Switch Theme:

What Can GW Do To Improve Their Public Image?  [RSS] Share on facebook Share on Twitter Submit to Reddit
»
Author Message
Advert


Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you:
  • No adverts like this in the forums anymore.
  • Times and dates in your local timezone.
  • Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance.
  • Email notifications for threads you want to watch closely.
  • Being a part of the oldest wargaming community on the net.
If you are already a member then feel free to login now.




Made in us
Shrieking Traitor Sentinel Pilot




New Bedford, MA

 Achaylus72 wrote:
 Ensis Ferrae wrote:
 Achaylus72 wrote:
Hire me as CEO and give me the power to actually fix up the place.

Bring out Bretonnians and (Sisters of Battle in plastic) and be done with it.

And above all no army/faction should never be left to rot for over a decade.



Is this your campaign promise to bring Squats up to date?


HELL YEAH


The weird thing is I realized the other day just how hilariously easy that would be. Just release a Demiurge supplement for the Tau codex. Glue some Dwarf bits to Battlesuits and update the fluff.

I notice my posts seem to bring threads to a screeching halt. Considering the content of most threads on dakka, you're welcome. 
   
Made in us
Wraith






 SlaveToDorkness wrote:

Dreadfleet though.... whew.


...Dreadfleet XVIII: The Dread Pool...


Shine on, Kaldor Dayglow!
Not Ken Lobb

 
   
Made in jp
[MOD]
Anti-piracy Officer






Somewhere in south-central England.

We are not interested in change, we are interested in improvement.

If GW was the world's only car manufacturer we would all be driving around in Model T Fords, and every two or three years the wheels would change, or the pedal configuration, or the fuel type, not because the new car was safer or faster, or more reliable or easier to drive, but because GW could then charge people more for the new version.


I'm writing a load of fiction. My latest story starts here... This is the index of all the stories...

We're not very big on official rules. Rules lead to people looking for loopholes. What's here is about it. 
   
Made in us
Martial Arts Fiday






Nashville, TN

No, the new model wouldn't come with wheels, cost more, and the wheels would be extra.

"Holy Sh*&, you've opened my eyes and changed my mind about this topic, thanks Dakka OT!"

-Nobody Ever

Proverbs 18:2

"CHEESE!" is the battlecry of the ill-prepared.

 warboss wrote:

GW didn't mean to hit your wallet and I know they love you, baby. I'm sure they won't do it again so it's ok to purchase and make up.


Albatross wrote:I think SlaveToDorkness just became my new hero.

EmilCrane wrote:Finecast is the new Matt Ward.

Don't mess with the Blade and Bolter! 
   
Made in ca
Lit By the Flames of Prospero





Edmonton, Alberta

The answer is simple. GW needs to make better products. Finecast and the luck luster rules of 6th (with the quick turn around on 7th) has turned alot of people off.

This message was edited 1 time. Last update was at 2014/08/30 21:18:27


 
   
Made in ca
Fixture of Dakka




 Lockark wrote:
The answer is simple. GW needs to make better products. Finecast and the luck luster rules of 6th (with the quick turn around on 7th) has turned alot of people off.


What is a better product? Would a better product be something that people want to buy? For that wouldn't you need to know what people want to buy instead of putting stuff out that only a very few people have any interest in?

Agies Grimm:The "Learn to play, bro" mentality is mostly just a way for someone to try to shame you by implying that their metaphorical nerd-wiener is bigger than yours. Which, ironically, I think nerds do even more vehemently than jocks.

Everything is made up and the points don't matter. 40K or Who's Line is it Anyway?

Auticus wrote: Or in summation: its ok to exploit shoddy points because those are rules and gamers exist to find rules loopholes (they are still "legal"), but if the same force can be composed without structure, it emotionally feels "wrong".  
   
Made in ca
Lit By the Flames of Prospero





Edmonton, Alberta

Davor wrote:
 Lockark wrote:
The answer is simple. GW needs to make better products. Finecast and the luck luster rules of 6th (with the quick turn around on 7th) has turned alot of people off.


What is a better product? Would a better product be something that people want to buy? For that wouldn't you need to know what people want to buy instead of putting stuff out that only a very few people have any interest in?


-How about haveing the rules written by someone who didn't go on record saying that they want to discourage competitive/tournament play?
-A core rule book that wasn't so broken that you needed to be replaced in 2 years?
-Models that aren't full of more holes then swiss cheese?
-How about not priceing Plastic core troops for a WHFB army at $7 CAD per model?


