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I was hoping to mimic this color scheme for my Custodes. Except I want to make the armour a little more grey than black.

The main question is how to make the shiny, almost metallic red of the shield and shoulderpad.

A couple options. Could be a specific "candy red" paint tone like the one people use to paint posh cars with. Could be a red paint with metallic medium mixed into it. Could be a metallic basecoat followed by red contrast paint. Or lastly, could just be a red colour but with a glossy coat on top

Would a silver basecoat and red Contrast do it?
I have no clue about paint names, though.

 Skinnereal wrote:
Would a silver basecoat and red Contrast do it?
I have no clue about paint names, though.

That's how I'd do it. Paint, shade, and highlight with metallics, glaze with red ink or contrast paint.

Did something similar in blue on my Dark Elves. Came out quite nicely, if not as good as the picture above. But then, that's a pro painter and while I'm decent at it, I'm not professional-level.

Cult of Paint has a video showing how this effect is achieved by using Tamiya transparent red over a silver base.

I had some nice result with the combination Retributor Armor=>Flesh tearers red (contrast) => glossy varnish

Have you thought about the Turbo Dork paints, like "spicy meatball"?