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According to Taco Bell:

Alcina of TGA wrote:It seems also that GW sells currently more AoS products than 40K ones on a worldwide basis.

On the face of it, that sounds preposterous. 40k has been GW's largest product line for decades, with SM outselling all other product combined.

OTOH, AoS has now settled in as a game with a very low barrier to entry, due to the free rules and units on the GW website, along with the recent GHB.

Could this really be true?

If AoS brought in newbies, as it was designed to, and those newbies started buying, like GW wants them to, then it's entirely possible that this new cohort of new players is outspending the old 40k crowd who already have all the models they'll ever need.

If that's the case, it would mean that 40K tanked big time, not that AoS suddenly became a huge seller. But let's be real, this is simply a pathetic click bait.

That bodes ill for the future of 40K if true. 40K prepared to be AoSed!

Sorry, but do you guys actually enjoy playing 40k right now? Rules As Written?

If it's true, we'll probably see it reflected in the next ICv2 numbers that come out (isn't that quarterly?)

Personally, I doubt it's true as "pure" AoS. I have a suspicion if you looked closely, a lot of the sales are for product being actually used in 8th/9th Age and Kings of War - i.e., just the models and not the AoS rules. That they keep bring back the "Last Chance to Buy" things that have been squatted in AoS, I think that supports that.

But, hey, if folks are buying and using the models, it's still money in GW's pocket.

If true I would assume that it's just a temporary rush of purchasing due to:
1. Declining interest in 40K because it has become too top heavy and competitive.
2. The Generals Handbook

I'm a longtime 40K hobbyist who never desired to play WFB, but I bought into AoS and have found it to be a fantastic game. I highly recommend it.

Are they talking net revenue? Or are they talking growth as a percentage? If it's the latter then I can believe it. Otherwise you'll need to show me hard data before I sign on.

 JohnHwangDD wrote:
Sorry, but do you guys actually enjoy playing 40k right now? Rules As Written?

Haven't played since 5th edition.

If that's true GW's in real deep doodoo this half year report.

I think it's very likely to be true from Ironjawz/Sylvaneth through the GHB and into September. But from what I've seen GSC have blown everything out the water and are probably the best selling release of the last 3 years. My local GW sells GSC in white boxes now, as in they can print off more sprues but they don't have printed boxes to put them in at the moment. Everyone and their aunt seems to be collecting them.

All anecdotal however :-)

Holy cow on the GSC sales - those are EXPENSIVE!

 JohnHwangDD wrote:
Sorry, but do you guys actually enjoy playing 40k right now? Rules As Written?

40K is a mess right now, but it's sitll far better than AoS, which is simply trash imo. Speaking of playing rules as written, do you enjoy talking to your little toy's soldier and yelling at your opponent while playing a miniature game ???

 JohnHwangDD wrote:
Sorry, but do you guys actually enjoy playing 40k right now? Rules As Written?

No. Hell no.

I stopped when 7th edition was announced, and despite some really cool armies coming out since I left 40k, I just cannot stomach delving into the mess of books, supplements, formations, and all the other crap I'd need to begin understanding the current state of the game.

I'd kinda like a simplified version, to be honest. Or a time machine to go back to when 5th edition was current.

What is the meaning of Taco Bell here? To me they are a fast food chain.

Davor wrote:
What is the meaning of Taco Bell here? To me they are a fast food chain.

BOLS maybe. One of their "BREAKING RUMORS" clickbait mentioned casually with no evidence at all

It seems also that GW sells currently more AoS products than 40K ones on a worldwide basis.

Davor wrote:
What is the meaning of Taco Bell here? To me they are a fast food chain.

It's a direct measure of the quality of the clickbait gak that passes for an article on their site.

Hmm the comments on that article on BOLS is quite surprising with many saying that they don't actually find this surprising in the least. Still take it with a grain of salt considering it's a rumor AND read the first line of said rumor in the article.

