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Made in us
Dakka Veteran






Backwoods bunker USA

PalmerC wrote:
GW saying in court among the general public they see their customers as miniature collectors and not gamers isn't suprising to me. A gamer to the general public I think portrays a kid on a ps4 or pc or a variety of things that are not miniature table top games which are not mainstream. Also the specifics of the case likely had something to do with the way their arguments were presented which had to do with protecting their IP. Honestly miniature gaming as a hobby which includes modelling and painting is less like "gaming" for those that are in it purely to game imo.


You're saying it's just semantics; GW is trying to differentiate gamers who care about how a model looks vs other gamers who don't mind playing with a Shoe or a Hat token.
   
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Did Fulgrim Just Behead Ferrus?





Fort Worth, TX

 Peregrine wrote:

 insaniak wrote:
 JohnHwangDD wrote:
I dunno about that. I think GW has a pretty clear idea of what sells, and how quickly. Those analytics are more important than surveys and focus groups.

Knowing why thos things sell is also useful, as it helps you to focus further releases. Otherwise you're just releasing random stuff in the hope it will be as popular as what you sold previously...


And then there's knowing why things didn't sell. If you want to know why a potential customer didn't buy something you have to go outside your own sales data and do market research. But GW seems content to define their target market as "people who obsessively buy everything we produce" and has no problem throwing away all of the potential sales they could be making by expanding their market.


Exactly. Harry or Hastings recently stated that the reason we never got a 25th Anniversary edition of Blood Bowl was because Dreadfleet flopped. GW, in its wisdom, assumed that the failure of Dreadfleet meant that there was no market anymore for GW to do a big box game. Just let that sink in for a moment: the failure of a game nobody asked for cancelled the release of a game people have been begging for for years and 3rd party companies still produce models for.

"Through the darkness of future past, the magician longs to see.
One chants out between two worlds: Fire, walk with me."
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Made in us
Douglas Bader






PalmerC wrote:
GW saying in court among the general public they see their customers as miniature collectors and not gamers isn't suprising to me. A gamer to the general public I think portrays a kid on a ps4 or pc or a variety of things that are not miniature table top games which are not mainstream. Also the specifics of the case likely had something to do with the way their arguments were presented which had to do with protecting their IP. Honestly miniature gaming as a hobby which includes modelling and painting is less like "gaming" for those that are in it purely to game imo.


This would be a more convincing argument if the "collectors, not gamers" attitude was limited to their arguments in that one court case. But instead we see it everywhere in GW, which makes it a lot harder to dismiss it as "GW just said what they had to say to win the case".

There is no such thing as a hobby without politics. "Leave politics at the door" is itself a political statement, an endorsement of the status quo and an attempt to silence dissenting voices. 
   
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Monstrous Master Moulder




Rust belt

GW is just a clueless company plain and simple. I can't understand how a company can think it can survive with out knowing who or why people buy their product. Iam just dumbfounded by GW
   
Made in au
Regular Dakkanaut





Long Jetty, The place is a dump

I know this will upset some, but I don't give a flying fruit bat about the gaming side of GW, I am a pure collector, as long as I can get my stuff, I am a happy chappy.

It is not like gamers didn't know this was the regime, I mean, didn't the elimination of gaming tables at Gamesday events and just a hobby promotion and all that gave fair warning to gamers that GW was restructuring itself towards the hobby side it.

Golden Daemon comps are promoted heavily, but who knows the GW gaming world champion, there isn't one, when was the last time GW promoted a world tournament, or promoted national championships and featured them in White Dwarf.

The beauty of being a collector is that I can create my own armies to any standard I want.

You were warned years ago, some failed to cotton on.

"Ultramarines are Wusses".... Chapter Master Achaylus Bonecrusher

 
   
Made in gb
The Daemon Possessing Fulgrim's Body





Devon, UK

I couldn't tell you who won GD last year either, you're likely to know if you're interested, I'm not, so I've no idea.

But why on earth are you creating "armies" if you're a collector? Armies is a gaming concept, it has no place in the future you're espousing.

