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 Psienesis wrote:

That's very poor from an interface point of view. Very few customers will come to a website to look at one specific product, and then leave. A good webstore indexes it's products smartly and seeks to reduce the number of clicks between the homepage and an end product. GW's new filter system is far more cumbersome than the old system, even if the new interface is much nicer.

No one just "browses" the GW site. They come looking for a specific product. This isn't a game you stumble across somewhere and then decide to dip your toes in. If you know what 40K is, you've probably already got a main book, a Codex (or five) and some models from your local store or fellow players.

People going to GW.com know what they're looking for. Either they've got their heart set on a specific model (such as the aforementioned Commissar or Battle Sisters), or they are in the market for a new army-range, all of which are easily found using the search bar, for what can be as little as two-click shopping (depending on how you word your search).

You seem to have a very specific and confident view of what GW shoppers do when they're shopping. I seriously doubt a majority of people litterally go gw.com ->search individual items ->checkout -> leave. People enjoy browsing over a range, certainly if I'm thinking of taking up an army I'll have a browse, or if I feel like buying a character that week I want to browse my army's (IG) HQ section.

 SRSFACE wrote:
The site is significantly easier to use on tablets/phones now, but then again who gives a gak? There's no reason to be browsing the site.

For feth's sake, they got rid of White Dwarf Daily. That was the ONE redeeming thing of their website experience the last year. I don't care that often times it was used simply as a promotions/sales platform, they occasionally had some pretty decent articles and lovely miniatures.

White Dwarf Daily is down near the bottom of the front page. It's under "What's New Today": http://www.games-workshop.com/en-US/blog/blog.jsp?_requestid=1519620

Psienesis wrote:No one just "browses" the GW site. They come looking for a specific product.

40k is a visual art, of course people browse.

If people were looking for a specific product, then they could have just made a chart with SKUs and prices as their entire website, or done it like other catalogue websites. The huge pile of pictures on their website isn't there just to verify that you're buying the correct product.

And that's the biggest problem here. Amazon can have the kind of website it does in part because it produces virtually nothing. It's just a distributor. GW is a content creator and a publisher. Their website should be an experience that entices people to purchase their product, not a mere means from point A to point enter your credit card number.

You seem to have a very specific and confident view of what GW shoppers do when they're shopping. I seriously doubt a majority of people litterally go gw.com ->search individual items ->checkout -> leave. People enjoy browsing over a range, certainly if I'm thinking of taking up an army I'll have a browse, or if I feel like buying a character that week I want to browse my army's (IG) HQ section.

And you can still do that, too.

Click the 40K Aquila at the top, click the little + next to the "Warhammer 40,000 Armies" entry on the left, and then check whatever armies interest you. So, let's say I just want to see some Eldar and some Chaos HQs. I check Eldar, I check Chaos Space Marines, and then I check HQs under the Force Organization heading. The main part of the page then shows me the products flagged as "HQs" for both product lines.

And I can add and remove filters from either the left bar or the tags entry at the top of the main frame. And, also, I can see them in the default tiled view or in a list, and even display all my filtered choices on a single page, using the tools at the top of the screen.

If I go into a single entry... let's say I decide to check out that Nurgle DP, I can click on it, check out its page, get a really nicely-done picture of the model (this, IMO, is the best improvement of the new site, the pictures of things are much larger and much better than previously). Once I'm done checking it out, the browser's back button returns me to my filtered lists, and I can keep shopping, or change filters, or whatever.

Psienesis wrote:And I can add and remove filters from either the left bar or the tags entry at the top of the main frame. And, also, I can see them in the default tiled view or in a list, and even display all my filtered choices on a single page, using the tools at the top of the screen.

Which is the sign of a bad design. I shouldn't have to mess around with settings in a drop-down menu just so that I can then begin to access content in an intelligible way.

It should take a small number of intuitive actions to access the content, not a set-up phase where you mess with options, and then have to keep going back and forth doing, and then manually undoing things. It's a website, not a rubic's cube.

