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That's it, that's the rule. Move Fall Back to the charge phase instead of the movement phase.

The goal here is to make the best way to deal with melee not be just continuing to shoot at it, but to counter-charge. Once a unit is stuck in they're real stuck in, you won't be able to shoot at them that turn unless you've got pistols. The hope is that this encourages people to build more hybrid lists where the use of the fight phase is seen as an inevitability in the majority of games; if you don't have dedicated melee units, bring tarpit chaff or pistols to engage in close quarters.

This would likely have to be included with a reduction in the crutches melee has gotten over 8th to get in more quickly and increase its lethality to be competitive with uninhibited shooting. This may not be the best solution, but I don't think the problem of shooting vs. melee can ever be solved unless the rules demand fight phase interaction from both players and this seems like a good way to do it to me.

Short answer: This is an okay solution.

Longer answer:
This is a pretty good solution, but you have issues like some armies not having any real countercharge units (tau), and you'd have to decide whether or not to let models with Fly fall back before the shooting phase per the current rules (and if not, how much of a points cost reduction is that worth?)

My preferred solution is to say that enemy units that began the turn within 1" of one of your own units cannot be shot at by units that are more than X" away . And then have x = 9 or 12 or something. The idea being that gunlines end up having to reduce their offense and move towards your units in order to shoot at units that were fallen back from. Alternatively, gunlines can counter this by clumping up, but that makes them even more susceptible to having multiple units tied up at once.

I think most of us explored this subject pretty thoroughly here if you're interested:
https://www.dakkadakka.com/dakkaforum/posts/list/788521.page