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Is GW a miniature company or a game/rules company?  [RSS] Share on facebook Share on Twitter Submit to Reddit
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Poll
What type of company is GW?
GW is a mini first company with the game secondary 65% [ 186 ]
GW is a game/rules company with minis as secondary 2% [ 5 ]
GW is a hybrid of both that does neither particularly well 13% [ 37 ]
GW is a hybrid that does both well 14% [ 41 ]
GW is satan incarnate 6% [ 17 ]
Total Votes : 286
Author Message
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Made in us
Steady Space Marine Vet Sergeant




San Jose, CA

I'm interested to see what DakkaDakka thinks about what type of company GW is?

Are they miniatures first and focus on making eye catching minis?

Are they game/rules first and focused on making the best game out there?

Are they some weird hybrid that does neither well?

Are they satan incarnate?

What says Dakkadakka?

This message was edited 1 time. Last update was at 2020/07/29 18:06:27


 
   
Made in us
Longtime Dakkanaut





I doubt the results of this poll are going to surprise anyone, GW makes extremely nice models but their focus on the actual game is such a distant second that it takes half an hour for it's light to reach Terra.

   
Made in us
Decrepit Dakkanaut




They're Satan Incarnate that makes good miniatures. That's about it.

CaptainStabby wrote:
If Tyberos falls and needs to catch himself it's because the ground needed killing.

 jy2 wrote:
BTW, I can't wait to run Double-D-thirsters! Man, just thinking about it gets me Khorney.

 vipoid wrote:
Indeed - what sort of bastard would want to use their codex?

 MarsNZ wrote:
ITT: SoB players upset that they're receiving the same condescending treatment that they've doled out in every CSM thread ever.
 
   
Made in us
Steady Space Marine Vet Sergeant




San Jose, CA

Slayer-Fan123 wrote:
They're Satan Incarnate that makes good miniatures. That's about it.


I coulda called this before I even posted.
   
Made in us
Fresh-Faced New User






The Newman wrote:
...is such a distant second that it takes half an hour for its light to reach Terra.

Half a light-hour is actually really close, around Jupiter's closest approach to Earth.
   
Made in pl
Been Around the Block




GW rules are just a negligible add-on GW does so that people can do pew-pew with their awesome models in as unobtrusive way as possible.

Under a gamer's scrutiny it shows that GW rulesets are still firmly in the 80's: output randomness abound, player agency at minimum, downtime of upkeep/resolution (compared to decision making) - terrible.

Where a modern board gamer designer's motto is "if a rule doesn't allow players to make interesting decisions - it's out" GW goes "our players don't want to play, they want to be random number generators".
   
Made in ca
Boom! Leman Russ Commander





London, Ontario

GW considers itself a miniatures company, that happens to provide a game that can be played with them, as well.

I consider GW to provide a game, with sometimes acceptable rules quality, that makes really nice miniatures.

My, personal, view of GW is incongruous with GW's mission. However, I don't buy many things anymore, so I can't be surprised that I'm no longer their target audience.
   
Made in us
Ancient Ultramarine Venerable Dreadnought






Imo they're pretty good at both. The game is generally fun, the models are generally great.

And They Shall Not Fit Through Doors!!!

Tyranid Army Progress -- With Classic Warriors!:
https://www.dakkadakka.com/dakkaforum/posts/list/0/743240.page#9671598 
   
Made in gb
Sword-Bearing Inquisitorial Crusader




They're obviously a models company first.

It's odd really, they brought citadel minitures for its minitures range when they were a boardgame company, then dumped the games and kept the mintures arms.

Would I be persistantly less annoyed by them if they had just rebranded themselves citadel minitures and stopped pretending to be a 'Games Workshop?'

Disclaimer - I am a Games Workshop Shareholder. 
   
Made in de
Powerful Chaos Warrior






Whats the points of this poll? What difference does it make what people on dakkadakka think?

How the 9th edtion of warhammer fantasy should/could have been: Warhammer CE http://www.warseer.com/forums/showthread.php?373349-Warhammer-CE-the-definitive-rule-set-for-WFB-veterans 
   
Made in gb
Despised Traitorous Cultist




I'm shocked at the lack of "GW is a tech company" after the amazing app they just released.
   
Made in us
[MOD]
Imperial Guard Landspeeder Pilot




On moon miranda.

Racerguy180 wrote:
I'm interested to see what DakkaDakka thinks about what type of company GW is?

Are they miniatures first and focus on making eye catching minis?

Are they game/rules first and focused on making the best game out there?

Are they some weird hybrid that does neither well?

Are they satan incarnate?

What says Dakkadakka?
Games Workshop considers themselves a model company first and foremost.

