Pushing sales in your FLGS and spending at store instead of online

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**RUNE**

At my independent local gaming store you must pay to play on the gaming tables. Or you must spend 100€ (in one buy) to become a member and then, you can play for free. Plus, if you are member you have 10% of discount on GW products.
They do everything they can do, but to manage an independent local gaming store is the worst business I can imagine.
GW works against independent gaming stores! Your supplier are working against you!
1. The profit margin on models are ridiculous.
2. The supplier (GW) sells on their webstore with no sipphing costs.
3. The supplier (who sells on their webstore) has "special" products that no one else can sell.
4. Some models require bits that only can be found on... their webstore!
5. When the number of gamers has risen (thanks to a little independent gaming store) they put their own and big store on that city.
6. They do special offers on their stores that no one else can do.
7. Independent gaming stores doesn't know nothing about the next updates, models, armies and company planning. Because that, thay can not do a good job with orders
8. ad infinitum

At my business we work for a 120-230% profit margin. And we let to know our retailers the catalog for the next year. It is the only way to let him survive and make money. Retailers pay for electricity, rent, advertising, workers, taxes, ...

**RUNE**

Daemon-Archon Ren wrote:
That is INSANE, so effectively, the only way to become a member is to buy a new army? Also, do you get that 10% off the original 200$+ purchase?

Could you do an army with 100€? A simply battlebox, 85€ in Europe. 1€ = 1.35$

Daemon-Archon Ren wrote:
You are right, that is a ridiculous profit margin, assuming you obtain the average profit margin of your two figures (while quite a broad spectrum it already it) you would be recieving an average of 175% PROFIT margin. So that would mean that for every item you sell, you make profit of 2 3/4s so in essence, if you have an inventory of 100 land raiders at 60$ a pop (Price used for example, may not be real price at store) it would take 37 Land raiders to cover the cost of the batch as well as all other cost relations, giving you a profit of 3780$. Assuming it takes 2 months to sell those LRs (Again for EXAMPLE) that would be a wage of ~8$ and hour (above minimum). And thats ONLY selling 100 landraiders in a period of 2 months. I can only imagine the profits your store takes home if it requires people to make a purchase of 200+$ (63€ profit just to become a member, you must have some big spenders in your area). Unless your store is a ghost-town, you must be making quite the living off of indepentant game store managing.

Unless of course you mean you make an Internal Revenue of 175% (Meaning before rent, employee wages, etc) but even so, thats still outrageous!

The only company that I have heard of that comes close to that level of profit margin (on all of their goods) would be Apple. But then again, Apple is an evil company that sucks the money out of the wallets of their loyal patrons... (Personal vendetta!)

**RUNE**

Chibi Bodge-Battle wrote:Is the on-line discount such a big deal?

For instance checking out prices for a Sace Wolf Battalion set at GW is £50
Wayland have it at £40-45 *

But then you need to factor in postage costs. There is still a saving to be made but for the sake of the few quid involved, i am better off (IMHO) to go to Games Emporium an indie retailer and support them.

It is a small price to pay for the great personal service they provide.

Rest of Europe:
Battlebox/battalion at GW store/independant store = 80/85€
Maelstrom = 50/53€
save= ~35€

Imperial Guard Cadian Shock Troops box at GW store/independant store = 20
Maelstrom = €11.99

Difference between official UK and Europe prizes are stunning. Now GW are fixing differences, but they should ban discounts from webstores.
Another time, at my job, the big companies forbid the retailers to lower a minimum price to protect the market.

Of course, uk webstores were my first option and I've spent a lot of money with them. Everyone looks after their interests and, at the end, I sympathize with the problem. And think it's GW fault to allow those discounts on webstores and difference between prices.