GW products keep going up in price, well the quality of product drops. Can you blame people for leaving?

This message was edited 2 times. Last update was at 2014/08/30 23:12:06


 
   
Made in ca
Fixture of Dakka




 Lockark wrote:
Davor wrote:
 Lockark wrote:
The answer is simple. GW needs to make better products. Finecast and the luck luster rules of 6th (with the quick turn around on 7th) has turned alot of people off.


What is a better product? Would a better product be something that people want to buy? For that wouldn't you need to know what people want to buy instead of putting stuff out that only a very few people have any interest in?


-How about haveing the rules written by someone who didn't go on record saying that they want to discourage competitive/tournament play?
-A core rule book that wasn't so broken that you needed to be replaced in 2 years?
-Models that aren't full of more holes then swiss cheese?
-How about not priceing Plastic core troops for a WHFB army at $7 CAD per model?


GW products keep going up in price, well the quality of product drops. Can you blame people for leaving?


No I don't blame people at all for leaving. I am one of them. What I meant was what does "a better product" mean. Ask 100 people you can get 100 different answers.

Oh I so wanted to try Fantasy. You exact reason, $7 a mini is just insane.

Agies Grimm:The "Learn to play, bro" mentality is mostly just a way for someone to try to shame you by implying that their metaphorical nerd-wiener is bigger than yours. Which, ironically, I think nerds do even more vehemently than jocks.

Everything is made up and the points don't matter. 40K or Who's Line is it Anyway?

Auticus wrote: Or in summation: its ok to exploit shoddy points because those are rules and gamers exist to find rules loopholes (they are still "legal"), but if the same force can be composed without structure, it emotionally feels "wrong".  
   
Made in ca
Lit By the Flames of Prospero





Edmonton, Alberta

Davor wrote:
 Lockark wrote:
Davor wrote:
 Lockark wrote:
The answer is simple. GW needs to make better products. Finecast and the luck luster rules of 6th (with the quick turn around on 7th) has turned alot of people off.


What is a better product? Would a better product be something that people want to buy? For that wouldn't you need to know what people want to buy instead of putting stuff out that only a very few people have any interest in?


-How about haveing the rules written by someone who didn't go on record saying that they want to discourage competitive/tournament play?
-A core rule book that wasn't so broken that you needed to be replaced in 2 years?
-Models that aren't full of more holes then swiss cheese?
-How about not priceing Plastic core troops for a WHFB army at $7 CAD per model?


GW products keep going up in price, well the quality of product drops. Can you blame people for leaving?


No I don't blame people at all for leaving. I am one of them. What I meant was what does "a better product" mean. Ask 100 people you can get 100 different answers.

Oh I so wanted to try Fantasy. You exact reason, $7 a mini is just insane.


Yah don't worry. I knew what you meant. Was more or less just trying to clarify some examples of how GW products have been lowering the bar.

I realize now the post read kinda "angry". Sorry about that.
   
Made in us
Blood Angel Terminator with Lightning Claws






Its really easy: Just do the exact opposite of everything that is on my sig (which comes from GW themselves).

GW: "We do no demographic research, we have no focus groups, we do not ask the market what it wants" 
   
Made in ca
Fixture of Dakka




 Ferrum_Sanguinis wrote:
Its really easy: Just do the exact opposite of everything that is on my sig (which comes from GW themselves).


Ouch. I can never understand how someone can be so proud of that.

Agies Grimm:The "Learn to play, bro" mentality is mostly just a way for someone to try to shame you by implying that their metaphorical nerd-wiener is bigger than yours. Which, ironically, I think nerds do even more vehemently than jocks.

Everything is made up and the points don't matter. 40K or Who's Line is it Anyway?

Auticus wrote: Or in summation: its ok to exploit shoddy points because those are rules and gamers exist to find rules loopholes (they are still "legal"), but if the same force can be composed without structure, it emotionally feels "wrong".  
   
Made in ca
Resolute Ultramarine Honor Guard






Vancouver, BC

 kronk wrote:
Engage in social media.

Host tournaments. They don't have to be ultra-competitive hard boys tournaments. Just some 30k events (fully painted) or some other themed tournaments with prizes given for sportsmanship and paint jobs. Show case your goddam hobby! Bring in new people.

Release a "mini-rulebook" thats ~$20.

