The
EU's apathetic towards membership currently due to the economic downturn and particularly countries like Greece which people want on the way out. Ukraine's just another country to drag down the
EU as the economists see it. Yes the economy wasn't amazing pre-Russian invasion, but it is the largest country in Europe. Hell Ukraine has pretty much the most fertile soil in the world (to the point they made it illegal to export it ...we'll ignore the whole Chernobyl thing).