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Better rules would help.

Pretty much nothing they do will get me back to paying those prices for their models though. That and I stopped playing with GI-Joe when I was about 10 (current crop of ginormous models with questionable aesthetic choices.)

riburn3 wrote:

 Kilkrazy wrote:


The other thing is rules quality. 40K was never that tight or good a game. Some of the new ideas like Allies plainly don't work, and I don't think the size of the game really accommodates all the stuff like flyers, fortresses and so on. I would like a good, tight ruleset containing about the same content as 4th edition (Killteam for skirmishes, the standard game without superheavies, formations, etc, and a campaign system.) The add-on rules should be published as add-on books like Cities of Death, Apocalypse and so on, and not made part of the core system.

I think this is also pretty subjective. Rules like allies and add ons work perfectly fine outside of the most hyper-competitive scenes, and I would imagine the vast majority of us don't roll in those circles. What ruins it is when several players find a broken combo and they plaster it all across the internet. The last serious business tournament I played in last year was a copy and paste of army lists from internet forums. When GW was still running the Grand Tournament system, you wouldn't see an identical list out there. I think the internet has been great for promoting the hobby, but it also has created a darker demon where one persons army list is wrong, and they need to put this, that, and the other in their list, causing lots of players to feel that many of their units are useless, even if they never ever plan to play in a tournament. Now when I play in tournaments in my city (which are very casual), I go out of my way to make far feteched lists with supposedly weak units because it's that much more rewarding to win with something the internet has deemed to be non competitive.

I get your point. My view is that I don't want always to play with superheavies, for instance, whether in or out of tournaments, so I don't think they should be part of the core game.

That's not because I don't have suitable models, it's because I think the game doesn't "work" when excessive things are introduced. It's less interesting tactically. 40K is essentially a medium scale skirmish game and cannot digest a lot of the stuff that is being stuffed into it.

Obviously plenty of people feel differently, and that's fine. It's just that I prefer a situation in which people can choose to add extra stuff if they like it, rather than everyone being "forced" to buy everything including stuff they don't want.

Properly edited and proof read rules. Even if they keep the moribund mechanic they have now.

I mean how, poor is it, when one of GW's fundamental philosophies - rolling if you have rule dispute - excuses bad writing.

But even then, there is so much to choose from that GW all round have to market to ME to even get me to consider going back.

Nothing would take me back. With the many 3rd party manufacturers out there, GW is maybe only good for rulebooks and maybe vehicles. Infantry etc. are much better bought elsewhere.

If you compare for instance a GW Imperial Guardsman with a Victoria's Miniatures not-Guardsman, which one looks better? Vic's one, hands down.

Now compare the GW normal Ork boyz, litlle legs, huge body, massive arms and big head. Now compare them with Basicks Orks or Kromlech Orks. Those GW sculpts are nothing more than ugly, don;t you agree?

With the quality of 3rd party manufacturers jumping in making GW stand-ins, the need for GW miniatures is getting less and less.

At least that's my 2 cents.

 Low_K wrote:
Nothing would take me back. With the many 3rd party manufacturers out there, GW is maybe only good for rulebooks and maybe vehicles. Infantry etc. are much better bought elsewhere.

If you compare for instance a GW Imperial Guardsman with a Victoria's Miniatures not-Guardsman, which one looks better? Vic's one, hands down.

Now compare the GW normal Ork boyz, litlle legs, huge body, massive arms and big head. Now compare them with Basicks Orks or Kromlech Orks. Those GW sculpts are nothing more than ugly, don;t you agree?

With the quality of 3rd party manufacturers jumping in making GW stand-ins, the need for GW miniatures is getting less and less.

At least that's my 2 cents.

Wow so not even upping the quality to be on par or better than the companies you just mentioned would do it?

Even a very significant drop in price and increase in the quality of the rulesets isn't likely to bring me back to previous levels of spending. I'm too invested in other games now.

In order to attract me back -at all-, the products would have to be pitched in an aggressively competitive way.

Perry do 40 models for £20 RRP.
GW would need to do the same with more options and the Warhammer style.

Rules need to be stabilised and reduced in cost. Fluff books (uniforms and livery etc) can be the hardback collectors or reference thing. Rules are rules, keep the fluff separated.

There would need to be stability, I'm thinking WFB3, 40k2 type stability;

Fixed core rules. As in non-changing, or very minimal tweaks. Free to download, or about the price of a magazine for a hard copy.

