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If they lower the price rather then destroying it, that will lower the integrity of the game's name. As well as leaves a bad taste in the mouth of loyal customers that bought the game in the first place for the full price.

Korraz wrote:Where on earth is "Recalling and Destroying" "cutting losses"?
Nobody can be that dumb to decide that it's better to spend the cash on destroying the stuff, rather than to cut the price in half and actually sell the stuff.

I think I'm going to check next week if the local store still has their mointains of Dreadfleet. They should have at least 20-40 copies left after my last count.

Edit: Hilarious typo

Luxury brands (and GW sees itself as the Mercedes of mini games) will do that to maintain their exclusive status.Think of the ads you hear from time to time with prices so low we can't say them on the radio.

Even some licences will include clauses their stuff cannot be discounted to keep from the dollar store stigma.

-Loki- wrote:

Samwise158 wrote:Yeah, I think the issue with the game was that it didn't have enough potential for expansion and collectability.

It wasn't meant to have it, they never said it would have it and never planned to do it. It's a boxed board game, like Space Hulk, Space Crusade, Hero Quest, etc.

And yet all the other examples you gave in fact DO have collectability and use beyond the game they came with... therein lies the difference and a possible reason for lower sales.

H.B.M.C. wrote:They did a similar thing after 4th came out, sending all the left over 3rd Ed boxes (and all those plastic Marines and Land Speeders) to landfill.

Why send plastic kits straight to landfill instead of melting them down to be recycled? If the costs of these materials are rising, GW should be more economical in situations such as this.

Deathly Angel wrote:

H.B.M.C. wrote:They did a similar thing after 4th came out, sending all the left over 3rd Ed boxes (and all those plastic Marines and Land Speeders) to landfill.

Why send plastic kits straight to landfill instead of melt the kits down to be recycled? If the costs of these materials are rising, GW should be more economical in situations such as this.

Because then you realize the cost for the actual material is $1, and the process of recycling it costs $3

Its not that it costs GW alot to produce no. It costs almost nothing ( material wise )

The problem with GW is, they don't know how to boost the revenue anymore, to the point of the few cents per product makes a large impact.
This is why their business plan is messed up to many people, people that thinks lowering price to boost sales volume, GW have no confident in that.
So what we end up now is cut store amounts, cut material cost, increase price for the people that will pay w/e anyways. ( a good example for this type of strategy is how SM accounts for 50% of sales )
In the same idea, they'll maximize the profit for those addicted GW, and forget the rest of unstable buying customers.

-Loki- wrote:

Samwise158 wrote:Yeah, I think the issue with the game was that it didn't have enough potential for expansion and collectability.

It wasn't meant to have it, they never said it would have it and never planned to do it. It's a boxed board game, like Space Hulk, Space Crusade, Hero Quest, etc.

I think we all understand that it was never supposed to be a game that offered expansion, but many of us would have had more interest in it if it did.

And all the skull islands looked terrible as well.

I recall back in the day, GW Canada had a gajillion Epic boxsets in the warehouse, and were going to provide Dice for each table for 40k and WFB for the Grand Tournament. So what did they do?

Open up 80+ boxes, used the dice from Epic, and threw the rest out. Then again, back then, for staff, they used a 400 dollar a night hotel for Conflict Montreal for example. Seriously, we didn;t need to be in the Delta Continental, sure it was kitty corner to the event, but a crappy motel out in the burbs would have been fine lol. To no one's surprise, GW Canada doesn't exist anymore, though GW NA still sends its managers to Vegas what? 3 times a year on company dime? Haven't they heard of video conferencing?

Fat_Little_Ripper wrote:At least Inquisitor had nice looking models to go with it.

And GW is actually still selling them. I just purchased the Deathwing Space Marine as a project to convert and paint up just for kicks.

They also recalled any unsold megaforces yesterday.

Samwise158 wrote:

In my opinion GW has really F'd up their IP for the WH Fantasy Universe lately. All the players I know hate 8th Ed. Fantasy. Storm of Magic is a just plain awful expansion to the game and for some reason everything is now glowing green or purple and covered in overpriced stupid looking monsters. I just hope they have the decency not to ruin the far superior 40k Universe IP.

It's weird, because my circle of friends, who have been playing since 5th edition LOVE 8th edition fantasy. They think it's superior to other editions, because it's all about infantry and blocks of troops-not who has the scariest monster. I love 8th, and all the books coming out in hardcover are balanced. They are all fairly equal in power, yet still unique.

On topic of dreadfleet, we all stayed far away from that travesty. They can do whatever they want with the scraps.

Well thats what you get when 80% of your entire business model is based on sales of MARINES.... Sales of a wooden boat game are destined to be low......

Now if they made a one off campaign in a box with Marines vs Chaos or something like it would sell like hot cakes.... Interchangeable models, more marines etc....

Im not talking a new AoBR im talking about a space hulk type game based on 40k world.... But since that would actually make money, they go for the wooden boats idea instead

-Loki- wrote:

Samwise158 wrote:Yeah, I think the issue with the game was that it didn't have enough potential for expansion and collectability.

It wasn't meant to have it, they never said it would have it and never planned to do it. It's a boxed board game, like Space Hulk, Space Crusade, Hero Quest, etc.

Perhaps it should have been sold through normal retail outlets then (i.e. Toys-r-us...or foreign equivalent). IIRC Space Crusade was a Milton Bradley partnership...why doesn't GW sell starter games through normal retail chains if they want to attract new players in the 8-14 age group? Sales are there, right? Heroscape being evidence of it...unless I'm wrong. (Should say Heroscape WAS evidence).

Drk_Oblitr8r wrote:They also recalled any unsold megaforces yesterday.

With those, at least, they can just take the sprues an stick them into individual retail boxes.

