While certain events may be more stringent from the aesthetic point of view than others, that is generally an OK thing so long as it's very clear and consistent what is what to your opponent. What would not be OK is something akin to taking your Black Templars, and having one of your Formations/Detachments be Ultramarines chapter tactics, while the other is Black Templars, and thus put the onus on your opponent to try and figure out which squads are BT and which are UM despite them all looking the same.
As long as clear consideration is given to your opponents (as opposed to yourself) in how you present and inform them of the army, you *Generally* will be OK.
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