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This, Advertisement is absolutely needed for something that requires this much investment on GW's end.
Midnightdeathblade wrote: Think of a daemon incursion like a fart you don't quite trust... you could either toot a little puff of air, bellow a great effluvium, or utterly sh*t your pants and cry as it floods down your leg.
GW stores are the ONLY ones I walk in to in the US that don't have a membership card program. Use the card, get points, spend the points, etc.
X off purchases of Y or more - these things are stealth sale triggers - you get 10$ off 50$ or more! a huge portion of people who use these go into the store looking to get "20% off!" and walk out with 10$ off a 90$ purchase.
Sales:
This moves a gakload of product for retail stores. It is marketing 101 - give a person a carrot "Get all Troops for 25% off!", then, the stick - give them a deadline "Sale ends christmas eve!!"
Advertising figured this out in like 1950. Sales don't just discount items - they move people TO the store with the intention to buy things.
Community:
If you don't want to sponsor FLGS, make your stores the FLGS. My GW has TWO tables for gaming (total) and 4 stools in the entire store. This is a hobby game. You want people to hang out. A congenial atmosphere also helps the parents of children feel better about their kid getting into this.
Don't have a painting bar - have painting desks, with real chairs.
Lastly - prize support. 10$ gets you into a competition - maybe you can draw from a box of Dark Vengeance pre-assembled models, maybe you get a bag of dice.
EVERY other game system i've seen has these. Pay 20$, you get some sort of usable starter pack and you get a short gaming experience. Make it 40 and have it draft a pre-assembled, pre-painted HQ and a small troop squad.
Most of these things are really simple ideas that have been around forever, which GW just ignores.
Advertise shamelessly mwahahahaha! Then sell it to Hasbro running away with a ton of money. Hasbro themself. They feth up occasionally and go overboard but for the most part they don't really kill things too much. They own a lot of board games from childhood though O.o. They aren't perfect but they sure as heck don't price things as preposterously as GW and would actually advertise it.
I think something they need to do is appeal to potential new players and improve brand recognition. 40k could stand to have a stronger presence on the market. The way I'd go about that is by licensing out a new line to Hasbro similar to how they license 40k and Fantasy out to Fantasy Flight. In this case though, I would have Hasbro produce a 1/18 range of action figures. To start, the line would have Space Marines and Genestealers. The Space Marines would represent a handful of 1st Founding chapters; Blood Angels, Ultramarines, and Imperial Fists. The most basic ones, really. Each figure would come with a Bolter, a Bolt Pistol (that plugs onto the leg), removable backpack, and a swappable head. All figures would include a round scenic base similar in design to the ones the 28mm figures come with. Chest piece, lower legs, and lower arms would be designed to be modular so they could be swapped out with parts from accessory and upgrade packs. Genestealers and other eventual Xenos would have a similar setup. Each figure would be packed with a couple of pamphlets. One is for rules for a small scale, squad based skirmish game using the figures. Rules should be simplistic so that kids could easily grasp them. Something similar to Song of Blades and Heroes I'd say. Second pamphlet would would advertise regular 40k and stress the customizabile nature of the action figures, suggesting that kids repaint and customize their own figures.
If the line proves successful, you can eventually release more official chapters, factions, and Xenos. Furthermore, higher pricepoints can be introduced with deluxe offerings such as Terminators, Tyranid Warriors, maybe even a customizable Deathwatch Marine with extra parts to kit him out as belong to a different chapter. Plus, small scale vehicles could possibly be introduced as well.
One other thing I'd do is maybe contract Studio Madhouse to produce an anime OVA. Stop shaking your heads, I know you're doing it. Madhouse is probably one of the best animation studios at the moment and they have a history of producing anime based on western franchises, plus they do a decent job of it too. They produce the Highlander one and that was probably better than any of the movies beyond the first one. Anyway, by going with a traditional 2d animation route, they could really express the OTT nature of 40k along with the gittyness and the violence. As I said, it would be several episodes, each self contained and covering a different conflict. First one would absolutely have to be Space Hulk. One could be one of the battles for Armageddon, maybe a Badab War one, and maybe a Battle for Terra.
They could just take the guys who are making the lord inquisitor and give them jobs. The animation when polished is better than that of many professional *movie studios*.
