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Set up a Facebook page firstly.
A neighbouring county to mine had a guy that did that and now there is an actual Warhammer presence in the city of that county where once there was nothing.
Start with Facebook, post links to the facebook page on relevant forums (Go to "The" forum with regards to your country. The place where everyone from your country goes to. For Ireland, it's boards.ie). If the forum has a relevant section (boards.ie has a miniature wargaming section AND sections for every area in Ireland) then post there asking for anyone who plays Warhammer, MTG, etc.
That seemed to work really well for the guy who set up the 40k presence nearby in my country.
Good luck!
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