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Why do you think did the League of Votann army set sold out?  [RSS] Share on facebook Share on Twitter Submit to Reddit
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Why did the LoV army set sold out?
People really like the new design
Nostalgia... Finally some Squats in 40K again
GW once again grossely miscalculated
Scalpers took a significant part to sell individually
Faction is OP and will dominate tournaments. Competitive Players jumped on
It's new and shiny... What else do we need?
Other... Please answer in the comments

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Made in de
Boosting Ultramarine Biker




Hamburg

Well... at least in Germany the box set for the League of Votan sold out. Not immediately but at least during the course of the day. Which made me wondering once again what is the underlying reason. I thought about the possible reasons in particular with the discussions over the last few days (and actually months) and would like to see your take on it.

So what do you think is the (main) reason the the box sold out?

(Goes without saying: please stay civil)

This message was edited 2 times. Last update was at 2022/09/19 13:12:59


My Element Games referal code: SVE5335 
   
Made in us
Humming Great Unclean One of Nurgle






Do we have any evidence for any of these or is it pure speculation? (Not that there's anything wrong with that, I'm just curious.)

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Made in de
Boosting Ultramarine Biker




Hamburg

 NinthMusketeer wrote:
Do we have any evidence for any of these or is it pure speculation? (Not that there's anything wrong with that, I'm just curious.)


There is no evidence at all unfortunately as we don't have any numbers how many units have been produced or alloted for sale. But at least the discussion in this thread made me wonder whether the reasons might lie differently this time.

This message was edited 1 time. Last update was at 2022/09/19 07:24:57


My Element Games referal code: SVE5335 
   
Made in gb
Malicious Mandrake




New sculpts for a "new" (old) army, with a drip feed teaser model or two, heavy marketing.... seems like it was a hit.

More people wanted it than they made..... better to aim low & sell out than have huge unsold stockpile.. nothing sinister here, if disappointing for FOMOers or genuine fans

This message was edited 1 time. Last update was at 2022/09/19 09:13:38


 
   
Made in fi
Locked in the Tower of Amareo





Without even knowing production numbers hard to say. But seeing how busted the army looks to be not even surprised. It will sell well on the power level alone.

And generally GW has habit of selling out on their boxes as is so this one selling out is hardly surprise...GW makes generally sure they don't end up with stock hanging around as that costs them money. Harder to predict here with new faction but again we don't know # GW produced so whether GW was just being cautious or it sold well hard to say.

This message was edited 1 time. Last update was at 2022/09/19 07:35:44


2024 painted/bought: 109/109 
   
Made in gb
[DCM]
Lone Wolf Sentinel Pilot





Leicester, UK

Well it's a new thing that they have no sales data for, so they probably erred on the side of caution.

This message was edited 1 time. Last update was at 2022/09/19 07:41:15


My painting and modeling blog:

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Made in us
Insect-Infested Nurgle Chaos Lord






Nostalgia bait plus people in this hobby having poor impulse control and GW know it. It's the FOMO method used by video game developers for years used on a tabletop wargame.

I'd bet a good chunk of people that bought that box have zero intention of assembling or painting it right away as it gets chucked onto the "pile of shame" (hohoho! Because we have to make a joke about their inability to not buy something), not to be seen for several months, or if at all, just for that sweet dopamine hit.


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If you break apart my or anyone else's posts line by line I will not read them. 
   
Made in gb
Furious Fire Dragon




UK

Price is probably the biggest reason.

After a trend of slowly increasing the prices of these army boxes, and the battleboxes too, they actually pushed this one out at £120 which is a significantly better deal than any of these boxes have had in a while. Plus it's a new faction with all brand new models.

They've also been having issues with these big value boxes staying on shelves for longer than they probably intend them to, sort of like an opposite problem from when everything went out of stock immediately. There was definitely a period from Dominion onwards where they seemed to be overproducing boxes which wastes them money and also weirdly can have bad optics in of itself as if people keep seeing "limited" boxes stuck on shelves for months then they start to question the popularity of the product and if the game it represents is dead or not.

