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Made in gb
Longtime Dakkanaut




Karol wrote:
Tastes in looks put aside for a second, how many actual squat players can there be still play w40k?


In real life? Almost none. But this is the internet so...

Ultimately there were no new squat models released in "40k" after 1990 or so. That's a 32 year period. They had an army list in the 2nd edition core rules (1993) but got no real marketing support and never got a codex. They ceased to be legal with the release of 3rd edition in 1998, so 24ish years ago.

The equivalent dates for SoB were not getting any new models from 2003 until 2019, but I think they were always legal to play even if they weren't getting the support of other factions.

I can see reasons for not liking the new squats. But "they don't get the old models" that... GW ceased to sell before most of the current playerbase was born is a bit of a reach.
   
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 Overread wrote:

GW still does it too, Warcry has generated what, 10 different humanoid chaos worshipping factions. Each one around 10 model kits with very unique designs, yet mechanically in the game they are all very similar with small stat variations and all bolt into the main Slaves to Darkness army.

For the IG GW could certainly get away with a single infantry platoon set per different faction. Throw some basic infantry, heavy weapons teams, command team (with optional parts that lets you make either generals or minor leaders), and a few decals and vehicle insignia parts (like they do for Genestealer Cults). One box that you can repeat buy to build up the core infantry from a different Imperial world.
Perhaps throw a second boxe in if you return Rough Riders to the game!


Stop for a moment and reconsider. You're suggesting that the IG players who are complaining about a lack of models would be satisfied with buying and fielding six boxes of essentially identical infantry models.

Even if it ended up being a faction box plus an upgrade box to make the specialized models, you'd end up in a situation where the models across the factions would be structured similarly (so they'd compatible with the upgrade boxes), and that would greatly reduce how much each of the factions could differentiate. "All of the IG models look the same" wouldn't make the people complaining happy.


   
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UK

 solkan wrote:
 Overread wrote:

GW still does it too, Warcry has generated what, 10 different humanoid chaos worshipping factions. Each one around 10 model kits with very unique designs, yet mechanically in the game they are all very similar with small stat variations and all bolt into the main Slaves to Darkness army.

For the IG GW could certainly get away with a single infantry platoon set per different faction. Throw some basic infantry, heavy weapons teams, command team (with optional parts that lets you make either generals or minor leaders), and a few decals and vehicle insignia parts (like they do for Genestealer Cults). One box that you can repeat buy to build up the core infantry from a different Imperial world.
Perhaps throw a second boxe in if you return Rough Riders to the game!


Stop for a moment and reconsider. You're suggesting that the IG players who are complaining about a lack of models would be satisfied with buying and fielding six boxes of essentially identical infantry models.

Even if it ended up being a faction box plus an upgrade box to make the specialized models, you'd end up in a situation where the models across the factions would be structured similarly (so they'd compatible with the upgrade boxes), and that would greatly reduce how much each of the factions could differentiate. "All of the IG models look the same" wouldn't make the people complaining happy.




I'm suggesting that the core infantry of most IG armies are the same - basic infantry, heavy weapon teams, command options, rough riders (freaking heck they should be!).
Therefore if you make a core infantry boxed set which has those models in - with things like optional parts for the command models so that they can make different command squads and such. Then yes you can basically allow the IG to have different core infantry from different worlds/backgrounds; whilst being affordable and not bloating the game with a vast number of different kits.

Around that core you've got your tanks, walkers, ogrins, etc...

Heck right now all IG have is 1 box of infantry along those lines.
1) Cadians
2) Catachan
3) Krieg (going by GW models only, FW adds more options of course for them).


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Karol wrote:
 warhead01 wrote:

I think that GW's AoS steam Punk dwrves look more the part than these new models as far as fitting into 40K. Art has this "cheater word", Ascetics. As much as I don't like that word it is applicable.
I had an Art teacher and this was her favorite thing in the world, we did not get along very well.


Tastes in looks put aside for a second, how many actual squat players can there be still play w40k? With SoB the army was rare, part metal, part recast and at least it had rules since when ever the last time squats had their rules. On top of that GW people said that they didn't like how the squats turned out to be, doesn't matter if they had or didn't have fans. They changed the esthetic and that is it. A new army, same way necron or DG got a big model line alongside a full army reset. GW couldn't pull a 1ksons or marine style update with the army, because in GW eyes it had no models, no rules and nothing to copy paste from to build a 9th or 10th rule set.


