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Made in si
Foxy Wildborne







Oh my word, that looks like it came out of a random marketing bullgak generator.

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Made in gb
Hungry Ork Hunta Lying in Wait





What an absolute masterpiece in generic market statements there.

It all reads as AI generated soulless
   
Made in ca
Regular Dakkanaut





Oh Canada!

Some poor intern had to write that, no doubt. So much corporate-speak. @_@
   
Made in gb
Fresh-Faced New User





 lord_blackfang wrote:
Oh my word, that looks like it came out of a random marketing bullgak generator.


It came from a random marketing agency, they sort of exist in their own little world. They even linked them here: https://www.brandstocker.com/. I guess shareholders like to see stuff like this for some reason, because it's more convincing than just improving sales by reformulating something without a load of excess marketing bollocks? The mind boggles.

   
Made in us
Incorporating Wet-Blending






And I'm sure the Charles M. Schulz estate was happy to license their most well-known IP characters for a reasonable price.

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Made in au
Unstoppable Bloodthirster of Khorne





Melbourne .au

Not to mention a GW models advertising a competitor's product. Good thing GW are known to avoid litigation at all costs!

   
Made in gb
Sagitarius with a Big F'in Gun





They're all up for preorder on darksphere now with a release date of 30-11-22

Approx armies
9000pts AdMech (Main army)
7000pts Black Templars (original army)
3500pts Death Guard (lazy side project)
2000pts Imperial Knights (extension of AdMech)
2000pts Harlequins (fun side project)
 
   
Made in gb
Leader of the Sept







Wayland have them for preorder with 20% off. I haven’t seen any launch sets though.

Please excuse any spelling errors. I use a tablet frequently and software keyboards are a pain!

Terranwing - w3;d1;l1
51st Dunedinw2;d0;l0
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Made in us
Hacking Shang Jí





Fayetteville

 Flinty wrote:
I’m was clicking about trying to see if there was any official news and came across this masterpiece of marketing asshattery

https://acrylicosvallejo.com/en/vallejo-paints-the-future-with-the-color-of-its-experience/

It’s just gloriously cringe making.


uh, what's wrong wif it?

The Imperial Navy, A Galatic Force for Good. 
   
Made in gb
Leader of the Sept







You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?

Please excuse any spelling errors. I use a tablet frequently and software keyboards are a pain!

Terranwing - w3;d1;l1
51st Dunedinw2;d0;l0
Cadre Coronal Afterglow w1;d0;l0 
   
Made in de
Perfect Shot Dark Angels Predator Pilot




Stuttgart

Sounds fine to me
   
Made in us
Hacking Shang Jí





Fayetteville

 Flinty wrote:
You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?


Oh, when I clicked the link I just got the video. I didn't see that there was actually an article with it. I thought you were critiquing the video.

The Imperial Navy, A Galatic Force for Good. 
   
Made in gb
Highlord with a Blackstone Fortress






Adrift within the vortex of my imagination.

 Flinty wrote:
I’m was clicking about trying to see if there was any official news and came across this masterpiece of marketing asshattery

https://acrylicosvallejo.com/en/vallejo-paints-the-future-with-the-color-of-its-experience/

It’s just gloriously cringe making.


It's Disney blended with Chinese state media mixed by the proverbial used car salesman.

n'oublie jamais - It appears I now have to highlight this again.

It is by tea alone I set my mind in motion. By the juice of the brew my thoughts aquire speed, my mind becomes strained, the strain becomes a warning. It is by tea alone I set my mind in motion. 
   
Made in us
Pragmatic Primus Commanding Cult Forces






Southeastern PA, USA

 Flinty wrote:
You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?


Any issues there appear to be more about a fairly rough translation from Spanish than anything else. That section seems like a fairly ordinary explanation of the brand elements once you set aside some of the awkward turns of phrase. A great deal of research, thought and testing usually goes into this kind of corporate brand work, and when it's presented to a client you detail and account for every little design decision. That's what you're seeing there in slightly broken English. Moreover, a news release/blog post/etc. like that isn't really meant for a customer audience so much as their distributors, retailers, other business partners, other entities within the industry, etc.

But then you folks do this stuff for living and knew all of that, right?




