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Mark Wells explains GW actions @ 2011/06/28 18:02:08


Post by: Adam LongWalker


As far as for the GW forums being closed due to negative comments. Please show me any official documentation on this.

IMHO opinion the GW forums were closed due to Financial Costs of running the forums.

Just like the removal of the summer global contests (like Eye of Terror).
and
The removal of the Outrider program.
and
The removal of the painting academy where you use to get a carrying case.
and
The removal of Black Gobbo.
and so on....

IMHO these were all cost cutting matters nothing more and nothing less.

To simply shrug off the current outrage as the typical angry forum members is simplistic and in my opinion, wrong.

QTF


Mark Wells explains GW actions @ 2011/06/28 18:16:32


Post by: gorgon


Adam LongWalker wrote:As far as for the GW forums being closed due to negative comments. Please show me any official documentation on this.

IMHO opinion the GW forums were closed due to Financial Costs of running the forums.

Just like the removal of the summer global contests (like Eye of Terror).
and
The removal of the Outrider program.
and
The removal of the painting academy where you use to get a carrying case.
and
The removal of Black Gobbo.
and so on....

IMHO these were all cost cutting matters nothing more and nothing less.


It was almost certainly a cost-benefit analysis, which is a different thing. And although I think it's a huge mistake to cut off channels of communication with your customers, those forums were a disaster and an extremely poor method of communication thanks to the signal-to-noise ratio. There are many things they should be doing, but forums aren't one of them, IMO.

Regarding the letter -- personally, I took the response as a sign that they're listening just a little closer. How many letters did Kirby ever send? There's no way that they're blind to the fact that Finecast was a bit of a roll of the dice. And about the tone and the fact that it's probably a cut-and-paste...Mark Wells is the CEO, and GW is a public company. I certainly have my frustations with GW too, but people have to keep it real about what he can say and what actual time capacity he has to send personalized letters to customers.

Re: Jervis, I've only ever chatted with him at events and have never been to Bugman's. However, I have exchanged snail mails with him on the topic of LatD and their elimination. He outlined their case as best he could, and although I didn't get the answer I wanted, it was a very good exchange. Not-getting-the-answer-you-want-to-hear <> fail.


Mark Wells explains GW actions @ 2011/06/28 18:33:18


Post by: Kilkrazy


It costs a lot of money to run forums professionally, with full-time paid moderators and so on.


Mark Wells explains GW actions @ 2011/06/28 18:48:05


Post by: Flashman


I remember on the old GW forums, Jervis himself popped up once to explain a controversial points system for a tournament that everyone was ranting about.

Of all the things that people were ranting about, it seemed an odd thing to defend. Maybe it was something close to his heart.


Mark Wells explains GW actions @ 2011/06/28 19:11:19


Post by: Adam LongWalker


It was almost certainly a cost-benefit analysis, which is a different thing. And although I think it's a huge mistake to cut off channels of communication with your customers, those forums were a disaster and an extremely poor method of communication thanks to the signal-to-noise ratio. There are many things they should be doing, but forums aren't one of them, IMO.


In your opinion that may be so. IMHO it is not. I enjoyed the GW forums as I was able to make contact with the company as well as people around the world. Forums controlled by a company can rid of the many problems that are plaguing the company of late.

Such as rumors.

Apolisgists have stated that the reason for the GW forum closure is the massive ranting over there yet they have not given me any official documentation of their comment.

IMHO it is a financial one.

Now having GW on Face book? Cheap alternative.

Next: If Jervis Johnson has given people the time to talk about certain things then I give him credit for doing so.

As far as Mark Wells? I'll stick to my previous comments.



Mark Wells explains GW actions @ 2011/06/28 20:15:45


Post by: gorgon


Come on, we both know that people had issues with GW about all the same issues -- prices, rules problems, greed, etc. -- when those forums were open. Heck, they said the same stuff back in the old rec.games.miniatures.warhammer days. Anti-GW rants are eternal.

Now, if you're going to say that GW didn't utilize the forums well or often enough as a means to engage its customer base, I might agree with you. It kinda seemed like they gained the technology but not an understanding or a plan for how to use the forums effectively to grow their business. Of course cost was an issue. Everything costs. But I'm sure the lack of any kind of return for their money played a role too.

Regarding social media, etc, lots of companies and organizations have developed innovative and interesting ways to engage their customers, and it's not always expensive. Note that I'm not saying that GW fits into this category, as witnessed by their approach to information control via a print magazine. But I think people at least need to keep it real about some forums that were collectively known as the "Eye of Terror" for a reason. IMO, there were other cuts that were much more of a mistake.


Mark Wells explains GW actions @ 2011/06/28 20:27:42


Post by: Dysartes


Kilkrazy wrote:It costs a lot of money to run forums professionally, with full-time paid moderators and so on.


Then how can smaller companies - such as Privateer Press - manage to do so?


Mark Wells explains GW actions @ 2011/06/28 20:47:26


Post by: Redbeard


I think that was sarcasm... it takes very little to run a forum, anyone with a linux box on the internet can download free forum packages. It takes a little more to add your own touches, but the basics are trivial.



Mark Wells explains GW actions @ 2011/06/28 20:57:48


Post by: Balance


Redbeard wrote:I think that was sarcasm... it takes very little to run a forum, anyone with a linux box on the internet can download free forum packages. It takes a little more to add your own touches, but the basics are trivial.


If it gets above a non-trivial amount of volume it can turn into a pain. Ask LegoBurner and yakface. Especially since Dakka is advertising funded... Anyway, keepin up with security and spammer prevention is a real pain int he rear, personally, and not something I'd suggest anyone get into lightly.

As for GW, I kind of wondered if the forums were software only one or two people in their IT/Web Dev group understood, and when they moved on it wasn't deemed worth it to replace them. It was a pretty non-standard and cranky forum setup, as most follow the bbcode standard for user experience and data entry to a lesser or greater extent.

I figure the same thing happened with their army creation software. The one guy who knew how to release patches quit, so they were left with no one comfortable upgrading it and abandoned it.

Cost cutting might have been a factor as well. The only statement about the forums I remember was along the lines of 'GW believes other forums can do it better than our own' which si kind of funny considering how they've gone after Blood Bowl player forums and such!

Still, running a forum isn't a huge $ expense, but can be a massive time-sink.


Mark Wells explains GW actions @ 2011/06/28 21:19:32


Post by: Kilkrazy


Dysartes wrote:
Kilkrazy wrote:It costs a lot of money to run forums professionally, with full-time paid moderators and so on.


Then how can smaller companies - such as Privateer Press - manage to do so?


I think they use volunteer moderators, like GW used to. I.e. not professionally run, with full-time paid mods.

Can anyone confirm this?


Mark Wells explains GW actions @ 2011/06/28 21:24:48


Post by: Kanluwen


Kilkrazy wrote:
Dysartes wrote:
Kilkrazy wrote:It costs a lot of money to run forums professionally, with full-time paid moderators and so on.


Then how can smaller companies - such as Privateer Press - manage to do so?


I think they use volunteer moderators, like GW used to. I.e. not professionally run, with full-time paid mods.

Can anyone confirm this?

The only contact I've had with PP made it clear that the guy in charge of the webstore is also one of the forum mods.


Mark Wells explains GW actions @ 2011/06/28 21:33:24


Post by: Adam LongWalker


KillKrazy wrote:

I think they use volunteer moderators, like GW used to. I.e. not professionally run, with full-time paid mods.

Can anyone confirm this?


I believe that during the summer global campaigns that the mods where on a volunteer basis. The regular forum I can not say one way or another.


Mark Wells explains GW actions @ 2011/06/29 00:27:33


Post by: mikhaila


Adam LongWalker wrote:As far as for the GW forums being closed due to negative comments. Please show me any official documentation on this.

IMHO opinion the GW forums were closed due to Financial Costs of running the forums.

Just like the removal of the summer global contests (like Eye of Terror).
and
The removal of the Outrider program.
and
The removal of the painting academy where you use to get a carrying case.
and
The removal of Black Gobbo.
and so on....

IMHO these were all cost cutting matters nothing more and nothing less.

To simply shrug off the current outrage as the typical angry forum members is simplistic and in my opinion, wrong.

QTF


I'm not going to try and go back years to find a letter or email from GW about why they closed the forums, but I've had numerous talks with upper management about it. The feeling was that they didn't have the manpower to police them, but didn't want an official warhammer forum turning into a cesspool of complaining, which was starting to happen. With so many other active forums, they felt their own was not absolutely needed.

