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Made in us
Enginseer with a Wrench






Hello All!
I am starting a gaming related business and I was wondering if anyone could help me with finding statistics on the tabletop industry (marketing, sales analysis, anything really) that I could use to help with putting my business plan together. Im looking for info that can help me figure out things like growth rates, money spent in the industry, customer distribution, and so on. Thanks!

This message was edited 1 time. Last update was at 2015/04/20 12:27:23


 
   
Made in gb
[DCM]
Moustache-twirling Princeps





Gone-to-ground in the craters of Coventry

There are lots of stats, and links to the source, in the Chapterhouse Studio court case threads.
I can't remember what they were, but the name of the main source was a bit odd (1up, or similar).

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Made in gb
Decrepit Dakkanaut





UK

Typically companies like to keep all this info close to the chest,

but there are a variety of sources that give hints

the GW vs Chapterhouse legal case has a bunch of documents that are worth looking at, one example is mentioned in the article below

http://www.belloflostsouls.net/2012/09/legalwatch-games-workshop-vs-chs-finance-tidbits.html

any publicly traded company will also have to produce an annual report for shareholders which should give info on general profit/costs/etc, especially if you follow them from year to year

keynote speeches from companies at (their) conventions can also be data mined for things like % growth and similar, you won't get real numbers but trends and how they are doing compared to the industry standard (as they see it) can be found

ICV2 releases data on the best selling games etc from their reporting partners, mainly (totally?) USA centric, but gain useful to observe trends across the years (eg decline of warhammer fantasy from the number 2 to not even being in the top 5)

on a much more local level you can sue the net/phone books to figure out how many game stores (or stores selling games)are in an area, similarly gaming clubs etc, look at demographics (councils etc will have this) to see the size and age of the population (too old and they won't in general game, too young they won't be interested or have the money)

 
   
Made in us
Enginseer with a Wrench






Thank you so much. This info is very helpful. Time to do some more digging!
   
Made in us
Battlefield Tourist




MN (Currently in WY)

Your local Chamber of Commerce can also help get basic demographics info for your area that can be helpful as well.

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