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I would say this is a very very good base to start playing with in social games indeed. It has transports, troops, big guns and characters.
Depending on your tastes I would suggest you start to think about a theme for your army. Given that you are Imperial Fists, perhaps it could be a gunline army or a heavy siege army. This will really help you in your choices. The Imperial Fists like fielding big hard-hitting units, ie: Vindicators, Assault Terminators, Centurions, Devastators and so forth.
You could, ofcourse, also go in another direction entirely. Which would be a sternhammer / gladius strikeforce formation.
Lastly, you could also look into allies. Especially with the new synergistic books GW is pushing out lately. Think: Imperial Fists escorting/protecting an inquisitor and his detachment, or an Imperial Knight who has sworn an oath of fealty to the Imperial Fists.
Gameplay wise, Imperial Fists favour bolters, many shots, devastators (who get Tank-Hunter) and so on. You really are an army that grinds it's opponents down, rather than relying on the Alpha Strike like (for example) a white scars force would.
Your imagination is the limit, so go forth an explore!
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