But, frankly, anyone telling people who have bought product from Games Workshop that they shouldn't be disappointed in the lack of game has a pretty thin argument whatever way you look at it.

We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

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Made in au
Regular Dakkanaut





Long Jetty, The place is a dump

 Azreal13 wrote:
I couldn't tell you who won GD last year either, you're likely to know if you're interested, I'm not, so I've no idea.

But why on earth are you creating "armies" if you're a collector? Armies is a gaming concept, it has no place in the future you're espousing.

But, frankly, anyone telling people who have bought product from Games Workshop that they shouldn't be disappointed in the lack of game has a pretty thin argument whatever way you look at it.


What I mean is that I include plasma cannons/multi-meltas into my Chaos Space Marines Army, anything the Space Marines have, so does my Chaos army get.

Should have made myself clearer. Your assumption about the armies themselves as a gaming concept, may be well and true, but I can do exactly whatever I want with my plastic crack, I have a 40,000 point Chaos Space Marine Army, it will eventually reach 100,000 points.

Give you an example.

I am going to make a unit of Har Ganarth (I think that's correct) Dark Elves unit into a unit of Emperor's Children Paletine Blades to be a retinue for Lucius the Eternal, my Army, i'll do what I want, easy peasy.

"Ultramarines are Wusses".... Chapter Master Achaylus Bonecrusher

 
   
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[MOD]
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Under the couch

 Achaylus72 wrote:
I know this will upset some, but I don't give a flying fruit bat about the gaming side of GW, I am a pure collector, as long as I can get my stuff, I am a happy chappy.

Why would that upset people?


You're a long way from being the only person who is in it for the models rather than the game. The point being made is just that GW think that collectors are the core of their market... and many of GW's customers disagree.


I mean, didn't the elimination of gaming tables at Gamesday events and just a hobby promotion and all that gave fair warning to gamers that GW was restructuring itself towards the hobby side it.

If those gaming tables had been replaced by, say, painting tables, then maybe. As it is, Games Day in its current form doesn't promote the 'hobby'... it just promotes sales.



Golden Daemon comps are promoted heavily, but who knows the GW gaming world champion, there isn't one, when was the last time GW promoted a world tournament, or promoted national championships and featured them in White Dwarf.

Back when GW ran their own tournaments, they were also promoted heavily.

I couldn't tell you who won what at Warhammer World... but I also couldn't tell you who won what in any of the recent Golden Demons.



The beauty of being a collector is that I can create my own armies to any standard I want.

What would be stopping you from doing that as a gamer?

 
   
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Longtime Dakkanaut




Louisiana

 Peregrine wrote:
PalmerC wrote:
GW saying in court among the general public they see their customers as miniature collectors and not gamers isn't suprising to me. A gamer to the general public I think portrays a kid on a ps4 or pc or a variety of things that are not miniature table top games which are not mainstream. Also the specifics of the case likely had something to do with the way their arguments were presented which had to do with protecting their IP. Honestly miniature gaming as a hobby which includes modelling and painting is less like "gaming" for those that are in it purely to game imo.


This would be a more convincing argument if the "collectors, not gamers" attitude was limited to their arguments in that one court case. But instead we see it everywhere in GW, which makes it a lot harder to dismiss it as "GW just said what they had to say to win the case".


LOL. GW had the local Chicago battle bunker bring over a fully modeled table and flew in a painted and assembled Dark Vengeance set that was set up in the middle of the courtroom the entire trial. GW looked nerdy next to the English Lit PhD candidate on the jury. During his opening statement GW's lawyer even showed some terrible 40K video that I couldn't identify that made me feel embarrassed for sitting there in the same room.

This message was edited 1 time. Last update was at 2015/02/27 01:55:09


Kirasu: Have we fallen so far that we are excited that GW is giving us the opportunity to spend 58$ for JUST the rules? Surprised it's not "Dataslate: Assault Phase"

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The Daemon Possessing Fulgrim's Body





Devon, UK

 Achaylus72 wrote:
 Azreal13 wrote:
I couldn't tell you who won GD last year either, you're likely to know if you're interested, I'm not, so I've no idea.