In a lot of ways we're saying the same things.
I was saying the same thing about "squat players".
SoB on the other hand I don't know because I've played against them off and on since 3rd edition when they were and army list in the Chapter Approved. That list was very much built around gimmicks and less so around sisters models. They had cheesy cultists with flamer weapons with nasty tricks. ( And add to that with playing against a dice cheater, not a lot of fun as I remember it. )
My good friend has played them in every edition from 3 to 9th and has cried about the cost until the army was plastic and then cried some more about the cost.
And again I said that point out the name change was also pointless because duh. Or maybe I mean redundant at this point. Obviously they are not squats any more and it's all devolved into a sort of semantics which doesn't really matter in the larger view. What you say is right, GW would have been foolish to drip the nu-squats into the game in small doses. People do in fact want to buy and play their armies.
For the most part we are on the same page.
But the thread is about GW bringing out a whole new miniature range instead of more models for an existing faction, the AM.
Not sure if we're getting off track on that or not. Probably a little.

I think the design team really like the look of Gears of War, as that's what these remind me.
And to reiterate, If some one really likes these models then cool. I hope they have a really good time with them even if other people don't like them for what ever reason.



Automatically Appended Next Post:
 jeff white wrote:


Spoiler:

Automatically Appended Next Post:
 warhead01 wrote:
Meh. GW could have done so much more with the Cadian and Catachan plastics but chose not to. I doubt we'll see more regiments, past what we have now and I doubt the majority of the old regiments will make a plastic return.

It's very sad. I'm a big fan of 3rd party models even if it's only for the look with out specific rules.

The new funk-o-pop squat faction looks horrible. I feel really bad for people who played squats a long time ago and got excited only to get these. Very unfortunate.

No reason to dwell on the Guard models though, GW will always do what ever the think is best for business and in this case it's as little as possible.

If you don't play at a GW I very much recommend 3rd party models.


So much this^^. Exalted.


Huzzah!
You're too kind.

This message was edited 1 time. Last update was at 2022/08/14 21:22:52


Sigh, Yet another doomed attempt by man to bridge the gap between the material and spiritual worlds 
   
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Bluntly put, for a lot of people that ship has sailed. Any 10 man squad GW releases has to be FANTASTIC in terms of look, sculpts, options, posability, and interchangeability of parts in order to compete with 3rd party at this point. When I started collecting guard in 2015, a box of Cadians was 29$, and the old metal regiments were 35$, now all the metals are gone, and Cadians are 50$, for the exact same models but with a small sprue of extra heads thrown in. The new Krieg are 60$ for 10.

Put blunty, that is absurd for the value of the minis in the game and how many you need to field. Paying retail for that, getting 100 guardsmen is 500-600$ before tax is added on.

Compare that to say Wargames Atlantic, where I can get 24 basically guardsmen in all but name models for 35$, with tons of extra weapons, head options, and in some cases command bits. At this point, unless I am playing in a GW piece only location, there is literally no competition - especially when their website itself has multibuy options for cheaper unit prices. 5 boxes for 145$ nets you 120 guardsmen - so more models, for less than 1/3 the price.

I'm saying this as someone who actually bought the first new Kill Team box because I like both Krieg and Kommandos and want to show that I support the release of these types of models.

For human sized models going "pew pew" with their laser guns, GW needs to create an actual value add besides "this is the official model". Even something like going back to 20 Guardsmen per box and keeping the price the same would do a lot for that, still more expensive than 3rd party, but there is at least something going on there.
   
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Mentlegen324 wrote:
 warhead01 wrote:


The new funk-o-pop squat faction looks horrible. I feel really bad for people who played squats a long time ago and got excited only to get these. Very unfortunate.


Why do you think that?

Cuz they're patently not Squats and look horrid
Tyel wrote:
Karol wrote:
Tastes in looks put aside for a second, how many actual squat players can there be still play w40k?


In real life? Almost none. But this is the internet so...


If they'd released them more like the Necromunda Prospectors or Grendl & Ragnir, I would collect an army of them. But the units previewed so far don't follow any Squat esthetic and are an entirely different faction. This is coming from someone whom played Squats BITD.
   
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Hallowed Canoness





The Void

 Commissar Benny wrote:
...when the army I play is effectively dead & completely ignored by Games Workshop.


First off preach it!