Games Workshop is committed to making the Warhammer hobby and our business ever better.Our ambitions remain clear: to make the best fantasy miniatures in the world, to engage and inspire our customers, and to sell our products globally at a profit. We intend to do this forever. Our decisions are focused on long-term success, not short-term gains


The strategy elements they discuss are centered around making models. Rules are a tertiary aspect used to push sales of models mentioned only incidentally alongside illustrations and fiction.

IRON WITHIN, IRON WITHOUT.

Heavy Gear Painting Log, Northern Guard, Southern Republican Army, and Terrain
The correct pronunciation is Imperial Guard and Stormtroopers, "Astra Militarum" and "Tempestus Scions" are something you'll find at Hogwarts.  
   
Made in us
Steady Space Marine Vet Sergeant




San Jose, CA

it doesnt make a difference, call it curiosity.

Many people on here are adamant that GW should focus solely on the game.

GW has(by prior track record) proven time and time again that they care waaaaayyyyyy more about the minis than the game. so I'm just interested to hear what the community(albeit by the small sample size that is DakkaDakka) views GW as.
   
Made in fi
Decrepit Dakkanaut





Miniatures first, marketing second, rules tertiary

12 factions for Lord of The Rings
4663
11772 pts(along with lots of unpainted unsorted stuff)
5265 pts
5150 pts
~3200 pts Knights

 
   
Made in us
Ultramarine Master with Gauntlets of Macragge





Upstate, New York

Hybrid, that does the minis very well and the rules just OK. But the company is both is roughly equal parts.

Not an option for your poll.

Ultramarines, 3rd Co. and friends, 13K+ Slowly growing 3Kish
Nevelon's Workbench: Ultramarines, Saim-Hann and other assorted oddities

Competition Index 
   
Made in fr
Regular Dakkanaut




Regarding the rules, i think they live under the assumption that their "fan base" is not open for a revamp of the fundamentals (hit/wounds/saves/fnp); they also believe that space marines need to remain at the top of the sale chain.

Basically they have a very conservative business company whose only safeguard is lack of competition.

To be fair, they created an hell of an IP that's unrivalled in its genre. That's why we want their minis.

This message was edited 1 time. Last update was at 2020/07/29 19:22:23


 
   
Made in us
Dominating Dominatrix






 nordsturmking wrote:
Whats the points of this poll? What difference does it make what people on dakkadakka think?


this.


These are my opinions. This is how I feel. Others may feel differently. This needs to be stated for some reason.
 
   
Made in gb
Dakka Veteran





I voted miniatures first, game second because it’s the closest to what I think, but it’s not the whole picture.

They self identify as a miniature company first and foremost, but at present their much more than minis and games. They’re a publisher too but I think they are fast transitioning into primarily an IP/brand which makes miniatures, publishes fiction and games and licenses their IP to make video games, comic books, tv shows and no doubt movies at some point in order to grow the brand.
   
Made in de
Nurgle Chosen Marine on a Palanquin




Siegfriedfr wrote:
Regarding the rules, i think they live under the assumption that their "fan base" is not open for a revamp of the fundamentals (hit/wounds/saves/fnp); they also believe that space marines need to remain at the top of the sale chain.

Basically they have a very conservative business company whose only safeguard is lack of competition.

To be fair, they created an hell of an IP that's unrivalled in its genre. That's why we want their minis.


Well the Kirby years showed there is competition actually and if GW fails too hard the players will move to other systems.
   
Made in gb
Ork-Hunting Inquisitorial Xenokiller





Watch Fortress Excalibris

I'd expect Satan Incarnate to be much better at writing rules. He's supposed to be a lawyer, after all...

I no longer play 40K.

I still love the lore and the models, but a game that's only fun when everyone agrees not to seriously try to win is a bad game. 
   
Made in us
Da Head Honcho Boss Grot




New Jersey, State of Perfection

"GW is an IP licensing company that is only just now starting to realize it" should be an option

This ain't no pansy GW Armor, son - Digital Sculpting Plog, Now with Heavy Weapon Platforms!
Sympathy for the Devil, or: The Project Log from Hell

Ma55ter_fett wrote:It reads like the ramblings of a Nigerian lobotomized Shakespeare typed into a cellphone with a very aggressive autocomplete function.
 
   
Made in gb
Longtime Dakkanaut




Gw sell

Models for a game.

And Various IPs (i.e. The universes the models are based in and players can dive into, explore and get lost in).

The games are nothing without the universes they are set in.

Each is linked to the other.

Rules are just another revenue stream. IMO the background bits are way more important.

greatest band in the universe: machine supremacy

"Punch your fist in the air and hold your Gameboy aloft like the warrior you are" 
   
Made in us
Excellent Exalted Champion of Chaos





Great models. Neat fiction. Great art. Great IP.

Horrible games in terms of rules and balance.

Parabellum Conquest Vanguard and champion of all things Conquest: The Last Argument of Kings

www.underspire.net for all things Conquest 
   
Made in us
Longtime Dakkanaut





 NephMakes wrote:
The Newman wrote:
...is such a distant second that it takes half an hour for its light to reach Terra.