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Made in gb
Leader of the Sept







My work’s corporate Branding is described using exactly these types of phrases, especially about the colours. It’s not dodgy translation, for some reason marketing companies get away with writing such tosh in return for oodles of cash.

Please excuse any spelling errors. I use a tablet frequently and software keyboards are a pain!

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Made in si
Foxy Wildborne







 gorgon wrote:
But then you folks do this stuff for living and knew all of that, right?


Indeed, only the soulless husks who do this kind of dreck for a living would think it's normal.

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[DCM]
Stonecold Gimster






 Flinty wrote:
You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?

There's a Golgafrincham B Ark awaiting the writers of this sort of thing.

My Painting Blog: http://gimgamgoo.com/
Currently most played: Silent Death, Xenos Rampant, Mars Code Aurora and Battletech.
I tried dabbling with 40k9/10 again and tried AoS3 - disliked both, but I'm enjoying HH2 and trying Battletech Classic and AS out 
   
Made in gb
Leader of the Sept







Better off being eaten by the space goat…

Please excuse any spelling errors. I use a tablet frequently and software keyboards are a pain!

Terranwing - w3;d1;l1
51st Dunedinw2;d0;l0
Cadre Coronal Afterglow w1;d0;l0 
   
Made in ca
Dipping With Wood Stain






Sounds like what I had to do for every design project in college. Yes, it’s cringe-inducing.
But it’s also what corporations expect an artist to do - BS their way through each and every decision they made. It’s because these corporate types and investors have very little understanding of artistic decisions and know how.
So the designer is required to explain it all in cringe-speak to make palatable and have the investors feel like they made the correct choice.
It’s for this reason I never did any consulting or corporate design work.
   
Made in gb
Leader of the Sept







I'm guessing that "we thought it looked nice, and we asked some people, and they thought it was pretty good too" doesn't sound robust enough

Please excuse any spelling errors. I use a tablet frequently and software keyboards are a pain!

Terranwing - w3;d1;l1
51st Dunedinw2;d0;l0
Cadre Coronal Afterglow w1;d0;l0 
   
Made in us
Pragmatic Primus Commanding Cult Forces






Southeastern PA, USA

 Flinty wrote:
My work’s corporate Branding is described using exactly these types of phrases, especially about the colours. It’s not dodgy translation, for some reason marketing companies get away with writing such tosh in return for oodles of cash.


Nah, your quote there is much too awkward. I would expect my children to write better constructed sentences. I understand what they're trying to say and could easily repair them into something that sounds like it came from an English speaker. Right now they don't.

 lord_blackfang wrote:
Indeed, only the soulless husks who do this kind of dreck for a living would think it's normal.




Yeah, no one really cares what you think.










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Made in us
[DCM]
Longtime Dakkanaut





That really feels like it was intended for an internal audience -- especially because of the infringing IP stuff and the focus on branding. I've seen way too many things similar and I'm just a software engineer that does what I can to stay out of those types of meetings.

This message was edited 1 time. Last update was at 2022/11/28 00:25:08


 
   
Made in au
Grizzled Space Wolves Great Wolf





Tabletop Time have done a review...


   
Made in pl
Horrific Hive Tyrant





Great review. Thanks for the link So, as shown also on the previous one, the only paint that kinda sucks is a black color.
   
Made in gb
Frightening Flamer of Tzeentch




Manchester, England

I work in clinical research and medicines, and there's literally nothing about that blurb that I haven't seen from our own rebrandings in the past.

Normal? No, I guess not. In many markets, though, gaining a 0.5%-3% improvement in sales over other brands can make an enormous difference. If some marketing agency can give you that edge simply by changing some of your corporate colours, you go for it.

And advertising works. Of course, all of us galaxy brains don't actually think it works on us. No, no, no, no. Not smart guys like us. But it absolutely works on someone, somewhere. If somebody can explain how and why Artis Opus gets away with selling Rosemary and Co brushes for 4x the price, for example, without talking about branding and advertising, then you'll have cracked it.
   
Made in us
Lieutenant General





Florence, KY

Another Xpress Color review in German




And a review in Spanish


This message was edited 1 time. Last update was at 2022/11/29 15:15:05


'It is a source of constant consternation that my opponents
cannot correlate their innate inferiority with their inevitable
defeat. It would seem that stupidity is as eternal as war.'

