Reaper Bones also pulls in about 3M per KS
, although they offer a larger range of sculpts. So far, though, Bones and Blacklist have been generic fantasy, with various unusual fantasy stuff. Other than 40K
terrain (Archon), science fiction and other genres look to be smaller markets. Some boardgame KS
sold miniatures separately, but that risks increasing the cost per miniature, since most of the cost are the fixed steel molds, and potentially fewer backers buying the miniatures. Cthulhu Wars tried selling the miniatures separately, but said they lost money on this from handling costs. But Greenbrier Games, with the 2nd printing of Folklore, sold miniatures separately. (Anyone have the Folklore miniatures? I heard mixed reviews about them.)
Still, I'd like to see some model where a company that has a range of miniatures (eg. CMON) first has a miniatures campaign with stats that make the miniatures usable in a miniatures skirmish game to pay for the molds. Then, have a boardgame campaign later on, which would have lower costs since molds have already been paid for, with bonus marketing from the previous miniatures campaign. (Or vice-versa, depending on the demand for the miniatures for other games?) To some extent, Blacklist is doing this, selling the miniatures in one campaign, and a ruleset that uses them in another. (fwiw
, Monolith Games sorta tried this with their Beyond the Monolith KS
, but I don't think it worked because of components. You needed cards for the miniatures you owned, and you didn't own the right miniatures for the game, anyway, so had to buy more. You need to design a game around the idea of selling miniatures separately and being compatible with miniatures customers should have for a model of selling rules separately from the miniatures to best work (eg. Song of Blade and Heroes)).