Free hugs.


By 30k I assume you mean 40k, since one is a game they sell In their stores, the other is a niche market for a niche market.

 warboss wrote:
Is there a permanent stickied thread for Chaos players to complain every time someone/anyone gets models or rules besides them? If not, there should be.
 
   
Made in us
Posts with Authority






Davor wrote:
 Ferrum_Sanguinis wrote:
Its really easy: Just do the exact opposite of everything that is on my sig (which comes from GW themselves).


Ouch. I can never understand how someone can be so proud of that.
It is the apotheosis of bad business planning.... And just what you want to tell your shareholders....

The Auld Grump


Kilkrazy wrote:When I was a young boy all my wargames were narratively based because I played with my toy soldiers and vehicles without the use of any rules.

The reason I bought rules and became a real wargamer was because I wanted a properly thought out structure to govern the action instead of just making things up as I went along.
 
   
Made in us
Decrepit Dakkanaut





The Golden Throne

Give new releases away for free. Invite nay-sayers over for holiday meals. Champion baby seals...




   
Made in us
Posts with Authority






 Byte wrote:
Give new releases away for free. Invite nay-sayers over for holiday meals. Champion baby seals...




And here is the riductio ad absurdum response - still not addressing the problem.

Ho-hmmm.

The Auld Grump

This message was edited 1 time. Last update was at 2014/08/31 05:30:30


Kilkrazy wrote:When I was a young boy all my wargames were narratively based because I played with my toy soldiers and vehicles without the use of any rules.

The reason I bought rules and became a real wargamer was because I wanted a properly thought out structure to govern the action instead of just making things up as I went along.
 
   
Made in us
Decrepit Dakkanaut





The Golden Throne

 TheAuldGrump wrote:
 Byte wrote:
Give new releases away for free. Invite nay-sayers over for holiday meals. Champion baby seals...




And here is the riductio ad absurdum response - still not addressing the problem.

Ho-hmmm.

The Auld Grump


Go ahead and solve their problem, I'm sure GW HQ is standing by with bated breath.

I'll pass.
   
Made in gb
[DCM]
Et In Arcadia Ego





Canterbury

We'll move on from here then yes ?

thanks.

The poor man really has a stake in the country. The rich man hasn't; he can go away to New Guinea in a yacht. The poor have sometimes objected to being governed badly; the rich have always objected to being governed at all
We love our superheroes because they refuse to give up on us. We can analyze them out of existence, kill them, ban them, mock them, and still they return, patiently reminding us of who we are and what we wish we could be.
"the play's the thing wherein I'll catch the conscience of the king,
 
   
Made in us
Posts with Authority






 Byte wrote:
 TheAuldGrump wrote:
 Byte wrote:
Give new releases away for free. Invite nay-sayers over for holiday meals. Champion baby seals...




And here is the riductio ad absurdum response - still not addressing the problem.

Ho-hmmm.

The Auld Grump


Go ahead and solve their problem, I'm sure GW HQ is standing by with bated breath.

I'll pass.
I don't think that the problem will be solved.

I think that GW is going to go under - the question is when.

And I do not give them all that long - two years, maybe three at the current rate.

And that folks that think that GW didn't need to fix their problems will be asking themselves 'What went wrong? GW was doing everything right!

And an awful lot of curmudgeonly sorts will be saying 'Toldja so!'

Believe it or not, the folks wondering how GW can set itself back upright are the folks that don't want GW to go under.

Me, I would have a hard time caring about GW itself - but the third party support companies - those I have a lot of sympathy and respect for.

Back on topic -
GW has done a lot of damage to themselves suing people over the last few years - and one thing that they can do - which will save them money into the bargain - is to just stop with the frivolous suits.

Which means making Merret go to school and learn about all that IP stuff that he is supposed to be in charge of.

The Auld Grump

Kilkrazy wrote:When I was a young boy all my wargames were narratively based because I played with my toy soldiers and vehicles without the use of any rules.

The reason I bought rules and became a real wargamer was because I wanted a properly thought out structure to govern the action instead of just making things up as I went along.
 
   
Made in us
Longtime Dakkanaut






One must understand the mindset of middle and upper management and this old man does. I fully believe I know Kirby's end game and been commenting about it in the past. There is no turning around. You can not go back to the way it was. The glory days are gone.

