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Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

Hi all,

I, perhaps, take too much of a perverse pleasure in this sort of news, but it has come to my attention that all unsold copies of Dreadfleet - at least in this part of the world - are to be removed from sale, collected and then destroyed. It appears the all-too-high-price point for this failure of a game has reached the level where GW knows they cannot sell any more and thus have decided to cut their losses. Space Hulk it was not, and when your main target is 8-12 years olds it turns out that nostalgia over Man'O'War, a game that doesn't even count as a 'Specialist Game' isn't a great selling point.

They did a similar thing after 4th came out, sending all the left over 3rd Ed boxes (and all those plastic Marines and Land Speeders) to landfill.

Make of it what you will, and, again, it may be a GWOZ only thing, but there you go. Anyone who is still craving a Dreadfleet fix might be able to find one in our scattered network of gaming stores (assuming you can find one of them), but otherwise Dreadfleet is leaving our shores, so to speak.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in us
[DCM]
Tilter at Windmills






Manchester, NH

Last I heard it had sold out elsewhere. Oz seems an area where GW's not doing as well, for perhaps understandable reasons.

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Made in gb
Guard Heavy Weapon Crewman





Atherton, Greater Manchester, England

there already gone in the uk stores

"Come to plague me, rape and take me, Politician, inquisition They're closing in, the iron round. To strangulate your way to live, They promise everything but they betray
And though they crash the hammer down Hold your ground, or tomorrow it will be taken, Hold your ground or it will be taken,"

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Decrepit Dakkanaut





The Battle Barge Buffet Line

Lar'shi wrote:there already gone in the uk stores


And yet it's still available on both the UK and US webstores...

http://www.games-workshop.com/gws/catalog/productDetail.jsp?prodId=prod1350015a

We Munch for Macragge! FOR THE EMPRUH! Cheesesticks and Humus!
 
   
Made in us
Death-Dealing Devastator





The 'Cut

It's a shame that it didn't do well, since it's actually a great deal of fun.

Cats Rule Everything Around Me 
   
Made in au
Stubborn Hammerer





$1,000,000 and a 50% discount

warboss wrote:
Lar'shi wrote:there already gone in the uk stores


And yet it's still available on both the UK and US webstores...

http://www.games-workshop.com/gws/catalog/productDetail.jsp?prodId=prod1350015a

EDIT: Well they're still on sale, meh

At $190AUD that's the equivalent to just over $200USD or just under £130.

Now understand why they don't sell here.

This message was edited 2 times. Last update was at 2012/01/30 00:11:59



just hangin' out, hangin' out
 
   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

Besides, having all your copies sitting in your central distribution hub is probably more sesible than having all your copies scattered around the country in stores gathering dust.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in ca
Avatar of the Bloody-Handed God





Inactive

Not to mention people are using Space Hulk's minis doubling as cheap plastic character models. Cant do the same without dread fleet now they removed Man of War

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Decrepit Dakkanaut





The Battle Barge Buffet Line

ArmorOfContempt wrote:It's a shame that it didn't do well, since it's actually a great deal of fun.


It's a spin off of the less popular line whose minis have no use outside of it's niche game. I only played prior editions of Space Hulk twice and frankly didn't like it much... but I bought two copies of the most recent version right when it came out. Even if I never play Space Hulk again, I've still got a counts-as-Deathwing army and a fellow local player has tons of unique Ymargl (sp?)genestealers in his Nid army. I can't say I'm surprised that it didn't sell like hotcakes.

This message was edited 1 time. Last update was at 2012/01/30 00:13:40


We Munch for Macragge! FOR THE EMPRUH! Cheesesticks and Humus!
 
   
Made in us
Death-Dealing Devastator





The 'Cut

warboss wrote:
ArmorOfContempt wrote:It's a shame that it didn't do well, since it's actually a great deal of fun.


It's a spin off of the less popular line whose minis have no use outside of it's niche game.


So what? It's a complete game in a box, and a damn fun one at that.

Cats Rule Everything Around Me 
   
Made in us
Veteran Inquisitor with Xenos Alliances






I think it says something of GW that they'd rather destroy the unsold games than to reduce the price and put it on sale so that more people can afford it and have the opportunity to enjoy it.
   