But why on earth are you creating "armies" if you're a collector? Armies is a gaming concept, it has no place in the future you're espousing.

But, frankly, anyone telling people who have bought product from Games Workshop that they shouldn't be disappointed in the lack of game has a pretty thin argument whatever way you look at it.


What I mean is that I include plasma cannons/multi-meltas into my Chaos Space Marines Army, anything the Space Marines have, so does my Chaos army get.

Should have made myself clearer. Your assumption about the armies themselves as a gaming concept, may be well and true, but I can do exactly whatever I want with my plastic crack, I have a 40,000 point Chaos Space Marine Army, it will eventually reach 100,000 points.

Give you an example.

I am going to make a unit of Har Ganarth (I think that's correct) Dark Elves unit into a unit of Emperor's Children Paletine Blades to be a retinue for Lucius the Eternal, my Army, i'll do what I want, easy peasy.


I play (emphasis on that word) a Chaos Daemons army with a bundle of counts as and converted minis.

I am currently working on a 40K CSM army in Emperor's Children Legion livery with a mix of CSM, SM and 30K FW pieces as I'm setting them immediately post Scouring, so they're not too Chaosified yet.

Other than a nod to WYSIWYG, I fail to see the distinction?

Sorry, but you don't have the freedom you think you have because you're not a gamer, you just like converting. If you were determined to, you could find a legal way to represent nearly anything in game.

We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

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Cosmic Joe





It's amazing how GW has groomed such a low bar of standards for their games and got people to accept it.



Also, check out my history blog: Minimum Wage Historian, a fun place to check out history that often falls between the couch cushions. 
   
Made in au
Regular Dakkanaut





Long Jetty, The place is a dump

 Azreal13 wrote:
 Achaylus72 wrote:
 Azreal13 wrote:
I couldn't tell you who won GD last year either, you're likely to know if you're interested, I'm not, so I've no idea.

But why on earth are you creating "armies" if you're a collector? Armies is a gaming concept, it has no place in the future you're espousing.

But, frankly, anyone telling people who have bought product from Games Workshop that they shouldn't be disappointed in the lack of game has a pretty thin argument whatever way you look at it.


What I mean is that I include plasma cannons/multi-meltas into my Chaos Space Marines Army, anything the Space Marines have, so does my Chaos army get.

Should have made myself clearer. Your assumption about the armies themselves as a gaming concept, may be well and true, but I can do exactly whatever I want with my plastic crack, I have a 40,000 point Chaos Space Marine Army, it will eventually reach 100,000 points.

Give you an example.

I am going to make a unit of Har Ganarth (I think that's correct) Dark Elves unit into a unit of Emperor's Children Paletine Blades to be a retinue for Lucius the Eternal, my Army, i'll do what I want, easy peasy.



I play (emphasis on that word) a Chaos Daemons army with a bundle of counts as and converted minis.

I am currently working on a 40K CSM army in Emperor's Children Legion livery with a mix of CSM, SM and 30K FW pieces as I'm setting them immediately post Scouring, so they're not too Chaosified yet.

Other than a nod to WYSIWYG, I fail to see the distinction?

Sorry, but you don't have the freedom you think you have because you're not a gamer, you just like converting. If you were determined to, you could find a legal way to represent nearly anything in game.


But I don't game, period. And unless I have a GW lawyer standing over me at my hobby table, I don't jack crap, i'll convert anything I want, period. I will tell you why, I sustained a pretty bad head injury a while back, and I can't game, I lose focus, the rules end up confusing me and I doesn't look good when I have someone helping me stay focus, it is like my opponent is playing two people rather than one, it is not fair to them.

But I get the impression that you are just a gamer and not a collector, and nothing I say will sway you to consider anything other than being a pure player is the BE ALL, END ALL way to go.

This message was edited 1 time. Last update was at 2015/02/27 02:14:57


"Ultramarines are Wusses".... Chapter Master Achaylus Bonecrusher

 
   
Made in gb
The Daemon Possessing Fulgrim's Body





Devon, UK

But I do game, and I have all the same freedoms you do, it's great that you enjoy what you do, but you don't have some extra licence to be creative, you just don't have to be creative when it comes to finding rules to represent your creations on the tabletop.