Well the erosion of public exposure to common consumer in the last 8 years is the company's downfall. Dumb assed mistakes with the lack of marketing??? In this era where marketing is key to essential growth?

Well to the man in the Glass Castle in jolly o' England....


DEATH TO THE FALSE EMPEROR!!!

Adam's Motto: Paint, Create, Play, but above all, have fun. -and for something silly below-

"We are the Ultramodrines, And We Shall Fear No Trolls. bear this USR with pride".

Also, how does one apply to be a member of the Ultramodrines? Are harsh trials involved, ones that would test my faith as a wargamer and resolve as a geek?

You must recite every rule of Dakka Dakka. BACKWARDS.
 
   
Made in us
Monstrous Master Moulder




Rust belt

One thing Kirby can do to improve his image is to quit comparing himself to Steve Jobs. It reminds me when VP Dan Quail compared himself to Jack Kennedy during the VP presidential debate. Steve Jobs knew to ask Microsoft for money to save Apple. Does this mean Kirby is going to ask PP for money to save GW?
   
Made in gb
Lieutenant Colonel




I think Tom Kirby will be asking for money, from GW plc to buy back £4M of his shares before he retires.
   
Made in us
Stoic Grail Knight





Raleigh, NC

 TheAuldGrump wrote:
Davor wrote:
 Ferrum_Sanguinis wrote:
Its really easy: Just do the exact opposite of everything that is on my sig (which comes from GW themselves).


Ouch. I can never understand how someone can be so proud of that.
It is the apotheosis of bad business planning.... And just what you want to tell your shareholders....

The Auld Grump



What Kirby is essentially implying is GW customers are stupid. They are stupid lemmings who buy whatever crap the company puts out. And the company laughs at the little idiots the whole time, and there is no reason this should change because the customers are too dumb to understand.

THIS is what GW has to change to improve their image...they actually have to give a damn about their image. Now saying that, what it means IMO is they have to experience a complete 180 in attitude. Which they can do, after all, they *used* to see value in their customers beyond their wallets, so hopefully they can make the change again!

This message was edited 1 time. Last update was at 2014/09/06 22:53:01


 
   
Made in ca
Fixture of Dakka




 Accolade wrote:
 TheAuldGrump wrote:
Davor wrote:
 Ferrum_Sanguinis wrote:
Its really easy: Just do the exact opposite of everything that is on my sig (which comes from GW themselves).


Ouch. I can never understand how someone can be so proud of that.
It is the apotheosis of bad business planning.... And just what you want to tell your shareholders....

The Auld Grump



What Kirby is essentially implying is GW customers are stupid. They are stupid lemmings who buy whatever crap the company puts out. And the company laughs at the little idiots the whole time, and there is no reason this should change because the customers are too dumb to understand.

THIS is what GW has to change to improve their image...they actually have to give a damn about their image. Now saying that, what it means IMO is they have to experience a complete 180 in attitude. Which they can do, after all, they *used* to see value in their customers beyond their wallets, so hopefully they can make the change again!


This is one of the reasons why I left GW. Haven't bought anything no more after Tyranids and the 7th edition rule book on iPad. Last final purchase. All my money now has gone to X-wing, Star Trek Attack Wing, Dropzone Commander and video games now. Money that would have gone to Games Workshop, but no more. Well I shouldn't say no more. If they change they can always earn me back as a customer.

Problem is, do they want me back? I have a feeling no. I can't believe a company will say "No we don't want your money". That is how I feel everytme I have the itch for 40K or Lord of the Rings. Just when I get the GW bitterness away from me, I go to try and buy something and that bitterness just comes back.

Agies Grimm:The "Learn to play, bro" mentality is mostly just a way for someone to try to shame you by implying that their metaphorical nerd-wiener is bigger than yours. Which, ironically, I think nerds do even more vehemently than jocks.

Everything is made up and the points don't matter. 40K or Who's Line is it Anyway?

Auticus wrote: Or in summation: its ok to exploit shoddy points because those are rules and gamers exist to find rules loopholes (they are still "legal"), but if the same force can be composed without structure, it emotionally feels "wrong".  
   
Made in au
Oberstleutnant






Perth, West Australia

Davor wrote:
No I don't blame people at all for leaving. I am one of them. What I meant was what does "a better product" mean. Ask 100 people you can get 100 different answers.