This message was edited 1 time. Last update was at 2013/07/05 20:20:24
Midnightdeathblade wrote: Think of a daemon incursion like a fart you don't quite trust... you could either toot a little puff of air, bellow a great effluvium, or utterly sh*t your pants and cry as it floods down your leg.
If I was in charge I would have the company stop being ambiguously evil. We'd just go full on evil.
I'd start having 25% of all release day box sets packaged in a slightly thicker cardboard with different cover art and sell it as the limited edition collectors models. It worked with the codex, you know this will work too.
I would start adding on a convenience fee onto the bundle deals. I'm saving you precious time, may as well get paid for it.
Finally I'd break every theme army into it's own supplement. Want Ravenwing? Better get the Ravenwing Supplement. In fact, get the collectors edition. It comes with a very high quality receipt of sale.
I'm expecting an Imperial Knights supplement dedicated to GW's loyalist apologetics. Codex: White Knights "In the grim dark future, everything is fine."
"The argument is that we have to do this or we will, bit by bit,
lose everything that we hold dear, everything that keeps the business going. Our crops will wither, our children will die piteous
deaths and the sun will be swept from the sky."
-Tom Kirby
The centre of a massive brood chamber, heaving and pulsating.
Barzam wrote: I think something they need to do is appeal to potential new players and improve brand recognition. 40k could stand to have a stronger presence on the market. The way I'd go about that is by licensing out a new line to Hasbro similar to how they license 40k and Fantasy out to Fantasy Flight. In this case though, I would have Hasbro produce a 1/18 range of action figures. To start, the line would have Space Marines and Genestealers. The Space Marines would represent a handful of 1st Founding chapters; Blood Angels, Ultramarines, and Imperial Fists. The most basic ones, really. Each figure would come with a Bolter, a Bolt Pistol (that plugs onto the leg), removable backpack, and a swappable head. All figures would include a round scenic base similar in design to the ones the 28mm figures come with. Chest piece, lower legs, and lower arms would be designed to be modular so they could be swapped out with parts from accessory and upgrade packs. Genestealers and other eventual Xenos would have a similar setup. Each figure would be packed with a couple of pamphlets. One is for rules for a small scale, squad based skirmish game using the figures. Rules should be simplistic so that kids could easily grasp them. Something similar to Song of Blades and Heroes I'd say. Second pamphlet would would advertise regular 40k and stress the customizabile nature of the action figures, suggesting that kids repaint and customize their own figures.
If the line proves successful, you can eventually release more official chapters, factions, and Xenos. Furthermore, higher pricepoints can be introduced with deluxe offerings such as Terminators, Tyranid Warriors, maybe even a customizable Deathwatch Marine with extra parts to kit him out as belong to a different chapter. Plus, small scale vehicles could possibly be introduced as well.
One other thing I'd do is maybe contract Studio Madhouse to produce an anime OVA. Stop shaking your heads, I know you're doing it. Madhouse is probably one of the best animation studios at the moment and they have a history of producing anime based on western franchises, plus they do a decent job of it too. They produce the Highlander one and that was probably better than any of the movies beyond the first one. Anyway, by going with a traditional 2d animation route, they could really express the OTT nature of 40k along with the gittyness and the violence. As I said, it would be several episodes, each self contained and covering a different conflict. First one would absolutely have to be Space Hulk. One could be one of the battles for Armageddon, maybe a Badab War one, and maybe a Battle for Terra.
I would love to see a 40K anime. Or a 40K action figure line for that matter.
I'd say that for Space Marines/Chaos Space Marines, at least, they should be fully modular. Look at Revoltech figures-because they're held together with universal peg joints, you can mix and match parts however you like. Given the levels of variety in Space Marine armour, full modularity would be great.
To be honest, though, if they did make 40K action figures I'd like to see them done by a high-end company, like NECA, Kaiyodo. Max Factory or Bandai.
Speaking of Bandai, I reckon that they'd be the perfect people to buy out GW. They're a successful business without equal, and they produce fantastic models and other products. Their QC is pretty tight, and the engineering itself is usually good, so I reckon they could take GW in a positive direction. There's a reason they're the 3rd biggest toy/model companies in the world.
