<![CDATA[Latest posts for the thread "Do you think GW would benefit from a reward point system?"]]> http://www.dakkadakka.com/dakkaforum/posts/list/7.page JForum - http://www.jforum.net Do you think GW would benefit from a reward point system?
What got me thinking is that are trying to cut down on internet discount retailers and sell more at GW's RRP. If they introduced a reward scheme then people may be more inclined to shop at GW if you earned points towards another purchase. This may be far fetched (I know this is GW we're talking about), but maybe loyalty customers get access to discounts (new releases, christmas, games days), even 10% might encourage a few more people.

So do you think this could happen? Or even if it would be worth it? ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074135.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074135.page GMT Do you think GW would benefit from a reward point system? FLGS I go to already do this. I think people who shop at
discounts find them. I don't know if people will buy more. They
might shift their buying from one retailer to the GW store, but
I doubt more product will actually be sold. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074142.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074142.page GMT Do you think GW would benefit from a reward point system?
That said I dread the day GW introduce a store credit card with a 60% APR.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074143.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074143.page GMT Do you think GW would benefit from a reward point system?
Howard A Treesong wrote:They have run schemes in the past, like Skullz but it doesn't seem to be their bag these days.

That said I dread the day GW introduce a store credit card with a 60% APR.


lol, that's harsh.

I must admit, I did sign up for a Sony card to buy a discounted Playstation 3. But once
I got that, I never used the card again.

a) I was going to get a PS3 anyway.
b) I believe PS3's are actually sold at a loss for the console?

Either way, I can't see how the credit card helped sony all that much.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074150.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074150.page GMT Do you think GW would benefit from a reward point system?
malfred wrote:FLGS I go to already do this. I think people who shop at
discounts find them. I don't know if people will buy more. They
might shift their buying from one retailer to the GW store, but
I doubt more product will actually be sold.


Yeah, not more product sold, just more sold at GW's RRP, rather than online discount retailer's prices.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074151.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074151.page GMT Do you think GW would benefit from a reward point system? GW stuff regularly enough to build up enough points? It's not like the weekly food shop.

The other issue is that no-one is competing with GW to sell their products aside from FLGS, who at the end of the day make GW money, so aside from Darksphere stye discounts, there's no real need to encourage loyalty.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074169.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074169.page GMT Do you think GW would benefit from a reward point system?
NoBaconz4You wrote:It seems fairly common these days, with supermarkets doing loyalty schemes and entertainment stores too.

What got me thinking is that are trying to cut down on internet discount retailers and sell more at GW's RRP. If they introduced a reward scheme then people may be more inclined to shop at GW if you earned points towards another purchase. This may be far fetched (I know this is GW we're talking about), but maybe loyalty customers get access to discounts (new releases, christmas, games days), even 10% might encourage a few more people.

So do you think this could happen? Or even if it would be worth it?


Why not just shop at a store that already offers a reward point system? Or cut out the reward point system and realize the gain immediately by buying online?

Pay $100 full retail to get 10% off your next purchase of $20 or more...or just get 15% off everything buying online. I would choose option 2.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074182.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074182.page GMT Do you think GW would benefit from a reward point system?
The ethos of GW is that it is the HHHobby and there is no place to buy HHHobby things except at GW.

It would be illogical to offer customers a bonus for buying the HHHobby supplies from GW when they can't buy them anywhere else.

Secondly, practically all non-GW equivalent hobby supplies are at least 25% cheaper than GW. They aren't competing on price so it makes no sense to give a price reduction.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074200.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074200.page GMT Do you think GW would benefit from a reward point system? http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074213.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074213.page GMT Do you think GW would benefit from a reward point system?
Mantic have a points system so in theory there is no reason why it couldn't work

Don't see it happenening anytime this side of the final trump, all things being equal.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074310.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074310.page GMT Re:Do you think GW would benefit from a reward point system? good business do. GW is not a good business.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074319.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074319.page GMT Do you think GW would benefit from a reward point system?
NoBaconz4You wrote:Feel free to lock if you want.


A polite difference in opinion doesn't warrant a lock. And seeing as there is no duplicate thread either, let the discussion continue.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074320.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074320.page GMT Do you think GW would benefit from a reward point system?
Flashman wrote:I remember Skullz, I think I managed about one sticker. To be honest, how many people buy GW stuff regularly enough to build up enough points?

I did pretty well out of it...]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074322.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074322.page GMT Do you think GW would benefit from a reward point system? GW are missing out on such things. The actual reward points are pretty much negligible as far as the company are concerned - they want the juicy info on you and what you buy.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074329.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074329.page GMT Do you think GW would benefit from a reward point system?
Kilkrazy wrote:No.

The ethos of GW is that it is the HHHobby and there is no place to buy HHHobby things except at GW.

It would be illogical to offer customers a bonus for buying the HHHobby supplies from GW when they can't buy them anywhere else.

Secondly, practically all non-GW equivalent hobby supplies are at least 25% cheaper than GW. They aren't competing on price so it makes no sense to give a price reduction.


What is the "HHHobby" thing about, I'm not quite getting it.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074332.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074332.page GMT Do you think GW would benefit from a reward point system?
You know, give people some inclination to actually subscribe*



* They could possibly combine this by adding some actual content...]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074333.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074333.page GMT Do you think GW would benefit from a reward point system? Surely they should send you a BL book rather than a magazine? ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074344.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074344.page GMT Do you think GW would benefit from a reward point system? ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074349.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074349.page GMT Do you think GW would benefit from a reward point system? GW store, instead of going online or supporting an independent GW, then you should get a free stamp in the face with a boot. Because that'll really bring home the corporate message of GW today; a boot stamping in the face of the hobbyists forever.

Spoiler:
If you're an Australian it'll be a hobnailed boot, because if you're paying RRP there you deserve an extra special freebie.
]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074353.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074353.page GMT Do you think GW would benefit from a reward point system?
Howard A Treesong wrote:
Kilkrazy wrote:No.

The ethos of GW is that it is the HHHobby and there is no place to buy HHHobby things except at GW.

It would be illogical to offer customers a bonus for buying the HHHobby supplies from GW when they can't buy them anywhere else.

Secondly, practically all non-GW equivalent hobby supplies are at least 25% cheaper than GW. They aren't competing on price so it makes no sense to give a price reduction.


What is the "HHHobby" thing about, I'm not quite getting it.


There are two types of people in the world; the type who know about the tabletop wargaming hobby, and the type who know about only the GW HHHobby.

]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074360.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074360.page GMT Do you think GW would benefit from a reward point system?
Kilkrazy wrote:
Howard A Treesong wrote:
Kilkrazy wrote:No.

The ethos of GW is that it is the HHHobby and there is no place to buy HHHobby things except at GW.

It would be illogical to offer customers a bonus for buying the HHHobby supplies from GW when they can't buy them anywhere else.

Secondly, practically all non-GW equivalent hobby supplies are at least 25% cheaper than GW. They aren't competing on price so it makes no sense to give a price reduction.


What is the "HHHobby" thing about, I'm not quite getting it.


There are two types of people in the world; the type who know about the tabletop wargaming hobby, and the type who know about only the GW HHHobby.



I don't get it either.

Howard A Treesong wrote:I think if you're fool enough to pay RRP in a GW store, instead of going online or supporting an independent GW, then you should get a free stamp in the face with a boot. Because that'll really bring home the corporate message of GW today; a boot stamping in the face of the hobbyists forever.


Being the small city that Hereford is, there is only 1 place that stocks GW products, and that's GW. I rather buy stuff there/online than spend time and petrol money going to an independent retailer which is 50 miles away.


]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074437.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074437.page GMT Do you think GW would benefit from a reward point system?
Kilkrazy wrote:
Howard A Treesong wrote:
Kilkrazy wrote:No.

The ethos of GW is that it is the HHHobby and there is no place to buy HHHobby things except at GW.

It would be illogical to offer customers a bonus for buying the HHHobby supplies from GW when they can't buy them anywhere else.

Secondly, practically all non-GW equivalent hobby supplies are at least 25% cheaper than GW. They aren't competing on price so it makes no sense to give a price reduction.


What is the "HHHobby" thing about, I'm not quite getting it.


There are two types of people in the world; the type who know about the tabletop wargaming hobby, and the type who know about only the GW HHHobby.



I get that, it's the 'HHH' bit I'm unsure as to the origin. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074551.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074551.page GMT Do you think GW would benefit from a reward point system? GW concept.

It's more than a hobby, it's the Games Workshop HHHobby!]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074571.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074571.page GMT Do you think GW would benefit from a reward point system?
filbert wrote:Actually there is one consideration to loyalty schemes that has been missed thus far; market research. When you swipe your clubcard at Tesco's or what have you, they are getting an enormous amount of information about you and your buying habits. GW are missing out on such things. The actual reward points are pretty much negligible as far as the company are concerned - they want the juicy info on you and what you buy.


This. But then maybe GW doesn't need to know what we buy, because by the sounds of things the only thing they really think we buy are SPESS MAHREENS.

