Hey folks,

We’ve got news for you today on two things – the return of new releases and a price adjustment on some existing products.

Price Adjustment This June
From the first of June, around 400 Warhammer products will change in price (there are well over 3,000 Warhammer items available right now). Most of the items that are changing haven’t moved in price for years.

The RRP on the majority of Warhammer will stay the same.

Even so, we wanted to give you a heads-up so you have a chance to pick up anything you were looking to add to your collection ahead of the changes. To make this even easier, we’ve collected all these items together and popped them in one handy place over on games-workshop.com.

New Releases Are Back!
We know you’ve been waiting patiently to get your hands on some new releases for weeks now. Well, the wait is almost over!

We’re pleased to say our factory in Nottingham has resumed operation, and after a two-month hiatus* new releases are set to return, available to pre-order from May 30th, with new models landing on shelves/at your door from June 6th.

We’ll have news for you on exactly what you can look forward to ordering in the next few days. Until then, don’t forget to share what you’re currently working on with us using #WarhammerCommunity.

*During which we’re sure you took the opportunity to finish ALL your unpainted models…

Matrindur wrote:
Probably wishful thinking but interesting that they call it price adjustments instead of price increases, so maybe we could even see some kits that sold bad decrease in price?

Matrindur wrote:
Probably wishful thinking but interesting that they call it price adjustments instead of price increases, so maybe we could even see some kits that sold bad decrease in price?

 Galas wrote:
"Most of the things havent gonne up in price in years" yeah because the starter of LOTR is soo old...

 Galas wrote:
So what are gonna cost ardboyz and sternguard veterans now? 50€? Man.

"Most of the things havent gonne up in price in years" yeah because the starter of LOTR is soo old...

beast_gts wrote:
Right, I'm going to try to copy & paste the list of stuff - bear with me :

Spoiler:

Vanguard-Raptors With Hurricane Crossbows & Aetherwings
Adeptus Titanicus Accessories
Adeptus Titanicus Manufactorum Imperialis
Adeptus Titanicus: Civitas Imperialis
Aeronautica Imperialis Grot Bommers
Akhelian King
Akhelian Leviadon
Alarielle the Everqueen
Annihilation Barge
Ardboys
Arkanaut Ironclad
Assault Squad
Attack Bike
Awakened Wyldwood
Azyrite Ruins
Azyrite Shattered Plaza
Azyrite Townscape

Baleful Realmgates
Battle Sanctum
Beast of Nurgle
Bike Squad
Bjorn the Fell-Handed
Black Coach
Black Guardians
Black Knights
Blood Angels Death Company Dreadnought
Blood Angels Furioso Dreadnought
Blood Angels Librarian Dreadnought
Blood Angels Primaris Upgrades
Blood Angels Upgrade Pack
Blood Bowl Ogre
Blood Bowl Troll
Bone-tithe Nexus
Brutes
Burning Chariot of Tzeentch

Cadian Command Squad
Cadian Shock Troops
Cadre Fireblade
Canoptek Spyder
Captain-General Trajann Valoris
Catacomb Command Barge
Celestant-Prime
Chaos Bikers
Chaos Black
Chaos Rhino
Chaos Space Marines Noise Marine
Chaos Spawn
Chaos Warriors Regiment
Charnel Throne
Chimera
Citadel Assembly Handle
Citadel Battle Figure Case
Citadel Colour Paint Pot Holder
Citadel Colour Spray Stick
Citadel Crusade Figure Case
Citadel Drill
Citadel Fine Detail Cutters
Citadel Hobby Project Box
Citadel Mouldline Remover
Citadel Paint Box
Citadel Paint Rack
Citadel Painting Handle XL
Citadel Palette Pad
Citadel Skirmish Figure Case
Citadel Water Pot
Civitas Imperialis Spires
Clanrats
Corax White
Corvus Blackstar
Craftworlds Wave Serpent
Crimson Hunter
Crusade Case XL
Culexus Assassin

Daemon Prince
Daemonettes of Slaanesh
Daemons Of Khorne Bloodletters
Dark Angels Primaris Upgrades
Dark Angels Upgrade Pack
Dark Reapers
Dark Riders
Datacards: Adeptus Custodes
Datacards: Adeptus Mechanicus
Datacards: Astra Militarum
Datacards: Blood Angels
Datacards: Chaos Daemons
Datacards: Chaos Knights
Datacards: Chaos Space Marines
Datacards: Craftworlds
Datacards: Dark Angels
Datacards: Death Guard
Datacards: Deathwatch
Datacards: Drukhari
Datacards: Genestealer Cults
Datacards: Grey Knights
Datacards: Harlequins
Datacards: Imperial Fists
Datacards: Imperial Knights
Datacards: Iron Hands
Datacards: Necrons
Datacards: Orks
Datacards: Raven Guard
Datacards: Salamanders
Datacards: Space Marines
Datacards: Space Wolves
Datacards: Thousand Sons
Datacards: Tyranids
Datacards: T’au Empire
Deadwalker Zombies
Death Company
Death Guard Green
Death Jester
Deathmarks
Deathwatch Kill Team
Deathwatch Upgrade Frame
Deathwatch Watch Master
Devastator Squad
Dice Cube - Black
Dice Cube - Blue
Dice Cube - Bone
Dice Cube - Green
Dice Cube - Grey
Dominion of Sigmar: Penumbral Stormvault
Dominion of Sigmar: Shattered Temple
Dominion of Sigmar: The Enduring Stormvault
Dominion of Sigmar: Timeworn Ruins
Doom Scythe
Doomfire Warlocks
Drakesworn Templar
Drop Pod

Easterling Kataphracts
Eidolon of Mathlann – Aspect of the Sea
Eidolon of Mathlann – Aspect of the Storm
Eldar Farseer Skyrunner
Eldrad Ulthran
Endless Spells: Beasts of Chaos
Endless Spells: Disciples of Tzeentch
Endless Spells: Flesh-eater Courts
Endless Spells: Gloomspite Gitz
Endless Spells: Hedonites of Slaanesh
Endless Spells: Nighthaunt
Endless Spells: Ossiarch Bonereapers
Endless Spells: Skaven
Endless Spells: Slaves to Darkness
Endless Spells: Stormcast Eternals
Endless Spells: Sylvaneth
Endrinriggers
Ent™
Eternal Guard
Etheric Vortex: Gloomtide Shipwreck
Eversor Assassin
Exalted Flamer of Tzeentch


Fane of Slaanesh
Farseer
Fateskimmer, Herald of Tzeentch on Burning Chariot
Feculent Gnarlmaw
Fenrisian Wolves
Flamers of Tzeentch
Fortress of Redemption
Fungoid Cave-Shaman Snazzgar Stinkmullett

Galadhrim™ Knights
Games Workshop Tape Measure
Gargoyle Brood
Gavriel Sureheart
Genestealer Brood
Gordrakk, Fist of Gork
Gors
Grand Master Voldus
Grave Guard
Grey Knights Paladins
Grey Knights Terminator Squad
Grey Seer
Grundstok Thunderers
Gryph-hounds
Guardian Squad
Gwaka'moli Crater Gators - Lizardmen Blood Bowl Team

Haarken Worldclaimer, Herald of the Apocalypse
Haemotrope Reactor
Haradrim™ Raiders
Harlequin Troupe
Hemlock Wraithfighter
Herdstone
Hexwraiths
Honoured Imperium
Horrors of Tzeentch

Imperial Navy Marauder Bombers
Imperial Navy Marauder Destroyers
Imperial Navy Thunderbolt Fighters
Iron Priest
Ironclad Dreadnought

Jackal Alphus

Kabalite Warriors
Karanak, The Hound of Vengeance
Kharadron Overlords: Thundrik's Profiteers
Khinerai Heartrenders
Khinerai Lifetakers
Khorne Berzerkers
Knights Of Dol Amroth™
Knights of Minas Tirith™

L Base
L Dry
L Scenery
L Shade
Lake-town™ House
Land Raider Crusader
Land Raider Redeemer
Land Speeder
Land Speeder Storm
Leadbelcher
Leman Russ Battle Tank
Leman Russ Demolisher
Librarian
Liekoron the Executioner
Lord Skreech Verminking
Lord-Celestant on Stardrake
Lord-Ordinator Vorrus Starstrike