If what I described is not intuitive, then... you're simply bad at the internet or something. This format is near-ubiquitous on the internet, for everything from computer parts to auto parts to cellphones to clothing to books. It's check-boxes. Check to select them, uncheck them to not select them.

The icons at the top bar that allow you to tailor the view to your liking are standardized across the internet, tiled-view versus list-view, and "items per page" have been a thing since... forever, basically.

You find this format in places where it makes sense to have this format. This is not one of those places.

Plus, I'm sure GW is trying to send the message "you're too dumb to use our website and buy our models". That must be it.

Not because it's a terrible design.

Well this discussion got off the rails pretty quick no surprise lol
I think the new site on my phone works awesome. I don't like how they slimmed down on the extras but they must be buried in there somewhere.

I normally just go on the gw site to browse through the models and see what my next project will be. I like how the site is really easy to navigate on my phone. That being said I'm not sure why they didn't just make this the mobile site. I found the old site easy to navigate on the computer so not sure why they needed to change it. I'm all for change though and overall I like it.


Automatically Appended Next Post:
One thing I noticed was that the order for the armies goes:
Chaos Daemons
Blood angels
Chaos space marines

Those daemons are always trying to play tricks on us

For some reason the Hive Tyrant and Swarmlord are two separate $90 models now, despite being on the same sprue in the same box.

 -Loki- wrote:
For some reason the Hive Tyrant and Swarmlord are two separate $90 models now, despite being on the same sprue in the same box.

Almost all the dual kit boxes are have each variant listed separately (save for the Immolator/Rhino kit, it's just listed as an Immolator), probably so people don't get confused on what kits can build what models.

One thing I do think is hilarious is the "price range" filter. I see absolutely no use for that one to be there. If you're buying 40k products (or really any wargaming products in general) you aren't using price as a decision on what your next purchase is.

 ClockworkZion wrote:
I blame Amazon. It's basically spearheaded this kind of webstore design and everyone else has followed suit.

I blame smartphone users- this new site style is rather clearly optimized to be read on an iPhone rather than a full PC.

 dementedwombat wrote:
One thing I do think is hilarious is the "price range" filter. I see absolutely no use for that one to be there. If you're buying 40k products (or really any wargaming products in general) you aren't using price as a decision on what your next purchase is.

You might be if you are a parent buying a present.

 ninjafiredragon wrote:
Now literally the only reason to go onto GWs websight would be to buy a model or check prices.... And thats pretty depressing

Why, what did you went there for else? I mean, some FAQ downloads would be nice, but since they probably will release errata every now and then, they will come back, and it didn't exactly have many other things prior to that anyways.

Maybe its because I have not bought in a while but as for price increases I see this: Note: (These "original" prices are from the FLGS I buy stuff from as of a couple weeks ago, and they list everything at GW price)

SM tactical squad from $37ish to $40
I just bought the Sentinels of terra book for $45 now its $50
A pack of two Lotd are $33 now? DaFuQ!?!
Space Marine Captain from $25 to $30

looks like a few things here and there went up but it is in no order and is not specific at all. Example, looks like the nid warriors went up 1$. just some nickle and dimeing here and there.

Nah, the small changes are in the cents range I think. There was a lot of XY.99-crap going on which was collectively changed to (XY+1), which I can very well live with. But there were some random jumps here and there, as I mentioned for the Chaos Land Raider.

 MajorWesJanson wrote:

 ClockworkZion wrote:
I blame Amazon. It's basically spearheaded this kind of webstore design and everyone else has followed suit.

I blame smartphone users- this new site style is rather clearly optimized to be read on an iPhone rather than a full PC.

...Except there is a -different- site for mobile users that's basically 90% menus.

 MajorWesJanson wrote:

 ClockworkZion wrote:
I blame Amazon. It's basically spearheaded this kind of webstore design and everyone else has followed suit.

I blame smartphone users- this new site style is rather clearly optimized to be read on an iPhone rather than a full PC.

Was this forced by Apple, to enforce the buy-in for the iBook codices?
It does look very a apple-friendly site now. Especially as the non-Apple codexes aren't listed. Card-apps and Munitorium (sp) are though.

Ork flyer is now $45.50