Games Workshop has really opened up the possibilities for licensing to other companies.
They do seem to be trying to keep the product lines from crossing over too much- but exactly where that line is is probably up for negotiation with any given product/company.
It is pretty likely that we'll see third party games that either use elements from these novels, or at least the art style presented.
And it is possible that we'll see minis from them. If we can go from past experience, the third parties won't be allowed to produce minis that are suitable for use in 40k and AoS, but otherwise, they're allowed.
I'm hoping we get to see some awesome Chibi sculpts.
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