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[DCM]
GW Public Relations Manager (Privateer Press Mole)







Destroyed? That's just...odd. Although first thing I thought of (Gaming company destroying its own product in shame);



/How in the hell do I get out of this pit!!

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Made in us
Decrepit Dakkanaut





The Battle Barge Buffet Line

ArmorOfContempt wrote:
warboss wrote:
ArmorOfContempt wrote:It's a shame that it didn't do well, since it's actually a great deal of fun.


It's a spin off of the less popular line whose minis have no use outside of it's niche game.


So what? It's a complete game in a box, and a damn fun one at that.


So is UNO but that doesn't mean it'll sell to the larger portion of players who use cards to play poker. My point was that one of the reasons Space Hulk sold so well (and quickly) was that the contents were usable in the most popular game line they make (40k), not just in the niche game they were included with. The same can't be said of Dreadfleet.


Automatically Appended Next Post:
aka_mythos wrote:I think it says something of GW that they'd rather destroy the unsold games than to reduce the price and put it on sale so that more people can afford it and have the opportunity to enjoy it.


IF the rumor is true, it's probably got to do more with some tax loophole/write off that will actually net the company more money than selling them at a discount.

This message was edited 1 time. Last update was at 2012/01/30 00:21:49


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Made in us
Focused Fire Warrior





Thornton, Colorado

AgeOfEgos wrote:
/How in the hell do I get out of this pit!!




Thanks for the laugh...I hadn't thought of that in years!

 
   
Made in gb
Guard Heavy Weapon Crewman





Atherton, Greater Manchester, England

@Warboss i mean its already been recalled or at least from my local GW as there was a few copies then they got packed up and shipped of

"Come to plague me, rape and take me, Politician, inquisition They're closing in, the iron round. To strangulate your way to live, They promise everything but they betray
And though they crash the hammer down Hold your ground, or tomorrow it will be taken, Hold your ground or it will be taken,"

Guys and gals please go to this link http://www.videocoins.com/video/2afec8d1/dominic1988/?referrerId=11011 every video you watch gives 1p to charity please spend 5 mins a day watching them

I will protect the Emperor in a tank or just on foot. I will do whatever it should take to protect my Emperor!  
   
Made in at
Mighty Kithkar





Where on earth is "Recalling and Destroying" "cutting losses"?
Nobody can be that dumb to decide that it's better to spend the cash on destroying the stuff, rather than to cut the price in half and actually sell the stuff.

I think I'm going to check next week if the local store still has their mointains of Dreadfleet. They should have at least 20-40 copies left after my last count.

Edit: Hilarious typo

This message was edited 2 times. Last update was at 2012/01/30 00:33:13


 
   
Made in us
Napoleonics Obsesser






aka_mythos wrote:I think it says something of GW that they'd rather destroy the unsold games than to reduce the price and put it on sale so that more people can afford it and have the opportunity to enjoy it.


Exactly.

Not only that, but they can't load them into a dude's basement and keep them for twenty years either.

Thank god. Dreadfleet was a horrendous idea.


If only ZUN!bar were here... 
   
Made in us
Decrepit Dakkanaut





The Battle Barge Buffet Line

Lar'shi wrote:@Warboss i mean its already been recalled or at least from my local GW as there was a few copies then they got packed up and shipped of


I believe they did the same thing with Space Hulk IIRC. They had the company stores ship back their remaining copies so they could just put them all in one place and sell/ship them from the webstore warehouse. With Spulk, though, I believe it only took 2 months before supplies got low enough to warrant them concentrating the game like that.

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Death-Dealing Devastator





The 'Cut

Korraz wrote:Where on earth is "Recalling and Destroying" "cutting losses"?
Nobody can be that dumb to decide that it's better to spend the cash on destroying the staff, rather than to cut the price in half and actually sell the stuff.

I think I'm going to check next week if the local store still has their mointains of Dreadfleet. They should have at least 20-40 copies left after my last count.


Didn't you get the memo? The only thing Games Workshop does is fail. Everything is a disaster, and the only times you're supposed to feel joy in your life is when they mess something up.

