DarknessEternal wrote:
Even if they netted 20 after material costs on each one it would still take ~5000 sales to pay for the molds alone. And that left zero money to pay for people to design the thing, make the thing, ship the thing, store the thing, package the thing, write rules for the thing, market the thing, etc.
GW doesn't do marketing, remember?
They probably priced it to make their money back in the first 3 months of production runs, as that would have likely constituted the bulk of their initial sales. They just never lowered the cost afterwards.