Squigsquasher, resident ban magnet, White Knight, and general fethwit.
buddha wrote: I've decided that these GW is dead/dying threads that pop up every-week must be followers and cultists of nurgle perpetuating the need for decay. I therefore declare that that such threads are heresy and subject to exterminatus. So says the Inquisition!
Barzam wrote: I think something they need to do is appeal to potential new players and improve brand recognition. 40k could stand to have a stronger presence on the market. The way I'd go about that is by licensing out a new line to Hasbro similar to how they license 40k and Fantasy out to Fantasy Flight. In this case though, I would have Hasbro produce a 1/18 range of action figures. To start, the line would have Space Marines and Genestealers. The Space Marines would represent a handful of 1st Founding chapters; Blood Angels, Ultramarines, and Imperial Fists. The most basic ones, really. Each figure would come with a Bolter, a Bolt Pistol (that plugs onto the leg), removable backpack, and a swappable head. All figures would include a round scenic base similar in design to the ones the 28mm figures come with. Chest piece, lower legs, and lower arms would be designed to be modular so they could be swapped out with parts from accessory and upgrade packs. Genestealers and other eventual Xenos would have a similar setup. Each figure would be packed with a couple of pamphlets. One is for rules for a small scale, squad based skirmish game using the figures. Rules should be simplistic so that kids could easily grasp them. Something similar to Song of Blades and Heroes I'd say. Second pamphlet would would advertise regular 40k and stress the customizabile nature of the action figures, suggesting that kids repaint and customize their own figures.
If the line proves successful, you can eventually release more official chapters, factions, and Xenos. Furthermore, higher pricepoints can be introduced with deluxe offerings such as Terminators, Tyranid Warriors, maybe even a customizable Deathwatch Marine with extra parts to kit him out as belong to a different chapter. Plus, small scale vehicles could possibly be introduced as well.
One other thing I'd do is maybe contract Studio Madhouse to produce an anime OVA. Stop shaking your heads, I know you're doing it. Madhouse is probably one of the best animation studios at the moment and they have a history of producing anime based on western franchises, plus they do a decent job of it too. They produce the Highlander one and that was probably better than any of the movies beyond the first one. Anyway, by going with a traditional 2d animation route, they could really express the OTT nature of 40k along with the gittyness and the violence. As I said, it would be several episodes, each self contained and covering a different conflict. First one would absolutely have to be Space Hulk. One could be one of the battles for Armageddon, maybe a Badab War one, and maybe a Battle for Terra.
I would love to see a 40K anime. Or a 40K action figure line for that matter.
I'd say that for Space Marines/Chaos Space Marines, at least, they should be fully modular. Look at Revoltech figures-because they're held together with universal peg joints, you can mix and match parts however you like. Given the levels of variety in Space Marine armour, full modularity would be great.
To be honest, though, if they did make 40K action figures I'd like to see them done by a high-end company, like NECA, Kaiyodo. Max Factory or Bandai.
Speaking of Bandai, I reckon that they'd be the perfect people to buy out GW. They're a successful business without equal, and they produce fantastic models and other products. Their QC is pretty tight, and the engineering itself is usually good, so I reckon they could take GW in a positive direction. There's a reason they're the 3rd biggest toy/model companies in the world.
Hasbro isn't high end? The newer transformer lines are pretty beautiful.
And plus, Hasbro is actually very good at making fluff if you read through the Transformers and GI Joe comics, and the potential for crossovers would be interesting (Megatron as a Heldrake, you know you want it).
Of course if Hasbro buys out GW, Disney may indirectly own GW as there are rumors of Disney wanting to own Hasbro.
This message was edited 1 time. Last update was at 2013/07/05 20:33:07
Midnightdeathblade wrote: Think of a daemon incursion like a fart you don't quite trust... you could either toot a little puff of air, bellow a great effluvium, or utterly sh*t your pants and cry as it floods down your leg.
Gwyidion wrote: Take idea from every other successful brand:
Rewards program:
GW stores are the ONLY ones I walk in to in the US that don't have a membership card program. Use the card, get points, spend the points, etc.
X off purchases of Y or more - these things are stealth sale triggers - you get 10$ off 50$ or more! a huge portion of people who use these go into the store looking to get "20% off!" and walk out with 10$ off a 90$ purchase.
Sales:
This moves a gakload of product for retail stores. It is marketing 101 - give a person a carrot "Get all Troops for 25% off!", then, the stick - give them a deadline "Sale ends christmas eve!!"
