be able to hold me back.

Also, these kits come with paint and a brush, which is pretty cool. I would have been totally into that. In the absence of it, I would have asked my parents to buy me paints and brushes... uh wait, this is what I did

You're talking here like the discretionary spending for Jr is not budget constrained. I think that in today's market, especially for beginners, low price is the key. Simplicity is the key. No parent wants to spend a lot on stuff that their child may not want to pursue after some initial interest. The Revell kit cost 1/3 the amount of the GW one. If little Timmy or Sally want to continue and are OK with spending their hobby budget on the GW product (less physical product(s) for the same money) - and it fits into the overall budget... then by all means continue. They don't come with paints and a brush, but the tiny 4mL starter paint pots that GW gives you and the starter hobby brush could be easily sourced for less. Dollar store brushes (and to an extent, paints) are perfectly good for a beginner and as a hobbyist, I use the brushes often for basecoating and when employing certain techniques which cause brush damage - the paints are great for terrain.

If Sci Fi is the thing, Revell's Star Wars line can scratch that itch. $39 buys you the frankly enormous Kylo Ren's Shuttle.


GW new "build + paint" range, moving to models stores @ 2016/01/31 01:29:42


Post by: TheAuldGrump


 Talys wrote:
 Wayshuba wrote:
That being said, they are going to find it more difficult than selling to gamers. For starters, the price is ridiculous. Case in point: This Christmas I bought my 9-year old son a 48 piece, full painted, snap together Revell F16 model kit. Fully assembled, the kit is about two inches high, 7 1/2 inches long and has a 4 inch wing span. Pretty good size and fully painted. The price, not including tax - $11.99. That kit is equivalent to their $39 dreadnought kit they are selling. Secondly, most people getting into modelling generally fall into one of three categories: cars, military or trains. Next time you are in a hobby store, notice how few space or science fiction model kits there are. It's been tried many times and, simply put, they just do not sell.

So the question is, who are these aimed at and why would someone buy these kits over vastly better priced car, military and train starter kits from the larger brands?


They're not the same though. If you had given me a 48 piece Revell F16 snap-fit model, when I was 9, I would have politely said thank you, left it in its shrink warap, and put it in the Christmas bin to donate. Likewise to a car or train. If it had been a Millennium Falcon, X-Wing, Gundam, or 40k Dreadnought you wouldn't be able to hold me back.

Also, these kits come with paint and a brush, which is pretty cool. I would have been totally into that. In the absence of it, I would have asked my parents to buy me paints and brushes... uh wait, this is what I did
When I was 9 I was building models of steamships.

Not disagreeing with you, mind - more reminiscing.... I wonder if those models are still made.... * They are! Reasonably priced, too. *

My love of steam predates my gaming days by a few years.

The Auld Grump


GW new "build + paint" range, moving to models stores @ 2016/01/31 08:26:22


Post by: Wopbopadobop


 insaniak wrote:
 Scrub wrote:
It's been pointed out over and over that the kits and artwork are placeholder to give a general idea of what the product would entail and aren't yet final.

There could be new kits designed specifically for this range, as far as we know at this point.

There are no new kits designed specifically for this range. Again, the confirmation that there are no new moulds being made for this has already been posted in this thread.


Sorry, maybe I've missed something here? Where did that get said?

All I've seen is some dude say he spoke to a dude at a toy fair..... I don't want to take anything away from the awesome dude who shared all this info (thanks again!) but this could be a complete misunderstanding and the GW dude said 'THESE models are not new sprues'

In my experience, guy on the stand at toy fair is not privy to all the management information.


GW new "build + paint" range, moving to models stores @ 2016/01/31 08:58:38


Post by: Lockark


 Wopbopadobop wrote:
 insaniak wrote:
 Scrub wrote:
It's been pointed out over and over that the kits and artwork are placeholder to give a general idea of what the product would entail and aren't yet final.

There could be new kits designed specifically for this range, as far as we know at this point.

There are no new kits designed specifically for this range. Again, the confirmation that there are no new moulds being made for this has already been posted in this thread.


Sorry, maybe I've missed something here? Where did that get said?

All I've seen is some dude say he spoke to a dude at a toy fair..... I don't want to take anything away from the awesome dude who shared all this info (thanks again!) but this could be a complete misunderstanding and the GW dude said 'THESE models are not new sprues'

In my experience, guy on the stand at toy fair is not privy to all the management information.


