Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

How does GW fare in the various regions compared to each other? Is North America it's biggest buyer? How about the UK and Continental Europe? Any traction in Asia? I'll just assume Australia is bad.

GW divide the world into;

Northern Europe (133)
Continental Europe (117)
North America (84)
Australia (36)
Other (12)

They don’t list the revenue from each region separately in their financial statements. In the 2010 statement they listed the number of shops in each region (numbers in brackets).

If we make the assumption that the revenues are roughly proportional to the number of shops in the region, it is clear that Northern and Continental Europe are much larger than everywhere else put together. I don’t think that would be a complete picture, since apparently sales in the NA region through independent shops are pretty healthy. On the whole, though, Europe seems to be where the action is.

It isn’t stated what countries are in Northern Europe, but it’s probably the UK.

Sale figures from Northern Europe must have been distorted by the export flow to Australia from Maelstrom and Wayland. Without data we can only speculate as to the extent of such sales.

Thanks, Kilkrazy, not what I expected at all. First of all it's a weird way to divide up the world. Normally "Northern Europe" means Scandinavia to me but I bet it's just UK & Ireland here. Australia has almost half as many stores and NA?! That makes no sense on a couple levels considered their Australian policies and the size of the two regions. And finally all of Asia is "other". Surprised we see any Asian flags on Dakka with that measly dozen stores.
I guess GW power base remains in its homeland.

KamikazeCanuck wrote: Australia has almost half as many stores and NA?! That makes no sense on a couple levels considered their Australian policies and the size of the two regions.

Australia is pretty huge. Bigger as the US, What is more important is the population. Its pretty silly to have that many stores there.

When I say "size" I mean population. Australia has a smaller population than Canada.

I speculate that GW still have a bit of a commercial hangover from the rapid, unsustainable expansion they did on the back of the LoTR bubble.

Their revenue is not yet up to where it was in 2005, the year after the bubble burst, and it looks worse if you adjust for inflation.

It took them two or three years to realise they had overextended themselves. Then it took them two or three years to re-organise, get rid of a lot of shops, the Bitz service, specialist games, and install proper EPOS and production streamlining. They may not have finished all of that.

Though the cost reductions in the past two years have been impressive, the value of inventory in 2010 was nearly 10% of the total revenue. I interpret Finecast as a way of reducing that dead weight and also transport costs.

I think they probably saw Australia as a market they could easily saturate against weak competition from independents, like they did in the UK, whereas North America would require much, much more investment because of the higher population and greater number of sizeable towns and cities with healthy, established independent shops.

Kilkrazy wrote:I speculate that GW still have a bit of a commercial hangover from the rapid, unsustainable expansion they did on the back of the LoTR bubble.

Their revenue is not yet up to where it was in 2005, the year after the bubble burst, and it looks worse if you adjust for inflation.

It took them two or three years to realise they had overextended themselves. Then it took them two or three years to re-organise, get rid of a lot of shops, the Bitz service, specialist games, and install proper EPOS and production streamlining. They may not have finished all of that.

Though the cost reductions in the past two years have been impressive, the value of inventory in 2010 was nearly 10% of the total revenue. I interpret Finecast as a way of reducing that dead weight and also transport costs.

I didn't realize LoTR was that big of a "bubble". Was it really that successful for them?

From the 2010-2011 half year report - REVENUE BY SEGMENT IN CONSTANT CURRENCY for the 6 months ending Nov 2010/2009. Valued in £m.

Northern Europe 17.0 18.2
Continental Europe 18.4 17.7
North America 13.7 14.8
Australia 4.5 5.2
Emerging Markets and Japan 1.6 1.9
All other sales businesses 4.3

http://investor.games-workshop.com/downloads/results/results2011/2010-11_FinalHalfYearReport.pdf

KamikazeCanuck wrote:

Kilkrazy wrote:I speculate that GW still have a bit of a commercial hangover from the rapid, unsustainable expansion they did on the back of the LoTR bubble.

Their revenue is not yet up to where it was in 2005, the year after the bubble burst, and it looks worse if you adjust for inflation.

It took them two or three years to realise they had overextended themselves. Then it took them two or three years to re-organise, get rid of a lot of shops, the Bitz service, specialist games, and install proper EPOS and production streamlining. They may not have finished all of that.

Though the cost reductions in the past two years have been impressive, the value of inventory in 2010 was nearly 10% of the total revenue. I interpret Finecast as a way of reducing that dead weight and also transport costs.

I didn't realize LoTR was that big of a "bubble". Was it really that successful for them?

While the movies were current, yes.

Locally, no one ever really played it in stores. But somehow, somewhere, people bought the models.

Kilkrazy wrote:GW divide the world into;

Northern Europe (133)
Continental Europe (117)
North America (84)
Australia (36)
Other (12)
Northeast United States: 0

GW has purposefully pulled out all stores from the NE region. Why? Who knows! They were all doing good business, and the GW decided to just pick up shop and go.

Idiots.

Cause Americans said mean things about their leadership probably.. GW is like the only corporation I know of that has such a thin skin

RanTheCid wrote:From the 2010-2011 half year report - REVENUE BY SEGMENT IN CONSTANT CURRENCY for the 6 months ending Nov 2010/2009. Valued in £m.

Northern Europe 17.0 18.2
Continental Europe 18.4 17.7
North America 13.7 14.8
Australia 4.5 5.2
Emerging Markets and Japan 1.6 1.9
All other sales businesses 4.3

http://investor.games-workshop.com/downloads/results/results2011/2010-11_FinalHalfYearReport.pdf

guess they're doing ok for "all others" which probably includes video games and whatnot.

Chowderhead wrote:

Kilkrazy wrote:GW divide the world into;

Northern Europe (133)
Continental Europe (117)
North America (84)
Australia (36)
Other (12)
Northeast United States: 0

GW has purposefully pulled out all stores from the NE region. Why? Who knows! They were all doing good business, and the GW decided to just pick up shop and go.

Idiots.

However, we have numerous FLGS's that are actually enjoyable to be at. Do you actually miss having a GW corporate store in New England?