Half a light-hour is actually really close, around Jupiter's closest approach to Earth.

I'm well aware that a 30 light-minutes isn't that far in the grand scheme of things, but model priority and game priority should be on the same 44"x60" board.

This message was edited 1 time. Last update was at 2020/07/29 22:38:26


   
Made in us
Dakka Veteran




I couldn't resist choosing the last option. GW is a miniatures company, of course. Their rules exist for..... I don't know..... Being an excuse to buy overpriced plastic? I really don't know what the rules are for- their games (sans LOTR) don't have any more depth than playing with action figures and army men, and GW certainly doesn't put much effort into them.


Automatically Appended Next Post:
Deadnight wrote:
Gw sell

Models for a game.

And Various IPs (i.e. The universes the models are based in and players can dive into, explore and get lost in).

The games are nothing without the universes they are set in.

Each is linked to the other.

Rules are just another revenue stream. IMO the background bits are way more important.


Why buy rules and play the game at all, then?

This message was edited 1 time. Last update was at 2020/07/29 23:11:41


 
   
Made in gb
Buttons Should Be Brass, Not Gold!






Norn Iron

Cyel wrote:GW rules are just a negligible add-on GW does so that people can do pew-pew with their awesome models in as unobtrusive way as possible.


tneva82 wrote:Miniatures first, marketing second, rules tertiary


I dunno. I think the rules are a big part of the marketing, and that GW would see significantly fewer model sales if nobody obsessed over update churn, mathammer, and all the extra minis they 'need' to build a viable army.

I've been skeptical about any of GW's statements about 'we're a super-duper miniatures company making fantastic plastic display pieces just for you!' and about accepting that at face value. The warhammapocalypse alone gives enough evidence and speculation. WFB sales were in the toilet - how much of that was due to the increasing number and expense of the minis required by the rules? If the big, elaborate fantasy minis that showed up in 7th and 8th sold on their own merit, what need for AoS? Why did so many people dump, sell or even burn their armies of collectable characters when WFB rules switched to AoS? And so on, and so on.

The rules, as a procedure for carrying out a game, are trash. The rules, in the form of overstuffed unit profiles, as a way to make your little army men seem even awesomer and make you feel clever for paying up to £5 per 3cm plastic-injected figure for an army-list's-worth of them, are a fiendishly cynical sales generator. This is why AoS started with two pages of bare bones basic rules and everything else, all the unique, tailored stuff to make you go "aw, dis model is kewl!" was crammed into warscrolls. 40K isn't too far removed from that, either.

This message was edited 2 times. Last update was at 2020/07/29 23:57:00


   
Made in us
Da Head Honcho Boss Grot




New Jersey, State of Perfection

IIRC, GW always said most of their "customers" were there for minis and not games. That might be true - but that doesn't necessarily mean that most of their sales go to the segment of the customer base that just buys display projects and hobby projects.

I think its pretty obvious that its the gamer community that contributes the most to GWs bottom line, just on the basis of the fact that gamers buy armies, whereas collectors buy individual minis.

But the truth is that GW isn't really a game company, its a miniatures company. The game is there to justify an addiction rather than to stand as a gaming experience.

This ain't no pansy GW Armor, son - Digital Sculpting Plog, Now with Heavy Weapon Platforms!
Sympathy for the Devil, or: The Project Log from Hell

Ma55ter_fett wrote:It reads like the ramblings of a Nigerian lobotomized Shakespeare typed into a cellphone with a very aggressive autocomplete function.
 
   
Made in us
Excellent Exalted Champion of Chaos





Such a wonderful marketing case study.

Bad rules, but largest fan base that continually shells for them.

Because of the models.

Its brilliant.

Parabellum Conquest Vanguard and champion of all things Conquest: The Last Argument of Kings

www.underspire.net for all things Conquest 
   
Made in se
Dakka Veteran





Started with 40k ~17 years ago.
I'm still playing it (on and off, depending on the edition, but still), and I just finished assembling the SM Indomitus-half.

GW are far from perfect, and I do enjoy taking the piss out of them to some extent, but they must be doing something right, otherwise I wouldn't still be here, playing the game and buying new models to armies that are already far too large.

5500 pts
6500 pts
7000 pts
9000 pts
11.000 pts
 
   
Made in us
Enigmatic Chaos Sorcerer




Tampa, FL

Other: they are a hybrid that thinks they are a model company and uses that as an excuse to justify not giving rules the attention it deserves. The model quality has never been in question it's the idea that they don't focus on rules despite the game being the primary reason they still exist whether they believe it or not.

This message was edited 1 time. Last update was at 2020/07/30 01:39:40


- Wayne
Formerly WayneTheGame 
   
 
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