Automatically Appended Next Post:
I'm also a painter and modeller before a gamer, so your impression is false.

As is the idea that a "collector" is in anyway a thing, we're all collectors by definition, it's just some of us play a game with our collections and some don't.

This message was edited 1 time. Last update was at 2015/02/27 02:19:00


We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

Ask me about
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Made in au
Dakka Veteran





I would just like to add that people who complain GW doesn't take there game design seriously are delusional..

Rick left in 2010, mid way through 5th edition...
   
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[MOD]
Making Stuff






Under the couch

 Achaylus72 wrote:
But I don't game, period. And unless I have a GW lawyer standing over me at my hobby table, I don't jack crap, i'll convert anything I want, period. I will tell you why, I sustained a pretty bad head injury a while back, and I can't game, I lose focus, the rules end up confusing me and I doesn't look good when I have someone helping me stay focus, it is like my opponent is playing two people rather than one, it is not fair to them.

But I get the impression that you are just a gamer and not a collector, and nothing I say will sway you to consider anything other than being a pure player is the BE ALL, END ALL way to go.

You also seem to have the impression that he's telling you that you're doing it wrong.

He's not.

It's perfectly acceptable for someone to only be interested in one aspect of the hobby. Some of the painters that have inspired me the most over my years in this hobby are people who don't actually play the games, they just paint miniatures that they like. I've also known at least a couple of guys who rarely even assembled anything... they just kept buying models that they liked for the sake of having them. And then there's the other end of the spectrum, with people who play the game, but pay other people to assemble and paint their models because they have no interest in doing it themselves.

None of those people are doing anything wrong... they're just following the parts of the hobby that they enjoy.


The point being made to you is simply that the things that you feel are opened up to you because you collect and don't game would actually still be available to you as a gamer. Not that you have to game... just that wanting to build this unit a certain way isn't automatically out of the question if you want to game with it.

 
   
Made in gb
The Daemon Possessing Fulgrim's Body





Devon, UK

bodazoka wrote:
I would just like to add that people who complain GW doesn't take there game design seriously are delusional..

Rick left in 2010, mid way through 5th edition...


So, he left during the edition that most people seem to consider was the closest 40K has gotten to being balanced, and prior to two editions in short order that have made the game less and less playable?

Your point is....?


Automatically Appended Next Post:
 insaniak wrote:
 Achaylus72 wrote:
But I don't game, period. And unless I have a GW lawyer standing over me at my hobby table, I don't jack crap, i'll convert anything I want, period. I will tell you why, I sustained a pretty bad head injury a while back, and I can't game, I lose focus, the rules end up confusing me and I doesn't look good when I have someone helping me stay focus, it is like my opponent is playing two people rather than one, it is not fair to them.

But I get the impression that you are just a gamer and not a collector, and nothing I say will sway you to consider anything other than being a pure player is the BE ALL, END ALL way to go.

You also seem to have the impression that he's telling you that you're doing it wrong.

He's not.

It's perfectly acceptable for someone to only be interested in one aspect of the hobby. Some of the painters that have inspired me the most over my years in this hobby are people who don't actually play the games, they just paint miniatures that they like. I've also known at least a couple of guys who rarely even assembled anything... they just kept buying models that they liked for the sake of having them. And then there's the other end of the spectrum, with people who play the game, but pay other people to assemble and paint their models because they have no interest in doing it themselves.

None of those people are doing anything wrong... they're just following the parts of the hobby that they enjoy.


The point being made to you is simply that the things that you feel are opened up to you because you collect and don't game would actually still be available to you as a gamer. Not that you have to game... just that wanting to build this unit a certain way isn't automatically out of the question if you want to game with it.


What he said.

This message was edited 1 time. Last update was at 2015/02/27 02:33:42


We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

Ask me about
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Made in us
Douglas Bader






 Achaylus72 wrote:
You were warned years ago, some failed to cotton on.


Having advance warning doesn't change the fact that it's incredibly stupid for GW to throw away large sections of its potential market in exchange for nothing.

