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Just wondering what the difference is aside from more militaryish colours in the model (and huge range of them) and what looks/sounds to be easily identifiable to GW paints colours and names on the gaming range.

I dont think there are any difference , i hear people saying model color chips easier , but than again i never paint on unprimer minis . ( and for us that primes our minis, i seriously dont think it matters )

Model colour also dries flat while Game colour does not.

Model colour is geared towards military models / painters while game is towards gamers and is meant to echo GW colour. I think it was a marketing tool to get figure painters to try out their colours.
I didn't notice any changes in finish my self and would always varnich models which negates any difference anyway.