- Nemesor Zahndrekh of the Sautekh Dynasty
Overlord of the Crownworld of Gidrim
 
   
Made in us
Pragmatic Primus Commanding Cult Forces






Southeastern PA, USA

 ekwatts wrote:
I work in clinical research and medicines, and there's literally nothing about that blurb that I haven't seen from our own rebrandings in the past.

Normal? No, I guess not. In many markets, though, gaining a 0.5%-3% improvement in sales over other brands can make an enormous difference. If some marketing agency can give you that edge simply by changing some of your corporate colours, you go for it.

And advertising works. Of course, all of us galaxy brains don't actually think it works on us. No, no, no, no. Not smart guys like us. But it absolutely works on someone, somewhere. If somebody can explain how and why Artis Opus gets away with selling Rosemary and Co brushes for 4x the price, for example, without talking about branding and advertising, then you'll have cracked it.


LOL.

Sure, nerds are much too smart to fall for a fancy box, slick website, paid testimonials and a promise of a "paint application experience". (I made that last one up, but I'm *sure* something like that was in their marketing somewhere at some time.) I mean, really there's NOTHING about the geek community's behavior that could look predictable and Pavlovian from the outside.

Ahem.

Edit: Back on topic, I'm interested to try the Xpress paints. A slower dry time that allows more blending addresses one of my issues with Contrast paints.




This message was edited 1 time. Last update was at 2022/11/29 15:34:52


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Made in gb
Bryan Ansell





Birmingham, UK

Corporate Double talk aside. I'll be grabbing the new Xpress range to use for my various projects.

Has it been stated before or is there a chart matching these to GW contrast?

I'm not after 1:1 but have some contrasts I am running down. thinking of swapping out so some commonality or not will help my purchasing decisions.




Automatically Appended Next Post:
 gorgon wrote:


Edit: Back on topic, I'm interested to try the Xpress paints. A slower dry time that allows more blending addresses one of my issues with Contrast paints.






This is something that I am after.

This message was edited 1 time. Last update was at 2022/11/29 16:17:38


 
   
Made in us
Lieutenant General





Florence, KY

 Mr. Burning wrote:
Has it been stated before or is there a chart matching these to GW contrast?

No. Vallejo has not made a chart matching these to Contrast or Speed Paints. Also, with the transparency of this type of paint the undercoat and way it is applied is going to play a big part in how it looks so finding exact equivalents may be problematic.

'It is a source of constant consternation that my opponents
cannot correlate their innate inferiority with their inevitable
defeat. It would seem that stupidity is as eternal as war.'

- Nemesor Zahndrekh of the Sautekh Dynasty
Overlord of the Crownworld of Gidrim
 
   
Made in au
Unstoppable Bloodthirster of Khorne





Melbourne .au

 ekwatts wrote:
I work in clinical research and medicines, and there's literally nothing about that blurb that I haven't seen from our own rebrandings in the past.

Normal? No, I guess not. In many markets, though, gaining a 0.5%-3% improvement in sales over other brands can make an enormous difference. If some marketing agency can give you that edge simply by changing some of your corporate colours, you go for it.

And advertising works. Of course, all of us galaxy brains don't actually think it works on us. No, no, no, no. Not smart guys like us. But it absolutely works on someone, somewhere. If somebody can explain how and why Artis Opus gets away with selling Rosemary and Co brushes for 4x the price, for example, without talking about branding and advertising, then you'll have cracked it.


Advertising paired with ignorance in this (and I'm sure, many other) case(s). I've heard of AO brushes many times through various means of marketing and advertising, KSers and other YTers but it wasn't until yesterday on twitter of all places where someone was asking "What are the best drybrushes?" and the R&C info came up in that thread...

I may stick to my cheap amazon make-up brushes...


Automatically Appended Next Post:
 gorgon wrote:

Edit: Back on topic, I'm interested to try the Xpress paints. A slower dry time that allows more blending addresses one of my issues with Contrast paints.


A drop of drying retarder makes a difference for not much impact on the paint itself. Not saying you shouldn't purchase the Vallejo (I will be!), but something that may help you using your existing Contrasts in the interim...

This message was edited 1 time. Last update was at 2022/11/29 21:43:04


   
 
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