My objection to the old skullz campaign was that it really was of no benefit to me. At the time I was unable to buy product fast enough to acquire skullz before the campaign expired. At least not enough skullz to get anything interesting- a pen with an Imperial Eagle stamped on the side almost feels more like a middle finger than a reward. I think the "discount" when you take the number of skullz compared to how much you had to pay to get the skullz in the first place ended up being less than a 1% discount.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074606.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074606.page GMT Do you think GW would benefit from a reward point system? UK and the US. The US got a set of unique Adeptus Mechanicus figures. We got a box of Dwarf Lords that we could have ordered from GW ourselves literally the week before the promotion started. (Amongst other examples.) ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074628.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074628.page GMT Re:Do you think GW would benefit from a reward point system? GW doesn't know the meaning of the word "Discount".

That sort of a program once had a place. Was a pretty neat time of it as well. They had a card program where you'd buy a unit or two a week, as you build and play armies in the local GW stores, then you'd campaign over a planet with your new and fresh built armies.

I started a Tau army on that one, then changed over to another company of IG. ( IIR that was around the same time as the new Cadian and Necron plastics coming out.)

Good stuff...


Too bad they don't do things like that anymore. Those were good times.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074876.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074876.page GMT Re:Do you think GW would benefit from a reward point system?
It's more than a hobby, it's the Games Workshop HHHobby!


Quite.
A bit like beer with 4 X's
GW is THE triple H Hobby...

apparently.
Though some of us couldn't give a four X for their braggadocios. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074906.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3074906.page GMT Do you think GW would benefit from a reward point system? http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075706.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075706.page GMT Do you think GW would benefit from a reward point system? GW see their customers as the enemy, so why would they reward anyone for buying their stuff?

The Skullz thing worked well - got myself an Ultramarine Standard and a couple of Assassins that way - but GW are a different company these days to even the days of the Skullz program, and that wasn't all that long ago.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075722.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075722.page GMT Do you think GW would benefit from a reward point system?
H.B.M.C. wrote:GW see their customers as the enemy, so why would they reward anyone for buying their stuff?

The Skullz thing worked well - got myself an Ultramarine Standard and a couple of Assassins that way - but GW are a different company these days to even the days of the Skullz program, and that wasn't all that long ago.

You really think that's the truth. You must be really paranoid my friend. If they were really that bad, they would close all hobby stores and make people buy them from Other Hobby Stores but Set Prices. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075784.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075784.page GMT Do you think GW would benefit from a reward point system? Not in Blighty at least, as was mentioned on another thread.

Not sure what the trading laws are in Japan or Oz/NZ

]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075791.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075791.page GMT Do you think GW would benefit from a reward point system?
Chibi Bodge-Battle wrote:You can't set prices
Not in Blighty at least, as was mentioned on another thread.

Not sure what the trading laws are in Japan or Oz/NZ


You can slash supplier discounts, meaning they have to sell at a higher price.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075794.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075794.page GMT Do you think GW would benefit from a reward point system?
Chibi Bodge-Battle wrote:You can't set prices
Not in Blighty at least, as was mentioned on another thread.

Not sure what the trading laws are in Japan or Oz/NZ


Apple does it all the time.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075798.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075798.page GMT Re:Do you think GW would benefit from a reward point system?
Chibi Bodge-Battle wrote:
It's more than a hobby, it's the Games Workshop HHHobby!


Quite.
A bit like beer with 4 X's
GW is THE triple H Hobby...

apparently.
Though some of us couldn't give a four X for their braggadocios.





H.B.M.C. wrote:GW see their customers as the enemy, so why would they reward anyone for buying their stuff?


It'd be funny if it weren't true.

Ultramarinescout wrote:If they were really that bad, they would close all hobby stores and make people buy them from Other Hobby Stores but Set Prices.


Nah, what they'd be more likely to do is just place an embargo on online sales and force everyone to buy models at insane retail prices, and then insult us for trying to get a discount in the first place. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075818.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075818.page GMT Re:Do you think GW would benefit from a reward point system? A reward point system , is great for improving customer loyalty .

But GW plc are NOT interested in long term customer retension.
They see thier buisness as constant cyclical short term wallet rape of new customers.

The fact that it costs far more to recruit new customers, than retain existing customers ,appears to be lost on them!

]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075831.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075831.page GMT Do you think GW would benefit from a reward point system? http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075863.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3075863.page GMT Do you think GW would benefit from a reward point system? http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076487.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076487.page GMT Do you think GW would benefit from a reward point system?
scarletsquig wrote:It works pretty well for mantic.


Mainly as Mantic are at the other end of the spectrum and they WANT customer retention as I would bet the vast majority of people that have heard of them or know of them are disenfranchised gamers that have been spat out of the GW "churn and burn" machine.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076500.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076500.page GMT Do you think GW would benefit from a reward point system?
Flashman wrote:I remember Skullz, I think I managed about one sticker. To be honest, how many people buy GW stuff regularly enough to build up enough points? It's not like the weekly food shop.