All armies covered in their own short lists. Reprinted and updated by year, not rules 'edition'. Rebuild all lists from ground up. About the price of a magazine for a hard copy, or free to download. Download version updated 'live'.
Rules updates (new units, FAQ and errata only) in white dwarf or online release.
Supplemental compendium of errata, FAQ and optional rules as a purchasable book for tabletop convenience.
Compendium of army lists available as a hard copy. Reprinted and updated annually; simply includes any clarifications and additions.

Ah, they'll never do it.

They'd just have to be a lot cheaper. Because of the squeeze GW have put on being able to buy their stuff when I had less money I've gone towards skirmish games and become more of a painter and modeller, their prices really soared in the 2000s. Catachans were 20 for £10 when first released, now those exact same figures are 10 for £18. Similarly there's been a cynical halving of the contents of many other boxes with only a small price decrease. Meanwhile other manufacturers are putting out boxes of plastics significantly cheaper per miniature.

GW don't do small games and their character figures are stupidly priced. A single character miniature from GW starts around £15, and that's in Finecast, a medium in simply not interested I because I want quality for painting. That's a huge issue, that the quality is so patchy. Enjoying character miniatures meant I really liked LotR, but those prices soared and the Hobbit prices, while perhaps not entirely GW's fault, are still absurd. Forgeworld do nice things but take their 'niche' demand thing a bit far. Much as I like the Primarchs I'm not paying £50 a pop for them. Horus Heresy stuff should sell like hot cakes but only if it gets a general release instead of this super expensive stuff.

The most expensive stuff I'm getting into is the Batman miniatures game, they are expensive but you only need 3-4 figures aside to play a game. It's not that I can't now afford GW either, but I just can't justify it.

riburn3 wrote:
Wow so not even upping the quality to be on par or better than the companies you just mentioned would do it?

I know they wouldn't do that, period. They have this style which they love, with the oversized heads and limbs. If you compare Forgeworld's Imperial Guard with GW's, the difference in style is tremendous. I love the FW ones, they are more realistic than GW yet also more expensive and made from brittle resin. If they would make their new miniatures in te style of FW, in plastic and cheaper (the key word here), ofcourse I would buy them. But they can't do that while then everyone needs a new army while the sizes of the miniatures are off. I hope I haven't put an idea in their minds though

They are also nowadays all about making army lists which require you to either buy loads of miniatures (horde armies) or huge, very pricey kits. The rules they release nowadays are average at best (or so I read, no experience yet with 6th) and frankly I am surprised they even excist. I also don;t like their boycot on shipping to AUS/NZ by online retailers as well as sueing small companies who produce things GW abandoned but still have some IP rights on. That alone is reason enough to ban them

Truth be told I have loads of GW miniatures, even from Rogue Trader days. But I will not buy any new ones (maybe the odd one here and there) while 3rd party manufacturers make them so much better (and cheaper).

Everyone's going to have a different idea about prices, but I don't actually think the raw cost is the problem, the problem is the value provided for that cost.

When I started playing GW games, the company recognised that their asset was not any specific product per se, but rather their IPs and the community that was built around those IPs. Their focus was on expanding and encouraging that community, and providing new ways to interact with those IPs; you could walk into a GW store and both buy and play skirmish games, platoon-to-company level wargames, mass-battle strategy wargames in smaller scales, naval combat games. The store staff built custom tables and terrain, they would play a game against you if there were no other customers around(which was a rare occurrence). White Dwarf, the Citadel Journal, and the various SG magazines provided commentary, new rules, new scenarios, showcases of staff and customer armies and conversions, short stories and so on. There was still a perception that the company was being run by people who enjoyed the hobby they shared with their customers, rather than The Games Workshop Hobby(TM) ie buying GW product.

The company's price rises are not a new phenomenon, they were happening at a rate well above inflation even back in the tail end of those years, and as I said I don't think the raw cost is the problem at all, the issue was that the company stopped providing the added value that justified the premium they began to demand.

I've bought resin minis from wee studios or one man boutique operations that cost much more than a GW figure of equivalent size, I've spent far more than the original retail price on OOP miniatures, and in the past I've bought models in a local retail store when I could have bought them online for anywhere up to 30% cheaper, because in those cases I felt the value was there; small producers who scour their resin casts for the tiniest imperfection and hand-repair them before they send them to you, people who'll help you out with hobby questions, stores that earn customer loyalty through their efforts rather than simply demanding it.