There is no such thing as a hobby without politics. "Leave politics at the door" is itself a political statement, an endorsement of the status quo and an attempt to silence dissenting voices. 
   
Made in au
[MOD]
Making Stuff






Under the couch

bodazoka wrote:

Rick left in 2010, mid way through 5th edition...

So around about when 6th edition was in the design process...

 
   
Made in jp
Fixture of Dakka





Japan

 Azreal13 wrote:
 JohnHwangDD wrote:
GW has clearly read the market and moved to where they have less competition, and they have accelerated that move. Whether they admit to diong "Market Research," or not.


How's that working out for them?

Falling profits and decreasing revenue despite raising prices, cutting costs and accelerating releases.

If GW has really "read the market" I might diagnose GW with dyslexia.


We just don't understand their cunning plan! our new CEO Baldrick!
Now to think of it lots in Black Adder makes me think on how GW's strategy is done.

Squidbot;
"That sound? That's the sound of me drinking all my paint and stabbing myself in the eyes with my brushes. "
My Doombringer Space Marine Army
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 Tannhauser42 wrote:
 Peregrine wrote:

 insaniak wrote:
 JohnHwangDD wrote:
I dunno about that. I think GW has a pretty clear idea of what sells, and how quickly. Those analytics are more important than surveys and focus groups.

Knowing why thos things sell is also useful, as it helps you to focus further releases. Otherwise you're just releasing random stuff in the hope it will be as popular as what you sold previously...


And then there's knowing why things didn't sell. If you want to know why a potential customer didn't buy something you have to go outside your own sales data and do market research. But GW seems content to define their target market as "people who obsessively buy everything we produce" and has no problem throwing away all of the potential sales they could be making by expanding their market.


Exactly. Harry or Hastings recently stated that the reason we never got a 25th Anniversary edition of Blood Bowl was because Dreadfleet flopped. GW, in its wisdom, assumed that the failure of Dreadfleet meant that there was no market anymore for GW to do a big box game. Just let that sink in for a moment: the failure of a game nobody asked for cancelled the release of a game people have been begging for for years and 3rd party companies still produce models for.
Its enough to make you want to kickstart hiring a firm to do market research for GW.... though they'd still probably ignore it.
   
Made in us
Been Around the Block




I really wonder if a better GW ruleset would really grow the game, holding all other things (prices and price of army) equal. GW may realize that their poor rule set is perfectly acceptable, that additional armies is more profitable than a better balanced rule system. Given a sufficiently short term orientated view, say 2 - 4 years, they may very well be correct.

For the gamer, this is a problem because you need long term plans from the company to support your expensive purchases, but for a short term orientated company, this may be the right decision.

I mean, if rule systems really drove games, there would be a dozens of games which should have launched into greater prominence. From my point of view, the aesthetic of GW is vastly superior to almost any other 28mm game. (Not to say that I have any, but with sufficient funds, time, etc. etc) So I would be insensitive to the gameplay, or I could construct a bunch of sufficient rules, because the units are sufficiently pretty. GW may think along similar lines and, given the success of 30K, GW isn't totally wrong.
   
Made in gb
The Daemon Possessing Fulgrim's Body





Devon, UK

What makes a game successful, is a peculiar alchemy, it is neither elegant rules, awesome models or inspiring fluff (if it were just fluff, there'd be a massively successful Star Wars mini game.)

Superiority in one will help support inferiority in another, and for 40K since time immemorial, the models and the fluff carried the game.

The trouble is, the game has degraded to a point where the models and fluff can't carry it anymore for what appears to be an increasing number of players.

So yes, better rules would at least help stop the game contracting, which can then be used as a basis to start growing again.

We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

Ask me about
Barnstaple Slayers Club 
   
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Under the couch

DrRansom wrote:
I really wonder if a better GW ruleset would really grow the game, holding all other things (prices and price of army) equal.

All of the people who quite playing because they disliked the mess that we were handed with 6th and 7th edition would say that yes, it most certainly would.

Here's the thing - A poorly-written ruleset sells fine to those who don't much care about how functional the rules are, and not so well to those who want a decent ruleset.