M Artificer Layer
M Base
M Dry
M Glaze
M Layer
M Scenery
M Shade
M Texture
Macragge Blue
Magewrath Throne
Magmic Battleforge
Mawloc
Mechanicus Standard Grey
Megaboss
Megaboss on Maw-krusha
Mekboy Workshop
Melusai Blood Sisters
Melusai Blood Stalkers
Mephiston Red
Militarum Tempestus Scions
Militarum Tempestus Scions Command Squad
Morathi
Mordor™ Troll
Morghast Archai
Morghast Harbingers
Morgul Knights
Mortisan Soulmason
Munitorum Armoured Containers
Munitorum Varnish
Murderfang


Nagash, Supreme Lord of the Undead
Neave Blacktalon
Necron Immortals
Necron Lychguard
Necron Overlord
Necron Warriors with Canoptek Scarabs
Neophyte Hybrids
Noctilith Crown
Numinous Occulum
Nurgle’s Rotters - Nurgle Blood Bowl Team
Nurglings

Officio Prefectus Commissar
Ogor Gluttons
Ophidian Archway
Ork Air Waaagh! Dakkajets
Ork Air Waaagh! Eavy Bommers
Ork Air Waaagh! Fighta Bommerz
Ork Boyz
Ork Burna Boyz
Ork Gretchin
Ork Lootas
Ork Nobz
Ork Painboy
Ork Stormboyz
Ork Warbiker Mob

Pathfinder Team
Plague Monks
Plaguebearers of Nurgle
Plastic Glue
Possessed
Primaris Captain in Phobos Armour
Prosecutor Squad
Purestrain Genestealers
Putrid Blightkings
Raider
Raptors


Ravenwing Command Squad
Realm of Battle: Blasted Hallowheart
Realm of Battle: Moon Base Klaisus
Reikland Reavers - Human Blood Bowl Team
Retributor Armour
Rohan™ Watchtower and Palisades
Rubric Marines


S Artificer Layer
S Base
S Dry
S Layer
Sanguinary Guard
Sanguinary Priest
Savage Boarboy Maniaks
Savage Boarboys
Savage Orruk Arrowboys
Savage Orruk Morboys
Savage Orruks
Scourges
Scout Sentinel
Sector Imperialis Administratum
Sector Imperialis Basilicanum
Sector Imperialis Manufactorum
Sector Imperialis Objectives
Sector Imperialis Ruins
Sector Mechanicus Sacristan Forgeshrine
Sector Mechanicus: Derelict Factorum
Sentinel
Shadowseer
Shootas
Sicarian Infiltrators
Sicarian Ruststalkers
Sigmarite Mausoleum
Sisters of the Thorn
Skeleton Warriors
Skink Starpriest
Skinks
Skitarii Rangers
Skitarii Vanguard
Skragrott the Loonking
Skull Altar
Skullreapers
Skulltaker
Skywardens
Skyweavers
Sloppity Bilepiper
Soul Wars: Forbidden Power
Space Marine Command Squad
Space Marines Scouts
Space Marines Scouts with Sniper Rifles
Space Wolves Pack
Space Wolves Primaris Upgrades
Space Wolves Upgrade Pack
Space Wolves Venerable Dreadnought
Spirit Hosts
Spirit of Durthu
Spite-Revenants
Spoilpox Scrivener
Stabbas
STC Ryza-Pattern Ruins
Sternguard Veteran Squad
Stormraven Gunship
Sylvaneth Dryads
Sylvaneth Treelord
Sylvaneth Treelord Ancient

Tactical Squad
Tech -Priest Dominus
Tech-Priest Enginseer
Tectonic Fragdrill
Terminator Close Combat Squad
Terminator Squad
The Athelorn Avengers - Wood Elf Blood Bowl Team
The Champions of Death - Shambling Undead Blood Bowl Team
The Doom Lords - Chaos Chosen Blood Bowl Team
The Dwarf Giants - Dwarf Blood Bowl Team
The Elfheim Eagles - Elven Union Blood Bowl Team
The Fire Mountain Gut Busters
The Glottkin
The Gouged Eye - Orc Blood Bowl Team
The Greenfield Grasshuggers - Halfling Blood Bowl Team
The Lord of the Rings™ Battle of Pelennor Fields
The Masque
The Naggaroth Nightmares - Dark Elf Blood Bowl Team
The Scarcrag Snivellers - Goblin Blood Bowl Team
The Skavenblight Scramblers - Skaven Blood Bowl Team
Thermic Plasma Conduits
Thermic Plasma Regulators
Thunderwolf Cavalry
Tidewall Droneport
Tidewall Gunrig
Tidewall Shieldline
Tomb Blades
Tree-Revenants
Triarch Praetorians
Triumvirate of Ynnead
Trukk
Trygon
TX4 Piranha
TY7 Devilfish
Tyranid Hormagaunt Brood
Tzaangor Enlightened
Tzaangor Skyfires
Tzaangors

Ulrik the Slayer
Ultramarines Upgrade Pack


Valkyrie
Vanguard Veteran Squad
Vanguard-Raptors With Longstrike Crossbows & Aetherwings
Venerable Dreadnought
Venom
Verminlord Corruptor
Verminlord Deceiver
Verminlord Warbringer
Verminlord Warpseer
Vigilator Squad
Vindicare Assassin
Void Shield Generator
Volturnos, High King of the Deep


Wall of Martyrs - Imperial Bunker
Wall of Martyrs - Imperial Defence Emplacement
Wall of Martyrs - Imperial Defence Line
Walls & Fences
War Mûmak™ Of Harad™
War Walker
Warcry Carry Case
Warg™ Riders
Warhammer 40,000 Tactical Objective Cards
Warhammer 40000 Carry Case
Warhammer Age of Sigmar Shattered Dominion Objectives
Warhammer Age of Sigmar: Malign Sorcery
Warhammer Underworlds: Beastgrave
Warhammer Underworlds: Beastgrave Carry Case
Warhammer Underworlds: Beastgrave – Champions of Dreadfane
Warhammer Underworlds: Beastgrave – Counter Set
Warhammer Underworlds: Beastgrave – Hrothgorn's Mantrappers
Warhammer Underworlds: Beastgrave – Primal Lair
Warhammer Underworlds: Beastgrave – Rippa’s Snarlfangs
Warhammer Underworlds: Beastgrave – The Grymwatch
Warhammer Underworlds: Beastgrave – The Wurmspat
Warhammer Underworlds: Nightvault
Warhammer Underworlds: Nightvault Arcane Hazards
Warhammer Underworlds: Nightvault – Garrek’s Reavers
Warhammer Underworlds: Nightvault – Godsworn Hunt
Warhammer Underworlds: Nightvault – Mollog's Mob
Warhammer Underworlds: Nightvault – Steelheart’s Champions
Warhammer Underworlds: Nightvault – The Eyes of the Nine
Warhammer Underworlds: Nightvault – Ylthari's Guardians
Warhammer Underworlds: Nightvault – Zarbag’s Gitz
Warlock Skyrunner
Warp Talons
Webway Gate
Wild Riders
Wildwood Rangers
Witchseeker Squad
Wolf Guard Terminators
World Eaters Khârn the Betrayer
Wraithbone
Wrathmongers
Wyches


XL Base
XS Artificer Layer
XV25 Stealth Battlesuits


Zandri Dust

Cases, tools & spray paint all going up - dice & cards as well. And Endless Spells..

angryboy2k wrote:
I love the idea that Khorne Berzerkers somehow need a price rise because their price hasn’t changed for years.

 Kanluwen wrote:

angryboy2k wrote:
I love the idea that Khorne Berzerkers somehow need a price rise because their price hasn’t changed for years.

As a note, these sometimes aren't just price rises. It also rarely coincides with price drops or repackaging of products.

 Galas wrote:

 Kanluwen wrote:

angryboy2k wrote:
I love the idea that Khorne Berzerkers somehow need a price rise because their price hasn’t changed for years.

As a note, these sometimes aren't just price rises. It also rarely coincides with price drops or repackaging of products.

We all know this is not gonna be the case. I mean. "Yeah, go buy this products before they become cheaper"... no.

 Kanluwen wrote:

 Galas wrote:

 Kanluwen wrote:

angryboy2k wrote:
I love the idea that Khorne Berzerkers somehow need a price rise because their price hasn’t changed for years.

As a note, these sometimes aren't just price rises. It also rarely coincides with price drops or repackaging of products.

We all know this is not gonna be the case. I mean. "Yeah, go buy this products before they become cheaper"... no.

Cool, so come back to me when you can buy a Magmadroth by itself.

 Kanluwen wrote:

 Galas wrote:

 Kanluwen wrote:

angryboy2k wrote:
I love the idea that Khorne Berzerkers somehow need a price rise because their price hasn’t changed for years.

