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Made in us
Nasty Nob on Warbike with Klaw





St. Louis, MO

Does anyone know where this information can be found, or have it that they can post here?
Last night, some buddies and I were discussing sales and pondering what % of 40k sales each army made up. We couldn't find anything online.
I thought I remembered seeing break downs like that here in the past, but couldn't find them with a search.

Any help would be appreciated.

Eric

Black Fiend wrote: Okay all the ChapterHouse Nazis to the right!! All the GW apologists to the far left. LETS GET READY TO RUMBLE !!!
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Made in gb
Princeps of the Emperor's Titan!






Nope.

You can find their reports here -> https://investor.games-workshop.com/

The annual reports show how far they break it down.

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Made in gb
Hardened Veteran Guardsman





Surveys have been done and estimates made, though no official data from GW as far as I’ve ever seen

We don’t even know for sure what percentage of GW sales are made up of 40K, AOS, etc...
   
Made in us
Rotting Sorcerer of Nurgle






The only official data of any kind like that was during the Chapterhouse court case, as they were legally obliged to disclose it (which also dispelled the myth that SMs outsold all of WHFB too, as some quick maths shows how untrue it was). It's buried n there somewhere but I can't tell you exactly where in the transcripts.



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Made in us
Nasty Nob on Warbike with Klaw





St. Louis, MO

I specifically remember seeing it in the past.
The Chapterhouse case may well have been when that was. Thanks, Grimtuff.

And, with the changes GW have made, those numbers wouldn't exactly be a good reference any more. LOL

Eric

Black Fiend wrote: Okay all the ChapterHouse Nazis to the right!! All the GW apologists to the far left. LETS GET READY TO RUMBLE !!!
The Green Git wrote: I'd like to cross section them and see if they have TFG rings, but that's probably illegal.
Polonius wrote: You have to love when the most clearly biased person in the room is claiming to be objective.
Greebynog wrote:Us brits have a sense of fair play and propriety that you colonial savages can only dream of.
Stelek wrote: I know you're afraid. I want you to be. Because you should be. I've got the humiliation wagon all set up for you to take a ride back to suck city.
Quote: LunaHound--- Why do people hate unpainted models? I mean is it lacking the realism to what we fantasize the plastic soldier men to be?
I just can't stand it when people have fun the wrong way. - Chongara
I do believe that the GW "moneysheep" is a dying breed, despite their bleats to the contrary. - AesSedai
You are a thief and a predator of the wargaming community, and i'll be damned if anyone says differently ever again on my watch in these forums. -MajorTom11 
   
Made in at
'Jack Scrapper




Austria

the one thing the Chapterhouse numbers showed was that sales were directly related to relleases of new rules and units no one wanted also made army boxes containing them sell badly

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Made in it
Water-Caste Negotiator





El Torro wrote:
Surveys have been done and estimates made, though no official data from GW as far as I’ve ever seen

We don’t even know for sure what percentage of GW sales are made up of 40K, AOS, etc...

According to this investment report (https://www.edisongroup.com/wp-content/uploads/2019/04/Games-Workshop-Group-On-a-mission.pdf), LotR+Hobbit accounts for 2% of revenues and Forge World for 5% (2019 fiscal year). No figure is given for the other product ranges like 40K or AoS, but it states that 40K is the biggest one.
According to this thread on reddit (https://www.reddit.com/r/Warhammer/comments/814l4f/what_percentage_of_gw_sales_is_from_40k_and_age/), which quotes B&C, AoS accounted for 30% of revenues in 2017-18.

An estimate could be 60% 40K, 30% AoS, 5% Forge World, 2% LotR, 3% other specialist games. Those percentages could be adjusted a couple of points up or down, probably, but they wouldn't be far off the real, unknown revenues breakdown imho.
Royalties from video games are not reported under revenues by GW, but after operating profit pre-royalties, so they aren't included in the numbers previously mentioned.

This message was edited 1 time. Last update was at 2020/05/15 13:06:26



 
   
 
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