I sell my current game through thegamecrafter.com. It's essentially zero profit, but it's also zero worry/work. I think I make about $2 on a $26 item. I could charge more, but I don't think the item I'm selling is worth more than that. If you peruse their games you'll notice they're all quite expensive (but perhaps people pay well above what I would for a product).
Their production, however, is top notch. I've been very pleased. They've made steady upgrades to their basic cards, etc. It's a lot of work to get everything set up for the cards, but their quality is excellent. If anything it's a superb way to test your stuff. If you print a full set, and it takes off at conventions, etc...then you can consider going forward with normal production. Gamecrafter does offer bigger discounts as you order more. I've debated ordering 100 of my game before, just because it would make me $14 a box instead of $2....but I'm not that interested in handling/shipping all that stuff at this time.
So is it the best way to sell something? Not really. But for a company that does excellent work, and you don't have to do anything when someone orders your product, it's nice and useful. It's also a great source when you get used to it, to make quick custom stuff for your own games or expansions for other games. They're pretty strict about copyrighted images, etc. obviously. I tend to use photos from commission painters, or photos I've taken, and then a bunch of basic imagery work (free files modified in photoshop, using free textures/fonts, etc.).
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