So for me, a cut in the prices themselves is not necessary(although at the very least, the company should commit in future to never raise the cost of their products beyond the rate of inflation unless A; they experience a sustained increase in wholesale materials cost, or B; they add materially increase the value of the box with added models or useful bitz), it's what they charge money for that's at issue, as well as the attitude the company takes towards the community.

In order to get me buying from GW again, as opposed to buying third party miniatures or secondhand stuff with the exception of the very occasional ebay bitz order, I would expect them to dump their microtransaction model for new content; either put it in the codex, put it in White Dwarf, or put in the effort to create a proper product like an Imperial Armour-style book. Reduce the prices for "primary" rules, and provide a voucher in every physical product for a free digital copy. Either properly staff their retail stores and trust the managers and staff to do their job of growing GW's customer base by building a community around the product, or admit that the whole concept of the retail chain doesn't work anymore and switch over to either a franchise system, or a support network to run events and promos in indie stores. They need to recognise that the reason so many people were willing to pay them money for their "catalogue" was that it provided more than just listings of product and exhortations to BUY BUY BUY! and return WD to a proper hobby magazine.

You get the idea anyway; the reason people were willing to pay GW prices was because you weren't just paying for the box of models, you were paying for the network of stores, the community support, the "perks". Take all of that away and you're just left with overpriced models, and quelle surprise a lot of people will take their custom elsewhere.

Oh, and one more thing they would have to do; a clean-sweep of the upper management. Kirby in particular must go, because I wouldn't trust him or anyone he appointed or recommended to succeed him to make changes to the company ethos with any sincerity.

 Yodhrin wrote:
Everyone's going to have a different idea about prices, but I don't actually think the raw cost is the problem, the problem is the value provided for that cost.

When I started playing GW games, the company recognised that their asset was not any specific product per se, but rather their IPs and the community that was built around those IPs. Their focus was on expanding and encouraging that community, and providing new ways to interact with those IPs; you could walk into a GW store and both buy and play skirmish games, platoon-to-company level wargames, mass-battle strategy wargames in smaller scales, naval combat games. The store staff built custom tables and terrain, they would play a game against you if there were no other customers around(which was a rare occurrence). White Dwarf, the Citadel Journal, and the various SG magazines provided commentary, new rules, new scenarios, showcases of staff and customer armies and conversions, short stories and so on. There was still a perception that the company was being run by people who enjoyed the hobby they shared with their customers, rather than The Games Workshop Hobby(TM) ie buying GW product.

The company's price rises are not a new phenomenon, they were happening at a rate well above inflation even back in the tail end of those years, and as I said I don't think the raw cost is the problem at all, the issue was that the company stopped providing the added value that justified the premium they began to demand.

I've bought resin minis from wee studios or one man boutique operations that cost much more than a GW figure of equivalent size, I've spent far more than the original retail price on OOP miniatures, and in the past I've bought models in a local retail store when I could have bought them online for anywhere up to 30% cheaper, because in those cases I felt the value was there; small producers who scour their resin casts for the tiniest imperfection and hand-repair them before they send them to you, people who'll help you out with hobby questions, stores that earn customer loyalty through their efforts rather than simply demanding it.

So for me, a cut in the prices themselves is not necessary(although at the very least, the company should commit in future to never raise the cost of their products beyond the rate of inflation unless A; they experience a sustained increase in wholesale materials cost, or B; they add materially increase the value of the box with added models or useful bitz), it's what they charge money for that's at issue, as well as the attitude the company takes towards the community.

In order to get me buying from GW again, as opposed to buying third party miniatures or secondhand stuff with the exception of the very occasional ebay bitz order, I would expect them to dump their microtransaction model for new content; either put it in the codex, put it in White Dwarf, or put in the effort to create a proper product like an Imperial Armour-style book. Reduce the prices for "primary" rules, and provide a voucher in every physical product for a free digital copy. Either properly staff their retail stores and trust the managers and staff to do their job of growing GW's customer base by building a community around the product, or admit that the whole concept of the retail chain doesn't work anymore and switch over to either a franchise system, or a support network to run events and promos in indie stores. They need to recognise that the reason so many people were willing to pay them money for their "catalogue" was that it provided more than just listings of product and exhortations to BUY BUY BUY! and return WD to a proper hobby magazine.

