The glass for the United States is maybe 20 times the size of Europe and only filled maybe 10-15%
Which is absolutely true. Trouble is, the last few years accounts make the performance of
GW in the US not look particularly good. I know last year the exchange rate translation of $ prices into £ makes the results look worse than they really were, and the further collapse of the dollar has likely continued that trend this year but even so, while there is much "scope" for expansion in the US, there seems to be little demonstration that
GW has hitherto managed to capitalise on the US market.
Its very hard to tell though - there is some anecdotal evidence that
GW is doing OK in the US, and lots that it isn't. Certainly there is a lot of POTENTIAL, but can
GW realise it? That is the question.
Part of me doesn't think they seem to have the correct model for doing so - they appear to be trying to replicate ther
UK model - with own-brand stores selling (relatively) highly priced models being the main engine for growth. However, in the US there is much greater competition from
PP, Reaper, established Indies, etc. I suspect
GW may continue to struggle in the US with this essentially European, pre-internet business model. As it stands, their attempts to maintain Gross Margin at all costs, may end up stifling their growth in the US.
I do see some signs of things cracking in the
GW business model. For instance the recent sale at Black Library and the promo voucher for First And Only in the
UK WD this week. Clearly
GW are seeing the potential for deep discounting in some of their product ranges - which was not the case a year or two back, when it was all "full price or nothing".
But we will find out in a couple of months' time for sure.