The Ork "ard boyz" box set looks like a bunch of the Assault on Black Reach Orks re-cut onto a sprue. Well alot of the spruces that were showen off were repacks of existing ones, that ork set was new. I recalled that the SM and orks parts were fairly spread out/mixed across the sprues in black reach. So something to consider, especially if the contents were open to change.



GW new "build + paint" range, moving to models stores @ 2016/01/31 09:58:06


Post by: insaniak


 Lockark wrote:

The Ork "ard boyz" box set looks like a bunch of the Assault on Black Reach Orks re-cut onto a sprue.

It's not recut. That's one of the sprues, as is, from the original box.

Again, also covered earlier in the thread.


GW new "build + paint" range, moving to models stores @ 2016/01/31 10:10:39


Post by: frozenwastes


Yeah, it's the other sprue that has some marines and orks together.

Spoiler:


GW new "build + paint" range, moving to models stores @ 2016/01/31 10:13:10


Post by: Nuwisha


Are you sure you mean Hobby Lobby and not Hobbytown?

I can't see Hobby Lobby, a company who managed to win a fight in front of SCOTUS over religious freedom, dealing in plastic army men covered in skulls in a setting where demons run around all the time. Course, they do carry a lot of Disney products.

 warboss wrote:
 Wayshuba wrote:

For starters, GW is NOT going to be able to dictate terms to chains such as Hobby Lobby, et al. Those chains dictate the terms and one of them is pretty standard for all manufacturers carried - if the stuff doesn't sell with a certain time period, the manufacturer is taking it back for full credit. Shelf space is a premium in all these stores and it is all about turning the inventory over. The manufacturer who can turn their inventory the fastest gets the shelf space.

Most likely, if GW is a new manufacturing supplier to them, it will usually be tested first - ON THE MANUFACTURERS DIME! They will give GW a little shelf space to place their product and then monitor the sales turnover. If it is not quick enough, GW will be out before they even get started.

As a gamer, I think these kits are great (for the price), but as someone who once managed a larger retail store, I would be surprised if these ever truly get off the ground.


GW can and does dictate terms to chains like Hobby Lobby. A semi-local Hobby Lobby store carried the full GW product lineup and has a large tabletop gaming section. I asked the assistant manager a few years back (admittedly I don't go their often) who was in charge of that part of the store if every Hobby Lobby store was going to have a section and he said it was determined largely individually. My actual local HL for instance carries no tabletop gaming items unlike the store mentioned above. If the local management wanted to carry the products, they did so through the normal GW retail methods for stores. They might automatically qualify as a chain for the highest bracket discount (don't know.. didn't ask that) but they still follow GW retail terms at least at the store I asked. In any case, GW has shown multiple times that they're willing to simply gak on customers (both retailers and gamers) and lose their business with bullying one sided terms and conditions rather than actually grow their own business.


GW new "build + paint" range, moving to models stores @ 2016/01/31 11:52:59


Post by: hordrak


Gonna put my 5 cents to the discussion. I think this move is great. Both for starters and for expirienced gamers. I'll show this from the ork perspective. All thouse minis are usefull, the Warboss is the only one in plastic (Grukk also is, but right now he is a limited model). Deffkoptas are hard to get and will be used often. And the nobs can be used as ard boys - like GW suggests.The kits are easy to assamble, easy to paint. I've always wondered why GW doesn't sell thouse kits seperatly.
There is also one interesting thing - the box says thet the warboss will be in MEGA armour, but the mini wears 'eavy armour. Might they make a new plastic Megaboss for that?


GW new "build + paint" range, moving to models stores @ 2016/01/31 14:50:19


Post by: Frozen Ocean


This is utterly fantastic and a very smart move. I have no want for these myself, but the potential for growing the community is wonderful. Truly refreshing to see a smart move come out of GW.

40k, for all its flaws, has one thing it does very well in particular, and that is looking cool at a glance. These kits will really stand out next to mundane kits of army vehicles. I know if I'd seen these among the hobby kits I saw when I was little, I'd have jumped for it. The pricing is definitely acceptable for younger people, too; £15 for more or less everything you need. They'd make great gifts, too.

EDIT: Not to mention how cool a fully painted miniature looks, and that leads to "my friend has it, I want it" type thing - I remember being thoroughly impressed by a mysterious "toy" someone brought into primary school (I must have been 6/7); what I now can, in retrospect, identify as an Ultramarine bike.


GW new "build + paint" range, moving to models stores @ 2016/01/31 15:03:55


Post by: agnosto


My fear is that they'll not look very attractive next to Gundam and other similarly priced model kits. Sure if someone's looking for a WWI in space miniature, they may go for these but like price to like price, they're about as much as the same skill level Gundam kit though the included paint and glue is an added bonus.

