I've noticed in the past few UK WD battlereports (since the change of style a few months back), that the army composition pages actually feature repeats of the same miniature. For those of you not familiar, rather than photographing the minis en masse on a table, there are now seperate photos of each squad, vehicle etc. with no back-drop.
The odd thing is that many of the troopers who make up the squads are actually in featured in the pictures of other squads. During battles, the 'action shots' (ie close ups of individual events) only need to feature a few minis, and these photos are taken after the battle has been played anyway.
This basically begs the question, are GW actually bothering to create entire armies for their studio any more? If so, they're basically giving the two fingered salute to evreyone out there who collects the models, and is spurred on by the company to produce well painted, well 'balanced', and, to this end, expensive armies.