As a note, these sometimes aren't just price rises. It also rarely coincides with price drops or repackaging of products.

We all know this is not gonna be the case. I mean. "Yeah, go buy this products before they become cheaper"... no.

Cool, so come back to me when you can buy a Magmadroth by itself.

Dudeface wrote:

I'm sure you will be able to, it just won't come with free infantry... and cost more...

 Sqorgar wrote:
Announcing price increases right now might be the most tone deaf thing GW has ever done. Can I just give them my unemployment check directly or is there a barter system where I can use the canned food I got from the bread line?

Dudeface wrote:

 Sqorgar wrote:
Announcing price increases right now might be the most tone deaf thing GW has ever done. Can I just give them my unemployment check directly or is there a barter system where I can use the canned food I got from the bread line?

I think this is the real issue, they've picked a time when the fewest people can afford or tolerate it. I'm lucky enough to have been working throughout but my other half is on the tail end of her maternity so we're harder up than usual.

I'd literally an hour earlier saod to her that if there was a cool looking new big box with crons later in the year following Saturday, I'd be all over it. Now I know that most core necron kits are going up, it's stopped me in my tracks.

 Inquisitor Gideon wrote:
It's month 2 of the new tax year. Much easier to keep the books in control if you do changes like this as close to the beginning as you can. And honestly i think there's going to be a lot of price increases from a lot of different businesses over the next few months to try and help cope with what's been going on. I've already seen it in a few cafes and such. Prices have gone up to try and cover what's been lost.

 Ghaz wrote:

Dudeface wrote:

 Sqorgar wrote:
Announcing price increases right now might be the most tone deaf thing GW has ever done. Can I just give them my unemployment check directly or is there a barter system where I can use the canned food I got from the bread line?

I think this is the real issue, they've picked a time when the fewest people can afford or tolerate it. I'm lucky enough to have been working throughout but my other half is on the tail end of her maternity so we're harder up than usual.

I'd literally an hour earlier saod to her that if there was a cool looking new big box with crons later in the year following Saturday, I'd be all over it. Now I know that most core necron kits are going up, it's stopped me in my tracks.

The only past price increase I can find on Warhammer Community was when they increased the price on paint brushes. The date on that increase was May 19th 2018. Coincidence? Or is late May just when they do these price adjustments? And were we going to get this price adjustment even if there was no pandemic?

Dudeface wrote:

I dare say we would have seen it anyway, but its still poor form that kits old enough to drink get price hikes every few years to the degree they do. The company is doing so well the could easily have rebounded and waited another year for this.

beast_gts wrote:
Right, I'm going to try to copy & paste the list of stuff - bear with me :

Spoiler:

Vanguard-Raptors With Hurricane Crossbows & Aetherwings
Adeptus Titanicus Accessories
Adeptus Titanicus Manufactorum Imperialis
Adeptus Titanicus: Civitas Imperialis
Aeronautica Imperialis Grot Bommers
Akhelian King
Akhelian Leviadon
Alarielle the Everqueen
Annihilation Barge
Ardboys
Arkanaut Ironclad
Assault Squad
Attack Bike
Awakened Wyldwood
Azyrite Ruins
Azyrite Shattered Plaza
Azyrite Townscape

Baleful Realmgates
Battle Sanctum
Beast of Nurgle
Bike Squad
Bjorn the Fell-Handed
Black Coach
Black Guardians
Black Knights
Blood Angels Death Company Dreadnought
Blood Angels Furioso Dreadnought
Blood Angels Librarian Dreadnought
Blood Angels Primaris Upgrades
Blood Angels Upgrade Pack
Blood Bowl Ogre
Blood Bowl Troll
Bone-tithe Nexus
Brutes
Burning Chariot of Tzeentch

Cadian Command Squad
Cadian Shock Troops
Cadre Fireblade
Canoptek Spyder
Captain-General Trajann Valoris
Catacomb Command Barge
Celestant-Prime
Chaos Bikers
Chaos Black
Chaos Rhino
Chaos Space Marines Noise Marine
Chaos Spawn
Chaos Warriors Regiment
Charnel Throne
Chimera
Citadel Assembly Handle
Citadel Battle Figure Case
Citadel Colour Paint Pot Holder
Citadel Colour Spray Stick
Citadel Crusade Figure Case
Citadel Drill
Citadel Fine Detail Cutters
Citadel Hobby Project Box
Citadel Mouldline Remover
Citadel Paint Box
Citadel Paint Rack
Citadel Painting Handle XL
Citadel Palette Pad
Citadel Skirmish Figure Case
Citadel Water Pot
Civitas Imperialis Spires
Clanrats
Corax White
Corvus Blackstar
Craftworlds Wave Serpent
Crimson Hunter
Crusade Case XL
Culexus Assassin

Daemon Prince
Daemonettes of Slaanesh
Daemons Of Khorne Bloodletters
Dark Angels Primaris Upgrades
Dark Angels Upgrade Pack
Dark Reapers
Dark Riders
Datacards: Adeptus Custodes
Datacards: Adeptus Mechanicus
Datacards: Astra Militarum
Datacards: Blood Angels
Datacards: Chaos Daemons
Datacards: Chaos Knights
Datacards: Chaos Space Marines
Datacards: Craftworlds
Datacards: Dark Angels
Datacards: Death Guard
Datacards: Deathwatch
Datacards: Drukhari
Datacards: Genestealer Cults
Datacards: Grey Knights
Datacards: Harlequins
Datacards: Imperial Fists
Datacards: Imperial Knights
Datacards: Iron Hands
Datacards: Necrons
Datacards: Orks
Datacards: Raven Guard
Datacards: Salamanders
Datacards: Space Marines
Datacards: Space Wolves
Datacards: Thousand Sons
Datacards: Tyranids
Datacards: T’au Empire
Deadwalker Zombies
Death Company
Death Guard Green
Death Jester
Deathmarks
Deathwatch Kill Team
Deathwatch Upgrade Frame
Deathwatch Watch Master
Devastator Squad
Dice Cube - Black
Dice Cube - Blue
Dice Cube - Bone
Dice Cube - Green
Dice Cube - Grey
Dominion of Sigmar: Penumbral Stormvault
Dominion of Sigmar: Shattered Temple
Dominion of Sigmar: The Enduring Stormvault
Dominion of Sigmar: Timeworn Ruins
Doom Scythe
Doomfire Warlocks
Drakesworn Templar
Drop Pod

Easterling Kataphracts
Eidolon of Mathlann – Aspect of the Sea
Eidolon of Mathlann – Aspect of the Storm
Eldar Farseer Skyrunner
Eldrad Ulthran
Endless Spells: Beasts of Chaos
Endless Spells: Disciples of Tzeentch
Endless Spells: Flesh-eater Courts
Endless Spells: Gloomspite Gitz
Endless Spells: Hedonites of Slaanesh
Endless Spells: Nighthaunt
Endless Spells: Ossiarch Bonereapers
Endless Spells: Skaven
Endless Spells: Slaves to Darkness
Endless Spells: Stormcast Eternals
Endless Spells: Sylvaneth
Endrinriggers
Ent™
Eternal Guard
Etheric Vortex: Gloomtide Shipwreck
Eversor Assassin
Exalted Flamer of Tzeentch


Fane of Slaanesh
Farseer
Fateskimmer, Herald of Tzeentch on Burning Chariot
Feculent Gnarlmaw
Fenrisian Wolves
Flamers of Tzeentch
Fortress of Redemption
Fungoid Cave-Shaman Snazzgar Stinkmullett

Galadhrim™ Knights
Games Workshop Tape Measure
Gargoyle Brood
Gavriel Sureheart
Genestealer Brood
Gordrakk, Fist of Gork
Gors
Grand Master Voldus
Grave Guard
Grey Knights Paladins
Grey Knights Terminator Squad
Grey Seer
Grundstok Thunderers
Gryph-hounds
Guardian Squad
Gwaka'moli Crater Gators - Lizardmen Blood Bowl Team

Haarken Worldclaimer, Herald of the Apocalypse
Haemotrope Reactor
Haradrim™ Raiders
Harlequin Troupe
Hemlock Wraithfighter
Herdstone
Hexwraiths
Honoured Imperium
Horrors of Tzeentch

Imperial Navy Marauder Bombers
Imperial Navy Marauder Destroyers
Imperial Navy Thunderbolt Fighters
Iron Priest
Ironclad Dreadnought