Second. Honestly... why even wait for GW anymore? It used to be that alternatives were expensive to get all those flavors we so desire for IG, but Wargames Atlantic is delivering such fantastic IG counts as kits for numerous regiments that I'm doing multiple IG vet guard kill teams just because they're fun and have a lot of character. (Praetorians, Catachans and something more along the lines of somewhere between the Colonial Marines and ODST from Halo.) Even got me buying a few more odds and ends to make some Praetorian Rough Riders! Men of Harlech eat your hearts out.

Be nice if GW got a bit more conversion/third party friendly and just gave us rules, and a "Go forth and conquer." but GW being player friendly is like expecting a blood-soaked pit bull to not go for a second toddler for lunch. The Regiment system could do it... it even has rules for a lot of the units you mentioned, but it'd be nice if they were a bit more robust and competitive.

Racerguy180 wrote:
Mentlegen324 wrote:
 warhead01 wrote:


The new funk-o-pop squat faction looks horrible. I feel really bad for people who played squats a long time ago and got excited only to get these. Very unfortunate.


Why do you think that?

Cuz they're patently not Squats and look horrid


On the plus side Miniwargaming's new space dwarves look awesome. Enough to make me want a kill team's worth at least.

This message was edited 2 times. Last update was at 2022/08/15 02:16:50


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Well in the end it probably it comes down to stuff like. First what sells and what doesn't, plus the risk related to puting out new stuff for it. Marines stuff will always sell at least a bit, because of how many players there are world wide. On the other hand if a new faction is bad or bad recived by people, and by bad I mean they don't buy it, it could be a death kneel to not just the factions, but sometimes the game.

Second thing , but this is no priority list, is what ever makes the investors happy. Which most of the time is what sells. But I have no doubt that, there is no way GW would phase out lets say the only Female Only faction in a setting. And then as last thing there is optic, what people will talk/comment etc.

Everything else, rules too weak, too powerful, busy models, plain models, models not fitting the game esthetics, what ever that is by the way, is either unimportant to the design studio or they don't care what others think say, aside for higher ups and investors. More historic looking squats, more funny units, more grim dark the players base has zero influance on it.

I mean lets step out of W40k for a second. HH at least seems to be big and popular. It could be hype , PR etc but people seem to be buying the boxs and liking the stuff. The models looks good or very good. And then there is the SW helmets. No one at the studio cared to make them fit the prior HH SW line, no one probably thought to ask some people what they think about design etc. And now there is a total s show with them looking the way they do.

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 warhead01 wrote:
squat faction looks horrible. I feel really bad for people who played squats a long time ago and got excited only to get these. Very unfortunate.


I had my wife fully prepared and on board for the giant squat project I was going to be starting when they were released...until I saw the models. They just don't do anything for me. They're like a mashup of Tau and SM with beards. Kharadron Overlords from AoS are 10x more squat like than the Votann. They have airships, helmets, dwarf runes and themes in their model design. I would rather throw some Votann weapons on KO bodies and use them as proxies. I even like the fluff of being super techy and having some advanced AI that the mechanicum would freak out about, but I just can't get past how bland, uninspired, and un squat like the models are.
   
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Karol wrote:
Tastes in looks put aside for a second, how many actual squat players can there be still play w40k?
Lots of us.
In my case, I played 40k from RT, stopped to go to university just into 2nd en, and came back for 5th ed. I'm still here. I had Squats before I stopped.
I may get the LoV, but I have a small Ad Mech army I always wanted that I am building up first.
Though I did grab the Necromunda Squats, to go with the 2x FW Squats they released for Necro a couple of years back.

But I am also stuck with a Cadian-only IG army. I'm padding it out with Ratlings from a selection of Halfling and Hobbit models, mostly from Kickstarters. But yeah, having bodies and heads of other regiments from GW would make a huge difference to IG (and prospective-) players.

But also, the new IG codex is due soon. They might put out some new models, and some may be of other regiments.

This message was edited 2 times. Last update was at 2022/08/18 08:33:13


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ccs wrote:
Asmodios wrote:
I've never understood why GW hasn't released one modular kit for each IG regiment. They would make absolute bank off of it.


I'll bet you that they've run the #s & concluded that they wouldn't make enough bank off of it.

Tbf, GW also concluded they wouldn't make bank off of Sisters of Battle
Then everyone shouted at them at the first opportunity GW showed they would listen and turns out they could definitely make bank off of Sisters.
   
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Fixture of Dakka




People shouted at them for 5 editions and it didn't seem to work. It was only till they made, what they claimed to not do aka customer study. They decided that maybe investing in to making a plastic SoB line ain't a bad idea.