Ask 100 players to list 10 things GW could do to improve the product and 80+ would give about 5 that are the same. Ignore the remaining 20 people and the 5 that no one can agree on. Voila, greatly improved product that the majority of the core users want. Perfect? No. Much better for most people? Yes.

I imagine they'd include - rule quality, codex balance, pricing and communication to start with.

This message was edited 1 time. Last update was at 2014/09/08 08:12:10


 
   
Made in no
Umber Guard







Chill out with the ligitation-happiness perhaps? As far as I know, PP's new model conversion rules for tournaments that ban recognizeable "foreign" products and logos (the earlier were aimed simply at making models recognizeable because counts-as is a nightmare in WMH) were implemented because they were getting worried that their official photos would include GW parts and the lawyers were going to come after them (similarily to how Eternal War was renamed to Iron Arena).
   
Made in ca
Fixture of Dakka




Kaptajn Congoboy wrote:
Chill out with the ligitation-happiness perhaps? As far as I know, PP's new model conversion rules for tournaments that ban recognizeable "foreign" products and logos (the earlier were aimed simply at making models recognizeable because counts-as is a nightmare in WMH) were implemented because they were getting worried that their official photos would include GW parts and the lawyers were going to come after them (similarily to how Eternal War was renamed to Iron Arena).


LOL so Privateer Press is finally going down the Games Workshop slope now eh? Start small, but once rolling, can't stop.

Why do I see Padme saying "So this is how it all starts...." and this is how PP becomes the new Galactic Empire.

Agies Grimm:The "Learn to play, bro" mentality is mostly just a way for someone to try to shame you by implying that their metaphorical nerd-wiener is bigger than yours. Which, ironically, I think nerds do even more vehemently than jocks.

Everything is made up and the points don't matter. 40K or Who's Line is it Anyway?

Auticus wrote: Or in summation: its ok to exploit shoddy points because those are rules and gamers exist to find rules loopholes (they are still "legal"), but if the same force can be composed without structure, it emotionally feels "wrong".  
   
Made in pt
Tea-Kettle of Blood




Davor wrote:
Kaptajn Congoboy wrote:
Chill out with the ligitation-happiness perhaps? As far as I know, PP's new model conversion rules for tournaments that ban recognizeable "foreign" products and logos (the earlier were aimed simply at making models recognizeable because counts-as is a nightmare in WMH) were implemented because they were getting worried that their official photos would include GW parts and the lawyers were going to come after them (similarily to how Eternal War was renamed to Iron Arena).


LOL so Privateer Press is finally going down the Games Workshop slope now eh? Start small, but once rolling, can't stop.

Why do I see Padme saying "So this is how it all starts...." and this is how PP becomes the new Galactic Empire.


PP's conversion rules have always been much more restrictive than GW's and this latest set of restrictions has nothing to do with fear of being sued by GW, but it does have everything to do with fear of being sued by Disney.
   
Made in gb
Posts with Authority






Norn Iron

Davor wrote:
LOL so Privateer Press is finally going down the Games Workshop slope now eh?


Personally, I thought that when they first showed up...

I'm sooo, sooo sorry.

Plog - Random sculpts and OW Helves 9/3/23 
   
Made in us
Sslimey Sslyth




 Vermis wrote:
Davor wrote:
LOL so Privateer Press is finally going down the Games Workshop slope now eh?


Personally, I thought that when they first showed up...


In some ways, PP has moved in that direction. For example, when the game first came out, a typical game consisted of less than 20 models. For a Khador army, it might have had fewer than 10. Games today consist of significantly more models, even in smaller formats.

However, I feel it is very unlikely that PP will ever abandon their attention to the quality of their rules or their engagement with their customer base.
   
Made in us
Sybarite Swinging an Agonizer





Leavenworth, KS

Saldiven wrote:
 Vermis wrote:
Davor wrote:
LOL so Privateer Press is finally going down the Games Workshop slope now eh?


Personally, I thought that when they first showed up...


In some ways, PP has moved in that direction. For example, when the game first came out, a typical game consisted of less than 20 models. For a Khador army, it might have had fewer than 10. Games today consist of significantly more models, even in smaller formats.

However, I feel it is very unlikely that PP will ever abandon their attention to the quality of their rules or their engagement with their customer base.


Not really disputing anything you've said, but I'm sure there we many people who thought the same thing about Games Workshop back in the day.

"Death is my meat, terror my wine." - Unknown Dark Eldar Archon 
   
 
Forum Index » Dakka Discussions
Go to: