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**Ailaros**

And for a company that sells trillions of different products and brands, that's fine.

GW copying Amazon is like putting an elevator in a single-floor building.

**ClockworkZion**

Ailaros wrote:
And for a company that sells trillions of different products and brands, that's fine.

GW copying Amazon is like putting an elevator in a single-floor building.

I don't go shopping online much, but I've seen this kind of website design around a few sites, and a number of them were smaller than Amazon.

It's the internet. One person comes up with a good idea for them, and then everyone else gets on the bus even if they don't need to.

**Ailaros**

Well, it's an idea that works for the one company that's big and successful, therefore if they copy the idea they'll become big and successful themselves.

TIME FOR THE POST HOC SING-A-LONG!!!

**ClockworkZion**

Ailaros wrote:
Well, it's an idea that works for the one company that's big and successful, therefore if they copy the idea they'll become big and successful themselves.

TIME FOR THE POST HOC SING-A-LONG!!!

It's something companies have been doing forever honestly.

**Davor**

Ailaros wrote:
Oh no.

A few years ago, games-workshop.com was nice. Everything was accessible (for disabled people), nicely formatted, and done in html (for easy linking). Then they rolled it over to the php monstrosity they had that was slow, awkward, took awhile to find your content, didn't necessarily load correctly on mobile devices, and no longer worked with links or Linx.

So then they decided, you know all of those things we did to make our website worse? Let's make them even WORSE!

Let's destroy browsing, while simultaneously making people who know what they want have to click on more stuff, and then pretend that the product doesn't represent a game with underlying rules. Let's streamline it so that the website directs people to buy the most expensive products and nothing more. Let's deploy mass pagification so that we can put more ads (for our own products) per amount of content that we provide.

I didn't used to go to their website often (at least after their last update), but I can't imagine what I'd go there for now. They have reduced their website to literally nothing more than a somewhat-confusing direct-sales experience. Nothing more.

If I wanted to buy something, I'm going to just ask my FLGS owner to get it for me, as he already knows the codes for stuff, and I'd be supporting a necessary local business. The current GW website has literally nothing that my FLGS can't provide, and with better customer service to boot.

Most times, I agree with you 100%. You re wrong here. I found it even easier. They even show for example, Crone and Harpy, not just the Crone. If you wanted a Harpy you were before given the Crone version. Now you can see all the versions out there. Not sure what you mean it's harder to find. I found everything easy enough. Also there is a tab at the top that shows, Most expensive first, or cheapest first and other options as well.

For someone who always finds the good in stuff, I am a bit shocked finding some much negativity from you in this post.

For me, there is something about the site I am not thrilled about. I just think it's change and have to adjust. but I am starting to see where it has become better.

**ClockworkZion**

Someone found GW's website designer: http://www.civiccomputing.com/home

You now have someone to blame.

**TheCustomLime**

I know this is a nitpick but I don't really like it when professional companies use all lower case incorrectly.

**Ailaros**

Here's an example of how it's harder.

Two editions ago, if I started at the home page and wanted to get to the page for a commissar, I'd have to click...

Imperial Guard -> HQ -> Commissar

Now, I have to click

Warhammer 40,000 -> Astra Militarum -> HQ ->Next -> Next -> Commissar

I have to do twice as much stuff to get to the same content. That's bad design.

Then, to make things more obnoxious, let's say that I was looking at that Commissar, and then decided I wanted to look at Space Marine Legion of the Damned.

Before it was:

Space Marines -> Elites -> Legion of the Damned.

Now, it's:

Space Marines -> Elites -> uncheck troops -> uncheck astra militarum -> Next -> Legion of the Damned

And don't make the mistake of unchecking astra militarum first, because then the website boots you all the way back to the main 40k menu.

It's like they're trying to keep me from accessing their content.

**stealthy327**

I like it, yes it has some issues but I imagine they will be corrected in the near future. The new side navigation panel makes browsing more entertaining, now I click HQ and see them for all codex's and that's cool! I can't imagine the Faqs and Errata being gone for too long so I wouldn't worry

. What people fail to realize though, "GW is a publicly traded company" and if you want your considerations to be taken seriously don't argue on Dakka, buy at least one share and participate in company decision making. That is how capitalism works so if the hobbyist want control of GW we have to own parts of the company. Anyways, I like the new STORE because that's all it is now, a STORE. I get my hobby info from Dakka anyways.

