Hellebore wrote:I think it's just some denial kink adjacent feelings of getting back something that was denied to you....
All the work they did on
AoS could have been put into WFB instead -
AoS didn't do anything unique that would have made money where WFB didn't.
The perception is simply that the game ended when the company was small and has returned when it is large. The resources they have now for it are much larger than then. That's the only difference.
40k existed throughout that period, getting continual build up until the company was large. WFB could have done the same thing.
the
AoS setting got sales because it was the only option and they spent ALOT of money on producing it. In the first 5 years of
AoS they spent more than they had on WFB in the previous 10 (cannot prove this, but the amount of products they committed to in
AoS was huge and plastic compared to older WFB).
If
GW had just sunk that money into the existing property and refreshed it along with the expanded advertising strategy, I don't think anything would have been worse off.
Most of
AoS content is just WFB relabelled anyway, the 'unique' aspects aren't actually that unique. The Lizardmen and Skaven are identical to WFB. Chaos armies are unchanged designwise. They were all just expanded and modernised.
Even the cities of sigmar stuff isn't particularly far from the Empire aesthetic.
So, there is nothing distinctly
AoS that sold the setting beyond what just investing all that money into WFB wouldn't have done.
But they killed WFB and shifted their production to
AoS, so they couldn't walk that back.
All they've done is gone back to what they had before after 10 years of spending huge amounts of money on
AoS
EDIT: What Overread said.
Counterpoint - those changes would have resulted in almost as much wailing and gnashing of teeth, as would the aesthetic changes to the various factions where they occurred. The look of the Cities of Sigmar range, for example, is divisive even amongst
AoS fans, and theres many
WHFB fans who think they look like trash. Likewise, one of the things that
AoS did that enabled it to thrive was moving away from rank and flank and offering more of a fluid skirmish battle dynamic to the game - something that absolutely could not have been done without a huge player rebellion to
WHFB, but a move which was likely a key driver to the success of
AoS early on as it drove ease of adoption for new players vs the larger relative investment needed to get into
WHFB.
Also, your comparative investment analysis, I think, is misleading.
GW made some pretty significant range updates to
WHFB through 7th and 8th into The End Times. I dont know if it was equivalent to the 5 year investment into
AoS, but the difference could not have been big.
As for the argument that
AoS isn't that aesthetically different - well, first: Disagreed. While theres certainly a certain part of the range in
AoS that *could* have worked in
WHFB, I also think theres a lot that couldn't. Kharadron are too far a departure from the established
WHFB dwarf aesthetic and have been widely referred to as scifi. Idoneth Deepkin are too over the top. The nuChaos Dwarves are somewhat divisive in the same way that Cities of Sigmar, Lumineth Realm-lords, and Ossiarch Bonereapers are. Stormcast are widely derided as unnecessary fantasy space marines (not wrong,
tbh). Seriously - some of y'all think nuKislev from TWW is too gonzo high fantasy, but you're arguing that Kharadron or Idoneth would be totally cool? Get real.
There might also be a reason for why some of the factions only look like a slight update to their
WHFB stylings (Seraphon/Lizardmen, Soulblight/Vampire Counts, Skaven, etc.). I recently came across some info (some of it is now public, the rest is not and I'm not at liberty to share), which leads me to believe that the
TOW Legacy faction/
AoS split might not be as one-sided as some folks think. Theres been much whinging and wishful thinking about the exclusion of certain factions from
TOW, and its been seen as the
AoS team sticking it to
WHFB, etc. but I dont think theres been much discussion about what
TOW got in return nor on why there was a huge uptick in releases that looked like modernized
WHFB fantasy plastics within +/- ~12-18 months (in both directions) of TOWs release.
As a general summary:
* We know that a number of factions in
TOW were defined as Legacy and omitted from the game - Skaven, Dark Elves, Ogre Kingdoms, Daemons, Lizardmen, Vampire Counts, Chaos Dwarfs
* There has been speculation that these factions were being designed for full inclusion and then cut late in development, I don't have a lot to confirm this one way or another. What I do know implied me to think this wasn't the case, but lets speculate that it actually was instead - you would expect there to be a model range associated with some of these guys, right - because of how far in advance the design studio works in advance of rules releases?
