I think it'd be cool if there's an easy, built-in option to replace the voice files in DoW 3 with custom voice files.
Then, tie that voice scheme with a specific army paint scheme. That way you can create different paint factions which speak with different voices, each having different battlecries
When playing multiplayer, others can choose whether they want to download your custom voice scheme or not. If not, they'll just hear the default voices during the game.
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