You get the idea anyway; the reason people were willing to pay GW prices was because you weren't just paying for the box of models, you were paying for the network of stores, the community support, the "perks". Take all of that away and you're just left with overpriced models, and quelle surprise a lot of people will take their custom elsewhere.

Oh, and one more thing they would have to do; a clean-sweep of the upper management. Kirby in particular must go, because I wouldn't trust him or anyone he appointed or recommended to succeed him to make changes to the company ethos with any sincerity.

Thank you for this. Although I still am very much involved in the hobby and buy GW products with great regularity, this post is full of win. It got me feeling nostalgic to when I played a Dogs of War Army and had to carry my Chapter Approved White Dwarf with me because it had the rules for me to field an Ogre as the leader of my mercenaries. It really makes one reflect on how far GW has gone away from promoting the hobby in all aspects, to just promoting models.

Price cut across the board and much cheaper entry points. Starting a new army shouldn't cost a few hundred dollars for the minimum that people play.

Offer me a faction boxed army with 750 points 1000 for fantasy) for around 125 and a free codex with it. A price cut doesn't have to be anything crazy - 20% I'd say to compare with what online retailers used to offer.; it's the initial cost that's the worst. Buying a tank for $50+ isn't that bad but when I need to spend 3-400 dollars just starting a new army it's not going to get me to even bother. They may take a hit on the starter army by offering it at a lower price but that's the only way to entice new people and encourage new armies.

The boxed set for each game should basically consist of two starter army boxes plus the rules and dice and templates, maybe a bit of terrain pieces. Again a hit as you'd save a ton on it versus individually but that's how it must be for longterm growth.

I would love to see armies in both major systems get box sets that has 750pt armies in them and include the army book/codex and a small rulebook.

This allows new players to know they can jump in, choose an army they want, and know they have everything they need to play outside of dice and tape measures.

Power gamers would complain about units included in these bundles like they do with current battle force compositions, but I think it would get people over the largest hurdle of "what do I need buy in order to play".

riburn3 wrote:
I would love to see armies in both major systems get box sets that has 750pt armies in them and include the army book/codex and a small rulebook.

This allows new players to know they can jump in, choose an army they want, and know they have everything they need to play outside of dice and tape measures.

Power gamers would complain about units included in these bundles like they do with current battle force compositions, but I think it would get people over the largest hurdle of "what do I need buy in order to play".

Precisely. I also think codexes and the rulebook should be softcover and smaller, and run no more than $25 (think how the rulebook from Dark Vengeance is). I'm not sure what power gamers complain about right now but as long as the forces are decently balanced there shouldn't be any issue; a newbie isn't going to jump right into powergaming anyways so a balanced force would serve them well.

I was going to say "price cuts", but I think I agree that what I really want is added value and better quality.

I mean, I'm sitting on hundreds of euros worth of painted orks, chaos and marines, as well as a huge fully painted Orc army and an unassembled Chaos Warriors army, and I have no particular inclination to get the tram down to the well resourced GW with lovely tables that is only 40 minutes from me.

I could do it any weekend, but the game is just not fun enough for me. I find the newer codices to be all presentation and no "meat", with obviously crap choices and obviously broken choices taking all the fun out of list building. I am not some hyper tournament player, I like to play theme lists and then try and get as much power out of my theme as I can. It's not much fun when you know that your theme stands zero chance of winning against a standard build.

Added to the problem with the army rules at the moment is the problems with the scale of the game. I have piles of models and I could easily run a huge game using them, I even have a squiggoth and so on. However, I don't see them as being a part of the "main" game, and I dislike seeing the battlefield cluttered with ginormous fliers, super heavies and fortresses. These things are all really cool for themed games, but I wouldn't want to have to deal with it when playing a stranger (which is my likely mode of entry). By forcing me to negotiate with strangers to get a fun game, GW have added an extra layer of social anxiety to travelling to the shop for me, so I don't bother with it.

Add to that the fact that I find 6th ed 40K and 8th ed Fantasy to be utterly bloated rules wise, and even with my large collection, I am not motivated to play the game. My free time is too precious to spend it deploying huge numbers of plastic mens who will be removed in droves due to the vagaries of the dice.

I would actually play the Hobbit, but I feel that is a special case where the prices are SO ludicrous that I can't justify it to myself. I love the plastics they're releasing and really enjoy the LOTR rules set, but I can't see myself paying 35 euro for 6 wolf riders. Especially when Tre Manor is producing stellar miniatures for less money.