I have a certenity, that if tomorrow GW made a survey, there would be very little people asking for a outside of game books in them. And back durning the survey that GW made then, a lot of people, even those not playing or planning to play SoB asked for plastic SoB.

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Nah they realised how to release female space marines for these modern times without fanning the hate flames of the quatering viewers.
   
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I don't know what market analysis GW do - but I feel the pool of "would potentially buy Sisters/GSC etc" has got to be a larger bracket than "would buy a whole army of Mordians/Valhallans/Tallarns/Steel Legion etc".

I guess the optimistic take would be "lets make Guard as popular as Space Marines, and then the number of Mordian Players might well rival the less popular factions". But as it stands it would seem obviously doomed.
   
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Moustache-twirling Princeps





Gone-to-ground in the craters of Coventry

GW's market research has hopefully changed since the infamous report in 2014:

"Our market is a niche market made up of people who want to collect our miniatures. They tend to be male, middle-class, discerning teenagers and adults. We do no demographic research, we have no focus groups, we do not ask the market what it wants. These things are otiose in a niche."
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiE87WMl9D5AhWmgVwKHdunA9UQFnoECAsQAQ&url=https%3A%2F%2Finvestor.games-workshop.com%2Fwp-content%2Fuploads%2F2014%2F07%2F2013-14-Press-statement-final-website.pdf&usg=AOvVaw0frNHrRhVQ1JpXpJ809ZLq

The fact that SoB happened, and so many other updates alongside, suggests so.

This message was edited 3 times. Last update was at 2022/08/18 10:32:27


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U.k

1. Squats have been waiting much longer than guard for new models and rules. Much much longer.

2. Having models specific to so many regiments was fine in metal models, because the outlay for new models is so low, moulds we’re cheaper and production easier to manage. Having the same number of lines in plastic is not good financial sense. Each kit would only be a portion of the the whole guard market, so the costs would be difficult to overcome and those costs are so much higher.

So they need to go back to having a standard guard kit like in 1st edition and investing in that, then make alternatives as a niche product. Last thing they should do is not make any new factions or bring back old ones until all the guard have costly and unnecessary plastic kits, (3 per regiment probably). It’s a no brainer.
   
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Toofast wrote:
 warhead01 wrote:
squat faction looks horrible. I feel really bad for people who played squats a long time ago and got excited only to get these. Very unfortunate.


I had my wife fully prepared and on board for the giant squat project I was going to be starting when they were released...until I saw the models. They just don't do anything for me. They're like a mashup of Tau and SM with beards. Kharadron Overlords from AoS are 10x more squat like than the Votann. They have airships, helmets, dwarf runes and themes in their model design. I would rather throw some Votann weapons on KO bodies and use them as proxies. I even like the fluff of being super techy and having some advanced AI that the mechanicum would freak out about, but I just can't get past how bland, uninspired, and un squat like the models are.


It's not even like Kharadrons are just covered in Dwarf stuff to the point of flanderization either. Most Kharadron overlord models seem to only have a few small pieces of it on them -Arkanaut's all have the Bearded helmets, but it's a mix of Dwarfy belt buckles, kneepads or shoulerpads and the occasional small decoration throughout. There's like 2-3 relatively inconsequential bits per model, the Leagues don't even have anything noticeably Dwarfy beyond beards (which are very short and basic) and the out of place Theyn banner - there's 1 part between the Hearthkyn, Ironkin, Beserker, Sagitaur and Pioneer that's Dwarf themed.

Just those few small details make a big difference.

This message was edited 4 times. Last update was at 2022/08/18 12:38:43


 
   
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The new Squat Terminators/Paragon Squatsuits look dumb, even by GW Standards. It's like they decided to make Tor Gardon a standard unit type.
   
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Annandale, VA

Skinnereal wrote:GW's market research has hopefully changed since the infamous report in 2014:

"Our market is a niche market made up of people who want to collect our miniatures. They tend to be male, middle-class, discerning teenagers and adults. We do no demographic research, we have no focus groups, we do not ask the market what it wants. These things are otiose in a niche."
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiE87WMl9D5AhWmgVwKHdunA9UQFnoECAsQAQ&url=https%3A%2F%2Finvestor.games-workshop.com%2Fwp-content%2Fuploads%2F2014%2F07%2F2013-14-Press-statement-final-website.pdf&usg=AOvVaw0frNHrRhVQ1JpXpJ809ZLq

The fact that SoB happened, and so many other updates alongside, suggests so.