I bought a bunch of the marine/genestealer kits back in the day, the last time GW did this and they were a good value, though the paint dried out pretty quickly.



GW new "build + paint" range, moving to models stores @ 2016/01/31 15:28:39


Post by: Frozen Ocean


Oh, true. We don't get Gundam kits over here any more. It sucks. I have to get them from Japan!


GW new "build + paint" range, moving to models stores @ 2016/01/31 16:29:21


Post by: casvalremdeikun


The way the Dreadnought is gated, I am sure they could just flip him off and put him in a different set. The other marine stuff isn't so easy.


GW new "build + paint" range, moving to models stores @ 2016/01/31 17:14:35


Post by: highlord tamburlaine


Gundam kits had their day in the sun many years ago here in the US, when Bandai tried pushing the kits into Toys R Us during the big manga & anime boom of the early millennium.

Outside of a few kits at Barnes & Noble, who seem to have the same (overpriced) kits every time I visit, I can't think of any place other than truly dedicated hobby shops that even stock Gundams any more.

I don't see that as much competition for GW currently.

I also think that painted box artwork certainly is going to be more eye catching than the current painted figure style boxes. I know my eyes were certainly glued to the old painted box art of Gundams and their ilk when I was young. There was nothing else like it on the shelves.



GW new "build + paint" range, moving to models stores @ 2016/01/31 17:37:15


Post by: Lone Cat


 godardc wrote:
Hi Dakka,
I put some BOLS news on dakka, but this time, there are pictures and it seems real !^^

Here is the link:
http://www.belloflostsouls.net/2016/01/bombshell-gw-moving-into-toymodel-stores.html

GW is making models/toys like ww2 models in hypermarket, sold with glue, paints and colored plastic.
November 2016, age "8+".
Only "the most iconic": Space Marines and orks.
Well priced (19€ for the "strike team" , which is a Land Speeder, I guess, I may be wrong).
Manufactured in the UK.


Edit: more info
 krushgroove wrote:
UPDATE on the Build + Paint sets coming from GW later this year!

I've been to talk to the GW guys just now and spoke with the person who is the main contact that is listed on the flyer. GW *are* aiming to get into big-box, high/main street retailers as well as 'normal' model & hobby shops.

Box art is not finalized, neither are the actual contents, so the sprues, sprue colors and paint colors are subject to change. I was even asked if the sprues ought to be colored blue or green (I think they should). They're not aiming these sets at gamers or even 40K players, the guy I talked to reminisced with me about playing with his Airfix models fighting dinosaurs and getting blown up by Action Man howitzers. These are for little kids to spot next to the Airfix sets in hobby and craft stores and potentially bigger retail chains as well.

We asked if AoS/fantasy boxes will come and that will depend on requests and demand. Probably no new molds, they're looking at existing molds only at the moment. I don't know what that means for model choice or whatever, but tooling new molds would cut into the margin quite a bit, I imagine.

So that should answer questions about the sprues, setting, art, who they're selling too and what's in the boxes.


So Simplifying paint stage. yet i'm afraid that this may come with the less realistic paintjobs.


GW new "build + paint" range, moving to models stores @ 2016/01/31 18:32:43


Post by: agnosto


 highlord tamburlaine wrote:
Gundam kits had their day in the sun many years ago here in the US, when Bandai tried pushing the kits into Toys R Us during the big manga & anime boom of the early millennium.

Outside of a few kits at Barnes & Noble, who seem to have the same (overpriced) kits every time I visit, I can't think of any place other than truly dedicated hobby shops that even stock Gundams any more.

I don't see that as much competition for GW currently.

I also think that painted box artwork certainly is going to be more eye catching than the current painted figure style boxes. I know my eyes were certainly glued to the old painted box art of Gundams and their ilk when I was young. There was nothing else like it on the shelves.



You say that as if Hobbytown didn't exist.
https://www.hobbytown.com/Category/Space_and_Sci-Fi/1817/


Gundam was an example. The point here is that these kits will compete in a sector where they will be the little fish and they didn't perform so well doing so in the past. It will be interesting to see what comes of this foray back into these waters. The prices seem to be comparable with the market but these other manufacturers also hold sales, preview upcoming models, communicate with customers, all those things that GW is loathe to do.

If they choose to meet these established competitors on their ground and follow market expectations, they should perform admirably. If they follow their usual MO and just put stuff out there and expect people to buy it, they're going to be in for another failed experiment.