Outrider program got cut for several reasons. One was a lot more need to police and organize outriders. Some were taking advantage of the system for their own gain. (I found out one guy was claiming he ran 'events' at my store on mondays and wednesdays each wee, and was collecting swag for his hard work. In reality he just showed up to the league we'd been running for years, plaid a game, and claimed his 'rewards'. The biggest reason for the cancellation of Outrider/Kommandos was the problem with taxes. GW was giving out enough in swag to the average outrider that some states were considering it a job, and GW was going to have to treat them as employees with healthcare, benefits, and taxes collected. 50 states worth of different paperwork to file.

I think we are getting a GSC for Storm of Magic.

No clue on Black gobbo, I mis the git.

Academy program? Good someways, but hardly an earthshaking change.


Automatically Appended Next Post:
Dysartes wrote:
Kilkrazy wrote:It costs a lot of money to run forums professionally, with full-time paid moderators and so on.


Then how can smaller companies - such as Privateer Press - manage to do so?


GW could afford it, they just chose not to. PP finds it efficient to do so. PP and GW have different areas of the hobby for support. PP puts it into a forum, and pressgangers, but not much store support. GW doesn't have forums or outriders, but they just sent me a ton of free racking for my new store, hosted TOS, and have all the various Gamesdays.


Mark Wells explains GW actions @ 2011/06/29 01:05:44


Post by: Grot 6


I used to post some on the old forum.

It was a train wreckof epic proportions. If it wasn't the same question five to fifty times a month, it was E peen stroking at its best.

They did a solid closing it down.

I can agree with mikhaila on this point about the $$$ issue. Especially if you have seen a few examples of what he's talking about.

theres a far cray from Forum's to the other issues. Basicly they all boil down to mismanagement.

You can give a guy what was it?- "Hundreds of dollars in shelving and wracks" BUT you can't use the internet to project information, nurture discussion, and diseminate information?

Come on... How much do Dakka Dakka mods get paid again?

Swap shop does so bad that people actually USE it?

Area where people can shoot the breeze and theory hammer out army lists and get ripped up and get feedback?


No, the forums were being run by low level flunkies that really didn't have a stake in them, they were just a low level minion job for..low level minions.

the decision to give out "Hundreds of dollers in racks" is on par with the forums.

If they did it right, it would sell product.

Instead, Shortsighted sales for the up front hard sell for the store, and not cultivating a following with the suckers. typical GW move typicaly done.


Mark Wells explains GW actions @ 2011/06/29 04:37:57


Post by: mikhaila


the decision to give out "Hundreds of dollers in racks" is on par with the forums.
If they did it right, it would sell product.
Instead, Shortsighted sales for the up front hard sell for the store, and not cultivating a following with the suckers. typical GW move typicaly done


I am so not following you on what your trying to say.)

On the racking: GW has produced high quality wire racking for use in their own stores for a couple of decades. They give it out free to new stores setting up, and make it available for sale if you need more. It's very, very good stuff, and helps to sell their product by displaying it properly.

If a store is doing regular orders, they'll keep sending you racking as you need it. I've never paid for a rack in 20 years. It doesn't come with strings attatched. I don't have to place a big order to get it, just ask for it, and they ship it to me free. For the new store we're moving to, I'm using over 70 feet of wall space for GW, and asked for all new racking because my old stuff has got bent to hell over the years. You'd be amazed what rugrats in a mall will climb.) Store fixtures are a huge part of start up costs for many stores, and having this available from GW helps out a lot of start ups. How you display merchandise in a store can have a huge influence on sales. These racks help a store make money, and GW make money.

The only other company that supplies racking is Battlefront Miniatures. No surprise, as 80% of BF staff worked for GW at some point, and they have kept a lot of the good ideas .


Mark Wells explains GW actions @ 2011/06/29 11:37:14


Post by: Lanrak


I belive Grot 6 was simply using a the promotional racking as an example of a great marketing idea implemented well.

As opposed to the 'GW forums' which were a missed oportunity to engage with the customer base, due to poor managment .

Possibley due to the apparent negative opinion of the internet held by GWplc , compared to thier apparent obsesion with B&M stores.

But I could be wrong?


Mark Wells explains GW actions @ 2011/06/29 13:15:16


Post by: Adam LongWalker


Agreed Lanrak while other companies do take advantage of the modern tools given at the time GW blew it by mismanaging their resources.

It still comes down to the loss of their market base, in which why actions taken by the corporation of this time are being implemented.






Mark Wells explains GW actions @ 2011/07/01 14:57:12


Post by: zedmeister


I must say, the recent thread on the new FW dreadnought is quite the enigma in comparison to other GW threads.