I generally buy armies in one go so another skullz promo would be awesome. (providing the prizes were cool enough to make up for the higher price compared to online)]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076693.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076693.page GMT Do you think GW would benefit from a reward point system? FLGS has discounts and such already. They even have a shelf full of half- off items (GW).]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076720.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076720.page GMT Re:Do you think GW would benefit from a reward point system? GW used to have a reward system

it was called "skullz" I think, and for ever $15 or something that you spent you get a sticker (that was a skull) and you could redeem enough skullz for goods, like battle mats, and limited edition models]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076814.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076814.page GMT Do you think GW would benefit from a reward point system?
Ultramarinescout wrote:
H.B.M.C. wrote:GW see their customers as the enemy, so why would they reward anyone for buying their stuff?

The Skullz thing worked well - got myself an Ultramarine Standard and a couple of Assassins that way - but GW are a different company these days to even the days of the Skullz program, and that wasn't all that long ago.

You really think that's the truth. You must be really paranoid my friend. If they were really that bad, they would close all hobby stores and make people buy them from Other Hobby Stores but Set Prices.


If there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days? ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076976.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3076976.page GMT Do you think GW would benefit from a reward point system?
ArbeitsSchu wrote:
Ultramarinescout wrote:
H.B.M.C. wrote:GW see their customers as the enemy, so why would they reward anyone for buying their stuff?

The Skullz thing worked well - got myself an Ultramarine Standard and a couple of Assassins that way - but GW are a different company these days to even the days of the Skullz program, and that wasn't all that long ago.

You really think that's the truth. You must be really paranoid my friend. If they were really that bad, they would close all hobby stores and make people buy them from Other Hobby Stores but Set Prices.


If there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days?

Yes, it's so difficult.

That's why I can go to my LGS(which is in Cary, NC) and they can order anything that they don't have on the shelves and it will be there within the next week.

My God, it's so absurdly hard!]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077150.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077150.page GMT Do you think GW would benefit from a reward point system?
GW doesn't have old lines to get rid of (can recycle metal) and they have no competition for a product that only they produce.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077286.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077286.page GMT Re:Do you think GW would benefit from a reward point system?
Lanrak wrote:Hi all.
A reward point system , is great for improving customer loyalty .

But GW plc are NOT interested in long term customer retension.
They see thier buisness as constant cyclical short term wallet rape of new customers.

The fact that is cost far more to recruit new customers, than retain existing customers ,appears to be lost on them!



My old wallet whimpers in a corner every time I think about going to a GW store.

]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077319.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077319.page GMT Do you think GW would benefit from a reward point system?
Kanluwen wrote:
ArbeitsSchu wrote:
Ultramarinescout wrote:
H.B.M.C. wrote:GW see their customers as the enemy, so why would they reward anyone for buying their stuff?

The Skullz thing worked well - got myself an Ultramarine Standard and a couple of Assassins that way - but GW are a different company these days to even the days of the Skullz program, and that wasn't all that long ago.

You really think that's the truth. You must be really paranoid my friend. If they were really that bad, they would close all hobby stores and make people buy them from Other Hobby Stores but Set Prices.


If there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days?

Yes, it's so difficult.

That's why I can go to my LGS(which is in Cary, NC) and they can order anything that they don't have on the shelves and it will be there within the next week.

My God, it's so absurdly hard!


Unless its a Finecost, and they've already had their "quota"... or a WD and you're in WHSmiths...Or anywhere in the southern hemisphere...]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077348.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077348.page GMT Re:Do you think GW would benefit from a reward point system?
Dual Face wrote:I remember that GW used to have a reward system

it was called "skullz" I think, and for ever $15 or something that you spent you get a sticker (that was a skull) and you could redeem enough skullz for goods, like battle mats, and limited edition models

It's generally considered polite to actually read the thread before posting.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077394.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077394.page GMT Re:Do you think GW would benefit from a reward point system?
GW doesn't have old lines to get rid of (can recycle metal)


or simply recycle them by making new Finecast moulds from the masters.
Metal models, in case you missed it, are no longer going to be produced.
If they just melt down the old models and sell off the metal it would be the last straw for me...

... except the camel's back is already buggered.

You missed goodwill off the list, but since this is GW being discussed I guess that matters not.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077445.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077445.page GMT Do you think GW would benefit from a reward point system?
And metal models are still being produced- just check out the website where you can still buy hundreds of metal models.
GW have said they're unlikely to produce any new metal models.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077461.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077461.page GMT Do you think GW would benefit from a reward point system? am confused

ps Am told that GW is not a large business, but is a little hole in the wall. (niche)

Guess that is like a cash machine... but one that sucks cash out of wallets. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077539.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3077539.page GMT Do you think GW would benefit from a reward point system?
Apparently it was quite popular so naturally GW discontinued it as giving anything away is anatheme!!