GW new "build + paint" range, moving to models stores @ 2016/01/31 18:49:27


Post by: Thokt


They definitely need to make a push for the younger demo, it's been a long time since they made any gains in that department, and it'll be an uphill battle if they refuse to change their company m.o..


GW new "build + paint" range, moving to models stores @ 2016/01/31 22:54:45


Post by: Frozen Ocean


I think that they even have placeholder artwork is a good sign that the boxes will be decorated with art and not pictures of models, which may mean they are starting to realise their mistakes... maybe.


GW new "build + paint" range, moving to models stores @ 2016/02/01 01:32:42


Post by: Backfire


 Wayshuba wrote:
Let's be honest about this here - most commenting here are veteran GW players so the kits, at the much lower price points seem attractive - especially if you are a gamer. But these are not being aimed at gamers, they are being aimed at budding model builders (as serious ones wouldn't touch these kits in a million years).

That being said, they are going to find it more difficult than selling to gamers. For starters, the price is ridiculous. Case in point: This Christmas I bought my 9-year old son a 48 piece, full painted, snap together Revell F16 model kit. Fully assembled, the kit is about two inches high, 7 1/2 inches long and has a 4 inch wing span. Pretty good size and fully painted. The price, not including tax - $11.99. That kit is equivalent to their $39 dreadnought kit they are selling. Secondly, most people getting into modelling generally fall into one of three categories: cars, military or trains. Next time you are in a hobby store, notice how few space or science fiction model kits there are. It's been tried many times and, simply put, they just do not sell.


You forgot ships there.

Yes, the hobby shops don't usually have much in the way of scifi or fantasy models, but that's because they tend to be targeted to more 'serious' builder types - those guys who spend 2 hours recarving aileron lines on 1/72 Spitfire because they are 1.5mm too narrow. It's a different demographic. Toy stores or supermarket toy sections by contrast attract broad kid demographics, many of whom are into Star Wars etc. and no reason to assume some of them couldn't be interested in GW line too. After all, GW products have been sold in those outlets in the past. Yes the prices are bit steep on that section, true, compared to very competed model kit lineups. OTOH many Star Wars toys and models are also very expensive.

However my main concern with this move is that GW is about 10 years late with this. Model kit hobby is pretty much dead with the kids these days. Like five years ago there still were big model kit sections in supermarkets etc, now they have shrunk to bare minimum. A big new toy store opened up nearby and had no model kits at all. Only old guys like me buy model kits anymore...

On a plus side, this is hardly a big risk for GW so why not try it out.


GW new "build + paint" range, moving to models stores @ 2016/02/01 05:34:00


Post by: Talys


 keezus wrote:
 Talys wrote:
They're not the same though. If you had given me a 48 piece Revell F16 snap-fit model, when I was 9, I would have politely said thank you, left it in its shrink warap, and put it in the Christmas bin to donate. Likewise to a car or train. If it had been a Millennium Falcon, X-Wing, Gundam, or 40k Dreadnought you wouldn't be able to hold me back.

Also, these kits come with paint and a brush, which is pretty cool. I would have been totally into that. In the absence of it, I would have asked my parents to buy me paints and brushes... uh wait, this is what I did

You're talking here like the discretionary spending for Jr is not budget constrained. I think that in today's market, especially for beginners, low price is the key. Simplicity is the key. No parent wants to spend a lot on stuff that their child may not want to pursue after some initial interest. The Revell kit cost 1/3 the amount of the GW one. If little Timmy or Sally want to continue and are OK with spending their hobby budget on the GW product (less physical product(s) for the same money) - and it fits into the overall budget... then by all means continue. They don't come with paints and a brush, but the tiny 4mL starter paint pots that GW gives you and the starter hobby brush could be easily sourced for less. Dollar store brushes (and to an extent, paints) are perfectly good for a beginner and as a hobbyist, I use the brushes often for basecoating and when employing certain techniques which cause brush damage - the paints are great for terrain.

If Sci Fi is the thing, Revell's Star Wars line can scratch that itch. $39 buys you the frankly enormous Kylo Ren's Shuttle.


When I was a kid, I never felt 'poor' or disadvantaged, or that there was an unreasonable amount of stuff I wanted that I couldn't have. However, compared with what I see what kids from average-income households have today by way of entertainment goods and toys, it sure looks that way, lol.

Co-workers and friends with very average household incomes buy their kids cell phones, tablets, and video game consoles that cost hundreds of dollars. PCs that cost thousands of dollars. TVs or some other form of LCD screen in the bedrooms. Clothing that blows away what I wore as a kid. It goes on and on.