GW is getting a (quite rightly) good shoeing lately.

FW on the other hand seem to be getting things right and are winning praise.

The same company with different divisions each eilliciting a different reaction. A lesson for the larger company perhaps?


Mark Wells explains GW actions @ 2011/07/01 15:16:33


Post by: Wolfstan


Probably due to the fact that everyone knows that Forgeworld goods are a luxury extra, it's you're choice if you want to add them to your army. If you don't buy them, then your army won't suffer, whereas with the mainstream GW models you have to buy them. Otherwise you just get to play with the AoBR box set, and that means somewhat limited game play


Mark Wells explains GW actions @ 2011/07/01 16:09:37


Post by: Grot 6


Lanrak wrote:I belive Grot 6 was simply using a the promotional racking as an example of a great marketing idea implemented well.

As opposed to the 'GW forums' which were a missed oportunity to engage with the customer base, due to poor managment .

Possibley due to the apparent negative opinion of the internet held by GWplc , compared to thier apparent obsesion with B&M stores.

But I could be wrong?


Yes sir, that is correct.

My example is exacly that.



Mark Wells explains GW actions @ 2011/07/01 16:31:04


Post by: Platuan4th


Trasvi wrote:
so if you want to play their games, you must buy their models.



I'm going to have to go ahead and correct you on this one.

You can play their GAMES just fine without their models. The rules have nothing to do with what the model aesthetics are beyond easily ignorable/changeable names.

What you mean to say is that if you want to play their UNIVERSE, you must buy their models, which is also patently untrue. The amount of Guard, Inquisition, and Chaos armies(to name a few) that include models not from GW(or made entirely of non-GW figures, such as Pig Iron and WGF Greatcoats) proves you wrong.

The only time what you said is true is in official GW events.


Mark Wells explains GW actions @ 2011/07/01 16:43:24


Post by: poda_t


^^^^^

to add to this, I have actually stopped buying imperial guard, and phased my GW guard out completely. Over priced and too few in the box, and don't like any of the designs GW puts out for guard.


Mark Wells explains GW actions @ 2011/07/20 23:45:30


Post by: CushionRide


the part i think is laughable is this

"As for the legal action we take against infringers, I don’t think we have any choice. They have taken, without our permission, intellectual property which our design teams have taken years to develop and have used it for their own commercial purposes. That is clearly morally and legally wrong. If companies want to make product using our intellectual property then they should approach us for a licence, like Fantasy Flight Games have. Provided they meet our quality standards and our minimum royalty requirements, then we will consider them. But they can’t simply steal from us and expect us to ignore them. "

note the part i bolded, it sounds to me like their copywriting "thought" oooo noo look out for the idea police. lets see, how many things out their did they put in codex's and did not make models for........ um alot! so wait, i made a tervigon out of GW bits, now mind you even though i did it with GW parts by that statement cause i made it (even for myself) i just stole thier.. Idea so i should be procecuted. whatever. o and i got my thunderwolf cavalry from another vendor that actually decided to take the time to make the wolves. i suppose he should be sued too, GW get a life.

o yes im sure it took them "years" to think up thunderwolf cavalry. hmmmm. space wolves, space wolves..... space marines, and wolves, ..... space marines RIDING WOLVES HA HAAA....


Mark Wells explains GW actions @ 2011/07/21 00:48:06


Post by: yamgrenade


I'm a fan of...

Y U NO DROP PRICEES!?!?!?


Really though, this alone kinda makes me want to stop buying from GW.


Mark Wells explains GW actions @ 2011/07/21 02:03:33


Post by: btemple0


For all of those playing generic space marines, it should nto hurt to stop buying so much, because all you need to play after you finish up the army is the rule book and codex. I honestly do not think a vanilla space marine dex is going to do a complete change in direction. Other threads have already stated, that all one needs to do from edition to addition is change the squads they already have to match the new dex.


Mark Wells explains GW actions @ 2011/07/21 02:23:01


Post by: CushionRide


o i think i may re-make my tau army, and it will have absolutely no GW models what-so-ever. HA!


Mark Wells explains GW actions @ 2011/07/21 02:24:34


Post by: yamgrenade


Well, there isn't any harm in using what you got.

