I find alpha strikes are only important if you let them be. I always plan to go second and plan to be alpha striked before I can do anything about it so plan accordingly. Results in the alpha not actually being that useful when talking about deep strikers or no easy targets sitting there waiting to die, and as a result makes a more interesting game.
I can't count the number of games I have watched where a player banked his entire strategy on going first and getting that alpha strike. And when they don't get it it goes very badly for them.
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