Obviously, it's different for every family. But $50 for something that makes Jr happy vs. $20 that doesn't make Jr happy... these days? The $50 is gonna win out if the family can afford it. Hell, people spend $50 on a toy to make Jr.'s puppy happy without thinking twice now. It's not hard to conclude that parents in 2016 do not necessarily consider value when buying toys. If this were so, companies like Lego would be out of business. Heck I've seen some 9-year-olds with Lego collections that cost more than 2000pt 40k armies. It's not hard when many of those kits cost over $100...

Keep in mid, these kits are not targeted to parents who are minimum wage earners. They're targeted to parents who have extra money to buy their kids hobby toys; hopefully, to get the kids started on what one day, in their adulthood, will be their next six-figure hobby

Backfire wrote:

However my main concern with this move is that GW is about 10 years late with this. Model kit hobby is pretty much dead with the kids these days. Like five years ago there still were big model kit sections in supermarkets etc, now they have shrunk to bare minimum.


Yep, I agree. It's a pretty slim selection now. I'm not sure if it's cyclical, a factor of price, or whether new digital goodies are simply more appealing to kids today.


GW new "build + paint" range, moving to models stores @ 2016/02/01 06:35:18


Post by: MasterSlowPoke


You have to remember that $20 in 1985 is worth about $50 today, accounting for inflation. Houses might have more tvs nowadays, but the main TV in my house cost me $150, and $99 for a bedroom TV would only be about 40 bucks in 80's money. Cell phones are largely hand me downs or free phones, and are a necessary safety tool. PCs outside of macbooks don't cost thousands of dollars.


GW new "build + paint" range, moving to models stores @ 2016/02/01 07:56:22


Post by: Jadenim


@Talys, looking at the price of Legos sets is what I do to make me feel better after spending on models!

Ignoring the detail here, the fundamental things is that GW are not going to break into that beginner hobbyist market without trying something new. This approach may or may not work, but no one can say until it's been tried for real in the modern world.

And the fact that GW are willing to try speaks volumes about the change in attitude that appears to be happening in Nottingham; this is a risk. How big remains to be seen, but they've been totally risk averse for years now (at least since Dreadfleet), it's good to see them actually taking a lead again, instead of just pumping out the same old stuff. See also the Specialist Games initiative.


GW new "build + paint" range, moving to models stores @ 2016/02/01 08:22:16


Post by: Mymearan


Hell, just walking through a toy store makes me feel better about my spending! It also makes me dread the day our little one stops being satisfied with used toys...


GW new "build + paint" range, moving to models stores @ 2016/02/01 08:37:55


Post by: Kilkrazy


GW should licence Lego to do a Lego series of 40K kits, and provide a simplified Age of Emporer set of rules.

It would be awesome.


GW new "build + paint" range, moving to models stores @ 2016/02/01 11:13:37


Post by: Herzlos


I think they're really going to struggle to compete with the revel star wars line. It's got all of the advantages (mindshare, IP, detail, cost).

Compare this: http://www.amazon.co.uk/Revell-Star-Wars-Millennium-Falcon/dp/B00TK0W432/ref=sr_1_6?s=kids&ie=UTF8&qid=1454324788&sr=1-6&keywords=revell+star+wars
to the bike. It doesn't come with paint or glue, but it's £4 cheaper so you can buy the glue, and it's got stickers so you don't need to paint. It's about the same size but a lot more detailed.

They also do it with glue, 7 full-size paint tins, and 6 brushes for £25: http://www.amazon.co.uk/Revell-Star-Millennium-Falcon-03600/dp/B017XRS1DA/ref=sr_1_1?s=kids&ie=UTF8&qid=1454324788&sr=1-1-spons&keywords=revell+star+wars&psc=1

It's a bit of sticker shock, but remember the GW only includes the mini paints.


GW new "build + paint" range, moving to models stores @ 2016/02/01 13:55:49


Post by: KommissarKiln


 MasterSlowPoke wrote:
You have to remember that $20 in 1985 is worth about $50 today, accounting for inflation. Houses might have more tvs nowadays, but the main TV in my house cost me $150, and $99 for a bedroom TV would only be about 40 bucks in 80's money. Cell phones are largely hand me downs or free phones, and are a necessary safety tool. PCs outside of macbooks don't cost thousands of dollars.


He may be referring to those fancy gaming computers that can have quite ridiculous prices. Y'know, the ones with 32 GB of RAM, >4 GHz processors, multiple graphics cards where each costs as much as a decent regular computer, etc. etc. Then Timmy takes that enormously advanced technology with an even larger pricetag... and either spends another $500 or so on Steam... or plays Minecraft . Kids these days.