Or you could give it to me...get rid of those abominations


Mark Wells explains GW actions @ 2011/07/21 03:01:32


Post by: Garuss Acine


btemple0 wrote:For all of those playing generic space marines, it should nto hurt to stop buying so much, because all you need to play after you finish up the army is the rule book and codex. I honestly do not think a vanilla space marine dex is going to do a complete change in direction. Other threads have already stated, that all one needs to do from edition to addition is change the squads they already have to match the new dex.


HA! funny

the change from 4th Edition to 5th Edition Codex Marines Cost me over at least $57.50 before I had to even pick up new models(5 Apothecaries I couldn't use any more due do the lost of Custom Rules for chapters). I also had to make the costly change of From Plasma Gun/Missile Launcher Squads to Combi Melta & Melta/ML or MM in my tac squads, not a small fee to say the least as in the new edition Combi Melta and MMs prices put hurt on anyone's wallet after having to equip 3-4 Tactical Squads, then the price of having to switch Rhinos to Razorbacks and having to pick up Plasma Gun to covert them to Las/Plas Razor.

rough Estimate of costs to over haul a 4th Ed Marine army to a 5th:
Loss of Apothecaries $57.50
Melta Guns(5) $8
4 Razorback Turrets $71.96
Plasma Guns(10) $16
3 Multi meltas $42
Total: $195.46

I hate to think of what it will cost me to switch from a 5thed to a 6thed army.

Back on track:
I am still amazed that someone responded to the OP's email at all with something other than a cooky cutter response


Mark Wells explains GW actions @ 2011/07/21 03:12:48


Post by: lord marcus


Platuan4th wrote:
Trasvi wrote:
so if you want to play their games, you must buy their models.



I'm going to have to go ahead and correct you on this one.

You can play their GAMES just fine without their models. The rules have nothing to do with what the model aesthetics are beyond easily ignorable/changeable names.

What you mean to say is that if you want to play their UNIVERSE, you must buy their models, which is also patently untrue. The amount of Guard, Inquisition, and Chaos armies(to name a few) that include models not from GW(or made entirely of non-GW figures, such as Pig Iron and WGF Greatcoats) proves you wrong.

The only time what you said is true is in official GW events.



+1

I think GW is slowly dieing, like an old man that can't let that last breath leave him. They're clining on to what little knowledge the wider world has of them without advertising correctly.

Then again, advertising would just show how bad the prices are all over again.


Mark Wells explains GW actions @ 2011/07/21 09:47:01


Post by: Howard A Treesong


Adam LongWalker wrote:As far as for the GW forums being closed due to negative comments. Please show me any official documentation on this.


I don't know what 'documentation' people expect to see for the reasons behind them closing their forums, they aren't going to be honest if it doesn't reflect well upon them and it was quite a few years ago now and it's all long been wiped so people only have memories to go on.

Frankly they weren't very good forums, very basic and nor particularly easy to use. There were a lot of rules on the forum that frustrated people. For instance you could ask about tactics and rules questions, but they didn't like anyone reproducing any rules or parts of stat lines which somewhat made it difficult to make a specific point.

You couldn't post pictures of your stuff or links to anything which makes the modelling section a bit difficult.

They flat out banned any conversation that wasn't about the fluff/game, anything regarding pricing or company policies was removed, as was even a passing mention to another company. Yes it's a forum on the company website, but their control was draconian.

They actually had a rule that banned the mentioning of squats, even in passing.

The forums didn't close all in one go, the White Dwarf section closed months before the rest. The White Dwarf section was always full of complaints and why do you suppose that was? Because the magazine is crap. When a new editor took over they claimed that they read the forums and would try to act upon advice there. And people actually tried to give sensible, constructive advice and wrote very large posts about changes they would like and how they could be achieved. And the editor actually told people that changes would take a while because White Dwarf is written in advance but expect some improvements within 3 months and it all seemed very positive. Six months later people were upset because there were no changes and now no one from White Dwarf was visiting any more and they felt misled. Forum staff actually put something in the rules, I forget the way it was phrased, to the effect that people should restrict their comments to positive things, which led to them removing a lot of criticism, even of the reasonable sort. Then a bit later GW shut the section down because it was full of people who were fairly upset on a daily basis about the way they had been misled and GW were now dealing with their complaints by removing them.

I don't know about the rest of the forum, it was a pretty low quality of 'discussion' full of text speak even though that was supposedly against the rules too. They eventually closed the thing down with some comment that it was better serving the community this way and that there were other online communities that people could join. Which makes me laugh now, because GW have spent the last few years trying to fight the spread of information on independent sites outside their draconian control. But maybe their own forums were just too much hassle and cost to bother with, and frankly they did look like a blemish on their corporate website, a cheap nasty forum that was constantly full of rage partly fostered by the very way GW was running it.