Jackal Alphus

Kabalite Warriors
Karanak, The Hound of Vengeance
Kharadron Overlords: Thundrik's Profiteers
Khinerai Heartrenders
Khinerai Lifetakers
Khorne Berzerkers
Knights Of Dol Amroth™
Knights of Minas Tirith™

L Base
L Dry
L Scenery
L Shade
Lake-town™ House
Land Raider Crusader
Land Raider Redeemer
Land Speeder
Land Speeder Storm
Leadbelcher
Leman Russ Battle Tank
Leman Russ Demolisher
Librarian
Liekoron the Executioner
Lord Skreech Verminking
Lord-Celestant on Stardrake
Lord-Ordinator Vorrus Starstrike

M Artificer Layer
M Base
M Dry
M Glaze
M Layer
M Scenery
M Shade
M Texture
Macragge Blue
Magewrath Throne
Magmic Battleforge
Mawloc
Mechanicus Standard Grey
Megaboss
Megaboss on Maw-krusha
Mekboy Workshop
Melusai Blood Sisters
Melusai Blood Stalkers
Mephiston Red
Militarum Tempestus Scions
Militarum Tempestus Scions Command Squad
Morathi
Mordor™ Troll
Morghast Archai
Morghast Harbingers
Morgul Knights
Mortisan Soulmason
Munitorum Armoured Containers
Munitorum Varnish
Murderfang


Nagash, Supreme Lord of the Undead
Neave Blacktalon
Necron Immortals
Necron Lychguard
Necron Overlord
Necron Warriors with Canoptek Scarabs
Neophyte Hybrids
Noctilith Crown
Numinous Occulum
Nurgle’s Rotters - Nurgle Blood Bowl Team
Nurglings

Officio Prefectus Commissar
Ogor Gluttons
Ophidian Archway
Ork Air Waaagh! Dakkajets
Ork Air Waaagh! Eavy Bommers
Ork Air Waaagh! Fighta Bommerz
Ork Boyz
Ork Burna Boyz
Ork Gretchin
Ork Lootas
Ork Nobz
Ork Painboy
Ork Stormboyz
Ork Warbiker Mob

Pathfinder Team
Plague Monks
Plaguebearers of Nurgle
Plastic Glue
Possessed
Primaris Captain in Phobos Armour
Prosecutor Squad
Purestrain Genestealers
Putrid Blightkings
Raider
Raptors


Ravenwing Command Squad
Realm of Battle: Blasted Hallowheart
Realm of Battle: Moon Base Klaisus
Reikland Reavers - Human Blood Bowl Team
Retributor Armour
Rohan™ Watchtower and Palisades
Rubric Marines


S Artificer Layer
S Base
S Dry
S Layer
Sanguinary Guard
Sanguinary Priest
Savage Boarboy Maniaks
Savage Boarboys
Savage Orruk Arrowboys
Savage Orruk Morboys
Savage Orruks
Scourges
Scout Sentinel
Sector Imperialis Administratum
Sector Imperialis Basilicanum
Sector Imperialis Manufactorum
Sector Imperialis Objectives
Sector Imperialis Ruins
Sector Mechanicus Sacristan Forgeshrine
Sector Mechanicus: Derelict Factorum
Sentinel
Shadowseer
Shootas
Sicarian Infiltrators
Sicarian Ruststalkers
Sigmarite Mausoleum
Sisters of the Thorn
Skeleton Warriors
Skink Starpriest
Skinks
Skitarii Rangers
Skitarii Vanguard
Skragrott the Loonking
Skull Altar
Skullreapers
Skulltaker
Skywardens
Skyweavers
Sloppity Bilepiper
Soul Wars: Forbidden Power
Space Marine Command Squad
Space Marines Scouts
Space Marines Scouts with Sniper Rifles
Space Wolves Pack
Space Wolves Primaris Upgrades
Space Wolves Upgrade Pack
Space Wolves Venerable Dreadnought
Spirit Hosts
Spirit of Durthu
Spite-Revenants
Spoilpox Scrivener
Stabbas
STC Ryza-Pattern Ruins
Sternguard Veteran Squad
Stormraven Gunship
Sylvaneth Dryads
Sylvaneth Treelord
Sylvaneth Treelord Ancient

Tactical Squad
Tech -Priest Dominus
Tech-Priest Enginseer
Tectonic Fragdrill
Terminator Close Combat Squad
Terminator Squad
The Athelorn Avengers - Wood Elf Blood Bowl Team
The Champions of Death - Shambling Undead Blood Bowl Team
The Doom Lords - Chaos Chosen Blood Bowl Team
The Dwarf Giants - Dwarf Blood Bowl Team
The Elfheim Eagles - Elven Union Blood Bowl Team
The Fire Mountain Gut Busters
The Glottkin
The Gouged Eye - Orc Blood Bowl Team
The Greenfield Grasshuggers - Halfling Blood Bowl Team
The Lord of the Rings™ Battle of Pelennor Fields
The Masque
The Naggaroth Nightmares - Dark Elf Blood Bowl Team
The Scarcrag Snivellers - Goblin Blood Bowl Team
The Skavenblight Scramblers - Skaven Blood Bowl Team
Thermic Plasma Conduits
Thermic Plasma Regulators
Thunderwolf Cavalry
Tidewall Droneport
Tidewall Gunrig
Tidewall Shieldline
Tomb Blades
Tree-Revenants
Triarch Praetorians
Triumvirate of Ynnead
Trukk
Trygon
TX4 Piranha
TY7 Devilfish
Tyranid Hormagaunt Brood
Tzaangor Enlightened
Tzaangor Skyfires
Tzaangors

Ulrik the Slayer
Ultramarines Upgrade Pack


Valkyrie
Vanguard Veteran Squad
Vanguard-Raptors With Longstrike Crossbows & Aetherwings
Venerable Dreadnought
Venom
Verminlord Corruptor
Verminlord Deceiver
Verminlord Warbringer
Verminlord Warpseer
Vigilator Squad
Vindicare Assassin
Void Shield Generator
Volturnos, High King of the Deep


Wall of Martyrs - Imperial Bunker
Wall of Martyrs - Imperial Defence Emplacement
Wall of Martyrs - Imperial Defence Line
Walls & Fences
War Mûmak™ Of Harad™
War Walker
Warcry Carry Case
Warg™ Riders
Warhammer 40,000 Tactical Objective Cards
Warhammer 40000 Carry Case
Warhammer Age of Sigmar Shattered Dominion Objectives
Warhammer Age of Sigmar: Malign Sorcery
Warhammer Underworlds: Beastgrave
Warhammer Underworlds: Beastgrave Carry Case
Warhammer Underworlds: Beastgrave – Champions of Dreadfane
Warhammer Underworlds: Beastgrave – Counter Set
Warhammer Underworlds: Beastgrave – Hrothgorn's Mantrappers
Warhammer Underworlds: Beastgrave – Primal Lair
Warhammer Underworlds: Beastgrave – Rippa’s Snarlfangs
Warhammer Underworlds: Beastgrave – The Grymwatch
Warhammer Underworlds: Beastgrave – The Wurmspat
Warhammer Underworlds: Nightvault
Warhammer Underworlds: Nightvault Arcane Hazards
Warhammer Underworlds: Nightvault – Garrek’s Reavers
Warhammer Underworlds: Nightvault – Godsworn Hunt
Warhammer Underworlds: Nightvault – Mollog's Mob
Warhammer Underworlds: Nightvault – Steelheart’s Champions
Warhammer Underworlds: Nightvault – The Eyes of the Nine
Warhammer Underworlds: Nightvault – Ylthari's Guardians
Warhammer Underworlds: Nightvault – Zarbag’s Gitz
Warlock Skyrunner
Warp Talons
Webway Gate
Wild Riders
Wildwood Rangers
Witchseeker Squad
Wolf Guard Terminators
World Eaters Khârn the Betrayer
Wraithbone
Wrathmongers
Wyches


XL Base
XS Artificer Layer
XV25 Stealth Battlesuits


Zandri Dust

Cases, tools & spray paint all going up - dice & cards as well. And Endless Spells..

 Albertorius wrote:

Dudeface wrote:

I dare say we would have seen it anyway, but its still poor form that kits old enough to drink get price hikes every few years to the degree they do. The company is doing so well the could easily have rebounded and waited another year for this.

Investors don't work that way

 Inquisitor Gideon wrote:
It's month 2 of the new tax year. Much easier to keep the books in control if you do changes like this as close to the beginning as you can. And honestly i think there's going to be a lot of price increases from a lot of different businesses over the next few months to try and help cope with what's been going on. I've already seen it in a few cafes and such. Prices have gone up to try and cover what's been lost.