Edit: I'm sorry but if you can't manage to navigate the side panel in the year 2014 then life must be hard. I found Legion of the Damned soldiers in 3-clicks.

**Farseer Faenyin**

I don't like the new website. I can't buy FW from it. :-P

I kid, I kid.

Not terrible, not great. I didn't use the old one terribly often except to check retail pricing...I used other means to find news and information regarding GW(since they are pretty terribad with promoting upcoming releases).

**cammy**

its cheaper to buy a set of 3 sisters compared to the 10 woman squad

also what annoys me on this site is when you click in a drop down, if you select an option it opens that page up, if you unselect it takes you right back out that section, you have to select a new option and then close the original.

I'm not fussed that its all about sales now, but the navigation around it is absolutely awfuk

**ClockworkZion**

cammy wrote:
its cheaper to buy a set of 3 sisters compared to the 10 woman squad

also what annoys me on this site is when you click in a drop down, if you select an option it opens that page up, if you unselect it takes you right back out that section, you have to select a new option and then close the original.

I'm not fussed that its all about sales now, but the navigation around it is absolutely awfuk

It has been for a long time because you could get just what you needed too.

**Kosake**

Guys...

if you want to complain about design - in the news section is a thread for this.

I opened this here to check for pricing changes and really stupid pricing descisions (such as print cheaper than ibook).

So, does anyone see anything unlovable? Did someone's troops choices get an 200% price increase? I'm not sure, but I think the Big Mek with SAG was in the ~20€ Price range before. Now he's 33€ for the same ugly modell.

**Experiment 626**

So has anyone else had the problem of not being able to log into their account?

Looks like the screwed it up and now we have to re-register with a brand new account - at least if you're Canadian.

**ClockworkZion**

Experiment 626 wrote:
So has anyone else had the problem of not being able to log into their account?

Looks like the screwed it up and now we have to re-register with a brand new account - at least if you're Canadian.

All old accounts are going. You need to re-register now.

**Talizvar**

New Web Site Design by GW:

Just fine.

Now they are like everyone else and not all that snappy looking.

I can buy from it just fine and find everything I would "want".

I also have zero reason to hang out there.

Their loss for not creating a more "engaging experience" that is not just 100% "the sale".

Promoting the IP and the lore or aspects of the hobby and a feeling of community has been pretty much stripped out that made them unique.

Rather sad really.

At least the "win" is their web site is better aligned to their business plan so they are focused.

**Slayer222**

I dislike that i can't find most of what i am looking for without having to go through 10 other units that i don't want to buy/have the money too.
I also dislike the fact that i can't find the faq and that their search function sucks.

**Experiment 626**

Slayer222 wrote:
I dislike that i can't find most of what i am looking for without having to go through 10 other units that i don't want to buy/have the money too.
I also dislike the fact that i can't find the faq and that their search function sucks.

As a head's-up, there currently are no more FAQ's on the site... but apparently they will "be back in the very near future", aka, customer service's way of trying to appease the masses while diplomatically telling everyone "we have no fething clue what's going on - please don't hate us!"

**ninjafiredragon**

Now literally the only reason to go onto GWs websight would be to buy a model or check prices.... And thats pretty depressing

**Psienesis**

Ailaros wrote:
Here's an example of how it's harder.

Two editions ago, if I started at the home page and wanted to get to the page for a commissar, I'd have to click...

Imperial Guard -> HQ -> Commissar

Now, I have to click

Warhammer 40,000 -> Astra Militarum -> HQ ->Next -> Next -> Commissar

I have to do twice as much stuff to get to the same content. That's bad design.

Then, to make things more obnoxious, let's say that I was looking at that Commissar, and then decided I wanted to look at Space Marine Legion of the Damned.

Before it was:

Space Marines -> Elites -> Legion of the Damned.

Now, it's:

Space Marines -> Elites -> uncheck troops -> uncheck astra militarum -> Next -> Legion of the Damned

And don't make the mistake of unchecking astra militarum first, because then the website boots you all the way back to the main 40k menu.