Mark Wells explains GW actions @ 2011/07/21 10:31:24


Post by: Pacific


An accurate and fairly succinct summary of what happened on those forums I think.

The rule specifically banning the mention of squats was a cracker


Mark Wells explains GW actions @ 2011/07/21 11:05:50


Post by: H.B.M.C.


Friend of mine used to post there and talked about the stuff that got the Mods angry, like a fake magazine with a "[/i]Safe guide to Power-Fisting[/i]" and things like that.

Given how new everything was back then, and how little GW embrace technology now, is it any wonder the GW forums were doomed to closure?


Mark Wells explains GW actions @ 2011/07/21 11:06:55


Post by: Baragash


Didn't complaining Wraithlords were broken get banned as well?


Mark Wells explains GW actions @ 2011/07/21 11:07:55


Post by: H.B.M.C.


They also ignored most of the questions. Friend of mine posted a thread asking about the mistakes in the Necromunda: Underhive rulebook (that book has the same mistakes as the original print rulebook, plus all new ones!) and got ignored 3 times.


Mark Wells explains GW actions @ 2011/07/21 12:26:22


Post by: Do_I_Not_Like_That


Just spent 20mins of my life reading through this discussion and I'd like to make the following point: I've said it once and I'll say it again - GW does not care one hoot what a bunch of spotty faced geeks or washed up bums (like me) think about its products. I love this site, but I think it flatters itself over its own importance.

What GW does care about is the opinion of sellers such as Wayland Games. In my dealings with Waylands they come as across as friendly and helpful people. If you were to lobby them about problems with the hobby in regard to price and quality, you'd have more of a chance of GW doing something about it.



Mark Wells explains GW actions @ 2011/07/21 13:31:12


Post by: Adam LongWalker


Just spent 20mins of my life reading through this discussion and I'd like to make the following point: I've said it once and I'll say it again - GW does not care one hoot what a bunch of spotty faced geeks or washed up bums (like me) think about its products. I love this site, but I think it flatters itself over its own importance.



Data mining is just that Data Mining. Dakka is one of the largest source of data in this hobby we enjoy. We already know that GW employees go to this site. They look at things in here.

I'll go on further however I'll be beating a dead horse concerning this matter.


Mark Wells explains GW actions @ 2011/07/21 14:09:35


Post by: TechMarine1


iproxtaco wrote: However, if they just see a wall of criticism they aren't going to take it seriously anyway. GW is of the mind that a few customers writing in represent only those few customers. What Calvin did was give them statistics, however inaccurate and novel they may seem, coming from an internet forum. It should have given them at least an over-view of how people are reacting.


I think the problem might be that they've been criticized so much that the "wall of criticism" is ALL they see. I for one, disagree with their plan because it means completely ignoring the customers/fan base in regards to what THEY would like to see in the next rules edition/codex/army book.

Waiting for other companies like Privateer to take advantage of GW's ridiculously high prices.


Mark Wells explains GW actions @ 2011/07/22 23:08:12


Post by: FabricatorGeneralMike


Wolfstan wrote:Probably due to the fact that everyone knows that Forgeworld goods are a luxury extra, it's you're choice if you want to add them to your army. If you don't buy them, then your army won't suffer, whereas with the mainstream GW models you have to buy them. Otherwise you just get to play with the AoBR box set, and that means somewhat limited game play



Actually, in many parts of the world, Forgeworld is the more senceable and cheeper option then the regular GW figgies. It's only in the UK that Forgeworld is 'the bling'. It's cheeper for me to buy a Razorback from FW, then to go to the local GW and pick it up. Even with shipping it still workes out cheeper, the only thing that doesn't is the conversion kits. Using Canadian curency to order abroad is so much better and has been for a year or so now. Our southeren cousins are finding this out also.


The main problem I see with GW is there continual use of the UK business model in the rest of world. The UK model will not work in the US or Canada(Aussie land also ) because of the distances and population densitys. In the 90's they had a different business model over here and it worked great, but it wasn't what the GW top brass wanted so they gutted it. They are still feeling the effects of this decision today. Also having Mr Kirby come over here ( north america) SNAFU* everything on this side of the pond, install a yes woman incharge ( Sandra somthing or another) then say "project complete, may I please come home now?" might not be the best way to run a multi-million pound per year operation.

