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Is this the first time GW has put out pictures with a modular turret?

Cuz that is the same hellhound hull and turret with different gun ends in each photo.
Notice the metal flake on the hull and hte highlighting on the barrel base are identical.
I do not remember them ever releasing promo photos that used swappable parts.

I think it looks fine, adn has to be cheaper than the FW counterparts.
My cynical side notices that it was held back until the price increase.