 Aenar wrote:

 Inquisitor Gideon wrote:
It's month 2 of the new tax year. Much easier to keep the books in control if you do changes like this as close to the beginning as you can. And honestly i think there's going to be a lot of price increases from a lot of different businesses over the next few months to try and help cope with what's been going on. I've already seen it in a few cafes and such. Prices have gone up to try and cover what's been lost.

Their tax year ends on the 31st of May. This is them announcing a price hike on June 1st so that people will buy more in these last few days of the fiscal year.

 Lord Damocles wrote:
£50+ Land Raider. Jeeze.

 Mad Doc Grotsnik wrote:
This would’ve been planned for a while as a wider strategy.

Dudeface wrote:

 Albertorius wrote:

Dudeface wrote:

I dare say we would have seen it anyway, but its still poor form that kits old enough to drink get price hikes every few years to the degree they do. The company is doing so well the could easily have rebounded and waited another year for this.

Investors don't work that way

Weird, record unemployed customers tend not to be enthused by price hikes either.

 Mad Doc Grotsnik wrote:
This would’ve been planned for a while as a wider strategy.

 Kirasu wrote:

 Mad Doc Grotsnik wrote:
This would’ve been planned for a while as a wider strategy.

Then they're fools for not adapting their plans to the facts on the ground. Bumping up KHORNE BERSERKERS which are a terrible and old kit is laughable.

Dudeface wrote:

 Sqorgar wrote:
Announcing price increases right now might be the most tone deaf thing GW has ever done. Can I just give them my unemployment check directly or is there a barter system where I can use the canned food I got from the bread line?

I think this is the real issue, they've picked a time when the fewest people can afford or tolerate it. I'm lucky enough to have been working throughout but my other half is on the tail end of her maternity so we're harder up than usual.

I'd literally an hour earlier saod to her that if there was a cool looking new big box with crons later in the year following Saturday, I'd be all over it. Now I know that most core necron kits are going up, it's stopped me in my tracks.

 General Kroll wrote:
God help us all when the Aussies wake up...

 Arbitrator wrote:

Dudeface wrote:

 Sqorgar wrote:
Announcing price increases right now might be the most tone deaf thing GW has ever done. Can I just give them my unemployment check directly or is there a barter system where I can use the canned food I got from the bread line?

I think this is the real issue, they've picked a time when the fewest people can afford or tolerate it. I'm lucky enough to have been working throughout but my other half is on the tail end of her maternity so we're harder up than usual.

I'd literally an hour earlier saod to her that if there was a cool looking new big box with crons later in the year following Saturday, I'd be all over it. Now I know that most core necron kits are going up, it's stopped me in my tracks.

GW are probably banking on their whales - of which there are many - will front the bill against those dropping out due to financial difficulty. It will more than likely work too.

 General Kroll wrote:
God help us all when the Aussies wake up...

And they'll keep buying it, so what do GW care?

At this point, as whiny as I am, I'm barely sympathetic to people who complain about GW prices and yet keep buying it up and end up denying their own prophecy that "This will surely hurt GW! This is madness! Omg I can't wait to pre-order the new boxset, I must have at least three!"

SamusDrake wrote:
It depends how much they will increase prices, but if its going to be Howling Banshee standard across the board then I'm calling it a day.

 Polonius wrote:
Second off, their target demographic are far more likely to keep their jobs/hours.

 Polonius wrote:
Second off, their target demographic are far more likely to keep their jobs/hours.

Explain please.

 Kirasu wrote:

 Arbitrator wrote:

Dudeface wrote:

 Sqorgar wrote:
Announcing price increases right now might be the most tone deaf thing GW has ever done. Can I just give them my unemployment check directly or is there a barter system where I can use the canned food I got from the bread line?

I think this is the real issue, they've picked a time when the fewest people can afford or tolerate it. I'm lucky enough to have been working throughout but my other half is on the tail end of her maternity so we're harder up than usual.

I'd literally an hour earlier saod to her that if there was a cool looking new big box with crons later in the year following Saturday, I'd be all over it. Now I know that most core necron kits are going up, it's stopped me in my tracks.

GW are probably banking on their whales - of which there are many - will front the bill against those dropping out due to financial difficulty. It will more than likely work too.

 General Kroll wrote:
God help us all when the Aussies wake up...

And they'll keep buying it, so what do GW care?

At this point, as whiny as I am, I'm barely sympathetic to people who complain about GW prices and yet keep buying it up and end up denying their own prophecy that "This will surely hurt GW! This is madness! Omg I can't wait to pre-order the new boxset, I must have at least three!"

There is a difference in logic behind raising prices on GOOD units like Primaris vs on 20 year old models that are utterly terrible in the game such as Khorne Berserkers. Certainly they've made their money back? It seems incredibly dumb to increase prices on a unit that already doesn't sell.

 Arbitrator wrote:

 Polonius wrote:
Second off, their target demographic are far more likely to keep their jobs/hours.

Explain please.

If you can afford to regularly but GW stuff you're probably working a job that gives you a good amount of disposable income.

Matrindur wrote:
Probably wishful thinking but interesting that they call it price adjustments instead of price increases, so maybe we could even see some kits that sold bad decrease in price?

 CoreCommander wrote:
It is probably going to be the traditional 2 pounds for the smaller kits. Not going to blow away 100 pounds now to save a couple of quid later Btw some start collecting boxes are also going to up in price seeing as some units in them may get the price raise now, the Necron box for example

 Arbitrator wrote:
9th is more than likely going to launch in a few months, meaning the initial turn-off from this hike is going to be made up for when those same people come running back, just like they did after 7th burnt them and all the times before that.

Kirasu wrote: There is a difference in logic behind raising prices on GOOD units like Primaris vs on 20 year old models that are utterly terrible in the game such as Khorne Berserkers. Certainly they've made their money back? It seems incredibly dumb to increase prices on a unit that already doesn't sell.

JWBS wrote:Huh. We've been unable to buy any of their stuff due to current global circumstances. Now that we can buy their stuff again (but not really though. Their supply chain isn't able to make stock available to most of their retailers) they're raising prices. Great. I'll feel even better that literally every FW item I buy comes from China and I'll continue to ensure that 100% of the GW text and audio media I consume is unpaid

 Polonius wrote:
Second off, their target demographic are far more likely to keep their jobs/hours.

Explain please.

Gene St. Ealer wrote:Hey, I don't know. I know a lot of highly paid software engineers working for Uber and AirBnB figured they'd keep their jobs right now too. The cascading effects of the pandemic are hitting all the income brackets.

This may be the most tone deaf and stupid thing I've seen GW do, and there's a lot of competition for that spot.

E: this was in response to the folks saying GW customers can absorb the hit here. Quoting was fethed up so I dropped it.

JWBS wrote:

 CoreCommander wrote:
It is probably going to be the traditional 2 pounds for the smaller kits. Not going to blow away 100 pounds now to save a couple of quid later Btw some start collecting boxes are also going to up in price seeing as some units in them may get the price raise now, the Necron box for example

If SC boxes were increasing in price they'd be on the list. Also, if by "Smaller kits will increase by £2" you mean £20ish kits, then spending £100 now would save £10, not £2.

 Arbitrator wrote:

 Polonius wrote:
Second off, their target demographic are far more likely to keep their jobs/hours.

Explain please.

If you can afford to regularly but GW stuff you're probably working a job that gives you a good amount of disposable income.

JWBS wrote:
[
Still confused. Are well paid jobs more resilient to recession/depression? (Also some people have higher disposable income due to lower expenditures, eg childless people).

 Polonius wrote:

JWBS wrote:
[
Still confused. Are well paid jobs more resilient to recession/depression? (Also some people have higher disposable income due to lower expenditures, eg childless people).

Yes, generally. Also, given the particulars of this recession, certain industries which tend to be lower paying were hardest hit, including food/beverage, tourism, and public events.

 Malika2 wrote:
LONG LIVE 3D PRINTERS!

 General Kroll wrote:
God help us all when the Aussies wake up...

 Oguhmek wrote:
Huh, so the Aeronautica Imperialis planes are old enough to warrant a price hike?

And the Mek Shop? They can't have been selling many of those kits due to the useless rules, do they think they'll sell more now?

I don't get it.

 Mallo wrote:
I find it to a very weird mix of items being increased.

old style marine sets when we know GW are slowly phasing them out. Datacards that are coming to the end of their life. And tons of basic troop sets.