They really NEED some kind of reward scheme to attempt to keep customers!
]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3078789.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3078789.page GMT Do you think GW would benefit from a reward point system?
Each new 8-14-year old that walks in must:

A). Leave with a starter set (and associated paints, brushes, glue, etc.)
B). Come back for their Birthday/for Christmas (which ever is closer).
C). Come back for Christmas/their Birthday (whichever one they didn't do in Step B).

After that they couldn't care less what you do, because they've gone and done this with 20 other kids that month, and their targets have been met.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3078807.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3078807.page GMT Do you think GW would benefit from a reward point system? http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3078851.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3078851.page GMT Do you think GW would benefit from a reward point system? GW make no bones that customers are an unfortunate intermediary in the act of printing cash, HMBC's comment is not sufficiently exxagerated to warrant being called hyperbole.

and FWIW Personal attacks are not liked much by the mods.

back on topic
Optio
would you care to elaborate please as some of us are not aware of what happened with any previous schemes, as they took place before our entry into gaming.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3079187.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3079187.page GMT Do you think GW would benefit from a reward point system? GW do have a reward scheme. I get 1% of everything I spend back. It's so good, it even extends to other miniature lines! It's call the Maelstrom scheme I think...

Seriously though, I think there's a chance for GW to increase their sales through a reward points system. Many high street chains have introduced them to combat online discount sellers, mainly that behemoth Amazon. They're not Amazon-killers, they only offer one aspect of something that an online purchase can offer more of, but they are instrumental in getting customers to purchase your items at a higher price than they would otherwise in order to get later rewards. GW is in a situation where they could win back a lot of people who now buy through third parties.

They won't, though. GW upper management has fallen into the trap that snares many retail companies. They have started to believe that they can control the market, rather than react to it. It never ends well. Someone mentioned Apple before, I think it was Ultramarinescout. Well, they're certainly doing well at the moment, but they're going to hit the same trap soon if they're not careful. And when they do hit, it's going to hurt.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3079225.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3079225.page GMT Do you think GW would benefit from a reward point system?
Chibi Bodge-Battle wrote:FWIW Personal attacks are not liked much by the mods.


His comment was as out of line as mine was.

Back on topic: GW definitely doesn't hate their customers. That's absurd. Out of touch? Perhaps. Bad focus groups? Definitely. But hate? Certainly not.

I could see a rewards program working, "your 11th box set is free, not to exceed the values of any previously purchased box sets" or something along those lines.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3079728.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3079728.page GMT Do you think GW would benefit from a reward point system?
Cottonjaw wrote:His comment was as out of line as mine was.

Did 'He started it!' ever actually work for anyone as an excuse for bad behaviour?

If you can't make your point without resorting to name-calling, don't bother.



I have removed the pointless side-track from the thread. Keep it civil folks.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3080934.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3080934.page GMT Do you think GW would benefit from a reward point system?
Ultramarinescout wrote:
H.B.M.C. wrote:GW see their customers as the enemy, so why would they reward anyone for buying their stuff?

The Skullz thing worked well - got myself an Ultramarine Standard and a couple of Assassins that way - but GW are a different company these days to even the days of the Skullz program, and that wasn't all that long ago.

You really think that's the truth. You must be really paranoid my friend. If they were really that bad, they would close all hobby stores and make people buy them from Other Hobby Stores but Set Prices.


Not paranoid, just has to throw gak at GW no matter the topic, along with many others. Sort of raises the noise to signal ratio without adding anything to topics.

OT: A skullz type promotion might be the best thing. Not sure how much increase in sales there might be, but would reward people buying frequently.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081258.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081258.page GMT Re:Do you think GW would benefit from a reward point system?
Oh no... wait... wait... no. No you haven’t.

But nice ad hominem. It’s fun when you can just go “He just slings gak and increases signal:noise ratios” as an easy way of ignoring every point he’s ever raised (legitimate or otherwise). Good on ya champ!
]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081456.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081456.page GMT Do you think GW would benefit from a reward point system?
NoBaconz4You wrote:It seems fairly common these days, with supermarkets doing loyalty schemes and entertainment stores too.

What got me thinking is that are trying to cut down on internet discount retailers and sell more at GW's RRP. If they introduced a reward scheme then people may be more inclined to shop at GW if you earned points towards another purchase. This may be far fetched (I know this is GW we're talking about), but maybe loyalty customers get access to discounts (new releases, christmas, games days), even 10% might encourage a few more people.

So do you think this could happen? Or even if it would be worth it?