At the end of the day I don't think the power level of the box really comes into it. We know that the majority of GW consumers buy stuff based on collecting and while the box has strong units in it, you can't just buy multiple of it and make a truly scary competitive force; you'll need the other releases for that. It's just an objectively good deal and doesn't have any of the caveats or drawbacks other big value army boxes/battle boxes have had recently; it's all new models, there's no useless terrain that you'll never use and it isn't at a ludicrous price.

Nazi punks feth off 
   
Made in de
Boosting Ultramarine Biker




Hamburg

 Bosskelot wrote:

They've also been having issues with these big value boxes staying on shelves for longer than they probably intend them to, sort of like an opposite problem from when everything went out of stock immediately. There was definitely a period from Dominion onwards where they seemed to be overproducing boxes which wastes them money and also weirdly can have bad optics in of itself as if people keep seeing "limited" boxes stuck on shelves for months then they start to question the popularity of the product and if the game it represents is dead or not.


That's an interesting idea I have not considered... Question would be then: what is the sweet spot to sell out?

My Element Games referal code: SVE5335 
   
Made in gb
Furious Fire Dragon




UK

SKR.HH wrote:
 Bosskelot wrote:

They've also been having issues with these big value boxes staying on shelves for longer than they probably intend them to, sort of like an opposite problem from when everything went out of stock immediately. There was definitely a period from Dominion onwards where they seemed to be overproducing boxes which wastes them money and also weirdly can have bad optics in of itself as if people keep seeing "limited" boxes stuck on shelves for months then they start to question the popularity of the product and if the game it represents is dead or not.


That's an interesting idea I have not considered... Question would be then: what is the sweet spot to sell out?


Probably what happened with the Votaan box; an entire weekend.

Obviously regional supply might be different, but it basically took all weekend for the Votaan box to go out of stock amongst various retailers in the UK.

Nazi punks feth off 
   
Made in au
Longtime Dakkanaut




It seems to still be available in Australia.
   
Made in de
Perfect Shot Dark Angels Predator Pilot




Stuttgart

Some boxes since Dominion were just plain bad. The black templar box was the worst in my opinion. Overproduction is if course bad but having a bunch of mad customers who couldn't buy a product is possibly worse.

I didn't buy the box because I'm not interested in another book that never gets used, I do like the squats but I will get s squad later, maybe for Christmas or some other reason. I have noticed that the saving with the new army boxes is rather negligible if there is no interest in the codex and other paper included.
   
Made in de
Boosting Ultramarine Biker




Hamburg

Brickfix wrote:
Some boxes since Dominion were just plain bad. The black templar box was the worst in my opinion. Overproduction is if course bad but having a bunch of mad customers who couldn't buy a product is possibly worse.

I didn't buy the box because I'm not interested in another book that never gets used, I do like the squats but I will get s squad later, maybe for Christmas or some other reason. I have noticed that the saving with the new army boxes is rather negligible if there is no interest in the codex and other paper included.


I didn't buy either... I'm not fond on the aesthetics of the pioneers (and in fact the berserkers) so I will hand pick what ever I want. And as you already pointed out the savings diminish significantly when you are not particularly interested in the codex...

My Element Games referal code: SVE5335 
   
Made in gb
Moustache-twirling Princeps




United Kingdom

Apple fox wrote:
It seems to still be available in Australia.


"No Longer Available Online" in the UK.
   
Made in nl
Longtime Dakkanaut





New army, no idea how popular it will be. Better produce slightly limited numbers and produce more if popular then fill warehouses full that may never sell.

   
Made in ca
Longtime Dakkanaut





All of the listed options played a part, and there were probably additional factors as well.

Nothing is ever simple.
   
Made in us
Ultramarine Terminator with Assault Cannon






Other... because the correct answer is 'All of the above.'
   