So, I guess, a price cut on rules and Hobbit miniatures is needed for me, as well as an improvement in the quality of those rules.
I don't see the rules going the way I want, though. I imagine even more crazy stuff will be crowded into the basic game. Cool if that's your thing, but it's definitely not for me.

I'm not that unhappy with the situation though as it has spurred me to take the plunge into historicals like Saga and Hail Ceasar (which to be honest has even looser rules than GW games). It's also freed me from concerns about things being "GW legal" and allowed me to branch out my collection into all sorts of cool stuff. I've especially enjoyed getting into more "true scale" miniatures. I'm very happy with my hobby at the moment, just not the GW aspect.

I like many others was introduced to war-gaming through 40k. I played it exclusively from 2005 through till 6th Ed hit. And I was done. For me the money/fun ratio wasn't there anymore.

I found WM MKII and I fell in love with smaller style games with tight rules.

I would love to try games like Blood Bowl, Space Hulk, Necromunda, I have heard amazing things (most probably nostalgia on peoples part, but consistently good stuff) about them.

GW needs to go back to its roots, be hobby focused, make it fun again, Like others have said here and in other threads.

On another note, Publicly traded companies are there to "Maximize Shareholder Profitability" and that's fine. However it doesn't have to mean gouging the customers, Put out amazing products with an amazing customer experience and folks will buy your stuff. Simple in concept but apparently harder than just slashing and burning....

Bring the prices inline with other competitors.
Separate design and sales depts, listen to design dept.
Bring back small games in 40k, and space crusade, blood bowl necromunda etc.
encourage independent retailers to push hobby, more games space = more discount.
Give some product to forums as prizes as way of apologizing.
Use internet forums for feedback, listen to customers.

To echo many others, I'd want a price drop initially. Especially on older kits, like basic Marines. And rules now that I think about it. I'd also want a modernised rule set. Alternate activations, living rules, open beta testing. I would also like a modular, or multiple rulesets. The game should be playable, with tactical and strategic depth at all levels from skirmish to mass battle. I'd like the fluff to advance a bit, or have consistent presentation instead of the one upmanship of over the top action presented in every codex.

Also, let FFG make a spaceship game and LCG.

I could get back to fantasy if they made the miniatures 20mm [priced accordingly]

For pricing, it's very simple. People are going to compare to the substitutes. Model for model, warhammer and warmachine are pretty similarly priced. However, I don't need 100+ models to have a working warmachine army.
3 riptides cost $255. 3 models already cost more than the first 1500 point deathwing army I ever built. (4 boxes of terminators and 1 $40 dreadnought)

Secondly, I think it's a tougher sell these days to new players. As a GW employee, I used to pitch that the starter boxes were similarly priced to games at the $60 mark. At the $100 mark, people are getting sticker shock. On top of that, players are comparing to games like dominion, sentinels of the multiverse, descent,etc etc. Those games are not costing $100+ dollars to start. Not everything should be cheap, but entry into the game should be cheap.

A 10 model dire avenger box used to cost $30. The new box costs $35 for 5 models. You can still get guardians for 10 models for $~30ish dollars. People are not dumb...it's not even price competitive within its own codex. I understand in business you should try to get whatever price you can, but that just reeks of idiocy. 10 tacticals cost $40, and they're a new box with resculpts. The dire avengers are exactly the same. Does GW seriously think people don't know that?

And then...the rules. I hate the beer and pretzls mentality. I hate the game being just a dice game. I enjoy tactics and strategy, and this game has continually tried its best to make tactics and strategy not important. I understand that the game is really about "cool" weapons and "cool" tanks and monsters, but when stuff completely invalidates armies...I become very happy that they are losing money. A great game doesn't gurantee profit, but a bad game guarantees loss.

Now I buy the occasional GW kit (three or four since 6th hit ), but what would really get me back into "The hobby of buying Games Workshop products" would be if they started producing and selling Warmaster and Epic again. If the rules were good and the models were reasonably priced I'd be all over it.

Lower prices; rewrite rules; settle on terms favorable to Chapterhouse; apologize publicly; fire Tom Kirby, Alan Merrett, Andy Jones, and Jes Goodwin; engage positively with customer base; revise antagonistic relationship with independent retailers...

Oh Hell, that'll never happen unless GW get bought out by Hasbro or someone. So...I'd probably get back in if GW got bought out and the upper management was gutted.