Instead of a reward system, how about just doing business without pissing off and on your customer base?]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081505.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081505.page GMT Re:Do you think GW would benefit from a reward point system?
H.B.M.C. wrote:Yep, I sure do mik. I have no reasoning nor any factual basis nor any valid concerns behind any of my posts. Just gotta throw that gak, almost like a monkey in a zoo. You summarised me so perfectly.

Oh no... wait... wait... no. No you haven’t.

But nice ad hominem. It’s fun when you can just go “He just slings gak and increases signal:noise ratios” as an easy way of ignoring every point he’s ever raised (legitimate or otherwise). Good on ya champ!


You've had legitament points. But lately their buried in a lot of negative bs and hard to dig out. I get it, you enjoy throwing bs at GW. Doesn't mean it's worth the time it takes to read those comments though. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081522.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081522.page GMT Do you think GW would benefit from a reward point system? GW
other than they sent you a nice set of racks

and lets face it we all like a nice set of racks ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081537.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081537.page GMT Do you think GW would benefit from a reward point system? GW is that it would require an actual marketing strategy (targeting key demographics and whatnot), something that GW currently doesn’t have.

GW current marketing strategy consists of:
Step 1: Sell miniatures
Step 2: ????
Step 3: Profit
Step 4: Raise prices

Interestingly though, I can see a reward system working well for GW. Considering GW’s core demographic are adults who make weekly/monthly purchases on hobby miniatures, a reward system would further encourage repeat buying, hobby store loyalty etc. The succuss for the entire reward system would be dependent on adequate rewards.
]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081552.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081552.page GMT Do you think GW would benefit from a reward point system?
ArbeitsSchu wrote:if there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days?


Strangely, no, I hadn't noticed at all. The 1000 or so other stores in the US, and their customers probably haven't noticed either, nor people that order through a mail order store. Price may have gone up, but it's no more difficult to get products than it has been.

Trying to get Warmarchine/Hordes on the other hand, is a lot more difficult. I now use 5 distributors, re-order constantly, and still can't get above about 80% stocked. The line is selling good, but distributors don't have it to sell to stores, and restocks are very infrequent and backlogged. Even with a lot of metal being moved to special order, I can still keep 98% of the GW line instock with ease.


Automatically Appended Next Post:
Chibi Bodge-Battle wrote:But lately there has not been a lot of positive to say about GW
other than they send you a nice set of racks

and lets face it we all like a nice set of racks


or several thousand dollars of nice racks

The internet isn't reality. I had people in my shop all weekend happily playing games and buying a ton of GW and other gaming product, seemingly unaffected by the attitude on the internet. It's tough to take all the happy people though, and I get light-headed and giddy thinking about Games Day, so I come to Dakka for my daily dose of negative attitude to balance things out.

Might also be needing a break from melting pinkfoam and spraying Great Stuff. We may be losing a lot of brain cells right now building this years project.)]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081556.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081556.page GMT Do you think GW would benefit from a reward point system?
mikhaila wrote:
ArbeitsSchu wrote:if there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days?


Strangely, no, I hadn't noticed at all. The 1000 or so other stores in the US, and their customers probably haven't noticed either, nor people that order through a mail order store. Price may have gone up, but it's no more difficult to get products than it has been.

Trying to get Warmarchine/Hordes on the other hand, is a lot more difficult. I now use 5 distributors, re-order constantly, and still can't get above about 80% stocked. The line is selling good, but distributors don't have it to sell to stores, and restocks are very infrequent and backlogged. Even with a lot of metal being moved to special order, I can still keep 98% of the GW line instock with ease.


Very exciting. I already pointed out elsewhere some of the many places where GW is making "buying GW" a nuisance. Of course the difference between PP and GW (or GW and anyone else in the world) is that PP manage to generate goodwill with their customers, and thus are more "forgivable" for their foul-ups. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081631.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081631.page GMT Do you think GW would benefit from a reward point system?
JOHIRA wrote:
filbert wrote:Actually there is one consideration to loyalty schemes that has been missed thus far; market research. When you swipe your clubcard at Tesco's or what have you, they are getting an enormous amount of information about you and your buying habits. GW are missing out on such things. The actual reward points are pretty much negligible as far as the company are concerned - they want the juicy info on you and what you buy.


This. But then maybe GW doesn't need to know what we buy, because by the sounds of things the only thing they really think we buy are SPESS MAHREENS.


No, GW don't need to do something like this because as far as they're concerned, their important sales are directly from them (through their stores and through their webstore). They already have all that sale information. They don't need a name on it, they just need to know what quantities of what is selling, and they get that data already. They also know what they send to stockists, so they know whats selling from games stores.