GW new "build + paint" range, moving to models stores @ 2016/02/01 16:02:48


Post by: keezus


 Talys wrote:
Obviously, it's different for every family. But $50 for something that makes Jr happy vs. $20 that doesn't make Jr happy... these days? The $50 is gonna win out if the family can afford it. Hell, people spend $50 on a toy to make Jr.'s puppy happy without thinking twice now. It's not hard to conclude that parents in 2016 do not necessarily consider value when buying toys. If this were so, companies like Lego would be out of business. Heck I've seen some 9-year-olds with Lego collections that cost more than 2000pt 40k armies. It's not hard when many of those kits cost over $100...

I think the key thing you hit upon is "afford" it. Cost of living increases + stagnant wages + sky high real-estate prices means that young families can often be cash strapped - or if they hold a mortgage, living paycheck to paycheck. Warhammer / Warhammer 40k, even back then was a hobby for those with considerable disposable income. I only got into the hobby as a kid because there was a store that sold second hand metals that I laboriously stripped and painted with hand-me-down, old chunky craft paints. As I see it, even the new lower "build-and-paint" prices are too high for the level of product they are offering, especially when compared with existing products in the niche they are entering.

Lego is a poor comparison. It has high startup cost if bought new, however, Lego can be a generational toy that can be passed down from parents to kids, loose 2nd hand product can be obtained via many avenues (garage sales, eBay, Kijiji etc), product doesn't lose play value when bought loose/used, the base parts are virtually indestructible and can be recombined in ways only limited by the user's imagination. As long as there is imagination, Lego as a product will never lose value.


GW new "build + paint" range, moving to models stores @ 2016/02/01 16:17:18


Post by: TheAuldGrump


 keezus wrote:
 Talys wrote:
Obviously, it's different for every family. But $50 for something that makes Jr happy vs. $20 that doesn't make Jr happy... these days? The $50 is gonna win out if the family can afford it. Hell, people spend $50 on a toy to make Jr.'s puppy happy without thinking twice now. It's not hard to conclude that parents in 2016 do not necessarily consider value when buying toys. If this were so, companies like Lego would be out of business. Heck I've seen some 9-year-olds with Lego collections that cost more than 2000pt 40k armies. It's not hard when many of those kits cost over $100...

I think the key thing you hit upon is "afford" it. Cost of living increases + stagnant wages + sky high real-estate prices means that young families can often be cash strapped - or if they hold a mortgage, living paycheck to paycheck. Warhammer / Warhammer 40k, even back then was a hobby for those with considerable disposable income. I only got into the hobby as a kid because there was a store that sold second hand metals that I laboriously stripped and painted with hand-me-down, old chunky craft paints. As I see it, even the new lower "build-and-paint" prices are too high for the level of product they are offering, especially when compared with existing products in the niche they are entering.

Lego is a poor comparison. It has high startup cost if bought new, however, Lego can be a generational toy that can be passed down from parents to kids, loose 2nd hand product can be obtained via many avenues (garage sales, eBay, Kijiji etc), product doesn't lose play value when bought loose/used, the base parts are virtually indestructible and can be recombined in ways only limited by the user's imagination. As long as there is imagination, Lego as a product will never lose value.
My first Legos belonged to my dad, then went to my older sister, then came to me... with each adding to the pile.

Sadly, they were destroyed in a fire in 1978.

The Auld Grump


GW new "build + paint" range, moving to models stores @ 2016/02/01 16:39:09


Post by: notprop


Dad and sister?


GW new "build + paint" range, moving to models stores @ 2016/02/01 18:04:35


Post by: agnosto


 notprop wrote:
Dad and sister?


Sure. As a dad myself, I wasn't born this old.


GW new "build + paint" range, moving to models stores @ 2016/02/01 18:06:27


Post by: Breotan


 notprop wrote:
Dad and sister?

His dad had a set as a kid and held onto them after growing up. When his daughter was old enough he gave them to her. Is there something to your question that I'm missing?



GW new "build + paint" range, moving to models stores @ 2016/02/01 18:40:16


Post by: highlord tamburlaine


I think it was in reference to losing them in a fire- the legos, or the father and sister.

Or maybe my reading ability isn't functioning at the moment.

(I had Lego hand me downs from my Uncle btw.)


GW new "build + paint" range, moving to models stores @ 2016/02/01 18:55:32


Post by: notprop


 Breotan wrote:
 notprop wrote:
Dad and sister?

