Let's take a look at Ynnari Faction. It is the "official GW sponsored" soup recipe of the 40k. Once you mix these ingredients in, you can choose to give it a different faction name and claim different sets of chapter rules.
What if this became the norm for soups? Rather than allowing players to cherry pick the best units and assign best CT's to them and call it a soup, you actually provide the correct "recipes" for making a soup. Currently, 40k soups aren't actually soups but actually a healthy bowl of salad (the U.S. and its melting pot vs. mixing bowl analogy). You have your choice of leafy veggies for your base (the cheap screens), choice of protein (the super heavy), choice of add-ons (the stratagems, CT, traits), and your salad dressing (the flavor of the month i.e. smash captains).
Say, we introduce a sub-codex called "The Cohorts of Imperium", and it draws units from Imperial Knights, Astra Militarum, and [insert w.e. faction]. The Cohorts of Imperium will have its own CT, Stratagems, & traits.
This would mean that the standard "salad" recipe needs to be revisited where you have to decide your "main" faction whose CT, stratagems & traits you have access to, and not all 3.
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