Seems like a fethed up marketing strategy that in trying to appeal to everyone will in fact turn everyone off.
Those who like "blind purchases" have to buy a lot of non-blind units. Those who don't like blind purchasing still have to blind purchase rares, (or buy a crap-ton of models to get everything). Those who like painted minis have to buy unpainted commons, those who dislike painted minis have to buy painted rares...
Sounds like a bit of a marketing disaster to me!
And the blue movement trays!! Now that is fashion suicide, dahling!