His dad had a set as a kid and held onto them after growing up. When his daughter was old enough he gave them to her. Is there something to your question that I'm missing?

A truck load of silly british humour it would seem.


Automatically Appended Next Post:
 highlord tamburlaine wrote:
I think it was in reference to losing them in a fire- the legos, or the father and sister.

Or maybe my reading ability isn't functioning at the moment.

(I had Lego hand me downs from my Uncle btw.)


There you go, this feller wins a cookie.


GW new "build + paint" range, moving to models stores @ 2016/02/01 21:21:51


Post by: Talys


 keezus wrote:
 Talys wrote:
Obviously, it's different for every family. But $50 for something that makes Jr happy vs. $20 that doesn't make Jr happy... these days? The $50 is gonna win out if the family can afford it. Hell, people spend $50 on a toy to make Jr.'s puppy happy without thinking twice now. It's not hard to conclude that parents in 2016 do not necessarily consider value when buying toys. If this were so, companies like Lego would be out of business. Heck I've seen some 9-year-olds with Lego collections that cost more than 2000pt 40k armies. It's not hard when many of those kits cost over $100...

I think the key thing you hit upon is "afford" it. Cost of living increases + stagnant wages + sky high real-estate prices means that young families can often be cash strapped - or if they hold a mortgage, living paycheck to paycheck. Warhammer / Warhammer 40k, even back then was a hobby for those with considerable disposable income. I only got into the hobby as a kid because there was a store that sold second hand metals that I laboriously stripped and painted with hand-me-down, old chunky craft paints. As I see it, even the new lower "build-and-paint" prices are too high for the level of product they are offering, especially when compared with existing products in the niche they are entering.

Lego is a poor comparison. It has high startup cost if bought new, however, Lego can be a generational toy that can be passed down from parents to kids, loose 2nd hand product can be obtained via many avenues (garage sales, eBay, Kijiji etc), product doesn't lose play value when bought loose/used, the base parts are virtually indestructible and can be recombined in ways only limited by the user's imagination. As long as there is imagination, Lego as a product will never lose value.


Hey, no argument there.

On many other threads I have bemoaned the general topic of how this or any hobby with a meaningful cost is a difficult sell to people who have had declining disposable incomes, especially those who have families. Working class families often have extremely limited funds for any sort of entertainment, so they end up spending it in things that have an infinitely tiny cost relative to the hours of entertainment - television and video games come immediately to mind. There are plenty of outdoor activities that do t require much more than a good pair of shoes, too, but even those are becoming tougher as people move from houses to condos.

There's no question in my mind that the average family has a lot less disposable income than decades past. On the other hand, GW, pr any company that earns money based on recurring deliveries of physical goods, can't really compete with companies that have digital distribution where each additional unit sold has a marginal cost approaching zero.

The question for companies selling physical product becomes, do they price it lower in the hopes of squeezing it into these declining budgets, or do they price it higher, based on less price sensitivity in certain income bands?

Putting aside GW for a moment, the answer isn't a simple one. At lower income bands, the price is so sensitive that almost any price kills it over a digital product. At the next higher income band -- particularly for those without kids -- whether it's $25 or $50 a box hardly matters of someone is only buying a box a month. Beyond that income band, those prices are even fine as toys or hobbies for the kids. Looking at GW specifically, it's obvious where they are betting on. But really, what choice do they have?

I would argue that even at a significantly lower price, GW products are totally uncompetitive with entertainment that is nearly free, and even worse, even at much, much lower prices, I don't think the hobby of model-building or tabletop war games is going to explode with interest.

As someone else mentioned, this might not work (possibly weak demand from kids wanting to make and paint models). Really, I don't know how many kids build models of any type right now (I literally know if none who are younger than teens). But at least, this is a legitimate attempt to break into a market, and to get more people interested in hobby, at a minimal cost to GW -- a strategy that should be applauded for the attempt, even if it fails.


GW new "build + paint" range, moving to models stores @ 2016/02/01 21:54:03


Post by: keezus


 Talys wrote:
On many other threads I have bemoaned the general topic of how this or any hobby with a meaningful cost is a difficult sell to people who have had declining disposable incomes, especially those who have families. Working class families often have extremely limited funds for any sort of entertainment, so they end up spending it in things that have an infinitely tiny cost relative to the hours of entertainment - television and video games come immediately to mind. There are plenty of outdoor activities that do t require much more than a good pair of shoes, too, but even those are becoming tougher as people move from houses to condos.