And with that information, they know people love Space Marines. Because they do.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081654.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081654.page GMT Do you think GW would benefit from a reward point system?
GW has been able to get away without marketing not because they already have the data but because their product is so damn popular that none of the big suits at GW really care.
]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081768.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081768.page GMT Do you think GW would benefit from a reward point system? GW have forced their own market before now, by JUST relying on sales figures.

"Catachan guard must be popular, because they are the only range that sells completely. Thus we should make them the first plastic guard kit, and not the much more sensible, useful and most importantly generic "Cadian" guardsmen.

"Or it could be that they are the only guard range in a set of ridiculously difficult to convert figures that comes with every weapons choice, and an officer too, thus forcing anyone who wants to field guard effectively, who can't convert, into buying them." ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081824.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3081824.page GMT Do you think GW would benefit from a reward point system?
ArbeitsSchu wrote:
mikhaila wrote:
ArbeitsSchu wrote:if there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days?


Strangely, no, I hadn't noticed at all. The 1000 or so other stores in the US, and their customers probably haven't noticed either, nor people that order through a mail order store. Price may have gone up, but it's no more difficult to get products than it has been.

Trying to get Warmarchine/Hordes on the other hand, is a lot more difficult. I now use 5 distributors, re-order constantly, and still can't get above about 80% stocked. The line is selling good, but distributors don't have it to sell to stores, and restocks are very infrequent and backlogged. Even with a lot of metal being moved to special order, I can still keep 98% of the GW line instock with ease.


Very exciting. I already pointed out elsewhere some of the many places where GW is making "buying GW" a nuisance. Of course the difference between PP and GW (or GW and anyone else in the world) is that PP manage to generate goodwill with their customers, and thus are more "forgivable" for their foul-ups.


Elsewhere being not in this thread, so it's a bit irrelevant to the discussion, because I highly doubt most of us are going to run back through what you said in other parts of Dakka. "Some places" and "a nuisance" is a bit different than "anywhere other than a GW". I'm sure there are places it's hard to get product from anywhere except a GW. Small towns that happen to have a GW store, but not internet access, for example. Sure there are a lot of those around. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3082846.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3082846.page GMT Do you think GW would benefit from a reward point system?
mikhaila wrote:
ArbeitsSchu wrote:if there was a way they could, they would. Or hadn't you noticed how difficult it is to buy GW products from anywhere other than a GW these days?


Strangely, no, I hadn't noticed at all. The 1000 or so other stores in the US, and their customers probably haven't noticed either, nor people that order through a mail order store. Price may have gone up, but it's no more difficult to get products than it has been.

Trying to get Warmarchine/Hordes on the other hand, is a lot more difficult. I now use 5 distributors, re-order constantly, and still can't get above about 80% stocked. The line is selling good, but distributors don't have it to sell to stores, and restocks are very infrequent and backlogged. Even with a lot of metal being moved to special order, I can still keep 98% of the GW line instock with ease.


And there in lies your problem. Your confusing distribution channels you use with customer channels Arrbeits. I have no issues getting warmachine via the internet. GW? forget it, its a hassle, and dont bother with as much.

Many folks with bad FLGS? Do have issues getting GW stock. Its nice that you have a wide selction. The ones near me, even if i were inclind to buy in a store, dont.

The internet isn't reality. I had people in my shop all weekend happily playing games and buying a ton of GW and other gaming product, seemingly unaffected by the attitude on the internet. It's tough to take all the happy people though, and I get light-headed and giddy thinking about Games Day, so I come to Dakka for my daily dose of negative attitude to balance things out.

Might also be needing a break from melting pinkfoam and spraying Great Stuff. We may be losing a lot of brain cells right now building this years project.)


Sadly your incorrect. The internet is as much reality as yoru store. No matter how well YOUR store does, that doesnt reflect GW hobby in general. No matter how happily your customers and patrons play, if GW's 1/2 report comes out and their unit sales are down again, yoru store doesnt reflect reality.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3084469.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3084469.page GMT Do you think GW would benefit from a reward point system? http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3084739.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3084739.page GMT Do you think GW would benefit from a reward point system?
ArbeitsSchu wrote:I think you may be confusing the two of use, carmachu.


No, its how the dakka quote system works.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085040.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085040.page GMT Do you think GW would benefit from a reward point system?
I despise nested quotes. I really really do. It always ends up in a mess somewhere along the lines. Damn you internet.
]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085550.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085550.page GMT Do you think GW would benefit from a reward point system? You are a Dakkanaut after my own heart
Bluewall text instantly makes my brain freeze

I feel better knowing that I am not alone in disliking multiquotes.

