I like the coloured plastic, especially for games that come "out of the box". Things like Blackstone Fortress, the ETB models, the starter sets for Shadespire/Kill Team, these are perfect for it.
Sure, you're going to eventually paint them, but some people want to get straight into the game, and having coloured factions right off the bat is an aid in identifying who is who. Plus, as said before, certain colours show up more, helping you in knowing that you missed a spot.
Chipping can be an issue, but then, if you varnish them, or undercoat properly, you should be fine.
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