I can almost seeing them sneak a fiver or so on top of things like Morathi. She's a huge kit that only a percentage of players will buy and only once at that. But increase on a box of bog standard guard or goblins. Insane.

Same with the plastic characters. They switched over to plastic as a cheaper alternative to metals and now characters cost two or three times as much as they did or other companies. Characters that are already €22.50 or €30 for a single model anyway.

How can small companies or cottage industries put out insanely good value plastic sets, with full options and bases and GW can't.

I have enough GW kits to last a lifetime of painting anyway and I'm not really that taken with a lot of the new releases/announcements.

Having made mad profits for the last couple of years and right as we are about to hit a global rescission as well. I just can't get the logic behind it all.

 Polonius wrote:
we've been here before, and it works out. The secret: for an adult, GW is an fairly cheap hobby.

 Arbitrator wrote:
And they'll keep buying it, so what do GW care?

At this point, as whiny as I am, I'm barely sympathetic to people who complain about GW prices and yet keep buying it up and end up denying their own prophecy that "This will surely hurt GW! This is madness! Omg I can't wait to pre-order the new boxset, I must have at least three!"

JWBS wrote:

 CoreCommander wrote:
It is probably going to be the traditional 2 pounds for the smaller kits. Not going to blow away 100 pounds now to save a couple of quid later Btw some start collecting boxes are also going to up in price seeing as some units in them may get the price raise now, the Necron box for example

If SC boxes were increasing in price they'd be on the list. Also, if by "Smaller kits will increase by £2" you mean £20ish kits, then spending £100 now would save £10, not £2.

Gene St. Ealer wrote: At the same time too though... maybe this is too anecdotal but I played with folks of all walks of life at my LGS. Truck drivers, fast food workers, plumbers... as well as businesspeople and software engineers. If the combination of recession + small price increases + points drops necessitating more models turns this into solely a hobby of the upper middle class, that's a shame. And again, probably in the long run hurts GW. They'd turned a corner and instituted policies to make them less reliant on whales -- this is all going back on that.

Oguhmek wrote:Huh, so the Aeronautica Imperialis planes are old enough to warrant a price hike?

And the Mek Shop? They can't have been selling many of those kits due to the useless rules, do they think they'll sell more now?

I don't get it.

Tyel wrote:
Are people going to drop out due to financial difficulty?
At the extreme margins perhaps - but if you had say X to spend, you've still got X to spend - it just won't go as far. Is £2 or $3 etc a box going to be the cut off point?

But if you were buying a box or two every 3-6 months, its just going to be a bit more.

 Polonius wrote:

Gene St. Ealer wrote: At the same time too though... maybe this is too anecdotal but I played with folks of all walks of life at my LGS. Truck drivers, fast food workers, plumbers... as well as businesspeople and software engineers. If the combination of recession + small price increases + points drops necessitating more models turns this into solely a hobby of the upper middle class, that's a shame. And again, probably in the long run hurts GW. They'd turned a corner and instituted policies to make them less reliant on whales -- this is all going back on that.

In your example, you list two profession generally unaffected by this (truck drivers and plumbers) and one which had to have been struggling to afford any gW before (fast Food workers).

Really, though, the question isn't who is playing 40k/AOS, but who are buying the kits. Depending on what you believe, it's likely that over half of all GW are bought by people who never play.

Oguhmek wrote:Huh, so the Aeronautica Imperialis planes are old enough to warrant a price hike?

And the Mek Shop? They can't have been selling many of those kits due to the useless rules, do they think they'll sell more now?

I don't get it.

I think they're poor sellers. they can do one of three things: cut the SKU, and have people mad; increase the price and try to profit off the few people that do want to buy them; or stay the course and hope sales turn around. Given that most sales happen very early in a products life, I think some of this is a low seller tax. If you really want a mek boy shop, you gotta pay a premium to keep it in production.

 Irbis wrote:

If SC boxes were increasing in price they'd be on the list. Also, if by "Smaller kits will increase by £2" you mean £20ish kits, then spending £100 now would save £10, not £2
I like how multiple people in this thread already forgot big, pretty recent price hike on SC. Why on earth they would be rising already high bar?

 godswildcard wrote:
I don't think this is going to be it, but one does wonder when GW will hit the magic threshold of people freezing their buying in droves.

 CoreCommander wrote:

 Irbis wrote:

If SC boxes were increasing in price they'd be on the list. Also, if by "Smaller kits will increase by £2" you mean £20ish kits, then spending £100 now would save £10, not £2.

I like how multiple people in this thread already forgot big, pretty recent price hike on SC. Why on earth they would be rising already high bar?

 insaniak wrote:
There's a common assumption that if 'I' think the the prices are too high, then it's clearly self-evident that they're too high. Some people are just less price sensitive than others.

 Inquisitor Gideon wrote:
NVM

 Gene St. Ealer wrote:
Oh come on. Fine, pick different blue collar professions who aren't working right now, it's not hard. I told you it was an anecdote. And to your second statement, I really don't believe it. GW can say it all they want that they're a models company but I can count the number of painters-but-nonplayers that I know on 2 hands.

And to your other point, when have we ever seen GW drop a plastic kit from production? I just don't believe that is an outcome. Maybe I'm forgetting something.

 Oaka wrote:
Funnily enough, I checked the price on a couple things I was interested in for conversions, and the Warhammer Underworlds warbands are going down, as are the endless spells. So, I guess I wait then?

 Sqorgar wrote:

 insaniak wrote:
There's a common assumption that if 'I' think the the prices are too high, then it's clearly self-evident that they're too high. Some people are just less price sensitive than others.

Well, there's "what I can pay" and "what I'm willing to pay" and I think that, pre-lockdown, the objection was to what they were willing to pay. But it is a different world now and "what I can pay" is going to shrink for the majority of the population.

 Polonius wrote:

 Gene St. Ealer wrote:
Oh come on. Fine, pick different blue collar professions who aren't working right now, it's not hard. I told you it was an anecdote. And to your second statement, I really don't believe it. GW can say it all they want that they're a models company but I can count the number of painters-but-nonplayers that I know on 2 hands.

And to your other point, when have we ever seen GW drop a plastic kit from production? I just don't believe that is an outcome. Maybe I'm forgetting something.

All I know that is that every store owner or employee I've talked with has mentioned that they sell a lot of stuff to people they never see gaming. it could be false, but I've seen it generally as accepted wisdom. I mean... where do you think all the NIB old stuff comes from?

GW dropped most of the WFB range of the past few years. Tomb Kings and Brettonians were axed quickly, while ranges like Empire, Elves, Dwarves, etc. have been whittle down.

40k has stayed generally pretty immune, but they aren't going to keep old school marines in production for ever.

 Polonius wrote:

All I know that is that every store owner or employee I've talked with has mentioned that they sell a lot of stuff to people they never see gaming.

 insaniak wrote:

 godswildcard wrote:
I don't think this is going to be it, but one does wonder when GW will hit the magic threshold of people freezing their buying in droves.

People have been wondering that for 30 years now.

There's a common assumption that if 'I' think the the prices are too high, then it's clearly self-evident that they're too high. Some people are just less price sensitive than others.

angryboy2k wrote:

 Oaka wrote:
Funnily enough, I checked the price on a couple things I was interested in for conversions, and the Warhammer Underworlds warbands are going down, as are the endless spells. So, I guess I wait then?

That doesn’t seem right. They’re going up by either 3 or 4 dollars each.

 Polonius wrote:

One overlooked aspect of this is you get people who've been in the hobby for a while, with multiple armies, and stacks of stuff still on sprue, trying to explain that "price increases" are why they aren't going to buy more. It's not that they wouldn't use new stuff anyway, no, not at all.

 Galas wrote:
So what are gonna cost ardboyz and sternguard veterans now? 50€? Man.

"Most of the things havent gonne up in price in years" yeah because the starter of LOTR is soo old...

 Kanluwen wrote:
There's already at least one down in the form of Fenrisian Wolves(who are now No Longer Available Online).

 Dysartes wrote:

Looking at the UK site, there may have been two webstore entries for Fenrisian Wolves - there's one with 2020 in the URL which is showing as in stock, while the version with 2017 in the URL (and the same current price) is showing as No Longer Available Online.

Same kit, same number of models... weird.

Also says a lot about the GW website, but there you go...

 insaniak wrote:

 Polonius wrote:

One overlooked aspect of this is you get people who've been in the hobby for a while, with multiple armies, and stacks of stuff still on sprue, trying to explain that "price increases" are why they aren't going to buy more. It's not that they wouldn't use new stuff anyway, no, not at all.

