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The Tyranid Maleceptor and Toxicrene models were recently released, and they came with rules that you didn't have to pay for as part of a supplement.

Anyone but me notice this? I think this is the first time in about 3 years that GW released new models where you did not need to buy an additional book to get the rules. Wondering if this represents a change in strategy or if they just did not have enough fluff to justify a supplement.

Yes, it is a good thing, to release rules out of sequence.
If only they posted it on their web-store, so you get to look at the rules before buying. I suppose they're in the White Dwarf of the time, but do they well it in a non-Apple-only format?

I heard that the eagle cannon and other fortifications came with rules, but I didn't see them myself.

Most of the new Nurgle fantasy models also come with rules in the box. All except the character who is in a blister I believe.

Its a good move.

Downside is that there's like four ways/sources for getting rules now. I'm all for free gak, don't get me wrong, and this is a good move on GW's behalf, but I think the whole rules portion of their game could use some streamlining in terms of sources.

Let's see if it continues.

Rules in the box was an idea I put forwards a year or so ago and I am glad to see GW take it up.

I agree there certainly could be some streamlining, and the cost of codexes is still high.