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Ultramarines are better than your favorite Chapter and get gak done, unlike your homebrew Chapter with obnoxious background.

 fraser1191 wrote:
Can confirm that I like the colour blue, and play ultramarines!

I started playing Ultramarines because they were blue.

 Strg Alt wrote:

FezzikDaBullgryn wrote:
Aside from having a primarch, they are not even close to the most played, or most beloved of the Astartes by the player base. But they get two back to back Editions as the primary Faction. I get they are just a blank slate, but I'd like to know why they chose Ultramarines Vs Leviathan, over Blood Angels vs Leviathan, or even Space Wolves? Ultras just seem an odd choice as the primary faction.

Could it be a tie in with Space Marine 2?

Who else should be the face of 40K? Rainbow Warriors?

Not so sure about the "face of 40k" - that's kinda Space Marines as a whole - but for box covers they could do what they did back in t'day and rotate between three of the big four for them (Space Wolves often got left out of this, as they had their own special units instead).

Love the Ultramarine or hate the Ultramarines, blue is the world's favorite color. Got to have that blue army front and center for the flagship army of your flagship product

 H.B.M.C. wrote:

 fraser1191 wrote:
Can confirm that I like the colour blue, and play ultramarines!

I started playing Ultramarines because they were blue.

Bob bob-bob-bob be dang-i-dang dang be ding-i-ding ding Blue dudes
Blue dudes, blue dudes
Dip-di-dip
Blue blue blue dudes...

But seriously folks, I'm not sure I agree that Ultras are the poster boys. They're high in the rotation, sure. But while Marines are always poster children, I'd say the specific chapter changes often enough, and there are a lot of avenues to consider when determining what "Poster faction" might even mean... For example, try telling a WH+ subsrciber that Ultras and not BA are the poster faction.

Funny thing is I've never played against ultras nor have seen anyone locally playing them in general.

I'd like to keep it that way...

FezzikDaBullgryn wrote:
Aside from having a primarch, they are not even close to the most played, or most beloved of the Astartes by the player base. But they get two back to back Editions as the primary Faction. I get they are just a blank slate, but I'd like to know why they chose Ultramarines Vs Leviathan, over Blood Angels vs Leviathan, or even Space Wolves? Ultras just seem an odd choice as the primary faction.

Could it be a tie in with Space Marine 2?

I think blue is a good marketing Color, and they are bland enough that they have the broadest appeal. Since i don't play marines, i don't really care !

Yes.

I would prefer that the Ultras didn’t have so much of the spotlight that it generate random hate on the internet.

There are a number of legitimate reasons it’s them. They are the stock marine template, blue stands out and is easy to paint, and it makes sense to have a uniform stock posterboy.

But especially after 5th edition and Matt Ward’s hyperbole, the vitriol thrown at the Ultras has reached self-reinforcing meme levels, and really need to take a step back.

I’m far more sick of essays about someone’s random dislike of a company’s marketing, that will in no way change said marketing because of their essay. That they haven’t seen. And isn’t based on anything other than “I’m bored”.

Considering that kids are a big part of the target audience for new players I think it makes sense. They look like captain America robots fighting but inspections monsters. Very cool. If you e been in 40K for ages and got into the dark lore of a universe on fire the I don’t know what appeal the UMs have for you. But you are already in, and you can paint those models any colour you want

Someone's got to be the poster child, why not let it be Ultramarines?

They're the "generic or vanilla" SM choice in the same way that Cadians are for AM or Goffs tend to be for Orks.

I'd rather it be UM over something like Blood Angels or Space Wolves.

Aash wrote:

nou wrote:
Ultramarines being posterboys has nothing to do with their lore or how easy or difficult it is to paint them. The sole reason are the roots of 40K, which started as a satire, which was reflected not only in the lore, but also in naming convention. This is how we got Obiwan Sherlock Clousseau, Mag Uruk Thrakka or Sly Marbo. And Marines that were so marine, that one could even call them Ultra Marines and to stress their flawless nature they paint themselves using ultramarine pigment. TLDR, they will forever be posterboys because of a single bad pun.

That sounds good, but doesn’t really match up with the origins of 40K. The cover art in Rogue Trader were Crimson Fists, the 2nd Ed box art was Blood Angels, and 3rd Edition launched with Black Templars. Ultramarines weren’t on the starter set until 4th edition.

Yeah, what's fun is if you really dig into their RT history (particularly from the Warhammer Siege hardcover, which had fantasy and 40k rules): they were a provisional chapter until really late (like m39 late) and considered untrustworthy. They didn't become a real Space Marine chapter until they took McCragge from the Tyranids (it wasn't their 'home world'). Some of the concepts involved in their history just plain don't exist anymore.

Once Pedro Kantor gets up-scaled we'll get the OG poster children back... (huffs hopium)

Whoever it was they would have to be blue as well.

Tittliewinks22 wrote:
Once Pedro Kantor gets up-scaled we'll get the OG poster children back... (huffs hopium)

I'd argue the only scale up that failed was Shrike, so Pedro being redone is more than welcome.

No.

[roll credits]

Just think of all the Blood Angels fanbois that thought they were going to get some serious face time LOL!

EviscerationPlague wrote:

Tittliewinks22 wrote:
Once Pedro Kantor gets up-scaled we'll get the OG poster children back... (huffs hopium)

I'd argue the only scale up that failed was Shrike, so Pedro being redone is more than welcome.

I’d say Shrike was done better than Khan. Looking at the army box where they’re the only one on foot is kind of hilariously bad.

 H.B.M.C. wrote:

 Dolnikan wrote:
Why not blood angels is incredibly simple.

Because Blood Angels have a bunch of unique units. Ultramarines do not.

Robute Guilliman
Marneus Calgar
Tiguris
Cassius
Chronus
Telion
Cato Sicarius
Tyranic War Veterans
Vitrix Guard

They also have minis for:
Chapter champion,
Chapter ancient,
Honour Guard

And unfortunately discontinued, but still awesome

Land Raider: Terminus Ultra

Siegfriedfr wrote:

FezzikDaBullgryn wrote:
Aside from having a primarch, they are not even close to the most played, or most beloved of the Astartes by the player base. But they get two back to back Editions as the primary Faction. I get they are just a blank slate, but I'd like to know why they chose Ultramarines Vs Leviathan, over Blood Angels vs Leviathan, or even Space Wolves? Ultras just seem an odd choice as the primary faction.

Could it be a tie in with Space Marine 2?

I think blue is a good marketing Color, and they are bland enough that they have the broadest appeal. Since i don't play marines, i don't really care !

That´s true about blue. You won´t offend anyone with it. Red is too aggressive and putting Space Wolf models in a starter is counterproductive as it deters Little Timmys fom buying into the hobby as they detest uncouth savages. Give them a friendly smiling smurf and they will be happy until the local cheating TFG tables them.