On the flipside of that, there are people who've been in the hobby for a while, with multiple armies and stacks of stuff still on sprue, for whom the price increases are the reason they aren't going to buy any more. I'm one of them. I have multiple armies. I have as many unfinished armies as I do finished ones, and ideas for plenty more, that all went on hold when I decided that I just couldn't justify paying GW's prices any more. Some of those projects may eventually be completed with minis sourced on eBay. Some will likely be destined to an eternity languishing in the store room. And in the meantime, my hobby dollars are spent elsewhere.


But, I do accept that I'm not representative of GW's target market. And looking around at hobby blogs around the internet, it's quite apparent that there are still plenty of people out there with the available cash and the interest to splash out an awful lot of money on whatever GW chooses to sell.

 insaniak wrote:

 Polonius wrote:

All I know that is that every store owner or employee I've talked with has mentioned that they sell a lot of stuff to people they never see gaming.

Unless they make a habit of following people and lurking behind their couch, I'm not sure why this would be a revelation. Most people would play at home.

 Polonius wrote:

yeah, I think that people excited to build a 40k army are going to do so regardless of a price increase. I'm not saying you're uninterested in building another army, but I'd guess if you were excited, you'd be working the stuff you have already, based on the truism that nobody has painted everything they own.

 Polonius wrote:
Serious question: if you're laid off, does the difference of $10 really factor into your decision to buy a stormraven? I would think that people would steer their limited leisure away from GW even if prices stayed constant.

 Polonius wrote:

I'm basing that on what I've heard from people who work at GW and FLGSs. I can't verify it, but its' been consistent across the US.

 Polonius wrote:

I'm basing that on what I've heard from people who work at GW and FLGSs. I can't verify it, but its' been consistent across the US.

 queen_annes_revenge wrote:
Maybe they're hoping that less folk will want to buy from China now and taking advantage...

 Irbis wrote:
If the Blood Angel and Deathwatch stuff (which already had a price hike last year) is going up, GW is insane. I also like the number of ancient kits on this list, I can't believe they sold all that much even with lower price seeing how bad the minis look. Seriously?

On AoS side too, aren't DoK already very expensive army? As are GSC? Does GW want to ensure no one will start collecting these?

Matrindur wrote:
Probably wishful thinking but interesting that they call it price adjustments instead of price increases, so maybe we could even see some kits that sold bad decrease in price?

I wish I had your optimism...

 Galas wrote:


I mean. Why? (This prices are in €), who can explain this?

beast_gts wrote:
Battle Sanctum

beast_gts wrote:
Cadian Shock Troops

beast_gts wrote:
Chaos Rhino

beast_gts wrote:
Datacards: Adeptus Custodes ... Datacards: T’au Empire

beast_gts wrote:
Munitorum Armoured Containers

 Galas wrote:
Normal ogors go from 32,50€ to 39€... there goes one of the only reasonabled priced offerings of GW :(


Well guys this is confirmation this 23 they are gonna announce the next edition so we can all stop thinking about this. It is not coincidente they have drop this bomb right before that.

Bradeh wrote:
Do you have the list? Can you post it.

Bradeh wrote:

 Galas wrote:
Normal ogors go from 32,50€ to 39€... there goes one of the only reasonabled priced offerings of GW :(


Well guys this is confirmation this 23 they are gonna announce the next edition so we can all stop thinking about this. It is not coincidente they have drop this bomb right before that.

Do you have the list? Can you post it.

 Latro_ wrote:
I wonder if the changes are gonna be consistent across areas. Because from that image ork boyz are going from 25 EU to 28 EU but currently they cost £20 which is 22.33 EU. So right now orks are cheaper in the UK as you'd prob expect.

So in the EU they are going up 12%. So does that mean in the UK they'll be £22.5ish? seems a weird price

 Galas wrote:


I mean. Why? (This prices are in €), who can explain this?

 Latro_ wrote:
If that were the case then ork boyz would go from being cheaper in the uk to being more expensive than the EU, which is silly

 TBD wrote:
They can’t be serious about the terrain and the Aeronautica stuff. So many of those kits already have a too-high price right now. And Blood Bowl already had a price increase recently.

Not sure what they are thinking. Do they want people to not buy this stuff?

 bullyboy wrote:
It's not really a big deal, it's just a case of making financial decisions accordingly. Sure, they have taken a big hit with the virus, but so have so many other people. Right now would be a better time to offer bundles for bigger sales and say "thanks" to their customers in this difficult time. Nope, they've done quite the opposite. I will choose accordingly.
I was on the fence about a 3rd Corvus Blackstar as I love the model, so now I have to decide if spending the reduced amount now is worth more with it probably sitting on my shelf for the next 6 months, than deciding later that it's a must have and paying a little extra. 9/10 times the former will be the right choice.

yukishiro1 wrote:
but they're obviously betting everyone will forget all about it by Saturday. And they're probably not wrong.

 Lorek wrote:
This happens EVERY price hike, and GW just keeps selling more stuff. I wish I could find it, but I made a post like this back in 1997 on an IRC channel. Face it, for every person who quits GW, there are two more fresh-faced hobbyists waiting to take their place.

 H.B.M.C. wrote:
So, what, we should just suck it up and act like GW is doing us a favour?

yukishiro1 wrote:
I don't disagree, but 20 years ago we didn't have 3D printing. We didn't even have it 3 years ago. We barely have it now compared to what we will in a year or three.

I mean you can say it's illegal infringement and that's perfectly true. But as long as countries like China and Russia have a policy of not going after infringers of foreign IP, there are always going to be plenty of printers willing to supply stuff, and as soon as they are able to provide high enough quality stuff that it isn't easy to tell a painted version from the real thing, GW is going to be in big trouble. I kinda wonder if this is a deliberate last hurrah from a company that knows the days it can sell its kits for literally 4x production cost are numbered.

yukishiro1 wrote:
I don't disagree, but 20 years ago we didn't have 3D printing. We didn't even have it 3 years ago. We barely have it now compared to what we will in a year or three.

I mean you can say it's illegal infringement and that's perfectly true. But as long as countries like China and Russia have a policy of not going after infringers of foreign IP, there are always going to be plenty of printers willing to supply stuff, and as soon as they are able to provide high enough quality stuff that it isn't easy to tell a painted version from the real thing, GW is going to be in big trouble. I kinda wonder if this is a deliberate last hurrah from a company that knows the days it can sell its kits for literally 4x production cost are numbered.

 insaniak wrote:
I wouldn't say there's any reason to act like a price rise is a good thing... But at some point we all need to stop acting surprised by them, or pretending that they're some sort of personal attack, surely.

AngryAngel80 wrote:
Years ago I had all the good will towards GW. Still following through on price rises, planned or not, at this time is really tasteless. I get they just want the money but in order for me to have good will towards them they have to show it towards me as well.

They don't ever do sales, the only way you seemingly get discounts is by living in England as Conquest was cool yet not for offer in the US, their price schemes are crazy and the constant cost rising exceeds cost changes and is simply rampant greed.

Not to mention their total lies thrown out and hoped to be forgotten. Like remember when they said they wouldn't do these price hikes anymore as they'd just raise the costs on new model releases and therefore wouldn't need constant price raising ? I remember that and being lied to doesn't engender good will either.

It's hard anymore to even see this as better at this point then Kirby GW. All the same cost rising, out right lies even faster burn and churn. Hell even editions seem to be lasting less and less in duration.

The company is at its face bad, they just lie to you with a smile and before they didn't bother to talk to you at all. Their PR is better and while this isn't shocking in the least it doesn't make it feel any better each time they do it.

I had planned to not really get any GW this year but I have in fact done so just because a friend of mine runs a hobby store and with things as they are he needs all the help he can get. There is very little else I needed or could use so some GW is what I had to get and it sucks. I can't wait to finish off the projects I still need stuff for and just say nah to GW. I've loved this game for a long time but they don't deserve any good will for the constant fleecing they love to do. Especially not fleecing right now.

 Lorek wrote:

Also, the hidden upside for GW is that when people pay more for something, they believe it to be of better quality. It's just how our brains work, and is likely a way for us to justify to ourselves the higher costs of expensive items, or may be a throwback to how things that were difficult to get were usually better. Either way, $100 for a Land Raider (or whatever it is now) makes it seem that much more special to the lizard part of our brain.