Cats Rule Everything Around Me 
   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

Quiet down white knight. We don't need you derailing the thread.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in de
Decrepit Dakkanaut







Are you positive on them being destroyed? Sounds odd. Shipping them back to the UK warehouse sounds more realistic.

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Made in au
Norn Queen






The thing that makes me sad about this is it might make them decide to scrap future non-core games.

According to Harry and hastings they've had Blood Bowl set for next year, with 4 teams and everyhting you need packed into the box planned, with maybe rules for other teams not in the box.

If this kills that, and future, projects, it makes me sad, and the relish people have over this makes it sadder.

This message was edited 1 time. Last update was at 2012/01/30 00:47:30


 
   
Made in us
Scuttling Genestealer






I was just at GW Scottsdale this Friday and they still had some copies... I'm still not sure if it's worth the 115 USD, and I'm someone that enjoys both miniature war games and pirate related items. I think my main problem with it is that the design of all the pieces are just too cartoon inspired for my liking.
   
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Infiltrating Prowler






-Loki- wrote:The thing that makes me sad about this is it might make them decide to scrap future non-core games.

According to Harry and hastings they've had Blood Bowl set for next year, with 4 teams and everyhting you need packed into the box planned, with maybe rules for other teams not in the box.

If this kills that, and future, projects, it makes me sad, and the relish people have over this makes it sadder.


Agree. Picked up a box at discount and a few extra ships and pieces of terrain of Ebay. Amusing little game and hope it would do OK. If this is as big a failure as it looks to be, GW will not try another game outside their core three games for another decade. Inquisitor was the last game that ended GW's "alternate game cycle" they use to have. That also was a disaster and everyone realized it when it came out. That was back in 2000.

This message was edited 1 time. Last update was at 2012/01/30 01:01:30


 
   
Made in us
Scuttling Genestealer






At least Inquisitor had nice looking models to go with it.
   
Made in gb
Road-Raging Blood Angel Biker




on the MOOOOOONNNNAAAHHHH

my local store still has 4 dread fleets in stock and mine remains unbuilt all but the zandri, the rest is all going to go on a shelf in my games room

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Made in au
Squishy Squig




I have completely boycotted GW since the RoW and latest price rise shenanigans.

However, if GW dropped the price in Australia for Dreadfleet to about $100 I would seriously consider picking up a couple of copies.

This sort of game in a box is usually fun and I know I would have no worries getting others to play.
   
Made in au
Regular Dakkanaut



Lost in Australia, somewhere.

I would have bought it if it was cheaper. The models and scenery looked really good but not $200AU good. Why is GW so against discounting their products?

Also Dreadfleet isn't the only thing getting removed. Those fancy brushes, the WFB observatory thing and the Fortress of Redemption are all going.
   
Made in us
Unbalanced Fanatic





Minneapolis, MN

Yeah, I think the issue with the game was that it didn't have enough potential for expansion and collectability. The fun part about Man O' War or Battlefleet Gothic is that you could collect an entire fleet and then fight against other fleets in a campaign style setting. I didn't care for the weird 'one of each' approach to the ships that Dreadfleet took. If you could buy a High Elf or Imperial Fleet and Fight against the Sartosan Vampire Fleet that would be pretty cool and be a good tie in to the core fantasy game. The scenery, models, and table that they made for Dreadfleet were all really quite nice. It is too bad that they didn't market it very well.

In my opinion GW has really F'd up their IP for the WH Fantasy Universe lately. All the players I know hate 8th Ed. Fantasy. Storm of Magic is a just plain awful expansion to the game and for some reason everything is now glowing green or purple and covered in overpriced stupid looking monsters. I just hope they have the decency not to ruin the far superior 40k Universe IP.

If they were going to have a re-release of an older game, then Blood Bowl would be a much better choice. The thing about Blood Bowl is that it is still an excellent game with good models. I have a blast playing it using the current rules and participated in a league a few years ago. If they re-released the game, but included some remade Dungeonbowl or other pitch alternatives they would have a real winner on their hands.

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Made in au
Norn Queen






Samwise158 wrote:Yeah, I think the issue with the game was that it didn't have enough potential for expansion and collectability.


It wasn't meant to have it, they never said it would have it and never planned to do it. It's a boxed board game, like Space Hulk, Space Crusade, Hero Quest, etc.
   
 
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