I suppose I could see this being true, but I find it slightly hard to believe as there is still so much basic ground that needs to be covered to bring all the old models that weren't squated into AoS proper-like (Battletomes, repacks, etc.). Then again, I could see how there would be a little bit of disillusionment with 40k right now as GW seems to be focusing so dang much on Heresy stuff.

I know in my GW, AOS is on par with 40k in terms of sales, so from a GW store perspective it would not surprise me if AOS was on par or exceeding 40k overall.

There are many reasons for that. For one, most people already have 40k armies, and there is a glut of 40k armies on the 2nd hand market. AOS not as much (the newer factions anyway) so while 40k games are more prevalent, buying 40k models is not. (that is just here though)

Considering the fact that AoS is a new game, this does not surprise me at all. AoS players for a large part will be buying entire new armies, whereas most 40k players will already have most of what they need.

For what it's worth the person quoted said on TGA that that was just what they heard at their local shop. Bols of course ran with it because hey clickbait. They could have very well meant it was out selling at that particular store not globally and BOLS decided to take it and claim it as something more as they are wont to do

Yeah I seriously doubt it. Unless it was just an offhand comment that maybe that week AoS outsold 40k because it was a week of big AoS releases and nothing had been released for 40k for a few weeks. We know new releases account for about one third of total revenue from GW.

If AoS is outselling 40k I'd say it's probably a bad thing for 40k more than a good thing for AoS.

Though maybe 40k has slipped if you exclude 30k sales, we know from last year's financial report that FW made up a larger chunk of sales than it normally does so 40k must have slipped since overall revenue didn't increase. So maybe a big chunk of the 40k sales have just shifted to 30k.

Do they add Betrayal at calth and Burning of Prospero to that number?

 Jehan-reznor wrote:
Do they add Betrayal at calth and Burning of Prospero to that number?

Boxed stand alone games, not 40K, no?

Seems like nonsense but anecdotally there seems to be plenty of people playing AoS at our club and they are all buying plenty of stuff. Tournament scene for it seems to be taking off too.

It seems also that GW sells currently more AoS products than 40K ones on a worldwide basis

All depends on what they mean by "currently" imo. I think AoS has had some very strong releases this year with Syl, orcs etc and the generals handbook/points additions.
40k is at an impasse atm with people perhaps waiting to see if 8th drops, old codices really needing updates (poor Nids) and some "niche" releases (Custodes, GSC etc - great products but not everyones cup of tea) and a general feeling of malaise with the rules.
AoS got a good shot in the arm this year with the handbook/points and tournament scene returning.
So Im not totally dismissive of the theory, just short on evidence and again what is "currently".

Sells more products currently could mean a number of things.

AoS sold 250 total wigits last week from the GW website compared to 40k's 249 wigits.

OR

AoS sold 49 different SKUs last week than the 48 that 40k sold.

OR

AoS has sold more total wigits in 2016 than 40k wigits through the GW web store and all distributers.

Without some numbers, timeline, and other specifics, it's a meaningless, throw-away, click bait comment.

Did the one who posted this on the TGA forum got told AoS sells better than AoS? Yes, why not. But is it correct? 40k outsold AoS/WFB for decades and during the last ten years by ~ 5:1. The WFB product line struggled hard to even make two digit percentage of GW's annual income a few years ago. This info (as provided) is nonsense.

Well there is one thing I never seen talked about here. For 40K don't we have most of what we want this year? Unless you are a Genestealer Cult or Deathwatch player what really new came out codex wise for 40K players?

Since a lot if not most people didn't have anything for AoS, of course they would be buying more of that product since they don't have it and already have what they need for 40K.

Maybe if there was more 40K that people needed for their army or actually wanted they would be buying that as well or be buying less AoS stuff. Since there is not much 40K stuff to buy they went ahead and bought the AoS stuff now.

 kronk wrote:
Without some numbers, timeline, and other specifics, it's a meaningless, throw-away, click bait comment.

Oh how I wish more people read statements with a critical eye so they could identify meaningless statements when they come up