It's like they're trying to keep me from accessing their content.

Or you could just use that giant-ass search bar at the top of the screen and type in "Commissar" and get taken directly to six different items of the Commissariat to choose from.

**dementedwombat**

I remember back when you could go to the GW site and play a horrible Flash game about shooting Tyranids, then read modeling advice, then look at a battle report. I feel old now...

**Psienesis**

I remember when the only way to get anything from GW was to buy it at a local store or order it from WD, CJ or another one of their print magazines. The internet was not even considered science-fiction yet.

Oh, and with the current listed prices, just about any model purchase gets you free shipping. Minimum order is $65 to get the free shipping, which is easily done with a 10-soldier box.

**KommissarKarl**

Psienesis wrote:
Ailaros wrote:
Here's an example of how it's harder.

Two editions ago, if I started at the home page and wanted to get to the page for a commissar, I'd have to click...

Imperial Guard -> HQ -> Commissar

Now, I have to click

Warhammer 40,000 -> Astra Militarum -> HQ ->Next -> Next -> Commissar

I have to do twice as much stuff to get to the same content. That's bad design.

Then, to make things more obnoxious, let's say that I was looking at that Commissar, and then decided I wanted to look at Space Marine Legion of the Damned.

Before it was:

Space Marines -> Elites -> Legion of the Damned.

Now, it's:

Space Marines -> Elites -> uncheck troops -> uncheck astra militarum -> Next -> Legion of the Damned

And don't make the mistake of unchecking astra militarum first, because then the website boots you all the way back to the main 40k menu.

It's like they're trying to keep me from accessing their content.

Or you could just use that giant-ass search bar at the top of the screen and type in "Commissar" and get taken directly to six different items of the Commissariat to choose from.

That's very poor from an interface point of view. Very few customers will come to a website to look at one specific product, and then leave. A good webstore indexes it's products smartly and seeks to reduce the number of clicks between the homepage and an end product. GW's new filter system is far more cumbersome than the old system, even if the new interface is much nicer.

**Matt.Kingsley**

Is it just me or did the TK Necro Knights go up in price?

If not... wow I never realised how much they cost compared to the other TK stuff...

**Psienesis**

That's very poor from an interface point of view. Very few customers will come to a website to look at one specific product, and then leave. A good webstore indexes it's products smartly and seeks to reduce the number of clicks between the homepage and an end product. GW's new filter system is far more cumbersome than the old system, even if the new interface is much nicer.

No one just "browses" the GW site. They come looking for a specific product. This isn't a game you stumble across somewhere and then decide to dip your toes in. If you know what 40K is, you've probably already got a main book, a Codex (or five) and some models from your local store or fellow players.

People going to GW.com know what they're looking for. Either they've got their heart set on a specific model (such as the aforementioned Commissar or Battle Sisters), or they are in the market for a new army-range, all of which are easily found using the search bar, for what can be as little as two-click shopping (depending on how you word your search).

**ClockworkZion**

Only 5 codexes? I've got all the ones from 5th, the some of the ones from 2nd, 3rd, 4th as well, and all the ones from 6th (though the last ones have largely been for reviewing more than a desire to go out and spend $30-$50 on a new codex I don't really plan on playing).

Oh, and I have a copy of the Rogue Trader book too (thanks Amazon!).

**Psienesis**

Perhaps, but I trust that *you* know how to use the damned page to find what you're looking for.

**ClockworkZion**

Psienesis wrote:
Perhaps, but I trust that *you* know how to use the damned page to find what you're looking for.

Yes. Yes I do. That's why the new layout wasn't that annoying.

**SRSFACE**

The site is significantly easier to use on tablets/phones now, but then again who gives a gak? There's no reason to be browsing the site.

For feth's sake, they got rid of White Dwarf Daily. That was the ONE redeeming thing of their website experience the last year. I don't care that often times it was used simply as a promotions/sales platform, they occasionally had some pretty decent articles and lovely miniatures.

**Green Army**

I only use the GW site to pull up pictures of models when I'm copying their paint scheme. I can still do that. In my eyes, the redesign works perfectly.