Schmapdi wrote:
Fungoid Cave-Shaman Snazzgar Stinkmullett He's already $35 for one tiny goblin!

I left GW behind years ago (and the wider hobby too) but still lurk Dakka and a few places a bit. But I was lured back a year or so ago when I saw the Zarbag's Gits get released - and was pleasantly surprised when I saw a bunch of gobbos for $30 - which seemed decent. Then when I was at the store I looked at some of the other new stuff that came out the last few years and saw this guy $35. One goblin already more expensive than the 10 goblins in the Gits box …

But apparently $35 for a goblin isn't enough. Oy.

 Lorek wrote:
Besides, we can't all be poor. Some of us can purchase what we feel like.

 Manchu wrote:
Announcing that prices are going up is GW’s idea of a sale.

 Ghaz wrote:

Schmapdi wrote:
Fungoid Cave-Shaman Snazzgar Stinkmullett He's already $35 for one tiny goblin!

I left GW behind years ago (and the wider hobby too) but still lurk Dakka and a few places a bit. But I was lured back a year or so ago when I saw the Zarbag's Gits get released - and was pleasantly surprised when I saw a bunch of gobbos for $30 - which seemed decent. Then when I was at the store I looked at some of the other new stuff that came out the last few years and saw this guy $35. One goblin already more expensive than the 10 goblins in the Gits box …

But apparently $35 for a goblin isn't enough. Oy.

That goblin is still on the same size sprue as a Space Marine Captain or a Stormcast Eternal Lord Venator.

 insaniak wrote:

yukishiro1 wrote:
I don't disagree, but 20 years ago we didn't have 3D printing. We didn't even have it 3 years ago. We barely have it now compared to what we will in a year or three.

I mean you can say it's illegal infringement and that's perfectly true. But as long as countries like China and Russia have a policy of not going after infringers of foreign IP, there are always going to be plenty of printers willing to supply stuff, and as soon as they are able to provide high enough quality stuff that it isn't easy to tell a painted version from the real thing, GW is going to be in big trouble. I kinda wonder if this is a deliberate last hurrah from a company that knows the days it can sell its kits for literally 4x production cost are numbered.

I think you're overthinking it, frankly. 3D printers are still a long way away from being accessible to everyone.

GW isn't the only company out there facing rising costs. Yes, they're more expensive than most other miniature companies... that's a facet of their business model, and it doesn't change the fact that rising costs require you to raise your prices if you want to keep making money, unless you're willing to substantially change your business model.

This isn't a 'last hurrah' any more than the price rise a year ago was, or any of the preceding price rises were. It's just business as usual. Costs increase, so prices increase.

JWBS wrote:

 Ghaz wrote:

Schmapdi wrote:
Fungoid Cave-Shaman Snazzgar Stinkmullett He's already $35 for one tiny goblin!

I left GW behind years ago (and the wider hobby too) but still lurk Dakka and a few places a bit. But I was lured back a year or so ago when I saw the Zarbag's Gits get released - and was pleasantly surprised when I saw a bunch of gobbos for $30 - which seemed decent. Then when I was at the store I looked at some of the other new stuff that came out the last few years and saw this guy $35. One goblin already more expensive than the 10 goblins in the Gits box …

But apparently $35 for a goblin isn't enough. Oy.

That goblin is still on the same size sprue as a Space Marine Captain or a Stormcast Eternal Lord Venator.

So, definitely worth $35 then.

 insaniak wrote:
Accessibility isn't just about price. 3D printers aren't going to really take off until they're at least as easy to use as 2D printer is now. The average punter doesn't want to have to mess around with resin, or calibrate build platforms, or figure out how to generate (and remove!) supports.

 Dentry wrote:
Why the price increase for newer kits?

Is this just a revaluation on perceived worth? Adjustment for increased production costs? Compensating for loss of revenue due to Covid19? A straight cash grab?

Ouze wrote:
One thing I'd like to point out for Polonius is that "getting priced out" doesn't just mean people can no longer afford to buy the minis in a literal sense. I think at least some percentage quit buying because, even though they have plenty of disposable income, they feel like they are getting played for suckers. Should I buy 10 lattes, or a single mini? I can afford to do either, but one of them makes me feel like I'm not getting super good value.

Of course, since this has been going on for decades, clearly this is a working strategy.

 H.B.M.C. wrote:

 Lorek wrote:
This happens EVERY price hike, and GW just keeps selling more stuff. I wish I could find it, but I made a post like this back in 1997 on an IRC channel. Face it, for every person who quits GW, there are two more fresh-faced hobbyists waiting to take their place.

So, what, we should just suck it up and act like GW is doing us a favour?

 Polonius wrote:
It’s just frustrating every year when people act like the boss from Dilbert is just pulling random numbers from a hat, rather than making carefully calculated pricing decisions.

JWBS wrote:

 Polonius wrote:
It’s just frustrating every year when people act like the boss from Dilbert is just pulling random numbers from a hat, rather than making carefully calculated pricing decisions.

You think that what irritates people most about price increases is "I don't believe GW has thought this through fully. This might lead to less profits for GW in the long term."

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.

BrianDavion wrote:

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.

I'm going to note that the pandemic impacted differant people differantly. In house holds where both parties could work from time you might actually have come out ahead, due to having less things to spend your money on.

yukishiro1 wrote:
So what annoys you is that people call the company stupid in addition to evil?

To each their own, I guess...

 Polonius wrote:
it turns into a half baked referendum of the competency of the company.

BrianDavion wrote:

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.

I'm going to note that the pandemic impacted differant people differantly. In house holds where both parties could work from time you might actually have come out ahead, due to having less things to spend your money on.

yukishiro1 wrote:
A lot of the anger here is because they're doing it in the middle of the worst spike in unemployment in living memory, not just that they're raising prices in the abstract.

H.B.M.C. wrote:

 Polonius wrote:
it turns into a half baked referendum of the competency of the company.

This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.

And we're giving GW the benefit of the doubt and assuming that they're just stupid rather than cruel.

yukishiro1 wrote:Well I dunno, I think there's actually a pretty good business case to question this. Businesses don't always make the best decisions.

If nothing else, I'd say there's at least a decent argument that it'd have been better to hold off on raising prices until the economy has recovered a bit - probably sometime in the fall. A lot of the anger here is because they're doing it in the middle of the worst spike in unemployment in living memory, not just that they're raising prices in the abstract. If they had instead made a big deal out of saying they were putting off planned price increases in light of the world economy, they could have turned into a PR win instead of a PR loss, and that's not worth nothing.

I'm sure they thought about that and decided not to, but just because they decided not to, it doesn't necessarily mean it was the right decision. Particularly when it comes to emotional reactions like this, businesses not infrequently misjudge their customers' attitudes.

 H.B.M.C. wrote:

 Polonius wrote:
it turns into a half baked referendum of the competency of the company.

This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.

And we're giving GW the benefit of the doubt and assuming that they're just stupid rather than cruel.

I often wonder at what point GW will price themselves right out of business.

Obviously, not quite yet, and maybe the push for all plastic will 'save' them and us.

But we've got to be getting real close with some of the metal special characters.

It is especially grating as soon, the metal special characters will be the only way to customize your army selection in 40K...

BrianDavion wrote:
Here's a thought, what if GW is obligated by their share holders to increase prices the following year if they've failed to make target goals for the proceeding year? I mean the last fisical year for GW proably was... under performing thanks to corvid 19..

 H.B.M.C. wrote:

 Polonius wrote:
it turns into a half baked referendum of the competency of the company.

This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.

 posermcbogus wrote:
This is it. This is the last one for me, boys.



To go back to the Gundam comparison. Bandai reduces prices over time. They do re-runs of old kits regularly, preventing them becoming these ancient, lost gems that go for too much on ebay. Their entry level stuff is really priced so that kids can buy them with pocket money - most of the beginner kits are rarely over £10, and kind of cap out at £20 for the largest of them.

macluvin wrote:
How much you think they would raise the prices again if all of us decided to simply not buy anything post price hike? XD but yeah feth em. I think I am buying a defiler to replace one my father accidentally smashed while I was deployed overseas in Japan and calling it quits on purchasing new models. By the way Japan’s prices really are no joke I am surprised people are even trying to get into it over there. About 25% more than what American prices are. I also never saw the same clerk at the GW stores there too so I doubt anyone did actually try to get into the hobby there, with that population density at that.

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.

 queen_annes_revenge wrote:

This. I'm no economist but, but one thing that definitely eludes me is how GW can raise prices for old product that are basically bringing in pure profit?
.