The fact that the initial SoB release expected to last at least 4 months (through Christmas) instead sold out in hours suggests they still may not quite have their finger on the pulse of the community, even if things have improved by leaps and bounds since 2014.

This message was edited 1 time. Last update was at 2022/08/18 14:47:28


   
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FezzikDaBullgryn wrote:
The new Squat Terminators/Paragon Squatsuits look dumb, even by GW Standards. It's like they decided to make Tor Gardon a standard unit type.


These dudes?



Theyre awesome looking IMO
   
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 catbarf wrote:


The fact that the initial SoB release expected to last at least 4 months (through Christmas) instead sold out in hours suggests they still may not quite have their finger on the pulse of the community, even if things have improved by leaps and bounds since 2014.


The thing with a company like GW and selling stuff out is that we never know much they produced in the first place. And I am not saying this is the case with SoB, because the demand clearly was higher with what GW created. It is just that GW often seem to make a line of something, it is gone in 2-3 min or less. But there may as well have been 5000 units of it on sale. Which for a world wide company with huge number of buyers is a bit low. But it does look good for the investors, because you can show that everything you make is selling out. Or at least you hope there is never a time when stuff is not selling out.

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 VladimirHerzog wrote:
FezzikDaBullgryn wrote:
The new Squat Terminators/Paragon Squatsuits look dumb, even by GW Standards. It's like they decided to make Tor Gardon a standard unit type.


These dudes?



Theyre awesome looking IMO


I agree. Also: compare these to the exo-armoured egg-squats who they are replacing, and I'm sure you'll agree that the new kit is far superior- I liked old metal squat bikers, basic infantry and their epic range, but those exo-armour eggs were even worse than the original Space Hulk bubble terminators.
   
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I dunno, I think that GW has been semi-open about the fact that they tend to follow their muse in picking projects, rather than focus on what they can sell. I'd guess space marines are the obvious excpetion, as GW consistently makes their nut on the back of Space Marines. But is the popularity of, say, Tau that wildly different from IG? probably not when compared to the all consuming black hole of marines.

And IG are probably in one of the classic creative black holes. I think the best thing for IG in the long run is to decouple the rules and models for regiments, and release a new, fully grimdark plastic set (think closer to Vostroyans than anythign else). Maybe krieg will be the new standard bearer, but I'm guessing we'll be back to Cadians being the template, and other models being flavor.

anyway, I think GW is also aware of the third party environment. Why try to capture that, when there are dozens of options?
   
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I think the main problem with IG, from GW perspective, is that there are too many way to get your IG from other companies, often looking very good. GW would have to make IG in to something totaly new, like an army of tech barbarian knights or something to even consider large changes and multiple sub factions for IG. And even then they can never be sure if people will just not go and buy 2ed hand stuff or their napoleonic or empire space infantry.

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Gone-to-ground in the craters of Coventry

Yes. So many 3rd-party alternatives and add-ons exist, that GW is not likely to gain by diversifying.
Death Guard are the FW staple, so they did the DG Kill Team, but that's about it.
As much as I'd like to see Mordian, refreshed Catachan, etc, other places do them well enough already.

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Andykp wrote:
2. Having models specific to so many regiments was fine in metal models, because the outlay for new models is so low, moulds we’re cheaper and production easier to manage. Having the same number of lines in plastic is not good financial sense. Each kit would only be a portion of the the whole guard market, so the costs would be difficult to overcome and those costs are so much higher.

Warcry warbands say hi, let alone Necromunda gangs or BB teams - heck, Underworld warbands, too, given IG kits wouldn't rely on additional card components and would remain in the market for longer.

Andykp wrote:
So they need to go back to having a standard guard kit like in 1st edition and investing in that, then make alternatives as a niche product. Last thing they should do is not make any new factions or bring back old ones until all the guard have costly and unnecessary plastic kits, (3 per regiment probably). It’s a no brainer.

It's a "no brainer" in one sense, in that it doesn't speak well of the cranial capacity of those suggesting it.

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 Kanluwen wrote:
This is, emphatically, why I will continue suggesting nuking Guard and starting over again. It's a legacy army that needs to be rebooted with a new focal point.

Confirmation of why no-one should listen to Kanluwen when it comes to the IG - he doesn't want the IG, he want's Kan's New Model Army...

tneva82 wrote:
You aren't even trying ty pretend for honest arqument. Open bad faith trolling.
- No reason to keep this here, unless people want to use it for something... 
   