* We know that a couple factions were publicly cut from
AoS, with one of them re-appearing in
AoS and the other having relevant
TOW rules but no models - Bonesplitterz and Beasts of Chaos.
* We also now know, thanks to reliable rumormongers, that some stuff that was in the works for
AoS was also cut/scrapped and model ranges shelved - the Dispossessed revamp, the Beastmen revamp, the Bonesplitterz revamp.
* I have previously shared (and apparently this is at least somewhat corroborated by posts others have made, including whitefang
iirc) that I am aware of a planned Wraithfleet/Vampire Coast model range that was being worked on for
AoS around 1st/2nd edition that was eventually shelved, with some of those designs being used as part of the Vampire Coast DLC for TWW
So, speculatively speaking - what I am understanding/partially assuming to have happened (again, i know a couple of things that I can't divulge, but which help me connect some dots here), is that as a result of
TOW entering development there was a bit of a negotiated settlement that occurred between the two games to prevent/minimize overlap and internal competition, which may have been resolved relatively late in TOWs development cycle. What I believe transpired, roughly speaking, is
AoS agreed to give up the following concepts/themes for use in
TOW in exchange for the Legacy factions from
TOW:
* Bonesplitterz
* Beasts of Chaos
* Dispossessed
* Wraithfleet/Vampire Coast (this one is highly speculative on my part)
* Individual specific models (ex - the rumored spider incarnate which we were shown a rumor engine for several years ago)
* Other stuff we aren't aware of
Hence why certain sculpts, designs, and kits (Skaven, Seraphon, Vampire Counts especially) appear to be direct recreations of their
WHFB concepts, even so far as to being able to rank up without much trouble (hmmm.... what a weird coincidence), all of which landed within a very short timeframe of the
TOW release, and why
GW seemed to radically shift gears from going "out there" to having a whole slew of 1:1 recreations of the
WHFB armies of old within a quick timeframe. These may have been sculpts that were being developed for
TOW that were pushed over to
AoS. We seem to be past that period and are moving back in the direction of more interesting concepts and designs again if Helsmiths of Hashut and some of the rumored updates for other factions are any indication. In return,
TOW is receiving sculpts and kits that were being developed for
AOS for the remaining non-legacy factions and other thus far unknown new faction concepts. We possibly have some indications of this already:
* Bonesplitterz were excised from
AoS but have yet to reappear in
TOW despite savage orcs still being a thing in
TOW - these are probably pending the release of updated kits which seem to have been in the works for
AoS.
* Beastmen received the Chieftain mini which was originally released for Age of Sigmar (though, realistically, was probably designed for
WHFB originally). This is notable, as it makes it the only model in the
TOW range that was originally released for
AoS. We also know, courtesy of
GW vets, that they pretty much never sculpt just one model for a faction at a time - if one model is being released, it means that theres a lot more that were sculpted with it, but they weren't put forward into production and release... yet. Its likely that the rest of the range intended for
AoS (which we know to exist thanks to rumor mongers, but also that Beastmen were being hyped up in advance of a likely release thanks to the plot threads that
GW was developing during
AoS 3rd ed and then mysteriously seemed to drop) will be coming for
TOW instead.
* The Dwarf Lord on Shieldbearer appears to have a crested helmet consistent with a common design motif found in Fyreslayers, and the "scale" cloak matches the style of scales sculpted onto the Auric Flamekeepers cloak. The style of the beard braiding and ornamentation is also closely aligned with that of the Fyreslayers, the Auric Flamekeeper and Runemaster especially - one of the shieldbearers also features a combination braided/unbraided beard similar to the Doomseeker model, which is not really common in the
WHFB aesthetic. Rumors have been circulating that the Dispossessed were to be associated with the Fyreslayers in some way, which suggests that there was to be some sort of a shared aesthetic between them - these could be traces of that.