]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085917.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085917.page GMT Do you think GW would benefit from a reward point system?
Then again Mantic are almost always cheaper than GW (Can't think of an instance where GW is cheaper) and as a result you wouldn't have to pay as much to get any free stuff

Lets face it, GW would probably make it so you have to spend over £300 the get a single free blister, then it'd only be something from Citidel Failcast, and a Space Marine model]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085928.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085928.page GMT Re:Do you think GW would benefit from a reward point system?
Add in the fact that GW would then hike their prices to cater for the loss in profits from giving "free stuff" away, I can't see it being popular for customer or company. GW just need to work closer with their dealers and customers to ensure everyone gets what they want.

But that'll never happen, give it another 10 years and we'll be having this exact same conversation - I can almost guarantee it. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085961.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085961.page GMT Do you think GW would benefit from a reward point system?
But that'll never happen, give it another 10 years and we'll be having this exact same conversation - I can almost guarantee it.



At this rate, I doubt it. In ten years it'll be more like "Hey, you guys hear the news? Games Workshop finally closed down. Man, they used to be cool, it's too bad that the upper management was blinded by greed and hubris for the last decade or so."]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085975.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085975.page GMT Do you think GW would benefit from a reward point system?
RatBot wrote:
But that'll never happen, give it another 10 years and we'll be having this exact same conversation - I can almost guarantee it.



At this rate, I doubt it. In ten years it'll be more like "Hey, you guys hear the news? Games Workshop finally closed down. Man, they used to be cool, it's too bad that the upper management was blinded by greed and hubris for the last decade or so."


hahaha! I was going to put something along those lines in but thought it too pessimistic even for a semi anonymous forum! Thumbs up to you RatBot, for being as like minded as me ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085981.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3085981.page GMT Do you think GW would benefit from a reward point system? Grump away dude! ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086008.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086008.page GMT Do you think GW would benefit from a reward point system?

Granted, there are a zillion other economic factors to take into account and lots of unforseen stuff can occur, but one thing's for sure, GW doesn't have a history of lowering their prices. Even with a complete economic recovery and everything being peachy-keen, I wouldn't be surprised to see GW attempting to charge $2,000 for a 2000 point army in ten years' time, if they haven't collapsed before then or realized what they're doing and stop being idiots.


]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086023.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086023.page GMT Re:Do you think GW would benefit from a reward point system? GW has a reward system:

In thanks for the hundreds of thousands of dollars we have all spent they have "rewared" us with Finecast...

]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086051.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086051.page GMT Do you think GW would benefit from a reward point system? GW-bashing-rant-posts again.

I'd love to see a reward card brought in, and as long as there were no price hikes because of said scheme, I'd lap it up - after all I think that we, the hobbyists, are welcome to more bang for our buck, a reward card would be a controllable and relatively cheap method of GW rewarding their 'store-loyal' customers.

One thing they'd have to consider then is how that would affect their dealer relations, as I doubt they'd offer this through 3rd party companies, which would only end up with dealers offering a similar scheme that undercuts GW, then we're back to square one.

I think I need to get off of Dakka for a while, I've always been such an optimist until I started posting here!! lol]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086052.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086052.page GMT Do you think GW would benefit from a reward point system? GW would benefit from a customer loyalty program, as long as it was reasonable. I wouldn't expect "Buy 10,000 points, get 10,000 free!" or something ridiculous, but something like Mantic's reward program would be nice.

I remember the Skullz program but I don't remember what you could get. IIRC you had to spend quite a lot to get something good. But still, even something as mediocre as the Skullz program as it was would be nice. It would certainly create a little goodwill for them, make people feel like GW is at least trying to appreciate them.

But instead, if you're young, you're a walking wallet who should be happy for the privilege of playing the game, and if you're older, you're a pest who should go away but we'll still take your money, now get out of our store.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086074.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086074.page GMT Do you think GW would benefit from a reward point system?

Automatically Appended Next Post:
I barely recall Skullz, it was just coming in as I was phasing out of the hobby IIRC]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086083.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3086083.page GMT Do you think GW would benefit from a reward point system? GW wouldn't have to give it out all the time (since we wouldn't always have $200+ purchases), but we can save up and make a big purchase for a decent discount, or buy in small batches for no discount. They'd sell more, and customers would be happier. I honestly believe, if most purchasers are like me, GW would make more money from us by doing this and customers would feel like they were getting a reward for their loyalty. ]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3087090.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3087090.page GMT Do you think GW would benefit from a reward point system? WH noobs to spend more on their first purchases (starter kit, paints, brushes, tools... HOW MUCH?!)

The only thing is GW's standpoint would be - we know they're going to buy from us anyway, so why cut the profits when we canwait another month to make more from the sale.

I think it'd work best with noobs that have a lot to purchase but think GW would be just too reluctant to offer it to the rest of us as it'd cut their profits too much.]]> http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3090393.page http://www.dakkadakka.com/dakkaforum/posts/preList/383193/3090393.page GMT