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Those are skirmish games. Where you make 10 models and forget about them.

For a faction in w40k, the way GW makes them you need at least 6-7 kits and 2-3 HQs. Making even two or three of those, without being sure they will sell , could be a bad investment for GW.

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Karol wrote:
Those are skirmish games. Where you make 10 models and forget about them.

For a faction in w40k, the way GW makes them you need at least 6-7 kits and 2-3 HQs. Making even two or three of those, without being sure they will sell , could be a bad investment for GW.


Not to get too far off topic but this is something I have thought about for a while. I don't know when but I would expect Gw to dump f40K for more skirmish games using the same models. the advantage of doing that, seems to me, would be selling more models from every faction to a larger number of people. I don't really know if that would help up the sales numbers or not. This would let them remove things from their inventory and tighten up control of what the sell and possible "damage" 3rd party competitors for a little while. Yes people would be upset about Gw dropping big game 40K but it could also let GW actually develop more games with better rules which might bring in more new players. But who can say.

Personally I'd rather have several small warbands to choose from over the hundreds of Orks, IG and space Marines I have already collected and never use. I'd be happy to have one full collection of each faction if that saw maybe 10 to 20 models tops. ( Maybe s many as 30 models.)

And why stop there, GW could rerelease every edition of 40K as a print on demand and just not support those. It seems like printing money to me.

Back on topic though, A squad box, maybe 2 squad boxes with a small verity of extra bits to differentiate between two regiments and a heavy weapons team refit as well to match and I think a new regiment or 2 or 4 is completely possible and easily done. And done with less extra bits than are in a Wargames Atlantic box. Even expanding that to letting people order the extra conversion bits separately would be a genius move. The large thing I would want GW to do is make sure to run out of stock every few years just to not end up with a warehouse full of unsold product.

How hard could it be?

Sigh, Yet another doomed attempt by man to bridge the gap between the material and spiritual worlds 
   
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I think that depends what or rather who GW sees as their majority player. We have no idea what the top of GW think . Who knows maybe they are fully expecting the table top gaming hobby to be mostly gone in 10-15 years, so they try to maximize the gains they have now.

The game ends up very different when your avarge player is a 15-16 year boy or a 35year old men. You don't want to make the game too expensive , when you target teens. It can't cost more then an xbox or playstation. Center pice models can't be obligatory. Rules can be a big book, but they have to be simple and not very confusing. With 35y dudes the cost is at the sky limit, you want ease of play because dad doesn't have time to test and learn the game by playing each day of the week, because his hobby time is twice a month.

GW is of course a big company, so they try to hit all demographic. Sometimes I am not even sure, if they target certain demographic expecting them to actualy buy and play the games. But in the end someone has to be the core audience, just like marines are their flagship product.


The rest is company stuff. The inertia needed to change something is slow. In general the studio will want to work less, and do more products. So they copy past stuff. Updates aren't real update, not because GW hates a faction, but because they want to get it done fast and maybe move on to a project they are realy intersted in.

If you have to kill, then kill in the best manner. If you slaughter, then slaughter in the best manner. Let one of you sharpen his knife so his animal feels no pain. 
   
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Stasis

Karol wrote:
I think that depends what or rather who GW sees as their majority player. We have no idea what the top of GW think . Who knows maybe they are fully expecting the table top gaming hobby to be mostly gone in 10-15 years, so they try to maximize the gains they have now.

The game ends up very different when your avarge player is a 15-16 year boy or a 35year old men. You don't want to make the game too expensive , when you target teens. It can't cost more then an xbox or playstation. Center pice models can't be obligatory. Rules can be a big book, but they have to be simple and not very confusing. With 35y dudes the cost is at the sky limit, you want ease of play because dad doesn't have time to test and learn the game by playing each day of the week, because his hobby time is twice a month.

GW is of course a big company, so they try to hit all demographic. Sometimes I am not even sure, if they target certain demographic expecting them to actualy buy and play the games. But in the end someone has to be the core audience, just like marines are their flagship product.


The rest is company stuff. The inertia needed to change something is slow. In general the studio will want to work less, and do more products. So they copy past stuff. Updates aren't real update, not because GW hates a faction, but because they want to get it done fast and maybe move on to a project they are realy intersted in.


You do realize that not just boys and men play 40k, right? Women girls, and many others play as well. But usually don't go to stores
or events to play. Also, 2,000 point games aren't the only way to play.

This message was edited 1 time. Last update was at 2022/08/19 20:48:57


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