FFG is hardly a stranger to huge lines and massive demand at Gencon, but based on the absolute clusterfeth that was Lorcana's release last year, I'm glad they're launching early, though I'm guessing there'll probably be a promo or expansion or something to drive crowds, hype, etc all the same.
I'm intrigued, but I've had friends who were into the original card game(s?), and I'm currently looking to unload a modest
SWestiny collection, so the inclination to chase after yet another this year is pretty low.