And seriously, those who didn't get Dreadfleet are missing out. Dreadfleet, a few friends and some beers is a great way to spend an evening. It's a really, really fun game.

I’m not surprised Dreadfleet didn’t sell very well (especially in Oz).

I think the main issue was that it suffered from a case of confusion between being a boxed game and a miniatures wargame (large rule book and lack of snap-fit miniatures). Value for money was also an issue as it was priced fairly highly ($190AUD) and didn’t contain many miniatures.

Personally I think GW would have been better off with another skirmish game like Space Hulk or a re-release of one of their more popular boxed games (like Bloodbowl).

Personally I’m not surprised that unsold copies are to be destroyed. “Weird and wacky” decisions seems to be GW’s MO nowadays.

ArmorOfContempt wrote:

Drk_Oblitr8r wrote:They also recalled any unsold megaforces yesterday.

With those, at least, they can just take the sprues an stick them into individual retail boxes.

And seriously, those who didn't get Dreadfleet are missing out. Dreadfleet, a few friends and some beers is a great way to spend an evening. It's a really, really fun game.

Included amongst the cut megaforces was also an outlier: the Empire Battalion was amongst the pile. Wonder who will be getting the next fantasy army book hmm?

BOK says Empire :'P

ArmorOfContempt wrote: It's a really, really fun game.

Yeah, we heard.

There are heaps and heaps of unsold boxes sitting on a snack-display case at my FLGS if anyone wants me to get them one before you won't be able to find this gem anymore.



On a more serious note - it would be interesting to me to find out the cost of destroying mountains of these games versus shipping them back to their respective warehouses. And would FLGS foot the bill for it? If so, then it wouldn't cost GW anything and it really is about saving face.

Well I guess if I really wanted to play Dreadfleet, now's the time to rush out and pick up a box. I wonder how many failures it will take GW to finally wake up and start using common sense? Or am I just wishing against hope?

LunaHound wrote:If they lower the price rather then destroying it, that will lower the integrity of the game's name. As well as leaves a bad taste in the mouth of loyal customers that bought the game in the first place for the full price.

Lots of companys do this. Davids Bridel owned a store(Pricillas of Boston) that just went out of buisness was just givin flack for spay painting unused Vera Wang wedding dresses (like 10,000$ + dresses) instead of giving them to charity. They did not want to devalue her name or other disginers names (infact they usally have contracts with other companys to do this, mabey has something to do with LoTR license).

I'd take this with a grain of salt. They could just as easily be sending recalling them for mailorder to sell, rather than keeping them in stores.

Grimgob wrote:

LunaHound wrote:If they lower the price rather then destroying it, that will lower the integrity of the game's name. As well as leaves a bad taste in the mouth of loyal customers that bought the game in the first place for the full price.

Lots of companys do this. Davids Bridel that just went out of buisness was just givin flack for spay paaainting unused Vera Wang wedding dresses (like 10,000$ + dresses) instead of giving them to charity. They did not want to devalue her name or other disginers names (infact they usally have contracts with other companys to do this, mabey has something to do with LoTR license).

Thanks, I was wondering if anyone understood my posts xD

maybe they just recalled them to save shelf space and will continue to sell them online.

tkrettler91 wrote:maybe they just recalled them to save shelf space and will continue to sell them online.

I would imagine they would have tons of copies left, over abundance even.

So much that it wouldnt feel like Limited Edition because it'll never sell out

mikhaila wrote:I'd take this with a grain of salt. They could just as easily be sending recalling them for mailorder to sell, rather than keeping them in stores.

It is unavailable from US GW.com.

I've had nothing but fun with the game, and so have the people I've played it with.

I don't think anyone outside the company really knows just how well it did, and I find the gleeful dancing on the supposed grave of the game distasteful. It's like people took dreadfleet as a personal insult. Did it spit in your cereal? Meh.

Mannahnin wrote:Last I heard it had sold out elsewhere. Oz seems an area where GW's not doing as well, for perhaps understandable reasons.

My FLGS has like four copies on 20% off.

newbis wrote:
I don't think anyone outside the company really knows just how well it did, and I find the gleeful dancing on the supposed grave of the game distasteful. It's like people took dreadfleet as a personal insult. Did it spit in your cereal? Meh.

No, but when a company is putting out over-priced, over-hyped games instead of tending to their major lines, it is going to draw the ire of people who are waiting for entire waves of their armies to be filled in (tyranids, anyone?). Some people may feel, 'Why are you scultping boats that no one wants to play with when you could be sculpting Thunderwolves?" or "You could be sculpting [insert your miniature here]."

Instead, they put full focus on this game and, from what I've gathered from forums and websites, it turned most people off.

ArmorOfContempt wrote:

Drk_Oblitr8r wrote:They also recalled any unsold megaforces yesterday.

With those, at least, they can just take the sprues an stick them into individual retail boxes.

And seriously, those who didn't get Dreadfleet are missing out. Dreadfleet, a few friends and some beers is a great way to spend an evening. It's a really, really fun game.

I'm gonna (hopefully) trade some empire for a new copy, maybe my friends might like it... though they're not exaclty the miniature gamer sorts...though board games are an easier sell

The Osaka "official" shop still have boxes last time I checked at 15.500 yen each (150€/130pounds aprox) that will take time to sell so it might be a GWAUS thing only.

But then they still have metal blisters too so it might be possible that GWJP doesn´t care about getting back/buying back their product here. (To be honest I don´t know the clauses GW imposes on the local shops.)

M.

newbis wrote:It's like people took dreadfleet as a personal insult. Did it spit in your cereal? Meh.

More like this result is already foretold the first day it was launched.
Its like yes i told you so GW ( not that they'll ever hear it )

but dreadfleet never had the chance in the first place to sell like space hulk did.