While this is OT, I don't think that price / space are the insurmountable obstacle you suggest - it is a problem, to be sure, but there are still plenty of ways to enjoy entertainment with expensive startup costs. There are rentals, and the sharing economy. Most of the time, if the participants are doing the activity as a one off, or infrequently, this makes a lot of sense to not own as it saves space, and importantly, money. Only when the participant is spending a relatively serious amount of time on the hobby does it make sense (if affordable) to buy all your own gear.

IMHO if you spend on a TV package, it is a terrible waste of money. Any package worth its salt is easily 1x Imperial Knight a month. (Things are different if you bought an antenna and enjoy over-air.) If you have enough money for TV, you have enough money for GW. Depending on the rate of churn through video games, the costs can be similar, especially factoring in micro-transactions and DLC. Definitely, on video games though, YMMV.

Regarding condos: There are two schools of thought on small space living: 1. Reduce and declutter. Pare your life down to the bare minimum. I've tried this (to limited success), but it is surprisingly cathartic and is great stress relief. 2. You only need to look as far as Japan and its gunpla, anime fanatics living in tiny accommodation to see that if you are passionate enough about something, you will find a space for it in your home. This is why I think the small home argument for why GW is doing poorly in Asia due to lack of space is not exactly the whole problem.

 Talys wrote:
There's no question in my mind that the average family has a lot less disposable income than decades past. On the other hand, GW, pr any company that earns money based on recurring deliveries of physical goods, can't really compete with companies that have digital distribution where each additional unit sold has a marginal cost approaching zero.

I'm not sure why you are suddenly comparing GW products to digital only - you are ignoring the point made that GW is entering the model kit market at a price point which is higher than that of its direct competitors, some of the kits are very old and primitive - at a time when disposable income for the middle class is in decline! I honestly think that the prices need to be 25% less than the suggested MSRP, especially considering how cheap those repurposed Black Reach sprues were selling for on the secondary market (IIRC, you could buy the entire Ork side of Black Reach for $30 on eBay while Black Reach was in print, and now they want to charge $40 for a single frame - albeit with some Marines!) I don't think that GW is in direct competition with video games and digital content...! These are entirely different things! You wouldn't shop for GW product if you wanted video games and/or digital content! You would find their products because you want to build/paint something to make your own. In this way, they are not after the same market at all!


GW new "build + paint" range, moving to models stores @ 2016/02/01 22:12:47


Post by: Talys


@keezus - I wasn't really talking about size and space (this time), though you're right there -- it's an issue that isn't insurmountable.

I do not believe that TV and 40k are remotely comparable in cost vs general entertainment value. You can buy a decent TV for $500 that will last for a decade or more; many thousands of hours. It's entertainment the whole family can enjoy together, too, with very wide appeal (what percentage of people don't like tv shows or movies?). Size matters for enjoyment too, because 2-4 people will enjoy a 40"+ screen a lot better than a 20" monitor. Proof: Most households own at least one TV. It's a no-brainer for a lot of people.

As to TV content, there's nothing that trumps a cable or satellite or Netflix subscription. If you like local news or sports, this is your ticket. Most of the alternatives are either terrible or involve piracy. While you may not value watching the World Series or Superbowl or Olympics in HD on as big a screen as you can afford, I don't think it's disputable that a lot of people do.

Regarding the model kit market: Personally, I don't think that these ate prohibitive prices, any more than Lego sets are. Both are insanely expensive compared to many digital goods, and both are, I think, perfectly affordable to the demographic they are targeted at.

Keep in mind that to sell a $50 MSRP item at Walmart, your manudactre cost really needs to be about $10. And Walmart will sell your product at less than MSRP, guaranteed.

Philosophically, you and I are at odds, I think, in that you believe that price is a huge factor blocking people in participating in 40k or hobby, while I believe that it's a relatively smaller factor. I think there are TONS of people, young and old, who can afford to participate but don't find model building at all interesting. Case in point, it's not like Revell models are flying off the shelves, or that hobby shops selling historical and scale models are appearing everywhere the way that 2nd hand computer game and video game stores are. The section in Walmart selling anything remotely resembling a model is tee is tiny compared to the PlayStation/Xbox section.

All those people who buy PS4 could easily afford hobby -- but they choose not to.


GW new "build + paint" range, moving to models stores @ 2016/02/03 15:29:48


Post by: Kilkrazy


The proposed GW prices don't strike me as particularly excessive compared with similar offerings from Airfix and Revell.

Anyway, GW stuff mostly starts to look really expensive when you start to price up whole armies and necessary rulebooks. A lot of the individual kits are not bad value in themselves

I don't think the target market will care that the figures are fairly old designs.