Advertising figured this out in like 1950. Sales don't just discount items - they move people TO the store with the intention to buy things.
Community:
If you don't want to sponsor FLGS, make your stores the FLGS. My GW has TWO tables for gaming (total) and 4 stools in the entire store. This is a hobby game. You want people to hang out. A congenial atmosphere also helps the parents of children feel better about their kid getting into this.
Don't have a painting bar - have painting desks, with real chairs.
Lastly - prize support. 10$ gets you into a competition - maybe you can draw from a box of Dark Vengeance pre-assembled models, maybe you get a bag of dice.
EVERY other game system i've seen has these. Pay 20$, you get some sort of usable starter pack and you get a short gaming experience. Make it 40 and have it draft a pre-assembled, pre-painted HQ and a small troop squad.
Most of these things are really simple ideas that have been around forever, which GW just ignores.
GW is against every single one of those ideas, they are good ideas but GW hates them. In no order:
1) Sales - they never have them because they have the mentality that they are a premium product, in the words of the old regional manager "You don't see Porsche having sales do you?". That and having worked at GW and a Comic shop in my time I can tell you there is a good number of people that will never spend a dime in your store until a sale and will plan around it for months.
2) Community - GW hates and I mean HATES, the club house feel in stores. One informed hobbyist can ruin an entire shop either through negativity or countering GWs logic, and its not hard for information to pass along. GW hates this to the point where they banned negative talk in their stores and where saying a unit "sucks" is met with "no its just a hobby challenge". GW despise loitering, and nothing is worse then when little timmy comes in with his mom and finds a store of sweaty fat 20 somethings playing with toys, considering the amount of aimless goobs in this hobby I wouldn't want my kid around a bunch of losers either. GW is embarrassed of its walking money bags and wants to hide them, make no mistake about that, GW wants isolated, ill-informed, borderline fanatics with poor spending habits and little value of money.
3) Prize support - Another GW hate, back in the day a bunch of people took advantage of GW and they completely cut off the tournament community and LGS stores from receiving prize support, at least that's what they say. In reality it was just more work and a person they had to pay.
4) Rewards program -They tried a rewards program, costs too much, axed it, along with their recycling old sprues program.
Rick Priestley said it best:
Bryan always said that if the studio ever had to mix with the manufacturing and sales part of the business it would destroy the studio. And I have to say – he wasn’t wrong there! The modern studio isn’t a studio in the same way; it isn’t a collection of artists and creatives sharing ideas and driving each other on. It’s become the promotions department of a toy company – things move on!
And sorry Americans no USA based company, example Habro, should buy 40k. You have no taste and are not crazy enough.
On thread I would lower the prices, if that made sense. If I saw there's no sudden surge of new costumers I'd put prices back i line.
I'd try to make the game as tactical as possible though.
From the initial Age of Sigmar news thread, when its "feature" list was first confirmed:
Kid_Kyoto wrote:
It's like a train wreck. But one made from two circus trains colliding.
A collosal, terrible, flaming, hysterical train wreck with burning clowns running around spraying it with seltzer bottles while ring masters cry out how everything is fine and we should all come in while the dancing elephants lurch around leaving trails of blood behind them.
The centre of a massive brood chamber, heaving and pulsating.
Meh, might be tempted to let them take over the business side of things (although I still think Bandai would be a better choice) but I wouldn't touch the creative team. One of the best things about GW's systems is the fantastic universes and backgrounds. Sure it's gone a bit off on a tangent now and then, but generally it is fantastic, as diverse as it is horrifying. There's a reason that 40K has probably the biggest Nightmare Fuel page on TV Tropes.
How about letting Wizards of the Coast take over GW? They know what they're doing.
Squigsquasher, resident ban magnet, White Knight, and general fethwit.
buddha wrote: I've decided that these GW is dead/dying threads that pop up every-week must be followers and cultists of nurgle perpetuating the need for decay. I therefore declare that that such threads are heresy and subject to exterminatus. So says the Inquisition!
Squigsquasher wrote: Meh, might be tempted to let them take over the business side of things (although I still think Bandai would be a better choice) but I wouldn't touch the creative team. One of the best things about GW's systems is the fantastic universes and backgrounds. Sure it's gone a bit off on a tangent now and then, but generally it is fantastic, as diverse as it is horrifying. There's a reason that 40K has probably the biggest Nightmare Fuel page on TV Tropes.