A well-written ruleset sells just as well to those who don't much care about how functional the rules are... but also sells to that second group.


What it comes down to in the end is whether the extra sales to that second group would be significant enough to balance out the extra expense of crafting a better ruleset.


GW are the only ones in a position to answer that question with any degree of certainty... but that answer would rely on market research which they quite proudly tell the world they don't do.

 
   
Made in ca
Sneaky Striking Scorpion




Calgary Canada


I'm also a painter and modeller before a gamer, so your impression is false.

As is the idea that a "collector" is in anyway a thing, we're all collectors by definition, it's just some of us play a game with our collections and some don't.


I agree with this. Although pure gamers can enjoy tabletop by purchasing a painted army it's really unnecessary unless you like miniatures and miniature gaming compared to card board chits etc. I think the general public doesn't get this hobby right off the bat and understandably so. That's why I don't have a problem with GW saying things in court as they said them.

This message was edited 1 time. Last update was at 2015/02/27 06:01:27


 
   
Made in au
Dakka Veteran





 Azreal13 wrote:


So, he left during the edition that most people seem to consider was the closest 40K has gotten to being balanced, and prior to two editions in short order that have made the game less and less playable?

Your point is....?.


My point is how the hell would he know the inner workings at board level of the place? I thought we all assume GW is a closed door corporation?

On a side note people romanticise 5th edition like crazy.. and your opinion is that the game is less playable not mine.

 insaniak wrote:
So around about when 6th edition was in the design process...


Sauce? or are you guessing? 2 full years..

This message was edited 2 times. Last update was at 2015/02/27 06:55:46


 
   
Made in us
Blood Angel Terminator with Lightning Claws





North West Arkansas

Ok, I didn't realize RP doesn't work for the company any longer. So my woe is gone, I really did feel bad, it didn't make sense to me that he could speak about the company he works for with out repercussions. So anyway, moving on... This is just more GAK from a has been!!!

Crush your enemies, see them driven before you and to hear the lamentations of the women.

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Blood-Drenched Death Company Marine




Calling him names doesn't devalue what he said.
   
Made in gb
Fixture of Dakka







One of my theories is that you and my definition of collector isn't the same as GWs definition.

GWs definition is probably "teen who buys a whole load of toys, but never gets round to assembling them in the 2 years before he discovers girls and abandons warhammer entirely"
   
Made in se
Executing Exarch






 MWHistorian wrote:
It's amazing how GW has groomed such a low bar of standards for their games and got people to accept it.


Or, y'know, people aren't as stupid as you think, but still enjoy the game. Just a thought.
   
Made in gb
Calculating Commissar




Frostgrave

 JohnHwangDD wrote:
 Wolfstan wrote:
Can you just imagine trying to flog a £100+ of plastic models to little Johnny's parents?

Parent: What does he do with them once he's finished sticking them together and painting them?

GW redshirt: Eh... nothing


No different from a Gundam kit.


Except for the price tag, and the poseability, and the multi-coloured plastics, and the ease of building.

If GW are just making airfix kits, they need to be in the same pricing league as airfix.

OR MOST OF MY GW COLLECTION OVER THE PAST FEW YEARS.

I've got loads of stuff from when I played a lot, but now it's largely sitting in cases.


Same with mine, but I can still dust them off and play a game with them. I can't do the same with my Gundam.

nkelsch wrote:

Right now, GW claims to have that information from knowing how their models sell and gamers discount that as 'they couldn't possibly know, I must be worth more marketshare than that!' because it means they won't be catered to.


There is no way GW can tell how their models sell or why. They aren't tracking individuals purchasing habits (except on the store but they threw most of that away), they can only get transaction based reports - Customer 6455875998 bought 2 tactical squads and a dreadnaught, customer 996865457 bought a Blood Angels Codex and some glue, with no way to tell if they are the same person, if they were bought to model or game with, or if they were even for the purchaser.
Some of the staff might notice trends from familiar faces, but I'd be surprised if that's passed up to the decision makers properly.

GW knows exactly what sells, but have almost no idea why.
   
 
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