So I came across this store today and was curious in what its all about
Their prices are split into two kinds, regular and member. Regular are pretty standard prices you'd see anywhere, the "member" prices are significantly reduced. Eg a Tyranid Getting Started set is £60 regular, but only £40 for a member.
Memberships seem to last a month and are currently listed at £10 though they make frequent mentions that the price can go up, with warning. There's also an £800 spending cap per month.
It "seems too good to be true", especially as it seems you can start and stop your membership whenever you want. Are they purely banking on a lot of people jumping on board, getting annual memberships and then just not cancelling even on months when they don't spend anything? Or is it a sleeping tiger and one day memberships leap up to £40.