I trade and sell a lot on bartertown. Never used the swap shop here, but i've heard good things about it.
I personally don't like ebay for selling armies, piecemeal stuff maybe - personal preference,
YMMV.
When i ship models, i bubble wrap every individual model. Yes this is expensive, but its part of the shipping cost, it also makes for a happy customer. Even if breakage happens in transit, wrapping *every* model in bubble shows the you did your absolute best to protect the package. It shows good faith effort. Toilet paper or paper twoel is not enough, you need something with some level of shock absorbancy (if you dont go bubble wrap, i recommend several layers of newspaper).
Do not sell at the
FLGS - this is probably going to piss the owner off. However you can try this tact which has worked for me: Mr. Shop owner, Bob here wants to buy my army. He and i think 300.00 is a fair price. Bob will buy a 300.00 gift certificate from you, give it to me, and i will hand Bob my order. I will then use my certificate in your store.
Has worked in the past for me. Worst they can say is no.
I always include bits with my lots, less any really cool conversion pieces i want to use.
Wargear doesn't impact price, but you want to be specific and upfront and very detailed, particularly in a game like
40k or fantasy where it kind of matters. Note that ulness your paint job is good, people aren't going to pay a premium for it. And by good, i mean fething excellent.
If assembled and primed, you're not going to get MSRP. You're not going to get 20% off MSRP because people can get new models in that price range. You're probably not even going to get 30% off MSRP, more than likely, because people are going to say "Hmm... well for a couple bucks more i can just get all new stuff".
Most of the time i find people bite between 40-50% MSRP unless the models are really , really done well, or someone really wants them. Of course, if you're buying used models, or hard-shape models, and refurb them, you can make profit here (at least enough to buy armies).
Best advice:
1) Be very detailed in your description. Don't put a buyer in a position where they can slam you, or worse, strong arm you into "making things right (i.e. - sweetening the deal for them)" - describe all wargear, status of assembly, if any bits are missing / broken, converted, status of paint or primer.
2) Be open to haggling. People rarely hit you with their best offer first. They want to see if they can get a deal. However understand if someone uses "this is the best i can do", or "final offer", most of the time these are watch phrases that the person is getting tired of haggling. I haggle for 2-3 rounds tops. I don't want to wear my customers / trade partners down. I want a deal we're both happy with.
3) Be realistic. Your minis cost you money, however the second hand market is prefaced on the fact that people are looking to save money.
LE /
OP minis are sometimes an exception to this, but don't get crazy.
4) Know the market, read trends. Hot armies command more. Armies that aren't as hot command less, or sit for longer. With "cooler" trending armies, bide your time - wait for the the enthusiastic buyer who just "NEEDZ
IT NAOW". This is your guy. THis is who you want to sell it to. For hotter armies (say, nids... when the new codex drops in a few months... hint hint!! might want to sit on that one until the new dex drops), you can be a little pickier and try to get a better profit for yourself (though again see point 3).
5) Aim to have the most important goal of any sale or trade to be that everyone is getting what they want, and leaves the deal very happy. If not, don't make the deal. This goes hand and hand with #1. Super important.
Good luck.