But then again, im just Michael on the internet, what do I know?

*SNAFU = Situation,Normal,All,Fouled(Fu**ed),Up. Sounds like GW's business plan.


Automatically Appended Next Post:
Do_I_Not_Like_That wrote:Just spent 20mins of my life reading through this discussion and I'd like to make the following point: I've said it once and I'll say it again - GW does not care one hoot what a bunch of spotty faced geeks or washed up bums (like me) think about its products. I love this site, but I think it flatters itself over its own importance.

What GW does care about is the opinion of sellers such as Wayland Games. In my dealings with Waylands they come as across as friendly and helpful people. If you were to lobby them about problems with the hobby in regard to price and quality, you'd have more of a chance of GW doing something about it.



And who do you think Wayland Games markets too ? GW kiddies on the 'internet'? No, GW doesn't want those kids to know the internet exists.

Wayland Games markets to places GWPLC has priced out with their own in store prices.ie Canada and Aus. Thats who Wayland Games and Malestorm and DarkSphere etc etc market to.

What percentage does the Trade Accounts make up of GW profit, around 41%. Do you think they want to loose it?


Mark Wells explains GW actions @ 2011/07/25 03:14:43


Post by: boyd


Chimera_Calvin wrote:Australia and New Zealand need protecting from those evil European traders or the hobby will disappear down under... what the ?



I can see where they are coming on this aspect - I actually agree with this point. Buy from your local gaming store so you have a place to play - they can't use an online retailer as a distributor. Unless you are content with only playing in a basement/friend's garage/etc. I think the issue you have is that the price is not competitive. If they can ship the product to that part of the world than why can't GW?

Then again, I don't buy enough stuff any more to make the 65% off retail that these stores offer worthwhile (I would save $5-$10 a month/ two months when I buy my 1 box of stuff/mini). I guess if I was to buy ~$1,000 retail it would be worth it but I'm just old fashioned I guess - when I want to buy something I want to see it, touch it, and take it home right away. Then again, the stores in my area also offer discounts (usually 30% off when you play in their semi-monthly tournaments).


Mark Wells explains GW actions @ 2011/07/25 03:32:58


Post by: -Loki-


Adam LongWalker wrote:
Just spent 20mins of my life reading through this discussion and I'd like to make the following point: I've said it once and I'll say it again - GW does not care one hoot what a bunch of spotty faced geeks or washed up bums (like me) think about its products. I love this site, but I think it flatters itself over its own importance.



Data mining is just that Data Mining. Dakka is one of the largest source of data in this hobby we enjoy. We already know that GW employees go to this site. They look at things in here.

I'll go on further however I'll be beating a dead horse concerning this matter.


It's a wrong dead horse. While some GW empoyees, even studio staff, may visit forums like this, we are not their target demographic. Acting on complaints from people not in your target demographic is not what a business does.


Mark Wells explains GW actions @ 2011/07/25 04:51:51


Post by: Alazahr


Next let me deal with price increases. We review our pricing each year. In doing so we take into account the costs of designing and making the product, raw material costs, support costs such as staff salaries and rent for our Hobby Centres and of course any quality improvements we have designed into the products.

All of these costs have increased in recent years, particularly raw material costs such as tin and plastic which have increased far faster than our retail prices. The reason that we have been able to absorb much of this cost pressure is that we are constantly investing in technology and training to deliver greater efficiency in our manufacturing and design processes. We have also worked hard to keep our staffing to a minimum in all areas, from hobby centres to production lines to offices.


I've never seen GW's prices come down...

-J.


Mark Wells explains GW actions @ 2011/07/25 05:00:53


Post by: -Loki-


I only recall once when prices came down, and that was around the end of 2nd edition, start of 3rd edition, when they moved away from pricing everything individually and moved to 'price brackets'.

Of course, some stuff when up in price to fit into the 'correct' bracket, but a few things came down to fit into the 'correct' bracket. It was probably the only time I'd agree when they called it a price 'adjustment', since it wasn't an across the board price increase.


Mark Wells explains GW actions @ 2011/07/25 05:06:17


Post by: insaniak


boyd wrote:I can see where they are coming on this aspect - I actually agree with this point. Buy from your local gaming store so you have a place to play - they can't use an online retailer as a distributor. Unless you are content with only playing in a basement/friend's garage/etc. I think the issue you have is that the price is not competitive. If they can ship the product to that part of the world than why can't GW?

