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It was first at the swedish prices on the Fast Attack section of CSM that I noticed that one bike costs 100 SEK, whilst three bikes costs 310 SEK. I changed the price listing to pounds, noticing that the same thing is there.

7 x 3 = 21, so you'd save £4 on just adding three separate bikes to your basket rather than buying the three-pack. Doesn't people usually make the complete oposite price changes, so that buying more of an item makes them cheaper per item?

In the three bike pack there is also metal bonus parts.

Ah, that would explain it. =P

Yeah, GW are morons, but they have SOME grasp of economics.

They have made boxes that were worse value.

The old assault squad box (metal bodies+packs) was the same price as buying five guys separately.

Buying separately you got five weapon sprues (five of each weapon), buying the box you got two. And some transfers.