Made in de
Boosting Ultramarine Biker




Hamburg

While agree with the sentiment I deliberately decided to configure it for a single choice... Might as well read "Main reason for selling out".

My Element Games referal code: SVE5335 
   
Made in ca
Veteran Wolf Guard Squad Leader






New thing, and fomo.

Wolfspear's 2k
Harlequins 2k
Chaos Knights 2k
Spiderfangs 2k
Ossiarch Bonereapers 1k 
   
Made in us
Regular Dakkanaut




Yup, all of the above. Everything about this release was handled extremely well. There is a compelling hook for just about every category of player who might have even a fleeting interest in the idea of space dwarves -- casual players, competitive players, hobbyists, lore fans, players brand new to the hobby, older players with nostalgia -- LoV has excellent content for everyone. They did not skimp on quality in any area.
   
Made in de
Crazed Cultist of Khorne




Bremen (Germany)

Because the spineless competitve crowd jumped on the next "I win" Button.

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Made in gb
Longtime Dakkanaut




Its a new widely advertised army, and GW doesn't print that many copies.

Really the only stuff GW makes that doesn't sell out is say £120~ for one or two "new characters" and some kits you could have bought 5-20 years ago.
   
Made in us
Inspiring SDF-1 Bridge Officer





Mississippi

Three-fold; GW underproduced, scalpers, and the new shiny.

This message was edited 1 time. Last update was at 2022/09/19 14:34:15


It never ends well 
   
Made in us
Fixture of Dakka






 Lord_Valorion wrote:
Because the spineless competitve crowd jumped on the next "I win" Button.


Sadly thats not true for many though. I play DE, very glass army, even the tanky units are not that tanky. So I wanted a tanky army for once that is not DG (I hate DG), so I already wanted them before the rules even came out. I'm also playing YMYR (invul saves) to feel better, i will also play Urani time to time too (+1Tough), ingoing GTL all together.

   
Made in us
Fixture of Dakka




NE Ohio, USA

I'd say it's a mix of all of the poll reasons except GW miscalculation. Because believe me, it's calculated.
   
Made in pl
Longtime Dakkanaut




Nowadays GW excel at driving the FOMO with their outstanding marketing and profound understanding of their customer base. Everything being sold out on preorder is a dream every company would like to live.
   
Made in us
Ancient Venerable Dreadnought




San Jose, CA

The minis are ugly as sin so it surprised me that anyone would buy them for their esthetics, so that really leaves just OPness...


Damn you GW, you had a chance to make Squats look like Squats but choked on their own tauness!
   
Made in de
Boosting Ultramarine Biker




Hamburg

Cyel wrote:
Nowadays GW excel at driving the FOMO with their outstanding marketing and profound understanding of their customer base. Everything being sold out on preorder is a dream every company would like to live.


True... But selling out before the pre-order window closes deems to me that they might have sold even more. Heck... I even might have reconsidered my decision not to buy but taking into consideration that it is not available that decision is not an option any longer. And in comparison I remember that other boxes (--> not necesserally these army debut boxes) sold out in minutes after going online.



My Element Games referal code: SVE5335 
   
Made in us
Veteran Knight Baron in a Crusader





Racerguy180 wrote:
The minis are ugly as sin so it surprised me that anyone would buy them for their esthetics, so that really leaves just OPness...


Damn you GW, you had a chance to make Squats look like Squats but choked on their own tauness!


"Everyone else's opinion is wrong"



I think GW learned from the Black Templar box and didn't produce as many. I still see that thing floating around at fire sale prices almost a year later. I skipped it because I don't care for most of the minis and I want to see how they do before committing $1,000 and 6 months of my painting schedule to them.
   
Made in gb
Fixture of Dakka





Because the Squats have finally returned home to 40K. A limited launch boxset was inevitably going to be sold out.

Casual gaming, mostly solo-coop these days.

 
   
 
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