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It can be a tough sell for miniature gamers to break away from their plasti-crack they've spent hundreds of dollars on to play with stuffed animals. You're going to have to come up with something that appeals to them and run some pre-made demos. For instance, I bought a few Aliens figures and some GI Joes and re created the first encounter from the movie. I've also done Marvel superheroes scenarios when the stores I frequent were big into Heroclix. Once you get a few pre-made scenarios under people's belts they are more likely to want to further check out the rules or drag out some of their own action figs to substitute in your next game.
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