Over the last 17 years, I have played in one tournament that was in a games store, and in a single multiplayer game in a GW store back when I was first starting out. The rest of my gaming has been at home, or at various gamig clubs. Given how spread out (and how generally sad) Australian gaming stores are, I would very strongly suspect that the vast majority of Australian gamers would tell a similar story.

Historically, Oz gaming stores have generally had limited gaming space. For some years the main stockist of GW miniatures in Australia was Toyworld, and not a gaming store at all... (yet another mark against Mark Well's claim that internet retaiolers are bad because they don't offer anywhere to play... Toyworld doesn't either. Neither do most of the general hobby or comic stores that make up about half of the remaining GW stockists in Australia).

So it's questionable as to just how much an affect the loss of Australia's independant GW stockists would even have on Australian gaming. Most of the sensible ones aren't relying solely on GW... the ones that do don't last long. And non-GW games are gaining momentum down here at a fearsome rate.

Ultimately, it's up to GW, though. It's not up to us to subsidise GW Australia. If they want to remain in business, they need to make themselves competitive. You bolster your local market by giving people a reason to support it, not by trying to force them into a situation where they have no choice.


Mark Wells explains GW actions @ 2011/07/25 05:25:49


Post by: Roleplayer


I have to agree with my fellow Aussies.

The idea of 'support your local gaming store so you have somewhere to play" is a very American concept.

I have been playing 40k since 1989 and have never played in a game store of any variety.
here in perth there one or maybe 2 stores that sell GW products that aren't GW, and neither have any gaming space at all.

So the 'loyalty to a local gaming store' ideal holds 0 water with me since I have never used a gaming store in my life. All gaming around Perth is generally done in clubs and/or your own house, unless you are very young and enjoy GW stores themselves.

Though I understand that things are veery different for our American brothers.

This BTW is why blanket worldwide policies are not a very good idea., since every community is very different.


Mark Wells explains GW actions @ 2011/07/25 06:26:29


Post by: Necro


I agree with what insaniak and Roleplayer have said.

All my games for many years have been played at friends houses or games clubs.

Here in Canberra there are not a lot of hobby stores and people don't tend to game there (Magic card game they do).

I also second the statement that there has been an increase in non-GW games poping up.

Due to the smaller start up costs and investment in time it takes to get a painted army up, I guess its a natural progression.


Mark Wells explains GW actions @ 2011/07/25 06:57:05


Post by: -Loki-


I guess I should feel lucky that this place is my FLGS.

I went in on Sunday with a friend who has been out of the hobby for longer than I was, as he wanted to see what it was like. Late Sunday afternoon, and the place was packed. 40k league in progress, people playing board games, people playing MGS. After browsing the store for ages, we walked out, and his first words were 'that place is awesome.'

Still though, gaming space is a bit small (I think 4 5x3 tables), since the guy is waiting for approval to knock a wall down and double the size of his store, for more tables.


Mark Wells explains GW actions @ 2011/07/25 10:37:34


Post by: Kilkrazy


Playing at home or clubs is the normal pattern in the UK too. Which makes it ironic that the UK has by far the majority of GW shops.

This difference to the USA has been discussed many times in the forum.

I believe it is partly to do with public liability insurance and the high cost of hiring venues in the USA compared to the UK.

I don't know whether the veteran/online community is within GW's target demographic or not. If not, it still represents a massive potential resource of game evaluation and advice which might be applicable to selling stuff to newbies, as well as an active community that can help or hinder GW's efforts to market to the newbies.

Perhaps GW believe they can control the whole newbie sector of the wargame business, by recruiting through shops and keeping all knowledge of alternative games away from young, impressionable minds.



Mark Wells explains GW actions @ 2011/07/25 13:08:34


Post by: Adam LongWalker


Killkrazy wrote:

I don't know whether the veteran/online community is within GW's target demographic or not. If not, it still represents a massive potential resource of game evaluation and advice which might be applicable to selling stuff to newbies, as well as an active community that can help or hinder GW's efforts to market to the newbies.


That is correct. which I have been trying to state. GW looks at this site as well as game source evaluation.


Also, how many small companies visit Dakka to sell their product here? Considering the promotions given to the site I say enough to make their time to make it worth their while.

Dakka is an important site to the hobby (not just 40K) in general.