No amount of play testing is ever going to keep a game with as many factions as WHFB balanced no matter what pipe dream you cling to. Bluntly any points system is going to result in an unbalanced game through codex creep unless you think it's reasonable for a game company to release new rule books and models for every faction at the same time every time to ensure all their rules are up to date?
Points systems are arbitrary and never balanced and the idea that a perfectly balanced game exists anywhere is like believing in unicorns. To be honest dropping points and forcing PLAYERS to come to terms with what they mutually agree to be a fair and balanced game model wise is a better approach. With points you're always left with people who will do all they can to bend the rules over the table to their advantage by taking the most cheesy things they can.
You all know this.... your not ignorant to the inherent inbalance in EVERY game with a points system. Unless the various factions all have the same rules and points costs with different looking models there's always going to be some unit somewhere or some combination that's just 'better' and some are going to exploit it for all it's worth. Has GW gone in a pretty extreme direction? Most certainly! Is it for the best? Time will tell. However putting the onus on the players to talk and judge for themselves what will be a fun and balanced game isn't all that crazy. Yeah, if you're a WAAC kinda player you're going to suffer because you can't hide you're unbalanced exploitation and in some case douchebaggery behind the thin veil of equal points costs but most people will certainly be able to make a list and simply go "Hey, this is what I want to play, what do you want to play so we can make this fair?"
Facts are that Fantasy had an absurd buy in cost that kept new players far away from it. This was utterly unsustainable and no new 9th edition was going to fix the inherent buy in problem without going in an extreme direction. You can bring up points of buying second hand reduces this cost, but this doesn't help GW's bottom line in the least and that's the problem. Since 6th editon (which I've seen some people say was the most competitive friendly rules edition) launched Fantasy sales of tanked down to like 13% globally while still taking up half the retail stores space. Hell, PAINT outsells fantasy by like double. An extreme shift had to be made. I saw someone on the forums a while back make a comment along the lines of "If you have a failing game with like 100 players, do you make a new edition to pander to those existing 100 people or do you make something radically different that's likely to lose you 50 of them while potentially bringing in 100 others?" This is the choice GW was faced with...and personally I think they made the right call even if I don't love everything about AoS.
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