Huh, I guess it was right to keep the old
GW artbooks which cost like £20. Some of that art's from those, which're already A3 prints.
Looking at the site I get the feel that people would buy stuff for the nostalgia factor based on all the older art. Most of its really garish, though that's maybe the target audience. Its difficult to find anything where the proportions aren't ridiculous, but there is the odd nice piece.
Yes though, people buying stuff would be doing so as its "official" art. If you just wanted Games Workshop related prints then go over to DeviantArt, apply the right search filters and you'll come across loads of third party prints.
I wonder why the price fluctuates so much? A lot of them are going for £35, which others £60 for the same sized print. At first I thought it was licencing - i.e. the Fire Warrior cover -, though its all over the place. I'd have thought that
GW had bought out the artist's share for commercial reproduction rights.
And damn, where's all the Warhammer Fantasy battle art? Its just all the new stuff in that section. The old box sets had some great covers on them.