My disengagement with GW as a customer is a mix of not being engaged as a customer, better value from competitors, and a moral and ethical dislike for the company.

Fire Jes?

You mean Jervis surely?!!


Automatically Appended Next Post:
Personally, I'm not completely divorced, but I do have one foot out of the door, but I can summarise what it would take for me to really reengage in one sentence

"Convince me you care about your long term customers and the quality of your product."

That's all it would take.

 azreal13 wrote:
Fire Jes?

You mean Jervis surely?!!

No, I mean Jes Goodwin. I will not support a company that hires Jes Goodwin for anything. Regardless of his artwork, he disgusts me as a human being.

Well, for starters I'd need players that wanted to play 40k instead of warmachine, myself included!

I'd get back into GW in a second if that's what people were playing, and where I could get in a game easily multiple nights a week.

Now, I could still find games and tournaments, and I could play 40k if I really wanted to. What would make me want to? That's a longer question.

Price doesn't bother a ton. At least, that wouldn't stop me alone. I have enough stuff that I can play without buying more, and when 6th hit, I had even more, including tons of unpainted stuff. At this point, my unpainted 40k collection is pretty tiny. Still, I would build a new army from the ground up if I thought I would have fun playing with.

To me, 40k is not fun because the game is highly random, needlessly complicated, and no longer particularly evocotive of the back ground. I tapped out before the proliferation of dataslates and the like, but simply facing double heldrakes was enough to show me that the game had wild imbalance problems.

I've been playing mostly warmachine, and it's shocking how well balanced that game is, between factions and within them. It's also often simpler. A quick example: In 40k, movement is simple: move 6". Difficult makes that 2d6, pick the highest, while "move through cover" makes it 3d6", pick the highest. So the new rule (difficult terrain) adds a random element, while a secondary rule just complicates the first new rule. Compare to Warmachine, were difficult simply halves your movement, which is basedon the speed of models (dwarves are slower then elves!). Pathfinder simply ignores difficult terrain. So difficult terrain is a known factor, and two rules simply cancel each other out. that's a big abstraction, sure, but it makes things simpler, and allows for tactical choices. 40k's rules put things in the hands of fate.

In short, I think that 40k has overly complicated rules, and overly simple actual gameplay. Until the rules lose a lot of the unneccesary fiddliness, it'll be hard to try to play.

weeble1000 wrote:

 azreal13 wrote:
Fire Jes?

You mean Jervis surely?!!

No, I mean Jes Goodwin. I will not support a company that hires Jes Goodwin for anything. Regardless of his artwork, he disgusts me as a human being.

Wow! There some goat fellatio or something I'm hitherto unaware of?

I'm curious about that too, but don't want to derail the thread. I've never heard anything that would make me think Jes Goodwin was a disgusting human being.

 azreal13 wrote:

weeble1000 wrote:

 azreal13 wrote:
Fire Jes?

You mean Jervis surely?!!

No, I mean Jes Goodwin. I will not support a company that hires Jes Goodwin for anything. Regardless of his artwork, he disgusts me as a human being.

Wow! There some goat fellatio or something I'm hitherto unaware of?

I've met him and I really, really don't like him.

He will lie with a smile and stab you in the back. And he isn't stupid or unskilled. That makes it worse. He stays at GW because he likes what he is doing there...

But that's just me, and I'm pretty biased. There are so many folks who were at GW that are just sweet, honest, well-meaning folks and great artists. You look Jes Goodwin in the face and it is very easy to see why he is still with GW.

Well that's fair enough, we've all met people and instantly thought "I don't like you."

In fact, on the rare occasion I've ever been burned by anyone, personally or professionally, it has invariably been when, for whatever reasons, I've suppressed or ignored that instinct.

Down with Goodwin!

fire the management and get people who understand this niche market.

i am using a lot of 3rd party stuff, mini's from other companies and converting tamiya/bandai stuff because GW prices are just not realistic.

To answer the OP more emphatically, if GW were to be sold, and a new Mangement/design team came in, I would jump back into 40k if they rebooted the game.

And I mean a complete, 2nd edition to 3rd edition style reboot. New core rules, new army lists, the whole deal. I think it would the sale of the company, but I look at what happend with TSR when WotC bought it. 2nd Edition D&D was super bloated and dumb, and they really helped revive it.

I want to buy, build, paint, and play 40k armies. It's just not worth it right now...