How about letting Wizards of the Coast take over GW? They know what they're doing.
The problem is that the business part will take over the creative team. That's how it always is when it comes to corporations.
Hasbro happens to own Wizards of the Coast. Still not trusting them.
What I have
~4100
~1660
Westwood lives in death!
Peace through power!
A longbeard when it comes to Necrons and WHFB. Grumble Grumble
If I were GW ceo, I'd keep posting on dakka to make people not notice. And also ignore literally anything that gets suggested here.
Also, I thought most dakkaites couldn't make GW worse. This thread proves me wrong. Whelp.
I collect:
Guard - 2k of mostly infantry
DA - 2k of deathwing, 2k of other bits (no vehicles)
Sisters - mostly converted/proxy because I'm waiting for therange to go plastic.
Tau - 2k with no riptides because I can.
And sorry Americans no USA based company, example Habro, should buy 40k. You have no taste and are not crazy enough.
On thread I would lower the prices, if that made sense. If I saw there's no sudden surge of new costumers I'd put prices back i line.
I'd try to make the game as tactical as possible though.
Yes, because the UK is the height of all taste
I do agree though that Hasbro should never, ever go anywhere near Warhammer.
I'm about that kind of Red Dwarf/ Blackadder or sth taste for parody and grimdark, I'm not suggesting British are the height of taste, we aquired Dancing with Stars from them or however it is called, we should know.. Americans though would turn it into space opera about noble space marines and marinetes fighting evil in space for democracy, black people rights and gay marriage they have no distance to art at all, imo.
From the initial Age of Sigmar news thread, when its "feature" list was first confirmed:
Kid_Kyoto wrote:
It's like a train wreck. But one made from two circus trains colliding.
A collosal, terrible, flaming, hysterical train wreck with burning clowns running around spraying it with seltzer bottles while ring masters cry out how everything is fine and we should all come in while the dancing elephants lurch around leaving trails of blood behind them.
And sorry Americans no USA based company, example Habro, should buy 40k. You have no taste and are not crazy enough.
On thread I would lower the prices, if that made sense. If I saw there's no sudden surge of new costumers I'd put prices back i line.
I'd try to make the game as tactical as possible though.
Yes, because the UK is the height of all taste
I do agree though that Hasbro should never, ever go anywhere near Warhammer.
I'm about that kind of Red Dwarf/ Blackadder or sth taste for parody and grimdark, I'm not suggesting British are the height of taste, we aquired Dancing with Stars from them or however it is called, we should know.. Americans though would turn it into space opera about noble space marines and marinetes fighting evil in space for democracy, black people rights and gay marriage they have no distance to art at all, imo.
Oh yeah, the US doesn't quite have that same sense of dark, subtle humor that's present (or rather, was present. I don't see it often now) in British media.
What I have
~4100
~1660
Westwood lives in death!
Peace through power!
A longbeard when it comes to Necrons and WHFB. Grumble Grumble
Yes that's what I meant. Not to much ofc, some ripped off USA based cool has to be there but filtered by the old snarky Brits at least or we will get Mass Effect V Space Romans Edition instead of 40k.
I also think GW as they are now being a basement business sharks and marketing equivalent of angry blind man with a knife are better for 40k that other big gaming corporations would be.
btw I'm not sure about who was the interview with, mr. Cruddace afair but not sure, that mentioned GW aproach on information but it was said that each time they postponed the reveal of new stuff, the sales got better (or sth like that). Maybe they are angry blind man with a flamer after all.
From the initial Age of Sigmar news thread, when its "feature" list was first confirmed:
Kid_Kyoto wrote:
It's like a train wreck. But one made from two circus trains colliding.
A collosal, terrible, flaming, hysterical train wreck with burning clowns running around spraying it with seltzer bottles while ring masters cry out how everything is fine and we should all come in while the dancing elephants lurch around leaving trails of blood behind them.
2000+ pts Dark Angels 
1500pts Death Korps of Krieg 
1000 pts Night Lords 
2375
/ 
1690
WIP (1875)
1300
760
WIP (350)
WIP (150) 
~4100
~1660
